The Evolution of Readership

1
THE EVOLUTION OF
READERSHIP
By
Christie
Stelling
|
Film240
Photo,
cc:
Frank
M.
Rafik -‐ https://www.flickr.com/photos/abuaiman/12155587866/in/photolist-‐jw9yM9-‐cKNtyb-‐dCuZFY-‐bmiEPy-‐bn3sWq-‐9mACyz-‐doYPut-‐a8pcvh-‐aL5knK-‐coX7Nd-‐bn3sVf-‐dz1w7r-‐aF6skJ-‐qUyJBd-‐dsv3eg-‐9b35jp-‐9kjjqs-‐
aDDrnd-‐7WwpmQ-‐bEP8fA-‐rzLJhL-‐dCRyY9-‐ezXa5P-‐b8gejk-‐c8Heh5-‐bLAKTK-‐QCRcaF-‐ojdkMJ-‐cXbp7S-‐oYi4ud-‐afutMu-‐aeFSAB-‐6BzAYu-‐attsBr-‐dNGJg3-‐awaA3F-‐9b6dK3-‐o8fnAp-‐fBLDUq-‐feU8YY-‐9mGC64-‐nA8fWs-‐9yojur-‐iXuhBZ-‐dv3GzR-‐A6U7VE-‐4YgHZ4-‐cabdDo-‐
cvgiZA-‐b9yKJK

2“Reading
might
well
have
been

among
the
last
remaining
private

activities,
but
is
now
a
relentless

social
pursuit.”(1)
– Motoko
Rich,

New
York
Times
Photo,
cc:
Daniel
Foster
https://www.flickr.com/photos/danielfoster/14836238854/

3However,
some
consider
reading
to
be
a

conversation
starter,
and
perhaps
the
original

social
network.
(2)

Photo,
cc:
Chip
Griffin– https://www.flickr.com/photos/chipgriffin/2207585271/in/photolist-‐4n5sc2-‐9WB1U6-‐ewmvTf-‐6D2xA-‐3aUPhp-‐7MzUVz-‐4mXmih-‐RwATkA-‐9Rkgcp-‐91CESg-‐6BxUCB-‐
9VQXma-‐51pPQR-‐bsaTRq-‐4bjVcr-‐6qDTeM-‐87vdSi-‐S29LdT-‐aB52jh-‐sc5vP6-‐a6rxdC-‐DjLdRE-‐s77dfW-‐aiHLKH-‐aL754-‐8umCo8-‐dHnG9j-‐5xrJHw-‐8Hbj2U-‐oMZXv-‐3dt6j7-‐LDJhR-‐39ex6K-‐58A74-‐6X7Jt3-‐roDud
8UFiGy-‐oyKTmw-‐jbZB4A-‐dwYaz1-‐83c4jv-‐fr1yyJ-‐SjjgUB-‐fSoyFG-‐5qzR5H-‐chodfA-‐hCav5-‐4ToAaQ-‐gFMU9Q-‐aw5Ze7

4
Book
clubs
have
greatly
impacted
individuals

desire
to
read,
and
the
act
of social
readership. (3)
Photo,
cc:
Betsy
Watters– https://www.flickr.com/photos/h2os/2947284209/in/photolist-‐5urAUZ-‐
epRdgd-‐epRggb-‐5uvYqG-‐epR8u1-‐eoV6g8-‐epRgSJ-‐5urziR-‐8bbYg5-‐5urye4-‐epRzdu-‐5uvXnL-‐epR9fY-‐eoVbug-‐5uvXcb-‐
2GedCf-‐epR1u5-‐epRuaQ-‐eoV4Pv-‐epR9M5-‐8QpYrC-‐5uvX2A-‐4WocLc-‐epR8HY-‐epR1a7-‐5uvZpN-‐epRzRW-‐4WsrQ3-‐
epRn7Y-‐eoVh8D-‐5uvYYG-‐eoV5Yz-‐aBY7VW-‐7FStJh-‐epRb5q-‐5urzZ8-‐eoUYU6-‐dxJ86A-‐epRoid-‐eoVfNZ-‐epRnK1-‐7FNwZD-‐
eoV8ta-‐2Gdoqq-‐eoV2P2-‐epRaQb-‐epRut7-‐eoVcd6-‐eoV3Ke-‐epRoWL

