Muscular De Duchenne E Uma Doenca

Muscular De Duchenne E Uma Doenca
A Distrofia Muscular de Duchenne é uma doença hereditária, caracterizada por uma degeneração
muscular progressiva, causando fraqueza (Emery, 1993). Por ser uma condição recessiva ligada ao
cromossomo "X", a DMD afeta predominantemente meninos, e estudos recentes reportam que sua
incidência geral corresponde a 1:4087 (Mendell at al., 2012).
Esta distrofia está relacionada à ausência da proteína distrofina em diversos tecidos, a qual
corresponde a cerca de 0.002% da massa proteica da célula muscular estriada. Com o
desenvolvimento da DMD, a ausência e/ou disfunção desta proteína resulta em necrose e
comprometimento da capacidade de regeneração da fibra muscular (Chargé & Rudnick 2004).
Mutações espontâneas do gene da distrofina têm sido observadas em animais, tornando–os modelos
experimentais para DMD. Camundongos são frequentemente utilizados como modelo para a
doença, incluindo animais com mutação espontânea ou modelos knockout, ainda que ambos
apresentem um fenótipo menos severo do que o humano (Berg et al., 2011; Sicinski et al., 1989;
Itagaki et al., 1995; Grady et al., 1997).
Como o gene da distrofina é conservado em relação ao seu tamanho e função em mamíferos, as
distrofinopatias derivadas de mutações espontâneas em animais como cães e gatos foram relatadas,
demonstrando a similaridade genética da doença entre humanos e principalmente cães (Kornegay et
al., 1988). Nestes animais, a distrofia tem sido registrada com maior incidência em cães da raça
Golden Retriever,
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Value Chain Analysis Of Corona Extra
Introduced in 1925 by Grupo Modelo, Corona Extra has become one of the most successful beers in
the world positioned as the 5th best selling beer in the world and in the top 10 imported beers in US,
it's currently being sold in more than 180 countries becoming the best–selling Mexican beer in the
world and is the best–selling import beer in markets such a U.S and Canada (Millaward Brown
Vermeer, 2014)
Corona first imports to the US market began to California and Texas in 1981, and it has been
increasing its market since then, it has keep its original image since the beginning creating brand
cues that relate it to relaxation, music and a strong Mexican heritage, which it's part of its
attractiveness in foreign markets (Millaward Brown Vermeer, ... Show more content on
Helpwriting.net ...
In the US operates through Crown Imports, in Canada with Canadian brewer Molson Coors and in
the other markets it's sold mainly through licensing agreements with other brewers.
Marketing
Grupo Modelo global marketing challenges relay on being able to promote Corona Extra beer,
which it's a product that doesn't vary between countries it always stays the same, marketing the
product across borders means that the image should be clear enough so everyone can understand
what it's the product about, part of the solution has been the Mexican cultural heritage that helps
positioning the beer in the consumer mind.
In response to this challenge Corona Extra is now targeting both American and Hispanic consumers
at the same time using the same video advertisements in Spanish and English, and is now also using
digital platform "Fill Your Summer" in which is attracting customers to participate in contests with
prizes such as Beats by Dr. Dre Headphones and GoPro Cameras (Monllos,

Para Ello : En El Trabajo
3. MARCO TEÓRICO
Es necesario clarificar los conceptos que atañen al proceso de percepción de sobrecarga laboral de
los profesionales de enfermería de Urgencias Hospitalarias. Para ello es indispensable redefinir los
conceptos según el contexto en el que se hablen.
Se definirá el término de percepción, reflejaremos la confusión en las definiciones de percepción y/o
sensación, que se nos plantean en el lenguaje ordinario, comentaremos las dimensiones física,
biológica y social del concepto de percepción y por último mencionaremos el análisis del proceso de
la información en el trabajo.
Continuaremos con la definición de carga de trabajo, haciendo distinción entre carga física y carga
mental. Con el propósito de establecer un marco de referencia, para el estudio de la carga física del
trabajo, se consideran dos tipos de carga: biomecánica y bioenergética; y los efectos de la carga
física de trabajo en las personas.
Y para finalizar el marco teórico, se aclara el concepto de carga mental y se mencionan los
diferentes modelos de carga mental. Citamos algunos de los modelos centrados en los factores
psicosociales y desde la perspectiva de la interacción entre la persona y la tarea.
3.1. PERCEPCIÓN.
La Neurociencia es la ciencia que se encarga del conocimiento de las bases biológicas y
neurológicas del sistema nervioso y de sus interacciones. Explora la conciencia, la memoria, la
percepción, el habla, la neurotransmisión, el aprendizaje, el desarrollo neural, las redes

Corona Beer (Modelo)
Strayer University
Ms. Gigi Smith
Strategic Management – BUS 599
November 14th, 2010
Abstract
This case analysis presents a synopsis of Corona Beer (Modelo) current strategy and its position
within the competitive beer industry. The key question being addressed is whether Modelo would be
able to maintain its status as one of the market leaders in beer production and distribution as
competition in the industry increases. This paper presents an analysis of the trends within the global
beer market, analysis of the foreign market of Modelo, competitor analysis, and by identifying the
strategic challenges being faced and various options and recommendations to address them.
Identify and discuss ... Show more content on Helpwriting.net ...
In order operations in the United States, Modelo set up Procermex Inc. a subsidiary whose purpose
was to coordinate, support, and supervise the two distributors. The strength of the relationship
between the importer and Modelo was very strong as taxes increased in 1991. To further expand
internationally, I would encourage Grupo Modelo to continue its model of contracting with a
distributor in the target region. This strategy has benefited the company because the local
distributors are able to brand the beers to their local market needs. I believe that China and Australia
are two markets that have great potential for demand of Grupo Modelo 's beers. China recently
surpassed the U.S. in total beer consumption. There is a huge population that is potential for
demand. Australia already has high per–capita consumption of beer, so it might be an easy market to
enter especially considering the match of brand image of Corona to the typical image of Australian
beaches.
Identify and discuss the next foreign market that Modelo should enter and with what strategy. In the
current environment, the biggest challenge for Grupo Modelo is to sustain its growth and maximize
the return to shareholders by following business expansion strategy in order to retain market
leadership position in both domestic (Mexican) and International market especially in United States.
Hence, the company could consider various options to overcome this challenge: Expand

Sample Essay : ' Facultad De Ciencias Administrativas '
UNIVERSIDAD DE GUAYAQUIL
FACULTAD DE CIENCIAS ADMINISTRATIVAS.
CARRERA INGENIERIA EN COMERCIO EXTERIOR.
COMERCIO Y MEDIO AMBIENTE
TEMA: IMPACTO DEL COMERCIO SOBRE EL MEDIO AMBIENTE EN LA CAPACIDAD
PRODUCTIVA DEL ECUADOR Y SU IMPACTO EN EL MANEJO SOSTENIBLE DE LOS
RECURSOS.
AUTORES:
CARRILLO ALVAREZ DAYANNA KATHERINE
FALCONI KAREN
MAYORCA JOHANNA
ORTIZ STEVEN
PROFESOR:
BIOLOGO HENRY MENDOZA
GUAYAQUIL
2015
Políticas comerciales y ambientales que se apoyen mutuamente son el núcleo para lograr las metas
del desarrollo sostenible. La expansión del comercio está creando grandes oportunidades pero, al
mismo tiempo, retos enormes. Para maximizar los beneficios del comercio, se requiere una
comprensiónmás profunda del complejo entramado que vincula las cuestiones comerciales y
ambientales.
Dr. Klaus Töpfer,
Director Ejecutivo, PNUMA
Introducción.
Resumen.
Objetivo Generales.
Objetivo específicos.
1. COMERCIO Y MEDIO AMBIENTE
1.1 Vínculo entre comercio y medio ambiente.
1.2 Efectos ambientales de la liberación comercial
1.3 Comercio y cambios climáticos.
1.4 Efectos de los avances de la producción y el comercio sobre el medio ambiente

1.5 Acuerdos multilaterales sobre el medio ambiente.
2.– CAPACIDAD PRODUCTIVA DEL ECUADOR
2.1 Sectores de producción del Ecuador.
2.2 Desarrollo industrial e integración con industrias básicas.
2.3 Producciones y principales exportaciones.
2.4 Producción mas amigable: ecoeficiencia industrial.
3.– MANEJO

