Blogger Outreach: The Blogger Perspective


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Tamara Walker explains how brands should engage with bloggers - providing guidance on how to approach them, how to engage with them and how to run a successful social PR campaign.

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Blogger Outreach: The Blogger Perspective

  1. 1. ‘Ebony’ Tamara Walker<br />@theblogclinic<br />Blogger Outreach <br />Strategies<br />MIND-SET<br />Let’s Think Relationships<br />
  2. 2. BLOGGER<br />BASICS<br />Example 1<br />
  3. 3. Blogger Basics<br />Let’s talk about<br />The Black & White Press Release Culture<br />Visual Media Basics <br />Connecting the Social Media Lanes<br />
  4. 4. One Step Further…<br /><ul><li>The same effort used to get 1 blog post why not get 3?
  5. 5. Instead of sending traditional press releases why not segment your promotional campaign information into Blogger News Bites using both visual media and the notion of reality culture.</li></li></ul><li>Example 2<br />MILITARY <br />PRECISION<br />
  6. 6. Military Precision<br />They really excelled at<br /><ul><li>Extending & developing the blogger relationship
  7. 7. Before the campaign ‘HYPE’
  8. 8. Events during the campaign
  9. 9. Special activities during the campaign</li></li></ul><li>One Step Further…<br />Newsletters<br />Just for Bloggers<br />Not to be confused with traditional newsletters<br />
  10. 10. v<br />Example 3<br />Fashion Police? No<br />OUTREACH <br />POLICE!<br />
  11. 11. Outreach Police!…<br />Shhh! The Anonymous Company<br />CreatingInteractive Blogger Campaigns<br /><ul><li>Is a Blogger Competition a creative campaign idea?
  12. 12. Ok, you have a creative campaign idea but is it really that practical?
  13. 13. Will the creative idea engage both the reader & the blogger?
  14. 14. Have you really, REALLY checked to see what the blogger has already said about your product or service?</li></ul>Managing Interactive Blogger Campaigns<br />
  15. 15. One Step Further…<br />Creating Interactive Blogger Campaigns<br /><ul><li>Select the bloggers first
  16. 16. See what they have done before
  17. 17. Monitor them
  18. 18. Then formulate your creative interactive campaigns</li></ul>Managing InteractiveBlogger Campaigns<br /><ul><li>Create blogger hubs for those who are creative campaigning with you</li></li></ul><li>v<br />v<br />Campaign 4<br />CREATIVE REACTION <br />
  19. 19. Creative - Reaction<br />A simple tweet will do<br />Special Activities<br />During the Campaign<br />Creative Interactive campaigns involving readers and/or bloggers<br />
  20. 20. Creative - Reaction<br />Join the Conversation<br />1 Post + 1 Retweet+ 1 @Mention = Another Blog Post<br />Another Blog Post + 1 Tweet + Quick Email = An Extra Blog Post<br />
  21. 21. One Step Further…<br />Creative Interactive Campaigns<br />Other than a review, how else can you get a selected amount of bloggers & their readers to engage with your product?<br />Reactions<br /><ul><li>Extend your social media monitoring 1 step further
  22. 22. Don’t just REtweet, REcruit!
  23. 23. Create conversation via bloggers</li></li></ul><li>The Relationship Campaign Matrix<br />
  24. 24. Relationship & Commitment<br />Your Promotional Army<br />
  25. 25. Plot the Matrix<br />
  26. 26. ‘Ebony’ Tamara Walker<br /><br />@theblogclinic<br />Tweet It, <br />Just Tweet It<br />#socialpr<br />