This document discusses multi-tasking among Pakistani youth in business communication. It defines multi-tasking as the ability to execute more than one task simultaneously, like eating, talking on the phone, and driving at the same time. The document notes that reading and computer activities like messaging and online gaming are most multi-tasked by youth, while TV and video games involve less additional tasks. Finally, it states that most youth multi-task with media at least some of the time, doing so for an average of 26% of their media consumption, with instant messaging and internet surfing being the media most commonly combined with other tasks.

1. © 2006 Prentice Hall 4-1

2. Multi-tasking and Business
Communication for Pakistani
youth
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4. Abstract
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We the students of MBA and studying the Business
Communication in which we are discussing the Multitasking
in the Business Communication. The task has been assigned
to us by our respected Professor Sayyid Hassan Naqvi to
study about multitasking and Business Communication for
Pakistani youth . To accomplish this task we have worked in
a group to present in the class.

5. What is Multi-tasking ?
 The ability to execute more than one task at the same
time, a task being a program.
 Multitasking is processing multiple tasks at one time. For
example, when you see someone in the car next to you
eating a burrito, taking on his cell phone, and trying to
drive at the same, that person is multitasking.
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6. Multi-Tasking Among Youth
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When they are a young person’s primary activity, TV
and videogames are the least multitasked media,
while reading and computer activities such as instant
messaging, computer games and looking at websites
are the most multitasked. Nearly two-thirds of the time
young people spend reading, playing computer games or
looking at websites, they are also doing something else at
the same time (“overall” multitasking — primarily eating,
doing chores, talking on the phone, doing homework, or
using another media). But the same is true less than half
the time they’re watching TV (45%) or playing
videogames(45%).Indeed, young people are more likely to focus
theirattention exclusively on TV than on reading: 55% of the
time they’re watching TV as their primary activity, they’re
doing nothing else; compared to only 38% of the time
they’re reading as their primary activity

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• Most young people media multitask at least some of
the time, but some don’t do so at all. In a typical week,
eight in ten (81%) young people spend some of their
media time using more than one medium at a time (“media
multitasking”), such as reading a magazine while watching
TV, listening to music while playing a videogame, and so on.
On the other hand, nearly one in five (19%) young people
don’t media multitask at all over the course of a typical
week. Those young people who do media multitask spend
an average of 26% of their media time using more than one
medium at a time.
Young people are most likely to use multiple media
together when they’re instant messaging (74%), surfing
the Internet (74%) or playing computer games (67%);
they’re least likely to do so when watching TV (17% of
the time).

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12. Thank You
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