Foreign Market Entry and Diversification Essay
Assignment #3 Foreign Market Entry and Diversification
Daniel S. Carrera
Dr. Kimberly Anthony
Strategic Management – BUS 599
Strayer University – Newport News
4 August 2011
Abstract
This paper will identify and discuss the trends in global beer markets. It will discuss how Modelo's
International expansion was made possible through strategic partnerships with experienced
distributors in local markets. The paper will focus on how Modelo should enter in the foreign market
and what is the best strategy. We will discuss various challenges Modelo will face from his
competitors and whether he should diversify his business to promote growth.
During the past five years, on a pure alcohol–equivalent basis, beer has increased its ... Show more
content on Helpwriting.net ...
For mainstream beer consumers, particularly in emerging markets, the most common trade–up
proposition is to attractive, local, premium brands.
In markets such as North America and Western Europe, premium beer's share of total sales is
already well above the global average. On the other hand, premium's share of 10.1% in Central and
South Africa and 3.0% in Africa shows the significant opportunity that still exists for premium beer
sales in these regions. There is sizeable potential in Colombia and Brazil where premium beers
respectively claim 3.7% and 5.6% of total sales (Karrenbrock, 1990).
The trend towards premium beer consumption has slowed somewhat in the recent economic
downturn; however, down–trading is limited and there are notable instances of consumers
continuing to trade up, both into beer and, within the category, into premium products. Over the past
decade, the beer industry has seen significant consolidation and this trend continued during 2008.
On a pro forma basis, beer sales by the top 10 players now total approximately 65% of total global
sales compared to less than 40% at the start of the century. In recent major developments, the
division of Scottish and Newcastle's business between Carlsberg and Heineken was completed
during the first half of 2008 while InBev acquired Anheuser–Busch in November 2008.
The International Vice–presidency coordinates efforts to increase global sales and consolidate the
company´s presence worldwide. Through

Comportamiento del Consumidor: Cómo hacer un Plan de...
Ensayo – Comportamiento del consumidor
Para hacer un plan de Mercadeo generalmente se hace un estudio del comportamiento del
consumidor y de la segmentación de mercados. En un estudio del comportamiento del consumidor,
además del precio hay varios factores que lo determinan: Cultura, estilo de vida, motivación,
personalidad, edad y percepción. Además, los mercados se pueden segmentar de acuerdo a los
parámetros de consumo.
El comportamiento del consumidor determina la forma más eficiente de satisfacer las necesidades
de los clientes. Así, el cliente es considerado desde el ángulo del marketing como el objetivo
principal ya que las empresas existen tan solo por los consumidores e implementan estrategias de
mercadeo para cubrir sus necesidades. De esta manera, los directores de marketing deben considerar
varios componentes y hace siempre este tipo de preguntas ¿Qué, quien, porque, como, cuando,
donde, cuando compra? Algunas de las expresiones culturales como las subculturas, las posturas,
gestos, preferencias alimentarias, tabúes, prohibiciones, actitudes rituales son tomadas para uso de
marketing y luego son transferidas a la conducta del consumidor mediante rituales de consumo.
Además, Las actividades, los intereses y las opiniones son componentes del estilo de vida de una
persona y pueden ser un factor concluyente en el proceso de compra. Dentro de las actividades, la
moda y el tipo de trabajo son los parámetros más relevantes del estilo de vida de un individuo, que

A Summary On ' ́ '
CAPÍTULO 1. INTRODUCCIÓN
23
1.1 PROPÓSITO Y OBJETO DE ESTUDIO
1.‐ INTRODUCCIÓN
Las experiencias de salud y enfermedad humanas, constituyen un proceso que puede entenderse
como un "continuum", donde la evolución del estado de la persona hacia el extremo de la
enfermedad implica una serie de prácticas de salud respaldadas por saberes y creencias culturales
que en muchos casos impiden, retrasan, sustituyen o continúan la atención sanitaria profesional
establecida según el modelo Biomédico. Hasta ese momento en que se inicia el contacto entre el
individuo con necesidades de salud y la institución sanitaria formal, proliferan y se desarrollan tanto
los sistemas de cuidados informales como los procesos de autoatención, ambos circunscritos al
ámbito doméstico; para el posterior mantenimiento de la vida, ambos resultan imprescindibles, pero
a su vez, requieren cierto maridaje con los cuidados profesionales. Cuando los procesos de salud‐
enfermedad se instauran de manera crónica en el tiempo, afectan a personas de edad avanzada y
generan dependencia, alcanzándose un estado de salud que apenas permite salir del domicilio o
incluso moverse, vuelven a cobrar gran relevancia todas las prácticas ligadas al cuidado y
mantenimiento de la vida en el ámbito doméstico. Los cuidados informales son, por tanto, uno de
los aspectos en los que centraremos nuestra atención debido a su importancia actual en una sociedad
envejecida, con nuevas necesidades. Por otro lado, el cuidado

Corona Beer Case Study Essay
Case Study #3 Corona Beer: From local Mexican Player to a Global Brand
1) What are the dominant business and economic characteristics of the global beer industry?
Business Characteristics:
– Extremely competitive – Private label dominates – Few large companies producing many labels –
Local government regulations
Economic Characteristics: – New markets need to be discovered – Saturation of existing markets –
Foreign exchange rates
The global beer industry continues to be extremely competitive, most large companies have multiple
private label brands to address different tastes and needs throughout the world. The industry
continues to face large challenges from local governments who are imposing strict rules and taxes
for ... Show more content on Helpwriting.net ...
4) What are the resource strengths and weaknesses of Grupo Modelo? What competencies and
capabilities does it have that its chief rivals don't have? What market opportunities does Grupo
Modelo have? What threats do you see to the company's future well being?
Grupo Modelo's strengths are the amount of established brands it currently has. It has the ability to
meet just about any market it enters with multiple flavor profiles. Grupo Modelo's financial situation
is very stable and gives it the ability to continue to grow when others are holding back. Their
weakness can be stated that as it grows into new emerging markets, which lack of outside resources
and partnerships, will take longer for them to understand the market. This will hurt them in the short
term, but if they stay true to their strategy they will succeed in the long run.
Grupo Modelo has opportunities in the following markets. China, India, and Russia. All these
countries currently do not have a group who is taking a large share of the market. All three are
experiencing a large population growth, which can fuel sales. These markets are also self–regulated
which makes it easier to understand the rules and regulations.
The biggest threat to Grupo Modelo is that of rival Heineken, it has decided to continue to partner
with companies to position

Historia Del Gobierno Corporativo
Historia del Gobierno Corporativo en el Mundo. Definiciones y objetivos del Gobierno Corporativo
El tema de gobierno corporativo (GC de ahora en adelante) se origina con la idea de la empresa
moderna. Se identifica inicialmente con la delegación del poder sobre la toma de decisiones hacia
administradores distintos a los dueños. Tanto Adam Smith (1776) como Berle y Means (1932)
expresaron sus reservas acerca de la viabilidad de este tipo de firmas. Smith, al referirse a las
compañías por acciones, describe un típico conflicto de agencia: "De los directores de tales
compañías sin embargo, siendo los administradores del dinero de otros y no del suyo propio, no
puede esperarse que ellos lo vigilen con la misma ansiosa diligencia con la cual ... Show more
En 1760 se funda la Bolsa de Londres y para 1844 el "Joint Stock Companies Act" exigía que todos
los nuevos negocios con más de 25 participantes debían ser "Incorporados" (Registrados como
sociedad). En 1855 se promulga el "Limited Liability Act" el cual limita la responsabilidad de los
accionistas al monto de capital invertido por cada uno, en caso de bancarrota. El número de
sociedades con responsabilidad limitada se incrementó rápidamente. Para 1914 había 65.000
registradas, número que pasó a 200.000 en 1945 y excede el 1'100.000 en la actualidad (Cadbury
2002). En la década de 1920 ya existía en G.B. preocupación por la separación entre propiedad y
control y la inefectividad de las juntas directivas ("Liberal Industry Inquiry" 1926–1928); pero la
2da guerra mundial y los esfuerzos de reconstrucción reubicaron dramáticamente los puntos en la
agenda del desempeño de las corporaciones. La existencia de un mercado sobre el control
corporativo apoyado en transacciones bursátiles y más recientemente en tomas hostiles ha sido de
gran importancia en G. B. (y en E.E. U.U.), pero casi históricamente inexistente en otros países, al
menos hasta épocas recientes. Los picos reportados para las fusiones empresariales corresponden a
los años de 1968, 1972, 1989 y finales de 1990s. Según Mayer (2000) en años recientes el número
de intentos de toma de control promedia los 230 (alrededor de 40 son hostiles). Entre 1985 y 1986

