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© 2010 - 2015 Constellation Research, Inc. All rights reserved.
TM
#CXOTour @rwang0
Disrupting Digital Business
The Post S...
© 2010 - 2015 Constellation Research, Inc. All rights reserved. #CXOTour @rwang0 3
52% of the Fortune 500
firms since 2000...
© 2010 - 2015 Constellation Research, Inc. All rights reserved.© 2010 - 2015 Constellation Research, Inc. All rights reser...
© 2010 - 2015 Constellation Research, Inc. All rights reserved.© 2010 - 2015 Constellation Research, Inc. All rights reser...
© 2010 - 2015 Constellation Research, Inc. All rights reserved. 6© 2010 - 2015 Constellation Research, Inc. All rights res...
© 2010 - 2015 Constellation Research, Inc. All rights reserved. 7
Incremental innovation is table stakes and
expected in t...
© 2010 - 2015 Constellation Research, Inc. All rights reserved. 8
Transformational innovation is
breakthrough and disrupts...
© 2010 - 2015 Constellation Research, Inc. All rights reserved. 9
Pace of change is fierce as business models
converge, co...
© 2010 - 2015 Constellation Research, Inc. All rights reserved. 10
Xiaomi is after Samsung
© 2010 - 2015 Constellation Research, Inc. All rights reserved.© 2010 - 2015 Constellation Research, Inc. All rights reser...
© 2010 - 2015 Constellation Research, Inc. All rights reserved. 12© 2010 - 2015 Constellation Research, Inc. All rights re...
© 2010 - 2015 Constellation Research, Inc. All rights reserved.© 2010 - 2015 Constellation Research, Inc. All rights reser...
© 2010 - 2015 Constellation Research, Inc. All rights reserved.© 2010 - 2015 Constellation Research, Inc. All rights reser...
© 2010 - 2015 Constellation Research, Inc. All rights reserved.© 2010 - 2015 Constellation Research, Inc. All rights reser...
© 2010 - 2015 Constellation Research, Inc. All rights reserved.© 2010 - 2015 Constellation Research, Inc. All rights reser...
© 2010 - 2015 Constellation Research, Inc. All rights reserved. 17
Same metric different business
model
© 2010 - 2015 Constellation Research, Inc. All rights reserved. 18© 2010 - 2015 Constellation Research, Inc. All rights re...
© 2010 - 2015 Constellation Research, Inc. All rights reserved.© 2010 - 2015 Constellation Research, Inc. All rights reser...
© 2010 - 2015 Constellation Research, Inc. All rights reserved.© 2010 - 2015 Constellation Research, Inc. All rights reser...
© 2010 - 2015 Constellation Research, Inc. All rights reserved. 21
Medical device companies don’t just sell
imaging systems
© 2010 - 2015 Constellation Research, Inc. All rights reserved. 22
Disney doesn’t sell theme park tickets
© 2010 - 2015 Constellation Research, Inc. All rights reserved. 23
Disney fully applies mobile and data as the
gateway to ...
© 2010 - 2015 Constellation Research, Inc. All rights reserved.© 2010 - 2015 Constellation Research, Inc. All rights reser...
© 2010 - 2015 Constellation Research, Inc. All rights reserved. 25© 2010 - 2015 Constellation Research, Inc. All rights re...
© 2010 - 2015 Constellation Research, Inc. All rights reserved.© 2010 - 2015 Constellation Research, Inc. All rights reser...
© 2010 - 2015 Constellation Research, Inc. All rights reserved.© 2010 - 2015 Constellation Research, Inc. All rights reser...
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© 2010 - 2015 Constellation Research, Inc. All rights reserved.© 2010 - 2015 Constellation Research, Inc. All rights reser...
© 2010 - 2015 Constellation Research, Inc. All rights reserved.© 2010 - 2015 Constellation Research, Inc. All rights reser...
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© 2010 - 2015 Constellation Research, Inc. All rights reserved. 34
What could you build next with context?
