The document provides tips on how to use Facebook like Oprah to build a strong character narrative and brand. It advises being transparent, curating one's personality so people feel they know you, including audiences to make opinions and inspirations valuable to them, and creating memorable experiences fans can share to feel more connected to the brand. The goal is to give people reasons to care about the brand and want to celebrate it like coming to a birthday party.

1. How to use Facebook...

2. How to use Facebook
to become Oprah...

3. How to use Facebook
to become Oprah
and get everyone
to come to your
birthday party.

4. WHO IS JEFF RAMOS?
@ohjefframos

5. Over 20 years...

6. But then one day...

7. Most competitive city in the world
+
Hard to break into profession
+
No savings
+
No connections
=
GOOD IDEA

8. DJed for a living
for 2 years straight

9. Who inspired me to learn
branding, PR, & social media?

10. No hustle
+
No charm
+
No business sense
+
Passionate
=
The reason I learned what I now know

11. Skillshare Master Teacher
To over 100+ students
(can’t stop, won’t stop)

12. The one and only thing
you need to know
about using Facebook as a brand

13. • My private place
• Conversations between my loved ones
• If I “Like” your page...
• You’re sitting at the table with my family
• Respect that, and...

14. How to be Oprah

15. Queen of the
“Character Narrative”

16. Her medium,
her legacy

17. You may not have Oprah’s money or legacy,
but you have more tools than she had

18. OPRAH MASTERED
CHARACTER NARRATIVE BECAUSE...
• She was transparent
• She curated her personality
• We “knew” Oprah & and we know her better than her peers
• We were a part of the show
• Her opinion and inspirations were important to us

19. So how do you create a character narrative that's real
and is worth caring about?

20. How can you include your audience into your content?

21. How can you make your opinion
and inspirations valuable?

22. How to get everyone
to come to your
birthday party

23. Honestly, why would I go to your birthday party?

24. A celebration of just one person...

25. Because I care about you...

26. Because I love you...

27. Because you’re worth celebrating...

28. Because I believe in and trust you.

29. What can’t a brand be that to someone?

30. The memories we create and share are:
Sound
Images
Video

31. What do you do after a great experience:
Upload photos
Tag your friends
Leave comments
Share stories
Laugh
Connect

32. We form stronger bonds through
discussing shared experiences.

33. How are we creating great memories
with our fans that we can
share on Facebook?

34. How are you allowing your fans to care about you?

35. LET’S RECAP

36. First of all...
Find this on the Wix Facebook page.

37. See what I did there?

38. What's your personal story?
What important history are you sharing?

39. How are you allowing your fans to connect with this story?

40. How can you make your opinion valuable to your audience?

41. How are you creating wonderful memories to share with fans later?

42. How are you making yourself “Oprah”
and what reasons are you giving me
to come to your birthday party?

43. Jeff Ramos
@ohjefframos
www.JeffRamos.com