“Drilling South: Petrobras Evaluates Pecom”
1.– ¿Cuáles son las principales fuentes de riesgo para la empresa Pecom? Sustente su respuesta.
Pecom, compañía petrolera de Argentina, desde sus inicios fue ganando terreno en la industria del
petróleo avanzando a buen ritmo a través del paso de los años. Desde la obtención de su primera
concesión, hasta el inicio de operaciones en diversos países sudamericanos, Pecom se fue
consolidando como una empresa fuertemente integrada verticalmente.
Sin embargo, a raíz de la crisis económica que sufrió Argentina a finales del 2001. Pecom vio
reducidas sus posibilidades de seguir creciendo con la misma dimensión en la que venía operando.
Una de las principales fuentes de riesgo que presenta Pecom ante este escenario, es sin duda el ...
Show more content on Helpwriting.net ...
Sin duda el primer paso sería hacer un modelo de flujo de efectivo el cual hiciera un análisis de
sensibilidad en la valuación de Pecom, obviamente la clave de este análisis es darle el valor
adecuado el riesgo país y el costo de capital, dentro de los factores de riesgo en América Latina a
evaluar están las devaluaciones, repatriaciones, control de capitales, expropiaciones y todos estos
cambian en todos los países.
Un concepto importante que nos ayudaría a tomar una decisión, es el "EMBI", que en términos
generales, nos indica la percepción de riesgo que tiene el mercado con respecto a ese país. En este
sentido, se debe tener la certeza de contar con un premio de mercado por el riesgo que implica
invertir en el país donde se encuentra la empresa.
Cabe señalar que nos encontramos en una economía global en donde se espera que, como mínimo,
las inversiones deban rendir a la tasa libre de riesgo, que para efectos de valoración se considera la
tasa de los tesoros de largo plazo. Además, debemos tener en cuenta el beta de la industria petrolera,
el cual se puede calcular de las empresas de este sector que cotizan en bolsa. Así, con esto en mente,
se pude hacer una valoración para determinar si al final se podrá tener la rentabilidad esperada arriba
del 14%, que se exige Petrobras.
"La teoría moderna de la toma de decisiones en incertidumbre introduce un marco

Global Beer Industry Case Study Essay
Case Study Assignment 3
|What are the dominant business and economic characteristics of the global beer industry? |
|The global beer industry is dominated by large corporations who have merged with rivals to
increase their global and domestic market share. |
|For example in 2004 Interbrew and AmBev merged to form the worlds largest brewing company in
terms of volume ( ).Since then Miller |
|Brewing has merged with Coors Brewing company and SAB to form one of the worlds largest
breweries. |
|What do you see as the key success factors for firms in the global beer industry? | ... Show more
Sales of Coco–Cola have created a strong customer based that FEMSA can market their beer too. |
| |
|What is your assessment of Grupo Modelo 's financial performance and financial condition from
exhibit 6 in the case? Is the company in good |
|financial shape? Why or why not? Please use the financial ratios in "A Guide to Case Analysis" and
in table 4.1 of the text to develop |
|calculations in support of your assessment of the company 's financial performance. |
|After seeing a reduction in gross profit in 2008 Grupo Modelo recovered and increased their gross
profit 10.6% in 2009. However, Grupo |
|Modelo 's volume of beer sales has remained mostly stagnant for the past three years. It 's domestic
market has seen a slight increase, but |
|their exports dropped 4.8% in 2009. Heineken 's merger with FEMSA has further reduced Modelo 's
exports to the U.S. Market. From 2008 to |
|2009 liabilities went down and assets increased, this has strengthened Modelo 's financial condition
though investors were disappointed by |
|the 3.7% reduction in return on equity. While no dividends were payed in

Find an Example of Product Contamination That Occurred and...
Write up a review of a famous (or not so famous) corporate blunder, which either ruined a company,
or dealt it a significant setback. How did the actions of the various stakeholders affect the incident?
A famous corporate blunder that came to mind was the joint venture between Anheuser–Busch a
multinational organization formerly a U.S. own brewery that held 45 percent of the US beer market
and Grupo Modelo a Mexican company that brews the popular beer Corona that held 50 percent of
its home beer market and exported to 124 countries in the globe. Anheuser originally entered into
the venture with Modelo with the thought that the partnership would yield them profit and the access
to the distribution of a major imported beer the Corona ... Show more content on Helpwriting.net ...
Modelo's action was unethical they already had a US distributor that had a shared stake in its
venture but in my opinion understandable it was about to face a more competitive global market
without the protection of tariffs which were to be phased out under NAFTA. Anheuser premature
announcement to US distributors about controlling the Corona brand resulted in a setback that
affected its own distribution system and subsequent stakeholders.
Write up a review of a famous (or not so famous) corporate blunder, which either ruined a company,
or dealt it a significant setback. How did the actions of the various stakeholders affect the incident?
The disastrous joint venture was an unfortunate event but could have been reasonable foreseen with
the contract having significant redundancies. Anheuser recovered and equally survived via
acquisition by the Belgium based company InBev SA becoming a wholly own subsidiary that
operates 12 breweries in the United States and has a close working relationship with 500
independent wholesalers that provides extraordinary service to retailers. A joint venture is a major
risk especially ventures between a local and foreign partner which in some cases forces them to
rescind a business venture. However, there are methods that can be implemented to reduce damages
or in Anheuser–Busch case the potential of a repeat incident. There should be

Comparing Santander 's Domestic And / Or International...
Santander Case
1. How would you characterize Santander's domestic and/or international strategy prior to its bid for
Abbey? After gaining enough capital to do so, Santander pursued a Merger and Acquisition strategy
to largely increase its retail banking scope and scale internationally. It could also be argued that,
with the help of their M&A strategy, the company was able to gain competitive advantage by
differentiating their IT services. As we will discuss later, Santander acquired a special banking
system that would allow the companies to reduce human resources, increase efficiency ratios, and
smoothly merge with other businesses due to the integration of the technology. Santander became
the largest bank in Spain after acquiring ... Show more content on Helpwriting.net ...
This freed up capital for more and more acquisitions down the road.
In conclusion, GS's M&A and differentiation strategy mutually complemented each other and were
both necessary for the firm's success. Without the acquisition of Banesto, Santander would never
have had access to the Partenon technology. Without this system, accounting and billing processes
would have been exponentially more complicated and costly. Santander would not only have not
had as much money to acquire new banks, but the increased complexity of processes could have
potentially been a nightmare.
2. Where, in the Santander Financial Statements (P&L, Balance Sheet or Cash Flow), does it
suggest they can afford the Abbey acquisition? What are they gaining?
Santander's ability to afford Abbey is shown through an analysis of the company's statement of cash
flows.and calculated future cash flows. Santander was able to save €250 per year with their Partenon
IT systems and estimated the cost savings of an additional €450 per year after 3 years integrating
Abbey's information systems. Santander is acquiring Abbey mainly for their information systems
but other benefits include Abbey's stake in the British marketplace where Abbey has been highly
established for years and deeply rooted in British culture. Santander wanted to integrate Abbey's
information systems with it's own Partenon system and significantly increase the profitability of
both banks. Since