© 2010 - 2015 Constellation Research, Inc. All rights reserved. 35© 2010 - 2015 Constellation Research, Inc. All rights re...
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© 2010 - 2015 Constellation Research, Inc. All rights reserved.© 2010 - 2015 Constellation Research, Inc. All rights reser...
© 2010 - 2015 Constellation Research, Inc. All rights reserved.© 2010 - 2015 Constellation Research, Inc. All rights reser...
© 2010 - 2015 Constellation Research, Inc. All rights reserved. #CXOTour @rwang0
VS.
Videos
VS. ShippingVS.Commerce
Cloud
...
© 2010 - 2015 Constellation Research, Inc. All rights reserved. 40© 2010 - 2015 Constellation Research, Inc. All rights re...
© 2010 - 2015 Constellation Research, Inc. All rights reserved.© 2010 - 2015 Constellation Research, Inc. All rights reser...
© 2010 - 2015 Constellation Research, Inc. All rights reserved.© 2010 - 2015 Constellation Research, Inc. All rights reser...
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© 2010 - 2015 Constellation Research, Inc. All rights reserved.© 2010 - 2015 Constellation Research, Inc. All rights reser...
© 2010 - 2015 Constellation Research, Inc. All rights reserved.© 2010 - 2015 Constellation Research, Inc. All rights reser...
© 2010 - 2015 Constellation Research, Inc. All rights reserved.© 2010 - 2015 Constellation Research, Inc. All rights reser...
© 2010 - 2015 Constellation Research, Inc. All rights reserved.© 2010 - 2015 Constellation Research, Inc. All rights reser...
© 2010 - 2015 Constellation Research, Inc. All rights reserved.© 2010 - 2015 Constellation Research, Inc. All rights reser...
© 2010 - 2015 Constellation Research, Inc. All rights reserved. 49© 2010 - 2015 Constellation Research, Inc. All rights re...
© 2010 - 2015 Constellation Research, Inc. All rights reserved.© 2010 - 2015 Constellation Research, Inc. All rights reser...
© 2010 - 2015 Constellation Research, Inc. All rights reserved.© 2010 - 2015 Constellation Research, Inc. All rights reser...
© 2010 - 2015 Constellation Research, Inc. All rights reserved. 52© 2010 - 2015 Constellation Research, Inc. All rights re...
© 2010 - 2015 Constellation Research, Inc. All rights reserved.© 2010 - 2015 Constellation Research, Inc. All rights reser...
© 2010 - 2015 Constellation Research, Inc. All rights reserved. 54© 2010 - 2015 Constellation Research, Inc. All rights re...
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Disrupting Digital Business: The Post Sales, On Demand, Attention Economy Is Here _ Ray Wang
Disrupting Digital Business: The Post Sales, On Demand, Attention Economy Is Here _ Ray Wang
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Disrupting Digital Business: The Post Sales, On Demand, Attention Economy Is Here _ Ray Wang

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Digital business disruption is no longer an option—it’s a necessity. Social, organizational, and technology shifts require a new way of thinking about business, one that leverages a digital DNA to deliver experiences and outcomes, and to transition from selling products to keeping brand promises. Learn how digital transformation allows you to use digital to disrupt instead of become one of the disrupted.