5
In
fact,
“The
all-‐powerful
Oprah
Book
Club
is
not
so
much
a
club
as
a

ruthlessly
influential
marketing
vehicle...”(4)
– Kate
Pickert,
Time
Photo,
cc:
Daniel
Foster-‐ https://www.flickr.com/photos/danielfoster/32142286395/

6
“Book
clubs
have
a
special

authority
because
they
are

committed,
voracious
readers

who
ask
poignant

questions.”(5)
– Piper
Kerman,
NewsDay
Photo,
cc:
Daniel
Foster–

7
Benefits of Book Clubs
Increased
Confidence
&

Comfort
in
Professional

Discussions
Graphic (in order) by Gerald
Wildmoser,
Anbileru Adaleru,
Jelle Akkerman, Luis
Prado
(all)
via
thenounproject.com
Deeper

Understandings
&

Perspectives
(6)
Build
&
Reinforce

Relationships
Encourage
Systematic

Reading
Habits

8
Today,
social
readership

is
shifting
from
book

clubs
to
online

conversations,
and

digital
books,
magazines,

and
other
publications.
(7)
Tablet
image
by
amazon.com
Tablet
graphic
by
creativemarket.com

9
Photo,
cc:
Daniel
Foster– https://www.flickr.com/photos/danielfoster/23569486620/
25%
of
millennials
buy
e-‐books,
and
the

average
kindle
owner
buys
5X
more
books

than
the
average
reader.
(8)

10
Photo,
cc:
Daniel
Publishers
have
had
to

re-‐work
their
business
models to
accommodate

the
convergence
and
digitization
of
the
industry.
(9)

11
Many
magazine
companies
have
adopted

Pinterest as
their
ally,
in
an
effort
to
attract

readership
in
this
digital
era.
(10)
Background
image:
pinterest.com

12
12
Netflix-‐like
subscription
models
have
been
adopted
by
many
publishers.

Texture
by
next
issue
is
a
$10
monthly
subscription
that
grants
readers

with
unlimited
access
to
hundreds
of

titles.
(11)

Tablet
graphic
by
creativemarket.com
Logos
are
from
amazon.com,
texture.ca,
and
globeandmail.com

13
E-‐readers
enable
the
opportunity
for
big
data
to
be
leveraged
and

utilized
to
identify
people’s
preferences.
(12)

Images
from
netflix.com

14
Although
some
criticize

this
practice
to
be

invasive,
it
could

ultimately
lead
to

increased
readership
(13)
Photo,
cc:
Daniel
Foster–

15
Digital
reading
could
lead
to
more
engaging

books
thanks
to
programs
such
as
Amazon’s

“pay-‐per-‐page”
initiative,
where
authors
are

compensated
for
each
page
turned
on
an

e-‐reader.
(14)
Photo,
cc:
Jayel Aheram– https://www.flickr.com/photos/aheram/2036979428/in/photolist-‐47141Y-‐8BMwjM-‐
7BGSgA-‐cjEoX-‐586MeG-‐7BGSgC-‐7BGSgs-‐6APq5n-‐5DiZBp-‐5DiZBc-‐61tfnz-‐5DiZBa-‐8tkRoq-‐d6JjJ5-‐ax8pax-‐5Dj1PF-‐4JaqQY-‐4dxyAQ-‐
7BGSgo-‐xF6RX-‐5DiZBt-‐8BMxdM-‐2WzqwD-‐582zme-‐UmBz-‐pF2ra-‐fBH2V2-‐S4Cf8v-‐2nEkS-‐bnkPBt-‐bkJ3Ht-‐peH3Fi-‐5oNE5u-‐99Fg6S-‐
8thR6X-‐4NLEC3-‐4vR2nw-‐3gbTsv-‐2WzJ4X-‐9aoqvp-‐dKE9sz-‐qh2bhy-‐6ARjXT-‐nk35L6-‐68f5fP-‐dnZZQ-‐2Wzzhg-‐2WzufP-‐abu2C4-‐m85cVP/