El Conflicto Armado en El Choco, Colombia
Lamentablemente a pesar de los esfuerzos del Estado y la comunidad para gerenciar de manera
próspera el departamento, la problemática social, económica, política y de inseguridad siguen siendo
un gran obstáculo para el desarrollo de este departamento. La situación del departamento del Chocó
aún resulta alármate debido a los cultivos ilícitos, la usurpación de tierras, los actores armados al
margen de la ley y la problemática social y económica en general. Aunque es claro que todos estos
factores son dependientes el uno del otro, cada problemática juega un papel importante en el
estancamiento de este departamento.
En cuanto al conflicto armado en el territorio, son varios los actores y los factores de interés en la
región. La situación geográfica del Chocó al limitar con dos mares, ha sido explotada de manera
ilegal para el comercio de armas y sustancias ilícitas. Esto se ha hecho por medio de usurpación de
territorios y propiedad de las comunidades Indígenas y negras que habitan el departamento. Además
utilizan los caños y ríos para sacar dichos productos del país. Por otro lado, el hecho de que sea una
selva húmeda y espesa, ha sido un factor positivo para los delincuentes, quienes encuentran refugio
en este tipo de lugares.
Se conocen como actores que intervienen a las guerrillas de las Farc, ELN, el Ejército
Revolucionario Guevarista (ERG) y algunas bandas emergentes como Águilas Negras, Los Machos
y Los Rastrojos. El territorio Chocoano ha sido afectado de una manera

Essay on Marketing Corona in Japan
Case Analysis Questions MKT 523
Marketing Corona in Japan
Marian Stefan
Tiffin University
Case Analysis Questions MKT 523
Marketing Corona in Japan
1. How aligned are Modelo's, EBI's and NS's short and long–term interests ?
In recent times, the market changes affected the short and long–term interest of Modelo, Export
Brands International and Nippon Spirits. It was clear that the big picture was extremely difficult to
see from the same united perspective as in the past, thus making the Japanese Corona business quite
uncertain.
Corona had a success of almost one decade in the Japanese market also due to the clear and
structured partnership between Modelo, Export Brands International and ... Show more content on
Helpwriting.net ...
Let's say that the situation will continue like it is now, none of the 2 mentioned dangers happening,
other thing can become a real "pain" for Export Brands International: I am referring here at the fact
that consumers are increasingly shifting away from mass–produced beers towards high quality,
classier, and locally produced craft micro brews. Or the fact that Japanese consumers will be
tempted to buy affordable domestic brands due to the economic downturn. As because Corona is the
top seller in the Export Brands International portfolio, their revenues and profitability will be
seriously affected.
Not to say the fact that right now, Corona is not the only Mexican beer present in the Japanese
market, now being under direct attack by a series of other Mexican beer that have high marketing
budgets. To maintain the position, Export Brands International is forced to pump heavily in the
investment marketing budget , much more than the others as Corona must change and reinvent
itself. Export Brands International must come with something new trying once again to differentiate
as in the beginnings, now being a lot harder.
The situation can even explode for Export Brands International, as large beers conglomerates with
tremendous power, are targeting the same segment and are creating similar beers. We have the real
example of Anheuser–Busch new Bud Light Lime which was selling extremely well in the United
States attacking Corona position and following the traces of the

Bimba Manufacturing Company Case
February 2018 sales increased 17.1%, driven by triple digit growth in sales to Lyon and Healy,
Ocenco, and Asco (formerly Numatics Actuator) and 6% growth in Bimba sales. Typically, sales to
Bimba account for a major portion of total annual net sales and any disruption in our relationship
with Bimba may result in a change in revenue. On February 1, 2018, London–based IMI, a world
leader in motion and fluid control technologies, acquired Bimba Manufacturing Company. The
acquisition aligns with IMI's strategy to increase its US revenues while extending IMI Precision
Engineering's presence in its core Industrial Automation segment. After meeting with IMI and
Bimba executives, Louis received assurances that the acquisition will result in additional
manufacturing opportunities for Calumet Screw Machine Products. ... Show more content on
Helpwriting.net ...
In addition, raw materials and various component part costs are subject to price volatility and
fluctuations in availability. We source most materials through multiple suppliers, while we secure
our primary material, 6042 aluminum through a short–term contract with Central Steel and Wire.
Compared with the prior year, February 2018 aluminum prices trended 24.1% higher, while brass
pricing rose 25%. As a result, February 2018 net purchases increased to $149k or 23.2% of sales
compared with $109k or 19.8% of sales in the same period last year. As with other commodities,
supply and demand and various economic factors influence scrap metal prices. In February 2018,
aluminum scrap metal prices ended 8.6% above February 2017 prices and 5% lower than the prior
month. Despite a 15.7% drop in total scrap volume, February 2018 scrap revenue increased 38.2%
from February 2017

Banco Santander and the Acquisition of Abn Amro and Abbey...
Introduction and facts
1. Banco Santander
Banco Santander was founded in Santander and is the largest bank of Spain. Grupo Santander,
which is the 'umbrella' above the different activities and bancs in different countries, has almost
130.000 employees and 69 million customers. It is the twelfth largest financial group of the world
by market value.
2. Abbey National
Abbey is the sixth largest bank of the United Kingdom, with a leading position in the United
Kingdom mortgage market, a well–built distribution network, an established brand and a wide
portfolio of clients. In 2004, the bank was acquired by Banco Santander for EUR 15,6 billion and
became a wholly–owned subsidiary of Grupo Santander.
The two main business divisions are ... Show more content on Helpwriting.net ...
However, in April, the Royal Bank of Scotland got in touch with ABN AMRO to propose a deal in
which a group of banks including RBS, Fortis and Banco Santander Central Hispano would jointly
bid for ABN AMRO and thereafter, break up the different divisions of the company. According to
the proposed deal, the RBS would takeover ABN 's Chicago operations, LaSalle, and ABN 's
wholesale operations while BS would take the Brazilian operations and Fortis, the Dutch operations.
What followed was a bidding war and in October 2007, the group finally won the bid for Dutch
bank ABN Amro for $99,1 billion in the largest financial–services takeover ever.
Cultural contrasts:
Individualistic – Collectivistic
According to Hofstede, Great Britain is an individualistic country (score: 89), Brazil is a more
collectivist country (score: 38) and Spain is in the middle with a score of 51.
In a collectivist country an organisation puts the stress on the training of skills. That is what
Santander does with Abbey: they train the employees to improve the customer service
If we presume that the training of the UK employees happens after the working hours, they have less
personal time. But personal time is very important in an individualistic country, as Great Britain is
according to Hofstede, so this can create dissatisfaction among the UK staff.
In a collectivist country

balance scored Essay example
PREGUNTAS DE DESARROLLO DEL MÓDULO 17: UN SISTEMA DE
DE CONTROL DE GESTIÓN: EL BALANCED BUSINESS
SCORECARD.
PREGUNTA 1:
Nuevo modelo de control para soportar la organización del futuro: nuevos condicionantes
competitivos y nueva estructura de los negocios
La estrategia se constituye en respuesta a la dinámica del propio entorno, lo que obliga muchas
veces a las empresas a una readaptación conjunta de todos sus elementos y a evolucionar. De ahí la
necesidad de instrumentos como el Balanced Scorecard que pueden emplearse como un buen apoyo
de la gestión del cambio.
El BSC se fundamenta y elabora (tradicionalmente) en torno a cuatro perspectivas fundamentales:
Financiera: el EVA es una herramienta financiera que podría definirse ... Show more content on
Helpwriting.net ...
–
EL BSC fue desarrollado, por el profesor Robert Kaplan de Harvard y el consultor David
Norton de la firma Nolan&Norton.
–
Es considerado uno de los más importantes avances en gestión en los últimos años.
–
Es un modelo de gestión organizacional nacido en los inicios de los años 90, que tiene como
objetivo comunicar la estrategia de la organización hacia sus diferentes niveles operativos y de éste
modo reflejarla en los procesos de negocio.
–
Es utilizado como un modelo de gestión, una herramienta de comunicación y, en sus mejores
implantaciones, una herramienta de cambio organizacional.
–

Este modelo de gestión parte de un principio básico enunciado como "sólo se puede gestionar lo que
se puede medir" "y no se puede medir lo que no se puede describir".
El objetivo de un proyecto de BSC, es desarrollar un nuevo conjunto de indicadores.
Los indicadores son la forma como describimos los resultados y las metas, son verdaderamente una
poderosa herramienta de motivación y evaluación. La estructura de indicadores del BSC debería ser
empleada para desarrollar un nuevo sistema de gestión.
El BSC proporciona una nueva herramienta para que la alta dirección dirija a la organización en
estrategias para el éxito a largo plazo. Al identificar los objetivos más importantes en los que la
organización debe centrar su atención y recursos.
El BSC alinea y apoya los procesos claves de la organización, e incluye lo siguiente:

