Closing the Last Mile

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Simon Jones

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Closing the Last Mile

  1. 1. CONFIDENTIAL | Plimus May 2010 Close The Last Mile
  2. 2. CONFIDENTIAL | Plimus 2 Who Is Plimus? • E-Commerce Handler for • 5,500 Global Sellers • 55,000 Global Affiliates • Sold $200,000,000 for Clients in 2010, And Growing • Connecting Online Buyers with Digital Goods, Products and Content for High Revenues Every Day • Clients You Know Include • Autodesk, Namco, Blizzard, Whitesmoke, MyHeritage, and more.
  3. 3. CONFIDENTIAL | Plimus 3 75% Of Online Customers Abandon The Cart Only 60% to 80% of Attempted Sales Close A $1M Campaign Leaves $300K & More On The Table Dedicate As Much Time to Closing Payment as Sourcing Traffic
  4. 4. CONFIDENTIAL | Plimus 4 For a $1M Campaign, Accessing Just 1 in 10 of Abandoning Customers Means An Extra $75,000
  5. 5. CONFIDENTIAL | Plimus 5 The Last Mile Is Always The Hardest
  6. 6. CONFIDENTIAL | Plimus 6 Will This Be Enough?
  7. 7. CONFIDENTIAL | Plimus 7 Once You Lead The Horse To Water… Can You Make Him Drink?
  8. 8. CONFIDENTIAL | Plimus 8 5-Step Evolution of A Winning Offer Assume We Start With A Campaign That Would Bring In $1M
  9. 9. CONFIDENTIAL | Plimus 9 Step 1: Optimize Payment Processing Only 60% - 80% Of Good Deals Succeed
  10. 10. CONFIDENTIAL | Plimus 10 Are you (Globally) Covered? Processors Don’t Recognize ‘Exotic’ Cards Be Sure They Get Round-Robin’d
  11. 11. CONFIDENTIAL | Plimus 11 Example # 1: Most Global Processors Don’t Aaccept Carte Bleue (But 60% of The Market in France Uses It..) Example # 2: 50% of Online Orders in Germany Are NOT via Credit Card
  12. 12. CONFIDENTIAL | Plimus 12 Re-Capturing 10% Of Those Can Add $20k - $40k For Your $1M Campaign
  13. 13. CONFIDENTIAL | Plimus 13 Step 2: Deliver Confidence
  14. 14. CONFIDENTIAL | Plimus 14 >75% of Customers Abandon If They Don’t See: Preferred Language…
  15. 15. CONFIDENTIAL | Plimus 15 >75% of Customers Abandon If They Don’t See: Preferred Currency
  16. 16. CONFIDENTIAL | Plimus 16 >75% of Customers Abandon If They Don’t See: Preferred Payment Method and Security Badge
  17. 17. CONFIDENTIAL | Plimus 17 Re-Capturing 10% Of Those Can Add $75K For Your $1M Campaign
  18. 18. Step 3. Give a Smooth & Branded CONFIDENTIAL | Plimus 18 Checkout Experience Branded Affiliates Should Send to Order Pages with Their Own Design
  19. 19. CONFIDENTIAL | Plimus 19 Step 4: Give ‘Em A….
  20. 20. CONFIDENTIAL | Plimus 20 Subscriptions & Terms Work Ongoing Income For Everyone
  21. 21. CONFIDENTIAL | Plimus 21 Closing 5% More Through Terms Can Add $50k To Your $1M Campaign
  22. 22. CONFIDENTIAL | Plimus 22 Step 5: Add Promotions Be Sure You Can Add Complementary Products From Other Vendors
  23. 23. CONFIDENTIAL | Plimus 23 Don’t Be Satisfied With Pre-Sale Promotions Add Post-Sale Add-Ons To Maximize Spend
  24. 24. CONFIDENTIAL | Plimus 24 Adding Just 7.5% In Promotions Adds $75k To Your $1M Campaign
  25. 25. CONFIDENTIAL | Plimus 25 You Know You Optimize Your Sales Page / Ads Optimized Payment Converts Up To 150% Better
  26. 26. CONFIDENTIAL | Plimus 26 Increase Conversion By Just 15% Adds $150k To Your $1M Campaign
  27. 27. 27 Let’s Do The Math CONFIDENTIAL | Plimus For Your $1M Campaign: • 10% of Exotic Cards Re-Captured: $20 - $40K • 10% Abandons Re-Captured: $75K • 5% Increased Sales Through Terms: $50K • 7.5% Increased Sales Through Promos: $75K • 15% Increased Conversion on Optimization: $150K • GRAND TOTAL $370 - $390k
  28. 28. CONFIDENTIAL | Plimus 28 75% Of Online Customers Abandon The Cart Only 60% to 80% of Attempted Sales Close A $1M Campaign Leaves $300K & More On The Table Dedicate As Much Time to Closing Payment as Sourcing Traffic
  29. 29. 29 For More – Visit Our Brand New Marketplace CONFIDENTIAL | Plimus Marketplace Score – Sales Number or Power Active Affiliates BuyNow Lifetime Value Conversion for Recurring Rate Products

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