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Disrupting Digital Business: The Post Sales, On Demand, Attention Economy Is Here _ Ray Wang

  1. 1. © 2010 - 2015 Constellation Research, Inc. All rights reserved. TM #CXOTour @rwang0 Disrupting Digital Business The Post Sales, On Demand, Attention Economy Unpacked 7July 2015 R “Ray” Wang (@rwang0) Principal Analyst & Author
  2. 2. © 2010 - 2015 Constellation Research, Inc. All rights reserved. #CXOTour @rwang0 3 52% of the Fortune 500 firms since 2000 are gone
  3. 3. © 2010 - 2015 Constellation Research, Inc. All rights reserved.© 2010 - 2015 Constellation Research, Inc. All rights reserved. 4#CXOTour @rwang0 Digital creates winner takes all markets Overall Market Share Percentage of Profits
  4. 4. © 2010 - 2015 Constellation Research, Inc. All rights reserved.© 2010 - 2015 Constellation Research, Inc. All rights reserved. 5#CXOTour @rwang0 “A digital divide exists between the organizations who have built digital business models and everyone else.” (2013)
  5. 5. © 2010 - 2015 Constellation Research, Inc. All rights reserved. 6© 2010 - 2015 Constellation Research, Inc. All rights reserved. #CXOTour @rwang0 Disrupt or be Disrupted
  6. 6. © 2010 - 2015 Constellation Research, Inc. All rights reserved. 7 Incremental innovation is table stakes and expected in the market
  7. 7. © 2010 - 2015 Constellation Research, Inc. All rights reserved. 8 Transformational innovation is breakthrough and disrupts markets
  8. 8. © 2010 - 2015 Constellation Research, Inc. All rights reserved. 9 Pace of change is fierce as business models converge, competitors pop up from nowhere
  9. 9. © 2010 - 2015 Constellation Research, Inc. All rights reserved. 10 Xiaomi is after Samsung
  10. 10. © 2010 - 2015 Constellation Research, Inc. All rights reserved.© 2010 - 2015 Constellation Research, Inc. All rights reserved. 11#CXOTour @rwang0 Lessons Learned
  11. 11. © 2010 - 2015 Constellation Research, Inc. All rights reserved. 12© 2010 - 2015 Constellation Research, Inc. All rights reserved. #CXOTour @rwang0 #1: Digital disruption is more than just a technology shift. It’s about transforming business models and how we engage.
  12. 12. © 2010 - 2015 Constellation Research, Inc. All rights reserved.© 2010 - 2015 Constellation Research, Inc. All rights reserved. 13#CXOTour @rwang0 Tech convergence powers digital disruption Mobile Social Cloud Big Data IOT 3D Printing Design Thinking Inspired User Experience
  13. 13. © 2010 - 2015 Constellation Research, Inc. All rights reserved.© 2010 - 2015 Constellation Research, Inc. All rights reserved. 14#CXOTour @rwang0 Social creates new verbs and experiences that bring people and networks together Twitter – I need to pee Facebook – I pee’d Google+ - More pee in circles FourSquare – I’m peeing here Pinterest – My pee scrapbook Instagram – My pee in sepia LinkedIn – Hire me to pee Path – Watch me pee privately You Tube – Watch me pee Vine – Watch my pee loop SnapChat – I have no proof I pee’d Jelly – Does this look like pee? What’s app – I told you I pee’d Meerkat – Watch me pee live
  14. 14. © 2010 - 2015 Constellation Research, Inc. All rights reserved.© 2010 - 2015 Constellation Research, Inc. All rights reserved. 15#CXOTour @rwang0 Tech convergence powers digital disruption Mobile Social Cloud Big Data IOT 3D Printing Design Thinking Inspired User Experience
  15. 15. © 2010 - 2015 Constellation Research, Inc. All rights reserved.© 2010 - 2015 Constellation Research, Inc. All rights reserved. 16#CXOTour @rwang0 Uber incorporates five key pillars
  16. 16. © 2010 - 2015 Constellation Research, Inc. All rights reserved. 17 Same metric different business model
  17. 17. © 2010 - 2015 Constellation Research, Inc. All rights reserved. 18© 2010 - 2015 Constellation Research, Inc. All rights reserved. #CXOTour @rwang0 #2: We move from selling products and services to keeping brand promises in an attention economy.