¿ Puede España sobrevivir solamente con el turismo...
¿ Puede España sobrevivir solamente con el turismo balneario de masa ?
Con sus 3000 kilómetros de litoral, España es el líder mundial absoluto en cuanto a turismo
balneario, es un destino ineludible atrayendo millones de turistas extranjeros cada ano. El sector
turístico es clave por la economía española porque es una de las principales fuentes de ingresos del
país, sin embargo, no realiza tantos ingresos como debería porque España no puede liberarse de su
imagen de destino de sol y playa. El turismo balneario de masa es un modelo que representa una
oferta limitada comparado con lo que España podría ofrecer y arriesga una crisis en un futuro
próximo.
¿ Puede España sobrevivir solamente con el turismo balneario, es este modelo sostenible ? Vamos a
ver cual es la situación actual del turismo español así que sus faltas antes de hablar de las
alternativas posibles a este modelo.
Con más de 60 millones de visitantes extranjeros y cerca de 59 mil millones de euros gastados por
los turistas, España pegó todas sus marcas en 2013 según el Ministerio del Turismo. Es un 5.6% más
que en 2012 por el numero de turistas y un 9.6% más por las rentas (fuente : Egatur, instituto de los
estudios turísticos). El jefe del Gobierno, Mariano Rajoy se felicitó de estas cifras "bien sobre la
anterior marca de 58.7 millones de turistas establecida en 2007". Ha destacado las repercusiones de
estas cifras sobre la economía española recordando que el sector turístico no solo representa un
10.9%

Liderazgo Y Clima Organizacional
En el mundo globalizado de hoy en día, las organizaciones se enfrentan a un entorno que cambia
permanentemente y al cual deben responder de manera oportuna. "Así las organizaciones tengan un
sistema efectivo para detectar las oportunidades y amenazas de su entorno, solo podrán responder a
estos cambios cuando su sistema interno les permita reaccionar rápidamente y adaptarse a las nuevas
condiciones y restricciones del entorno. La oportunidad y efectividad de la reacción de las
organizaciones depende de varios factores y uno muy esencial es el clima organizacional" . El clima
organizacional puede ser positivo o negativo según las condiciones particulares en las que se
desenvuelvan los miembros de una organización, sus políticas y tipos de ... Show more content on
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Variables estructurales, dentro de las cuales se agrupan el tamaño de la organización, estructura
jerárquica y estilo de dirección Variables del ambiente social, tales como compañerismo,
comunicación y conflictos entre áreas Variables personales como aptitudes, actitudes, motivaciones
y expectativas Y finalmente variables propias del comportamiento organizacional como la
productividad, rotación, ausentismo, satisfacción laboral, estrés, entre otros. En general estas
variables constituyen, en el concepto de Rodríguez (2006) y Alcover de la Hera (2004) todo
alrededor de la organización excepto el que hacer especifico de la misma. De manera que hablar de
personalidad o de esencia describe muy concretamente el concepto de clima organizacional según
estos dos autores. Por otro lado, en la mirada de la autora Fanny López Yepez (1992), citando a
Litwin y Stringer se define el clima organizacional como "una característica permanente en el
entorno interno de la organización, el cual: a) es experimentado por sus miembros, b) influye en su
comportamiento y c) puede ser descrito en términos de los valores de un conjunto particular de
características de la organización" Una vez más se hace referencia a la esencia de la organización, la
percepción de sus miembros y los valores practicados por los mismos. No obstante, ésta autora
define la percepción de los empleados en seis variables diferentes en

Executive Summary : Santander Group
Executive Summary
Santander Group was founded in 1857 in the city of Santander, Catabria, Spain. With time,
Santander grew rapidly in Spain and eventually branched out into Latin American and London.
Santander became even bigger by acquiring Banco Espanol de Credito in 1994 and merging with
Banco Central Hispano in 1999. Nowadays, Santander Group is one of the largest banks in the
world in terms of market capitalization and net profit. Also, it operated one of the largest networks
of retail bank in the western world. Santander Consumer Finance has grown from a small group of
units operating in Spain, Germany, and Italy, into one of the largest consumer finance companies.
The United States remains the largest market in the world for consumer finance, but has been
growing in Europe for the past 20 years.
Santander Consumer Finance began in 1987, when they acquired Bankhaus Centrale Credit AG.
Then in 1994, Santander joined with Royal Bank of Scotland to strengthen and expand this sector.
Two years later, Santander bought out Royal Bank of Scotland to assume full control of this sector.
Santander Consumer Finance kept growing and growing. In 1997, they joined up with Banco San
Paolo, which was an Italian consumer finance company. In 1999, they merged with BCH, which
brought to them Hispamer Banco Financiero and Hispamer Financieros.
The main focus of Santander Consumer Finance was growth. Between 2003 and 2006, there were
other acquisitions followed in other European

Intervention Activities Analysis
The intervention activities for hispanic males, between the ages of 18–25 that are most affected by
alcohol abuse and binge drinking within the LA County. The intervention design will be located at
Echo Park (Los Angeles County) at the end of each month once for a period of 6 months total,
equalling a total of 6 times. Every hispanics males between the ages of 18–25 will be involve the
activity of liver damage information session and a round table interview session of those who were
abused by alcoholic. The resources that are needed are to rent out an area of Echo Park (LA County)
for the two activities being held such as lver session and round table interview, "Stand up To
Alcohol Abuse" banners in Spanish, refreshments (water and snacks), tables, chairs, hispanic
interpreters, sign language interpreters, and guest speakers are those who were abused by alcoholics.
The justification of hispanic males culture who are affected by alcohol abuse and binge drinking
feels the need to celebrate every event that is happening in their lives such as birthdays, Cinco De
Mayo, college graduation, and New Year's Day. Also, their justification of drinking is to celebrate
for coming to America, stable jobs, secure finance, and happiness with their loved ones. ... Show
more content on Helpwriting.net ...
The justification of environment is surrounding themselves with family. When hispanic men are
around their family they feel the needs to drink together with no limit of how much alcohol to intake
and to have

Foreing Market Diversification: Corona Beer
Foreign Market Entry and Diversification: Corona Beer
Foreign Market Entry and Diversification: Corona Beer
Grupo Modelo is the number one beer producer in Mexico and the producer of Corona, one of the
leading import beer brands sold in the United States. This paper will highlight the trends in the
global beer market and how Grupo Modelo's international expansion was achieved through strategic
partnerships. It will also discuss Grupo Modelo's strategies to enter new markets and their
challenges from competitors. Finally it will discuss the diversification strategies for Corona Beer
(Modelo). Trends in the Global Beer Market
Brewing has historically been a local industry with only a few companies having a substantial
international ... Show more content on Helpwriting.net ...
The company's strategic vision for foreign market share was implemented years ago. In 1990,
Corona was first exported to places such as Hong Kong, Singapore, and Greece as well as countries
with a strong beer drinking tradition such as Holland, Germany, and Belgium ("Grupo Modelo,"
2010). In 2007, construction began on the eighth Grupo Modelo brewery in Nava, Coahuila ("Grupo
Modelo," 2010).
Competitor Challenges: InBev
The combination of Anheuser–Busch and InBev would create the global leader in the beer industry
and one of the world's top five consumer products companies. This merger could potentially weaken
Grupo Modelo's position in the market. And the partnership between Grupo Modelo and Anheuser
Busch could be terminated. To enhance their strategy, Grupo Modelo should develop a reciprocal
relationship with Anheuser–Busch to help distribute and promote their beer products in the United
States. This partnership has benefited both companies in Mexico and would provide more support to
the Grupo Modelo brands and distribution network in the United States. Additionally dependent
upon the outcome of the merger, Grupo Modelo may benefit from a more co–dependent partnership
with this potentially growing company.
Diversify the Business
Grupo Modelo has the opportunity to increase its business and gain more market share by expanding
its product line to include low calorie drinks and flavored alcoholic beverages. With the increasing
trends toward healthier lifestyles,