16
Photo,
cc:
Daniel
Despite
the
proven
benefits of

social
readership,
and
the

opportunities presented
by
the

digitization
of
the
publications

industry,
some
people
are
still

skeptical.
(15)

17
People
worry
that
like
other
forms
of
digital

interaction,
people
are
less
focused
with

e-‐books
compared
to
paper
books.
(16))

Photo,
cc:
Moyan Brenn– https://www.flickr.com/photos/aigle_dore/5951685233/in/photolist-‐a4VWED-‐a2FFGm-‐dYumLH-‐nJnwpp-‐o3DvWe-‐o3JRio-‐nJozZX-‐o1S7Rz-‐nJnuPF-‐QtXAi-‐bKecSa-‐qVkqup-‐pRyVnG-‐aYQDpR-‐
81Rc1J-‐6tknkf-‐8rsXxx-‐7SpXkV-‐CMamE7-‐GoMaM-‐4xeK6e-‐6cvz6R-‐co8nXm-‐8tc9a8-‐6cFVrD-‐8W1WMX-‐eg9g95-‐ce4nkm-‐6cKZLw-‐p7CDKu-‐7HJx1Z-‐fvYFL-‐oSrSkH-‐7gM5Fy-‐9aoUSY-‐2qqrc-‐6Yauz6-‐oQbchx-‐oErs-‐5aqWYT-‐mNasYu-‐8qQZBz-‐
aLzfEV-‐8rwpqR-‐9b6H6q-‐4MuUxW-‐7RoM6f-‐4fNyGv-‐d5CknA-‐rn74T

18However,
the
difference
in
comprehension

between
digital
&
paper
reading
has

proven
to
be
very
small.
(17)

Photo,
cc:
Hans
Splinter
-‐ https://www.flickr.com/photos/archeon/5365132902/in/photolist-‐9b6H6q-‐tbfpG-‐qWtbMm-‐
5y4AP3-‐a6xkxS-‐asjweL-‐aLtx5v-‐7RoM6f-‐azxjoR-‐4fNyGv-‐soUua2-‐bNyFpD-‐adaiJe-‐ctkVn3-‐bkStJB-‐d9yXh3-‐74PzgU-‐cv6ZR-‐67ik1-‐qXXT2V-‐o8x3BH-‐
5UjJNW-‐dR1S35-‐bNyEQT-‐qzJP2k-‐6uBWsC-‐7LNRgw-‐nvW7LK-‐avMhdj-‐fBibo1-‐FZk6kU-‐tS7rE-‐6xUMDe-‐96bpST-‐bc2gFH-‐czbhmU-‐e5HaZi-‐9dPUaN-‐
7WivzR-‐nRiT58-‐eTWn1-‐5rFjuB-‐6TbjxW-‐dAjinH-‐dApMAb-‐dqjnmW-‐bnQuDX-‐fpsQk7-‐8Keu9M-‐bDEfUV/

19
Whether
it
be
a
book
club,
an
online
discussion,
or
an
interactive
maglet,

reading
has
a
multitude
of
social
benefits
–whether
it
be
a
paper
back
or

electronic
copy.
(18)
Decreased
Chance
of

Depression
Health
&

Wellbeing

Increased
Emotional

Intelligence

Graphics (all)
via
creativemarket.com

20
Photo,
cc: Daniel
Foster-‐ https://www.flickr.com/photos/danielfoster/24068230833/
Although
it
can
be
difficult
for
some
people
to
be

media
agnostic,
it
is
important
to
evolve
alongside

readership
methodologies
to
reap
the
associative

opportunities
and
benefits.