  18. 18. © 2010 - 2015 Constellation Research, Inc. All rights reserved.© 2010 - 2015 Constellation Research, Inc. All rights reserved. 19#CXOTour @rwang0 We battle for experiences and outcomes 19
  19. 19. © 2010 - 2015 Constellation Research, Inc. All rights reserved.© 2010 - 2015 Constellation Research, Inc. All rights reserved. 20#CXOTour @rwang0 Digital accelerates business model transformation • Product companies give away product for service revenues. • Service based businesses sell experiences at varying price points and service levels. • Experience based businesses selling business models • Business model companies sell peace of mind. 20
  20. 20. © 2010 - 2015 Constellation Research, Inc. All rights reserved. 21 Medical device companies don’t just sell imaging systems
  21. 21. © 2010 - 2015 Constellation Research, Inc. All rights reserved. 22 Disney doesn’t sell theme park tickets
  22. 22. © 2010 - 2015 Constellation Research, Inc. All rights reserved. 23 Disney fully applies mobile and data as the gateway to new customer experiences
  23. 23. © 2010 - 2015 Constellation Research, Inc. All rights reserved.© 2010 - 2015 Constellation Research, Inc. All rights reserved. 24#CXOTour @rwang0 "You're not competing with another company, you're really competing for time and attention" (2010)
  24. 24. © 2010 - 2015 Constellation Research, Inc. All rights reserved. 25© 2010 - 2015 Constellation Research, Inc. All rights reserved. #CXOTour @rwang0 #3: New unit cost pricing models enable disruptive business models to thrive.
  25. 25. © 2010 - 2015 Constellation Research, Inc. All rights reserved.© 2010 - 2015 Constellation Research, Inc. All rights reserved. 26#CXOTour @rwang0 Dollar shave club shows what happens when you change how people buy
  26. 26. © 2010 - 2015 Constellation Research, Inc. All rights reserved.© 2010 - 2015 Constellation Research, Inc. All rights reserved. 27#CXOTour @rwang0 From all you can drink…. to by the sip
  27. 27. © 2010 - 2015 Constellation Research, Inc. All rights reserved. 28© 2010 - 2015 Constellation Research, Inc. All rights reserved. #CXOTour @rwang0 #4: Data is the foundation of digital business. Every touch point, every click, every digital exhaust is relevant insight.
  28. 28. © 2010 - 2015 Constellation Research, Inc. All rights reserved.© 2010 - 2015 Constellation Research, Inc. All rights reserved. 29#CXOTour @rwang0 90% of data created in last 2 years 2014, 1 year 2015, 1 sec 2020 80 Billion sensors in devices by 2020 100M viral connections per minute by 2020 Data and content explosion goes exponential
  29. 29. © 2010 - 2015 Constellation Research, Inc. All rights reserved.© 2010 - 2015 Constellation Research, Inc. All rights reserved. 30#CXOTour @rwang0 Data Sources Information & Orchestration Insight Decisions & Actions Technology Driven Lineof BusinessDriven • Structured • Semi-structured • Unstructured • Physical • Virtual • Machine • Contextual • Performance • Deduction • Inference • Prediction • Next best action • Prevention • Suggestion • No action Use big data context to improve analytical insight to make better decisions
  30. 30. © 2010 - 2015 Constellation Research, Inc. All rights reserved. 31© 2010 - 2015 Constellation Research, Inc. All rights reserved. #CXOTour @rwang0 #5: If 20 % of your revenue is not an insight stream by 2020, you won’t have a digital biz model
  31. 31. © 2010 - 2015 Constellation Research, Inc. All rights reserved.© 2010 - 2015 Constellation Research, Inc. All rights reserved. 32#CXOTour @rwang0 VS. AirBnb’s value is a trust network, not total number of room nights
  32. 32. © 2010 - 2015 Constellation Research, Inc. All rights reserved.© 2010 - 2015 Constellation Research, Inc. All rights reserved. 33#CXOTour @rwang0 The future is big data business models built on insight Information based differentiation Drive demand Create new service offerings Improve c-sat Drive lower cost models Information brokering Raw information Analysis and insights Benchmarking Information based business platforms Marketplaces Deal making Advertising © 2011 - 2013 R Wang & Insider Associates, LLC. All rights reserved.