Anheuser-Busch Inbev's Increasing Competition In The Beer...
Smaller independent brewers and regional breweries may face increasing competition from
multinational giants as the international beer business continues to grow. The four largest brewers,
(See Exhibit 1) produce roughly half the world's volume. The appeal of growing markets could also
create opportunities for joint venture partnerships or acquisitions in those regions. Anheuser–Busch
InBev boosted its market share in Mexico by acquiring Grupo Modelo in 2013, while SABMiller
expanded its presence in Asia and Australia through its 2011 purchase of Foster's.
Water scarcity:
In the growing global market, beer companies could possibly face the challenge of water becoming
a scarcer resource. It requires approximately 75 liters of water to make single ... Show more content
on Helpwriting.net ...
Many laws affect alcohol sales. Little above 10 states regulate types of packing materials and/or
recycling and returns. Taxes account for more than 40% of the price of every retail beer purchase.
Both legislative efforts and consumer efforts alike have a common goal of further restricting
alcoholic beverages. As a result, new regulations are an ongoing possibility.
Challenge: Beer Loses Market Share to Spirits – Beer's share of the total US alcoholic beverage
market declined in 2015 for the sixth consecutive year, and for the 12th time in the last 15 years,
according to a recent report by the Distilled Spirits Council of the US. In 2015, beer's share of the
US market fell to 48%, compared to the 56% share it held in 2000. During the same period, liquor
market share has risen from 29% to 35%; wine's share rose from 16% to 17%.
Breweries have also lost ground in overall alcohol revenues. During the last decade, total alcohol
revenue has increased 30%. Of that growth, liquor revenue increased 40%, wine rose 35%, and beer
gained 23%. Industry watchers suggest younger drinkers are less loyal to specific beverages, and are
more inclined to also drink cocktails and wine than were earlier generations. Liquor sales have also
been helped by television ads in recent

Theories Of Leadership : The Five Sources Of Power In...
Theories of motivation
The evaluation of power and influence has showed that they are closely related to the leadership
style that Carlos Slim lead. The five sources of power have categorized in two different category,
one is positional or organizational power consisting of legitimate, rewards and coercive; and the
remaining is personal power including expert and referent power (Combe, 2014). The personal
power is studied as more regarded in employee satisfaction, commitment, loyalty as well as job
performance (Lunenburg, 2012).
Sources of Power
Power is a source of ability to control other's actions (Combe, 2014). French and Raven had
originally developed the most influential theories in purpose of determining the sources of power
that leaders use to influence others. The five sources of power consist of coercive, reward and
legitimate where categorized in positional or organizational power; expert and referent are the
sources of power which categorized in personal power (French & Raven, 2004). Generally saying,
the personal power is more regarded to the job satisfaction of the employees, the commitment of the
organization, and job performance (Lunenburg, 2012). In contrast, the coercive power is a power
depending on fear which brings negatively consequences (Combe, 2014). Even though, these
sources of power have been defined their own definition, these powers should not be completely
separate from each other. Carlos Slim is a model leader who applies those powers together

Corona Vs Heineken Comparison
Corona vs. Heineken Which is the more superior beer, Corona or Heineken? I believe Corona is the
better beer due to the fact that Corona has the better taste and I would personally drink corona over
Heineken. I once suffered a killer headache that hurt from the head down one night after a long day
of drinking Heineken out on the lake. Corona is the better beer than Heineken, for example, I once
purchased a six pack of each brand to meet my hydration needs to prepare myself for a long, yet fun
lake day. After finishing both servings of beverages, I realized that Corona is the more superior beer
because Corona did not leave that "bitter after taste" and left me refreshed, resulting in me wishing I
had more. I prefer a cold, refreshing beer, so I understand that any beer with good quality will
satisfy a regular drinker more than the usual watery beer such as Keystone, Coors, or Bud Light. I
give praise to both brewing companies, however Corona edges out Heineken in my book. Corona is
the more superior beer due to ... Show more content on Helpwriting.net ...
Many brewers follow similar recipes, but the ingredients of Corona and Heineken is the second
reason to compare these two beers. Corona and Heineken both have a great high quality taste but the
ingredients differ. Although the basic recipe for Heineken is closely guarded, the ingredients are no
secret. Heineken ingredients include barley malt (grain), hops (flavour–maker), water, yeast, and
gluten with no additional additives. The amount of gluten usually depends on whether the beer is a
lighter or darker colored product, with the lighter beer containing less gluten than the darker beer
such as Heineken. The ingredients for Corona look similar to Heineken's. The ingredients include
barley malt, rice, hops, yeast, ascorbic acid, propylene glycol, and/or corn. The ingredients give
Corona the edge over Heineken due to the fact that Corona has the higher quality

History Of Bimbo Bakeries US
Bimbo Bakeries USA, headquartered in Horsham, Pennsylvania is the United States affiliate of
Grupo Industrial Bimbo, founded in Mexico City, Mexico. Though Grupo Bimbo is now a
multinational corporation, it began as a single family–owned bakery in Mexico City called "El
Molino". Lorenzo Servitje Sendra worked with his father in the family bakery throughout his
childhood, but when his father died in 1936 he had to take over. Lorenzo was educated and
ambitious, and together with three of his family members devised a plan to increase the scope of
their business. They bought five delivery vans to deliver their breads, wrapped in plastic to preserve
freshness, to various small stores daily. Customers loved their product and within a few years they
had increased production and were expanding outside of Mexico City.
By 1955 they had a fleet of 100 delivery trucks. They were growing fast and organized their
operations as 'Grupo Industrial Bimbo' in 1965. They were exporting their breads, crackers, cookies
and other baked goods to South America, Portugal, and Spain. But the principals at Grupo Bimbo
saw the untapped potential of the huge consumer market in their neighbors to the north, the United
States (Thain, 2015).
A corporate growth trajectory into the U.S. was carefully planned, and with the passage of the North
American Free Trade Act in 1994 Bimbo was ready to act. How did this small group of determined
people grow a family business into the largest provider

Essay on La Estrategia para Conseguir Sus Objetivos
La estrategia se puede definir como el conjunto de métodos elegidos para el logro de un objetivo
asignado, y entendemos que la publicidad se desarrolla y se implementa para conseguir unos
objetivos de comunicación.
Así pues, queda claro que la publicidad necesita de la estrategia para conseguir sus objetivos.
Como dice Jef Richards (Presidente de la American Academy of Advertising en 2008), la
creatividad SIN estrategia se llama arte, mientras que la creatividad CON estrategia se llama
publicidad...
Los dos principios fundamentales para desarrollar buena publicidad son:
El eje central de la comunicación (el qué), o cuál es el mensaje que se va a comunicar a un
determinado público objetivo
La creatividad (el cómo), o las técnicas que ... Show more content on Helpwriting.net ...
Los objetivos de la campaña son coherentes con los de la empresa?
Se adecúa al marco de referencia de nuestro producto?
Para responder a estas cuestiones, tendremos que tener claro...:
El objetivo de la campaña: conocimiento, notoriedad/recuerdo, desarrollo de imagen
Público objetivo
Momento en el que se hará la campaña (¿hay estacionalidad?)
Dónde nos ubicaremos: medios y soportes, cobertura y frecuencia
Cómo mediremos la eficacia de la campaña, y evaluaremos si hemos satisfecho los objetivos
Algunas reglas básicas de la estrategia publicitaria son...
El consumidor es lo más importante. Las estrategias de publicidad se tienen que orientar hacia lo
que quiere el consumidor, no a lo que quieren decir el anunciante o la agencia.
El consumidor necesita que se le resuelva un problema. La publicidad se hace para persuadir, o
generar Acción (de la estructura AIDA)
La publicidad debe persuadir. Se buscan beneficios, o soluciones a sus problemas. Los atributos de
lo que se