21Works Cited
(1) Rich,
M.
(2010,
January
23).
The
Book
Club
With
Just
One
Member.
Retrieved
March
2,
2017,
from

http://www.nytimes.com/2010/01/24/weekinreview/24rich.html
(2) Matrix,
S.
(2017).
Film240:
Media
and
Culture,
Module
3,
Lecture
1,
Part
2.

(3) Matrix,
S.
(2017).
Film240:
Media
and
Culture,
Module
3,
Lecture
1,
Part
2.

(4) Pickert,
K.
(2008).
Oprah's
Book
Club.
Retrieved
March
2,
2017,
from

http://content.time.com/time/arts/article/0,8599,1844724,00.html
(5) Walsh,
M.
(2011,
March
22).
Book
clubs
evolve
and
grow
in
popularity.
Retrieved
March
2,
2017,
from
http://www.newsday.com/long-‐
island/suffolk/book-‐clubs-‐evolve-‐and-‐grow-‐in-‐popularity-‐1.2774993
(6) Coleman,
J.
(2016,
February
23).
Why
Businesspeople
Should
Join
Book
Clubs.
Retrieved
March
2,
2017,
from

https://hbr.org/2016/02/why-‐businesspeople-‐should-‐join-‐book-‐clubs
(7) Matrix,
S.
(2017).
Film240:
Media
and
Culture,
Module
3,
Lecture
2.

(8) Matrix,
S.
(2017).
Film240:
Media
and
Culture,
Module
3,
Lecture
1,
Part
1.
(9) Matrix,
S.
(2017).
Film240:
Media
and
Culture,
Module
3,
Lecture
1,
Part
1.
(10) Haughney,
C.
(2014,
September
22).
Publications
See
Pinterest
as
Key
Ally.
New
York
Times,
p.
B1(L).
Retrieved
from

http://go.galegroup.com.proxy.queensu.ca/ps/i.do?p=AONE&sw=w&u=queensulaw&v=2.1&it=r&id=GALE%7CA383131321&asid=0f7
80e5cd6741f212e8aa23bef3281c0
(11) Alang,
N.
(2013,
October
1).
Why
the
Next
Issue
magazine
app
is
not
the
future
of
publishing.
Retrieved
March
2,
2017,
from

http://www.theglobeandmail.com/technology/digital-‐culture/why-‐the-‐next-‐issue-‐magazine-‐app-‐is-‐not-‐the-‐future-‐of-‐
publishing/article14639381/
(12) Prose,
F.
(2015,
January
13).
They’re
Watching
You
Read.
Retrieved
March
2,
2017,
from

http://www.nybooks.com/daily/2015/01/13/reading-‐whos-‐watching/
(13) Alter,
A.
(2012,
June
29).
Your
E-‐Book
Is
Reading
You.
Retrieved
March
2,
2017,
from

https://search.proquest.com/docview/1022551817?accountid=6180
(14) Wayner,
P.
(2015,
June
20).
What
If
Authors
Were
Paid
Every
Time
Someone
Turned
a
Page?
Retrieved
March
2,
2017,
from

https://www.theatlantic.com/business/archive/2015/06/amazon-‐publishing-‐authors-‐payment-‐writing/396269/

22Works Cited Continued
(1) Ferris,
J.
(2013,
April
11).
The
Reading
Brain
in
the
Digital
Age
.
Retrieved
March
2,
2017,
from
https://www.scientificamerican.com/article/reading-‐paper-‐
screens/
(2) Ferris,
J.
(2013,
April
11).
The
Reading
Brain
in
the
Digital
Age
.
Retrieved
March
2,
2017,
from
screens/
(3) Ferris,
J.
(2013,
April
11).
The
Reading
Brain
in
the
Digital
Age
.
Retrieved
March
2,
2017,
from
screens/
(4) Matrix,
S.
(2017).
Film240:
Media
and
Culture,
Module
3,
Lecture
2.

(15)
(16)
(17)
(18)

The Evolution of Readership

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