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Final Presentation 050210

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Final Presentation 050210

  1. 1. Tourism Marketing & Technology Social Networking & Marketing Technology >2010 © Temasek Polytechnic 2010 ☺ By Dillon Lee
  2. 2. Tourism Marketing & Technology Social Networking & Marketing >2010 © Temasek Polytechnic 2010 By Dillon Lee
  3. 3. Social Networking & Marketing © Temasek Polytechnic 2010
  4. 4. Social Networking & Marketing © Temasek Polytechnic 2010
  5. 5. Social Networking & Marketing © Temasek Polytechnic 2010
  6. 6. © Temasek Polytechnic 2010 Experimentation Campaign Specific Low Cost / Free Fans / Followers Standalone “ Not necessary”
  7. 7. >2010 : Social Media © Temasek Polytechnic 2010 Targeted Brand & Company Resource Intensive Advocates Influencers Integrated “ Very necessary”
  8. 8. 2010 : Social Media © Temasek Polytechnic 2010
  9. 9. SOCIAL IS EVERYWHERE… © Temasek Polytechnic 2010
  10. 10. Grammy Awards 2010 © Temasek Polytechnic 2010
  11. 11. http://mydayat.moma.org/ © Temasek Polytechnic 2010
  12. 12. <ul><li>NO Superbowl Ads for the first time in 23 years </li></ul><ul><ul><li>Last decade $142m </li></ul></ul><ul><li>USD$20m social media campaign </li></ul><ul><li>Idea: Making the world a better place </li></ul>Pepsi Refresh Project © Temasek Polytechnic 2010
  13. 13. DEWmocracy © Temasek Polytechnic 2010
  14. 14. Coke’s Live positively application on FB © Temasek Polytechnic 2010
  15. 15. Coke’s Live positively application on FB © Temasek Polytechnic 2010
  16. 16. Share a great SM campaign What made it great? © Temasek Polytechnic 2010
  17. 17. © Temasek Polytechnic 2010
  18. 18. © Temasek Polytechnic 2010
  19. 19. © Temasek Polytechnic 2010
  20. 20. © Temasek Polytechnic 2010
  21. 21. © Temasek Polytechnic 2010
  22. 22. <ul><li>What’s next? </li></ul><ul><li>Integration & cohesive experience across platforms, products and devices -- Web, mobile, TV, and video -- will become nearly-inseparable </li></ul><ul><li>Data crunching – making sense of all the collected data </li></ul><ul><ul><li>Friendship analysis </li></ul></ul>>2010 : Social Media © Temasek Polytechnic 2010
  23. 23. <ul><li>What’s next? </li></ul><ul><li>Enterprise Social Media </li></ul><ul><ul><li>Share, discuss at work </li></ul></ul><ul><li>Online - Offline Integration will continue </li></ul>>2010 : Social Media © Temasek Polytechnic 2010
  24. 24. In the future… © Dillon Lee – Temasek Polytechnic 2009 MYFACEYOUTWIT.com
  25. 25. <ul><li>Who REALLY invented the mobile device / Ipad? </li></ul>© Temasek Polytechnic 2010
  26. 26. Tourism Marketing & Technology Technology >2010 © Temasek Polytechnic 2010
  27. 27. <ul><li>Cloud Computing </li></ul><ul><li>Virtualization for availability </li></ul><ul><li>IT for green </li></ul><ul><li>Client computing </li></ul><ul><li>Mobile applications </li></ul><ul><li>Advanced analytics </li></ul><ul><li>Social software & social computing </li></ul><ul><li>Flash memory </li></ul><ul><li>User activity monitoring (security) </li></ul><ul><li>Reshaping data centers </li></ul>Strategic Technology >2010 © Temasek Polytechnic 2010 Source: Gartner Research
  28. 28. Rise of the Mobile Platform <ul><li>Cell-phones will overtake PCs as the most common web browsing device by 2013 </li></ul><ul><li>Gartner Research </li></ul>© Temasek Polytechnic 2010
  29. 29. Rise of the Mobile Platform © Temasek Polytechnic 2010
  30. 30. Rise of the Mobile Platform © Temasek Polytechnic 2010
  31. 31. Rise of the Mobile Platform <ul><li>Variety of Iphone and Android apps. </li></ul><ul><li>Example…. </li></ul>© Temasek Polytechnic 2010
  32. 32. Location based application © Temasek Polytechnic 2010
  33. 33. Source : Mashable.com © Temasek Polytechnic 2010 Combines the community features of a good location based social network, with the competitive features of a scavenger hunt on steroids. Users compete for points in their city, user badges, and vie for the prestigious spot of &quot;mayor&quot; for different locations. 
  34. 34. Smart Mobile Search Location Based (Current & Last ) © Temasek Polytechnic 2010
  35. 35. Augmented Reality © Temasek Polytechnic 2010 A term used to describe a live direct or indirect view of a physical real-world environment whose elements are merged with (or  augmented by) virtual computer-generated imagery - creating a  mixed reality .  -Wikipedia
  36. 36. Augmented Reality © Temasek Polytechnic 2010
  37. 37. Augmented Reality © Temasek Polytechnic 2010
  38. 38. AUGMENTED REALITY - DEMO © Temasek Polytechnic 2010
  39. 39. Google Streetview © Temasek Polytechnic 2010
  40. 40. Google Streetview © Temasek Polytechnic 2010
  41. 41. Google Streetview © Temasek Polytechnic 2010
  42. 42. Google Goggles © Temasek Polytechnic 2010
  43. 43. WHAT'S THE FUTURE? © Dillon Lee – Temasek Polytechnic 2009 Generous Collaborative Experimental Playful Helpful Personal Honest Participatory** ** Source: Paul Isakson
  44. 44. Conclusion… © Temasek Polytechnic 2010
  45. 45. Contact Details <ul><li>[email_address] </li></ul><ul><li>Twitter.com/leest29 </li></ul><ul><li>Facebook.com/leest29 </li></ul>© Temasek Polytechnic 2010

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