Corona Beer Case Study Essay
EXECUTIVE SUMMARY
Introduction: Corona Beer, produced in Mexico by Grupo Modelo since 1922, entered the United
States beer market in 1979, and by 2007, was the number one imported beer in the United States
(with 1.9% market share of the global beer industry) having recently taken that position from
Heineken, a rival (with 1.6% market share of the global beer industry). Corona used a broad
differentiation strategy with a "fun in the sun" marketing image. It also achieved strategic success by
using a distinctive glass bottle and providing a light–tasting beer that attracted a broader market.
Problem identification: The global beer industry was experiencing increasing competition due to the
new and potential mergers and acquisitions of ... Show more content on Helpwriting.net ...
Its unique glass bottle for distinctiveness, multiple brand selections, international operations, and
unobtrusive taste were also parts of its strategy.
PROBLEM STATEMENT
A long–term strategic management issue for GM is the increasing global competition due to the
mergers and acquisitions of its competitors. The partnership of Heineken and FEMSA (Mexico's
second largest beer company in terms of market share) was formed for the sole purpose to dethrone
Corona as the best–selling import beer in the United States. To make matters worse, there were also
rumours of large mergers and acquisitions of mid–tier brewers in order to better compete and
expand globally. In addition, with the introduction of NAFTA, Canadian and U.S. competitors were
slowly beginning to penetrate the Mexican market, which had the potential to chip away at the
majority market share GM enjoyed.
In the short–term, GM was slowly losing local market share to FEMSA, who continued to
experience steady growth, handled its own distribution channels, had immunity to the unstable peso,
and had the top six best–rated beers brewed in Mexico according to RateBeer.com.
GM needed to find a way to protect its long sustained success in the domestic market, and build as a
global player, which had everything to do with its strategy in developing foreign markets. Given the
volatility of the Mexican economy, GM needed to seek international markets

El Ser Humano De La Ciencia
INTRODUCCIÓN
El ser humano, con el pasar de los tiempos, se ha impulsado por tratar de entender sus propios
orígenes y sus composiciones, así como de todo lo que nos rodea. Con la ayuda de la ciencia, hemos
logrado conocer los distintos tipos de materia que forman parte tanto de nuestra vida como de la
vida de los demás seres vivos que nos rodea, es decir nuestro ecosistema. Gracias a los avances de la
química y física, el ser humano se ha encaminado dentro de la sabiduría, permitiendo descubrir
nuevos objetos y elementos esenciales para la vida en el planeta. En este informe encontraremos los
distintos elementos y compuestos químicos que hacen posible la vida del ser humano y los demás
seres vivos que nos rodean.
OBJETIVO GENERAL
Conocer y explicar los elementos y compuestos químicos presentes en los seres vivos, haciendo
énfasis en los seres humanos.
OBJETIVOS ESPECÍFICOS
Describir los procesos químicos en el ser humano.
Estudiar los elementos y compuestos de los seres vivos en general, y su metabolismo.
Entender por qué y para qué de cada proceso químico que se produce dentro de los seres vivos.
MARCO TEÓRICO
Toda la materia, incluyendo los seres vivos, está compuesto por átomos. Los átomos son las
partículas de materia más pequeña, que no se puede dividir y participa activamente en las reacciones
de los compuestos químicos. Las células son los componentes principales de cada órgano y tejido en
los organismos, y las moléculas son los componentes que

Os Grupos Nas Organizações
Os Grupos nas Organizações Exemplo: Unidade Hospitalar Paula Nunes Sílvia Soares
Psicossociologia das Organizações 2009/2010 Índice 1. Introdução 2 2. Definição de grupo 4 3.
Funções dos Grupos 6 4. Tipos de Grupos 8 5. Eficácia dos Grupos 12 5.1. Inputs 13 5.2. Processo
18 5.3. Outputs 19 6. Vantagens e Desvantagens do Trabalho em Grupo 21 7. Conclusão 23 8.
Referências Bibliográficas 24 1 Introdução Os grupos surgem de forma natural na vida das pessoas,
mesmo sem estas se aperceberem, pertencem a grupos, sejam eles recreativos, religiosos, de
solidariedade social, etc. As pessoas vivem em grupos, trabalham em grupos e divertem–se em
grupos. Diversos autores têm vindo desde o século passado a estudar os processos de ... Show more
Como consequência dessa interacção, os seus elementos desenvolvem um conjunto de normas e
valores que partilham e estruturam a sua acção colectiva. 3 Funções dos Grupos Os grupos visam
satisfazer necessidades quer das organizações quer dos elementos que nelas actuam. Do ponto de
vista das organizações, a criação de grupos de trabalho pretende alcançar os seguintes objectivos:
Organização e estruturação do trabalho: Os grupos podem ser constituídos por pessoas com
diferentes competências (multidisciplinares), complementando–se na realização de determinadas
tarefas, mais complexas, e que vão para além das capacidades dos indivíduos. Veja–se o caso de
uma equipa cirúrgica num hospital, cirurgiões, anestesistas e enfermeiros articulam–se na realização
de uma cirurgia, exercendo um conjunto de tarefas interdependentes com vista ao sucesso da
cirurgia. Neste exemplo, a existência de diferentes especialidades e competências na equipa são
imprescindíveis para ser possível executar a referida cirurgia; Coordenação e ligação: A acção de um
grupo vai sortir efeitos noutro grupo da organização;

¿Cómo se construye y caracteriza el rol de género femenino...
Investigación:
¿Cómo se construye y caracteriza el rol de género femenino en las películas de ciencia ficción?
Delimitación:
Estudiar la construcción del rol de género femenino, a partir de el comportamiento y las actitudes de
los personajes, en las películas "Terminator 2: El juicio final" y "El Cuento de la Doncella". Se usará
la Teoría de Género y sus componentes como categoría de análisis.
Justificación:
No se encontraron muchas investigaciones que liguen ambos enfoques: el cuerpo y su construcción
social, con la teoría de género enfocada a la feminidad no tradicional, sin embargo existen amplios
estudios de dichas áreas por separado.
Se encontraron autores que se refieren a la construcción del cuerpo en la ciencia ficción, así como la
construcción social del mismo. Por otro lado hay numerosos estudios y teóricos sobre la teoría de
género, masculinidad y feminidad, con un enfoque especial sobre esta última pues es la que en las
más recientes décadas se ha dedicado a romper esquemas preestablecidos. Así mismo, existen
estudios sobre el movimiento feminista y como éste luchó por cambiar la percepción del modelo
patriarcal.
Como lo retrata Clute (1993) la ciencia ficción en el siglo XXI toma un papel sobresaliente como
género; esto debido a que los grandes avances en la humanidad hicieron posible muchos mundos
retratados en obras de años anteriores.
Westfahl (2005) recalca la importancia de la ciencia ficción para el movimiento feminista, pues une
la teoría

Sample Resume : Cloud Computing
SEMINARIO DE INVESTIGACIÓN COMPUTACIÓN EN LA NUBE JIMMY ALEXANDER
BOLIVAR JUAN PABLO ALVIS Profesor: LUZ AMPARO ACOSTA UNIVERSIDAD EAN
BOGOTÁ, COLOMBIA 2015 Tabla de contenido 1. CAPITULO I 4 1.1. DEFINICION DEL
PROBLEMA 4 1.2. CLOUD COMPUTING EN COLOMBIA 4 1.3. JUSTIFICACIÓN 5 1.4.
OBJETIVOS 6 1.4.1. GENERAL 6 1.4.2. ESPECÍFICOS 6 1.5. HIPOTESIS DE
INVESTIGACION (MARCO CONCEPTUAL/REFERENCIAL/TEÓRICO) 7 2. CAPITULO II 8
2.1. CLOUD COMPUTING 8 2.1.1. MODELOS DE NEGOCIOS DE CLOUD COMPUTING 9
2.1.2. MODELO PÚBLICO 9 2.1.3. MODELO PRIVADO 9 2.1.4. MODELO COMUNITARIO 9
2.1.5. MODELO HÍBRIDO 9 3. CAPITULO III 11 3.1. APORTES (ANÁLISIS, MODELO, O
SOLUCIÓN AL PROBLEMA) 11 4. CAPITULO IV 12 4.1. BIBLIOGRAFIA 12 CAPITULO I
DEFINICION DEL PROBLEMA (CLOUD COMPUTING EN COLOMBIA) El Cloud Computing
es aún un tema desconocido en Colombia. Las pequeñas y medianas empresas todavía se abstienen
de su uso debido al desconocimiento en el tema, por ejemplo, no conocen los casos de éxito en
Colombia o tienen la percepción que la implementación de esta arquitectura no les traerá algún
beneficio y por lo contrario será costosa. Para esto, es necesario que los proveedores de Cloud
tomen el liderazgo y establezcan estrategias de mercadeo que incluyan campañas de sensibilización
acerca de las oportunidades y beneficios del Cloud Computing como solución para mejorar la
competitividad de las empresas, con el objetivo de educar a los usuarios en este tema y fomentar el
interés,

