The document discusses the effects of multitasking in the digital world. It notes that with various forms of media being integrated together, there are cognitive effects on people from taking in multiple forms of information at once. Some research has found that high media multitaskers performed better when working with distractions compared to focusing on one task. However, prolonged media use without breaks can lead to withdrawal-like symptoms, and heavy social media use has been linked to poor mental health in teens. In conclusion, while multimedia platforms allow for enhanced information sharing and interaction, they also come with disadvantages regarding addiction.

1. MULTITASKING IN THE DIGITAL WORLD AND ITS
EFFECTS
Photo by Daniel Gzz: Unsplash
By Brendan
Haslam

2. Massive changes are occurring in society regarding the delivery of inf
ormation to individuals and the way individuals process this informat
ion.
Photo By Gaelle Mercel: Unsplash

3. In the upbringing of the digital age, consumers of
technology are constantly being exposed to different
forms of multimedia, where various forms of media are
integrated with each other to provide an immersive, or
attention-grabbing experience for the consumer.

4. With this in mind, what are the cognitive effects on human
beings of integrating multiple forms of text, images, sound
and data into their lives?
Photo By Tim Gouw: Unsplash

5. “Multimedia learning happens when we
build mental representations from words
and pictures.”
Sorden, S. (2017). The Cognitive Theory of Multimedia Learning (1st ed.). Northern Arizona University. Photo By Tran Mau Tri Tam: Unsplash

6. With the integration of multiple forms of media into
one space, we are now able to immerse ourselves
within a piece of technology, and manipulate objects
and variables within it.
Photo By David Grandmougin: Unsplash

7. For some, the ability to be stimulated by multiple
forms of information aid them in learning
processes, involving memorization and writing.
Photo By Steiner Engeland: Unsplash

8. "Your Health: Study Finds Some Teens Can Excel at Multitasking" Reddy, Sumathi. Wall Street Journal, Eastern edition; New York, N.Y. [New York,
N.Y] 14 Oct 2014: D.1. Photo By Steiner Engeland: Unsplash
Conclusive studies on multimedia learning
state that “those who are “high media
multitaskers" -- about 15% of the study
participants -- performed better when
working with the distractions of email and
music than when focusing on a single
activity.”

9. Video and music are multimedia elements that can implemented to promote a
company’s product. “Video, slide shows, maps, illustrations and polls or surveys are
all powerful content formats to drive engagement and traffic. And new tools allow
non-technical staff to build them faster and easier than ever.”
Atkinson, B. (2015). Shoptalk: 10 Strategic Rules for the Digital News Business. Retrieved from
http://www.editorandpublisher.com/columns/shoptalk-10-strategic-rules-for-the-digital-news-business/ Photo By Olu Eletu: Unsplash

10. “Promoting videos involves embedding your links into several highly
trafficked websites. People can easily watch your company or
product videos. Music helps your company or brand to easily
connect emotionally with its consumers.”
("Advantages And Disadvantages Of Multimedia Computer Science Essay", 2015) Photo By Olu Eletu

11. Through these interactive means, business’s can
communicate with their consumers in personal way,
thereby encouraging consumers to buy their product.
Photo By Wojtek Witkowski: Unsplash

12. Popular internet sites like Youtube
now allow people to share what
they are doing by posting it online,
and receiving profit from it.
Photo By Glenn Carstens-Peters: Unsplash

13. As an online business,
producers of media can
customize their personal
channel to convey their identity
and communicate with the
viewers of their product.

14. Despite it’s advantages, one thing is for certain when the
discussion of multimedia platforms arises: they are
addictive.
Van Oostendorp, H. (2012). Cognition in A Digital World (1st ed.). Psychology Press. Photo By John Sting: Unsplash

15. Video games may offer an escape from the reality
of the physical world and into a digital universe
where players can assume any identity they
desire.
15 Reasons & Theories on Why Video Games Are Addictive - TechAddiction. (2017). Techaddiction.ca. Retrieved 5 March 2017, from
http://www.techaddiction.ca/why_are_video_games_addictive.html Photo By John Sting: Unsplash

16. Many have found that, since they constantly use
their device, prolonged periods without a multi-
media platform changed their behaviour.
Photo By Jackob Ufkes: Unsplash
In an “Unplugged”
study, Participants were
asked to go 24 hours
without any device, and
then asked if their
behaviour changed.

17. “going 24 hours without media affected their emotional well-
being. Even some of those who found benefits in unplugging –
fewer distractions, face-to-face connections with friends and
family – likened their reactions to the media fast to feelings of a
drug withdrawal. They became anxious, stressed, jealous,
hostile.
‘Addicted’ to Media. (2017). the world UNPLUGGED. Retrieved 5 March 2017, from https://theworldunplugged.wordpress.com/addictions/ Photo
By Jackob Ufkes: Unsplash

18. Another study “found that teens who are on social media for more than two
hours a day, a full one-quarter of students in the study, report poor self-
rated mental health, psychological distress, suicidal ideation or unmet need
for mental health support.
Payne, E. (2015). Teens' poor mental health linked to social media use. The Ottawa Citizen. Photo By Warren Wong

19. In conclusion, the effects of mulit-
media use are widespread, helping
to spread a company’s product
with ease, and allowing consumers
to interact with businesses and
entertainment on a more personal
level
Photo By Antonio Grosz: Unsplash

20. Despite its disadvantages, multi media platforms have thrust us
into a new age of enhanced information processing, as well as
worldwide communication and interaction.