  33. 33. © 2010 - 2015 Constellation Research, Inc. All rights reserved. 34 What could you build next with context?
  34. 34. © 2010 - 2015 Constellation Research, Inc. All rights reserved. 35© 2010 - 2015 Constellation Research, Inc. All rights reserved. #CXOTour @rwang0 #6: You can be the content, the network and the arms dealers. The digital winners will figure out how to vertically integrate all three
  35. 35. © 2010 - 2015 Constellation Research, Inc. All rights reserved.© 2010 - 2015 Constellation Research, Inc. All rights reserved. 36#CXOTour @rwang0 Four companies control the network from content and commerce to consumer device
  36. 36. © 2010 - 2015 Constellation Research, Inc. All rights reserved.© 2010 - 2015 Constellation Research, Inc. All rights reserved. 37#CXOTour @rwang0 VS. Data and insights helped Amazon disrupt the retail business model
  37. 37. © 2010 - 2015 Constellation Research, Inc. All rights reserved.© 2010 - 2015 Constellation Research, Inc. All rights reserved. 38#CXOTour @rwang0 Now it’s everyone vs amazon
  38. 38. © 2010 - 2015 Constellation Research, Inc. All rights reserved. #CXOTour @rwang0 VS. Videos VS. ShippingVS.Commerce Cloud Computing VS. Media VS.Devices VS.
  39. 39. © 2010 - 2015 Constellation Research, Inc. All rights reserved. 40© 2010 - 2015 Constellation Research, Inc. All rights reserved. #CXOTour @rwang0 #7: Digital artisans emerge as organization’s with the best math and design will dominate in a winner takes all world.
  40. 40. © 2010 - 2015 Constellation Research, Inc. All rights reserved.© 2010 - 2015 Constellation Research, Inc. All rights reserved. 41#CXOTour @rwang0 41 GE Power knows when a transmission line will go down 8 to 10 days before it does
  41. 41. © 2010 - 2015 Constellation Research, Inc. All rights reserved.© 2010 - 2015 Constellation Research, Inc. All rights reserved. 42#CXOTour @rwang0 We must invest in digital artisans Authentic |Relevant |Transparent| Intelligent Speedy | Artistic |Non- conformist
  42. 42. © 2010 - 2015 Constellation Research, Inc. All rights reserved. 43© 2010 - 2015 Constellation Research, Inc. All rights reserved. #CXOTour @rwang0 #8: People to people (P2P) democratizes distribution which strips out friction and transaction costs
  43. 43. © 2010 - 2015 Constellation Research, Inc. All rights reserved.© 2010 - 2015 Constellation Research, Inc. All rights reserved. 44#CXOTour @rwang0 VS. Tesla changed the rules of low volume production, eco luxury & direct to consumer
  44. 44. © 2010 - 2015 Constellation Research, Inc. All rights reserved.© 2010 - 2015 Constellation Research, Inc. All rights reserved. 45#CXOTour @rwang0 Etsy democratizes distribution of creatives
  45. 45. © 2010 - 2015 Constellation Research, Inc. All rights reserved.© 2010 - 2015 Constellation Research, Inc. All rights reserved. 46#CXOTour @rwang0 Lending club brings banking w/o banks
  46. 46. © 2010 - 2015 Constellation Research, Inc. All rights reserved.© 2010 - 2015 Constellation Research, Inc. All rights reserved. 47#CXOTour @rwang0 TaskRabbit creates an on-demand access to trusted services
  47. 47. © 2010 - 2015 Constellation Research, Inc. All rights reserved.© 2010 - 2015 Constellation Research, Inc. All rights reserved. 48#CXOTour @rwang0 "2015 is not the year of the crowd, it's the year when the crowd realizes they are the product and they don't like it. Expect mass revolts" (2014)
  48. 48. © 2010 - 2015 Constellation Research, Inc. All rights reserved. 49© 2010 - 2015 Constellation Research, Inc. All rights reserved. #CXOTour @rwang0 #9: Design for customer segments of one
  49. 49. © 2010 - 2015 Constellation Research, Inc. All rights reserved.© 2010 - 2015 Constellation Research, Inc. All rights reserved. 50#CXOTour @rwang0 Can you support a customer segment of one or mass personalization at scale?