Assessment of Santander Consumer Finance's Approach to Its...
Assessment of Santander Consumer Finance's approach to its international strategy In this report I
provide a critical assessment of Santander Consumer Finance's (SCF) approach to its international
strategy. In the first part, I analyse SCF's external environment by highlighting its history and
business model and also by applying Porter's five forces model. I follow by analysing SCF's internal
environment focusing on its structure and applying the resource based view model. I finish with a
critical assessment of SCF's strategy. In the second part, I evaluate SCF's managerial implications by
highlighting its strengths, weaknesses and potential solutions. Finally, I present some
recommendations for SCF's future strategy. I. ... Show more content on Helpwriting.net ...
In this situation where the manufacturers are neck to neck in competition, the indirect sale method
of SCF grasps what is left. It also manages to take a healthy share in the markets for used cars. The
bargaining power of the suppliers is limited to the type of deal they have with the dealers; it can
either be a baseline interest deal or the interest rate may vary. Automobiles manufacturers have
different criteria as they can manage to keep the interest rates lower than the ones set by SCF. The
bargaining power of customers is slightly greater than that of the suppliers. The number of suppliers
in the market is large and the consumer has the luxury of choosing from a variety of auto–financing
deals. The market has thus transformed into one of the most important ones especially after the
recent credit Crunch. Interest was cut down to as low as 1% in some cases to boost sales. Overall,
using the five forces from Porter's analysis, it can be concluded that the consumer finance market in
Europe and America (where Santander majorly operates) is pretty competitive especially because of
the fact that manufacturing units

Increase in the Significant Role in Compliance in...
The rapidly grow of financial innovation and technology in the international financial market have
encouraged an increase in the significant role of compliance in financial service firms over the last
decade. Particularly, aftermath of the 2008 global financial crisis, to ensure the financial stability
and protect the future crisis, regulators have continued to pay attention on improved requirement of
capital and liquidity as well as risk management and corporate governance in the financial
intermediary. Additionally, policy makers also have focused on issues associated with stakeholders
of the financial service firms and public interest such as consumer protection, insider trading,
LIBOR manipulation and money laundering. An effective compliance, risk management and internal
audit are major mechanisms to create strong corporate governance (The Chartered Institute of
Internal Auditors, 2013), which can reduce risks arising from failure to comply regulations and non–
compliance in the financial institutions.
Compliance plays an essential role to mitigate risk and protect the business from regulatory fault.
Basel Committee on Banking Supervision (2005) defines compliance as "an independent function
that identifies, assesses, advises on, monitors and reports on the bank's compliance risk, that is, the
risk of legal or regulatory sanctions, financial loss, or loss to reputation a bank may suffer as a result
of its failure to comply with all applicable laws, regulations,

Essay on Heineken Case Study
HEINEKEN CASE STUDY 1. What strategy does Heineken follow in the global beer market?
The strategy that Heineken uses is that of differentiation. This strategy gains market share and
competitive advantage by distinguishing their products from their competitors through excellent
design. A U.S. wholesaler recently asked a group of marketing students to identify a group of beer
bottles that had been stripped of their labels. The stubby green Heineken bottle was the only one
among the group that showed an instant recognition. This strategy also focuses on high awareness,
easy accessibility, and new products. Heineken spent a lot of money on the launch of Premium
Light; the first time that brewer had created an extension of its flagship ... Show more content on
Helpwriting.net ...
Such cross border deals have provided significant benefits to the brewing giants. This has given
them ownership of local brands propelling them into dominant market positions around the world as
global brands sell at significantly higher prices and the margins are much better as compared to the
local beers.
3. What changes has Heineken made that will help it deal with its challenges?
Some of the changes that Heineken has implemented during the past few years include the
following: For the first time in the history of the company, the CEO is not a family member. Van
Boxmeer was appointed CEO although the family still maintains the controlling share of the
company's stock. They developed a plan called Fit 2 Fight which made several changes. Most of
them aimed at streamlining management. They cut the executive board from 5 members down to
three. The new board is made up of the CEO, COO, and CFO. The change is expected to assist the
company in thinking about the steps that it needs to take to win over younger customers across
different markets whose tastes are still developing. Heineken also created management positions that
would be responsible for 5 different operating regions and nine different functional areas. These
positions were created to more clearly define different spheres of responsibility. The management
group was cut from 36 to 13 members in order to speed up the decision making process. Also, the

La Representación Social del SIDA Essay
La subjetividad es un efecto de los lenguajes socialmente construídos, es una producción de la
cultura. El lenguaje crea y reproduce diferentes formas subjetivas de representación social. A partir
de Freud y Lacan, el lenguaje es pensado como un tejido sólido, donde se constituye un juego de
representaciones: el juego en que el lenguaje tiene la tarea de representar el sujeto y el objeto, lo
físico y lo psíquico, la fantasía y la realidad, la imaginación y la percepción. El sujeto es forjado en
y por el lenguaje, porque éste determina su construcción subjetiva. Ser humano es pertenecer a una
determinada organización normativa que nombra los valores con los cuales pautamos nuestras
acciones en el mundo de los hombres.
En este ... Show more content on Helpwriting.net ...
y publicado en 1994 en la Colección Historia Social del SIDA de la editorial Relumé Dumará. Este
trabajo es un importante registro histórico que, según su autor, tiene como objetivo "describir el
proceso de construcción de categorías diagnosticadas por el saber médico"(1994:17).
El autor considera que el nombre "SIDA fue uno de los términos adoptados de una larga línea que va
de la neumonía, por Pneumocystis carinii en homosexuales previamente saludables, hasta la
infección por el HIV"(1994:43). Esta línea fue delimitada en el año 1981, por el anuncio de una
nueva enfermedad (sin nombre todavía) que atacaba hombres que tenían en común la
homosexualidad o el uso continuo de drogas inyectables.
Esta nueva enfermedad es presentada al público en agosto de 1982 cuando la revista Science publica
el siguiente titular: "Nueva enfermedad deja perpleja a la comunidad científica". Se inicia la
construcción de tablas para diagnosticar las fases de evolución de esta enfermedad: desde la
aparición del sarcoma de Kaposi de la pneumocistosis hasta las llamadas infecciones oportunistas.
Esta tabla inicial sirvió como instrumento de trabajo clínico por un lado y por otro, se buscó
demarcar la hipótesis de una etiología viral.
El diagnóstico de los síntomas incorporó valores morales que definen comportamientos. Camargo Jr.
registra que en este período,

A Summary On ' Silvio Waisbord '
Silvio Waisbord nos habla del "árbol genealógico" (family tree ) de las teorías, conceptos ,
metodologías y estrategias para el cambio , la descripción de cada " rama " de las direcciones
relacionadas pero muy distintas en las que este sector se ha movido – desde sus orígenes en los
programas de ayuda internacional de la posguerra en los países en desarrollo a sus diferentes
mejoras en los últimos años , a través de el día de hoy . En otras palabras , este informe "identifica
los principales planteamientos teóricos y sus aplicaciones prácticas , traza sus orígenes , hace
comparaciones , e indica las fortalezas y debilidades. Además analiza las principales concepciones
de comunicación para el desarrollo que expresan el punto de vista de los principales ' troncos ' y '
ramas " del árbol genealógico " .
Waisbord explica que existen dos enfoques de comunicación básica para el desarrollo , que se
pueden caracterizar de la siguiente manera :
El paradigma dominante :En este modelo , el problema del subdesarrollo se debe a la falta de
información. De acuerdo con la teoría de la modernización que se basa este paradigma , la cultura es
vista como un obstáculo potencial para el cambio social. La idea es que , mediante la transmisión de
información (por ejemplo , a través de los medios de comunicación ) desde un emisor a un receptor
a través de un proceso lineal y unidireccional, los valores modernos podrían ser inculcados e ideas
cambiaron . Lo que resulta en un cambio de

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