  50. 50. © 2010 - 2015 Constellation Research, Inc. All rights reserved.© 2010 - 2015 Constellation Research, Inc. All rights reserved. 51#CXOTour @rwang0 Analog Systems Pre 1950’s Reliability and scalability Massive machine scale Sweat based Limited Governed Physical locations Word of mouth Dumb devices Assembly line technologies Digital delivers mass personalization at scale Elements Circa Design point Challenge User Exp Comm Style Speed Impact and reach Info mgmt Intelligence Examples © 2011 - 2014 R Wang & Insider Associates, LLC. All rights reserved. Transactional Systems 1950s+ Continuous improvement Massive computing scale Computing based Broadcast dictatorial Just in time Departmental/ corporate silos Highly structured Hard coded Payroll, ERP, CRM Engagement Systems 2000+ Sense and respond Massive social scale Interactive Conversational Real time Interconnected Loosely structured knowledge Deterministic business rules Social and collaboration Mass Personalized Systems 2015+ Intention driven Massive individual scale Personalized Sentient Space time contiuum P2P networks Self aware embedded knowledge Predictive Decision support, VRM Experiential Systems 2010+ Agile and flexible Massive contextual scale Bionic/Human APIs Role tailored Right time Segmented value chains Immersive streams Probabilistic pattern based Ad networks, gamification
  51. 51. © 2010 - 2015 Constellation Research, Inc. All rights reserved. 52© 2010 - 2015 Constellation Research, Inc. All rights reserved. #CXOTour @rwang0 #10: We serve 5 generations of customers & workers, by digital proficiency, not by age
  52. 52. © 2010 - 2015 Constellation Research, Inc. All rights reserved.© 2010 - 2015 Constellation Research, Inc. All rights reserved. 53#CXOTour @rwang0 5 generations of digital workers & customers not by age, but by digital proficiency Digital Proficiency 1. Digital Natives comfortable in engaging all digital channels 2. Digital Immigrants crossed the chasm into the digital world, forced into engagement with digital channels 3. Digital Voyeurs Recognize the shift to digital but not ready to be active yet themselves 4. Digital Holdouts Resisting the shift to digital, ignoring the impact 5. Digitally Disengaged Understand digital but avoiding engagement on purpose, often for privacy reasons
  53. 53. © 2010 - 2015 Constellation Research, Inc. All rights reserved. 54© 2010 - 2015 Constellation Research, Inc. All rights reserved. #CXOTour @rwang0 Disrupting Digital Business
  54. 54. © 2010 - 2015 Constellation Research, Inc. All rights reserved. 55© 2010 - 2015 Constellation Research, Inc. All rights reserved. #CXOTour @rwang0 “You need more than a Chief Digital Officer to infuse digital into your organization. You need a broad bench of Digital CXO’s” (2013)
  55. 55. © 2010 - 2015 Constellation Research, Inc. All rights reserved.© 2010 - 2015 Constellation Research, Inc. All rights reserved. 56#CXOTour @rwang0 “Digital Darwinism is unkind to those who wait” - (@rwang0)
  56. 56. © 2010 - 2015 Constellation Research, Inc. All rights reserved.© 2010 - 2015 Constellation Research, Inc. All rights reserved. 57#CXOTour @rwang0 Don’t be caught in the disruption!
  57. 57. © 2010 - 2015 Constellation Research, Inc. All rights reserved.© 2010 - 2015 Constellation Research, Inc. All rights reserved. 58#CXOTour @rwang0 Cautious Adopters (50%) Market Leaders (5%) Fast Followers (15%)Laggards (30%) Incremental Transformational Proactive Reactive • Can we transform our business models? • What outcomes can we transform? • How do we go to market first with this? • How do we make this easy to consume? • Will this truly differentiate our offerings? Understand your organization’s digital DNA © 2011 - 2014R Wang & Insider Associates, LLC. All rights reserved. • What happens if our competition goes first? • How long can we wait to adopt? • Can we learn from first mover mistakes? • How do we scale this faster and cheaper? • Do we really need to do this? • Can we quantify the market demand? • Can we wait for this to commoditize? • Is this more than a trend? • What type of integration is required? • Are there security and safety risks? • Do we really need to disrupt our business? • Will customers really want this? • How long can we wait for commoditization? • How much longer can we put this off? • Has the trend moved beyond mainstream?
  58. 58. © 2010 - 2015 Constellation Research, Inc. All rights reserved. 59© 2010 - 2015 Constellation Research, Inc. All rights reserved. #CXOTour @rwang0 The reality of how we allocate Brand Strategic differentiation Revenue growth Operational efficiency Regulatory compliance © 2011 - 2014 R Wang & Insider Associates, LLC. All rights reserved.
  59. 59. © 2010 - 2015 Constellation Research, Inc. All rights reserved. 60© 2010 - 2015 Constellation Research, Inc. All rights reserved. #CXOTour @rwang0 What we really need to do is flip the pyramid! Brand Strategic differentiation Revenue growth Operational efficiency Regulatory compliance
  60. 60. © 2010 - 2015 Constellation Research, Inc. All rights reserved.© 2010 - 2015 Constellation Research, Inc. All rights reserved. 61#CXOTour @rwang0 In the new world IT – business collaboration is key to digital success Simple Scalable Sexy BusinessNeeds ITRequirements © 2011 R Wang & Insider Associates, LLC. All rights reserved. Safe Secure Sustainable Business Models Geos Value Networks Org Structures Disruptive Technology
  61. 61. © 2010 - 2015 Constellation Research, Inc. All rights reserved. 62© 2010 - 2015 Constellation Research, Inc. All rights reserved. #CXOTour @rwang0 Business runs hard as IT scales in step function © 2011 - 2012 R Wang & Insider Associates, LLC. All rights reserved. Time RateofInnovation IT scaling Wave 1 Wave 2 Wave 3 Wave 4 Wave 5
  62. 62. © 2010 - 2015 Constellation Research, Inc. All rights reserved.© 2010 - 2015 Constellation Research, Inc. All rights reserved. 63#CXOTour @rwang0 Five steps to disrupting digital business Design new experiences and outcomes Develop a culture of digital DNA Apply new business models and technologies to existing infrastructure Move from gut to data driven decisions Co-create and co-innovate with new partners 5 4 3 2 1 © 2011 - 2014 R Wang & Insider Associates, LLC. All rights reserved.
  63. 63. © 2010 - 2015 Constellation Research, Inc. All rights reserved.© 2010 - 2015 Constellation Research, Inc. All rights reserved. 64#CXOTour @rwang0 Questions And Answers
  64. 64. © 2010 - 2015 Constellation Research, Inc. All rights reserved.© 2010 - 2015 Constellation Research, Inc. All rights reserved. 65#CXOTour @rwang0 Thank you R “Ray” Wang 650.918.6619 R@ConstellationR.com Twitter: @rwang0 Blog: www.raywang.org
  65. 65. © 2010 - 2015 Constellation Research, Inc. All rights reserved.© 2010 - 2015 Constellation Research, Inc. All rights reserved. www.ConstellationR.com San Francisco | Andalucia | Belfast | Boston | Chicago | Colorado Springs | Cupertino | London | New York NOVA | Portland | Pune | Sacramento | Santa Monica | Sydney | Tokyo | Toronto | Washington, D.C. TM

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