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Reading Between The Lines
Of Text/Of Code
How print media and electronic content
live in harmony
“Digital technology has changed the way books are sold and published,
but it has opened up new possibilities for understanding how people
read, as they read” [4]
Book sales in
Canada are
Thriving; annual
book sales rake in
$974M [1]
The average
canadian reader
buys 3
books/month [1]
Online content and print medias, such as books, magazines, and newspapers, have formed a
symbiotic relationship; Instead of one putting the other “out of business”, They grow and
change together!
To add to that,
readers who use both
e-books along with
their print
counterparts will buy
on average an extra
18 books/year [1]
Studies show “When they
really like an
electronic book, they go
out and get the paper
version” [3]
Publishers are beginning to
offer a “Netflix” type model
of subscriptions to their
readers for ebooks
If readers do sign up with
a subscription service the
data collected from them
can give publishers an edge;
“publishers can focus their
marketing efforts with
more precision” [4]
Online sources help
publishers predict
trends and fulfill what
their audiences want to
see
“Pinterest has
forged close
relationships
with
magazines...It is
a leading driver
of traffic to
certain
magazines” [2]
some of the most
popular content on
Pinterest is magazine
quality photos and
journalism [2]
Pinterest is making an
effort to work more
hand in hand with
with publishers[2]
“While Pinterest could be a
huge threat to traditional
print publications, it can also
be an opportunity”-Bob
Gilbreath [2]
“Pinterest is hoping
to broaden its
relationships with
publishers through its
promoted pins
program...Companies
would pays Pinterest
to help increase its
visibility on the site”
[2]
Even though people “interact
with a mix of paper magazines
and books, as well as tablets,
smartphones and e-readers”
they are not limited, “using
one kind of technology does
not preclude them from
understanding another” [3]
Studies have found only a
few significant
differences in reading
speed or comprehension
between paper and screens
[3]
studies have begun to say “any
discrepancies in reading
comprehension between paper
and screens will shrink as
people's attitudes continue
to change” [3]
when given access to multiple forms of
literature, people don’t favor one over
others, they go for anything and
everything they can get their hands on
”They want books to be available
wherever they are,” Mr. Rainie said.
“They’ll read an ebook on a crowded
bus, curl up with a printed book when
they feel like that, and go to bed with
a tablet.” [5]
The Pew study ( telephone survey of 1,520
adults in the US) had results of:
13% said that they used their cellphones for
reading in the past year
15%said that they had used one for books
this year
6% said they read books only in digital
format
38% said they read books exclusively in print
28% percent are reading a combination of
digital and printed books
in 2016 [5]
“to improve print and online newspapers
...identify the pros and cons of both media.
From there, journalists and media
organizations need to keep and improve upon
the pros while eliminating or mitigating the
cons”[6]
what one form of newspaper
lacks the other has the
potential to pick up the slack
“newspapers need to look at readership
preferences based on societal,
cultural and technological changes”
[6]
Print Pro:
-Higher chance of accurate info (more time
to research articles)
-A sense of “wholeness” (more attention paid
to variety and balance)
[6}
Print Con:
-Minimal and slow interactivity
-Cannot access as easily
-Costs money
[6]
Online Con:
-More mistakes made in haste to get story
up first
-Too many distractions/ can be cluttered
- Stories can be too bare or general
[6]
Online Pro:
- Interactivity (reliable blogs, videos, maps,
etc.)
-Speedy
-Free for the most part
[6]
as print and online papers
improve individually and
together, the results will be
more effective news delivery
[6]
“For this to happen
improvements have to be made
to both content and
presentation – the two main
driving forces behind increasing
readership”[6]
Examples of Potential Improvements:
-Online newspapers should share
national stories, but also the more
“localized” stories that are found in
print newspapers
- Print newspapers should share stories
with “go and do” information , that
send the readers to the paper’s online
site
[6]
The advancement of the
internet has allowed not
only info to be more
accessible and travel faster,
but creativity as well!
Kenneth Goldsmith created a class
“Wasting Time on the
Internet.”; and during it
“ Students would do just that,
prob the tedium of the internet”
[7]
from teaching the class he
found the class “became a
creative ferment of
improvised dance, trust
experiments and
inquiries into the
modern nature of the self
and the crowd.” [7]
Goldsmith iterated, “Theorists
say the internet is making us
dumber, but something magical
happened when my students
wasted time together. They
became more creative with each
other... They say we’re not
reading; I think we’re reading
all the time, just online” [7]
Goldsmith theorised the mix
of print media and online
content will change our
ideas of the “educated
person”:
“We still read great books, and there is a
place for great universities. But an
educated person in the future will be a
curious person who collects better
artifacts. The ability to call up and use
facts is the new education. How to tap
them, how to use them” [7]
“Basic human qualities haven’t changed. I can find Plato in online life. When I read
Samuel Pepys’s diary I see Facebook posts. We just find new ways to express things.” [7]
Bibliography Photographs:
Found from Picjumbo and other stock image sites (in
order of appearance)
Creative Designer & Photographer Workspace
By Viktor Hanacek
Young Woman Reading eBooks on Her iPad Tablet
By Viktor Hanacek
Man Reading a Book in a Chair
By Viktor Hanacek
Young Woman Reading a Book on Her iPad
By Viktor Hanacek
Woman Checking Her Website Stats On Her Smartphone
By Viktor Hanacek
Girl Checking Tumblr on Her MacBook Pro
By Viktor Hanacek
Business Man and Woman Handshake in Work Office
By Viktor Hanacek
Man Browsing on his iPhone
By Viktor Hanacek
ard Work with a Book
By Viktor Hanacek
Woman Reading a Book By Viktor Hanacek
Web Designer Sketching a Wireframe Layout Ideas in a Notebook
By Viktor Hanacek
Woman Using Her Smartphone While Working Remotely on Laptop
By Viktor Hanacek
Girl using Tablet on the Garden
By Viktor Hanacek
Nicely Dressed Woman Using Her Phone in a Car
By Viktor Hanacek
Reading News on iPhone 5S GOLD
By Viktor Hanacek
Man Working on Website Layout
By Viktor Hanacek
Business Woman Working on Laptop in Her Office
By Viktor Hanacek
MagSafe Charging Cable and MacBook Laptop Ports
By Viktor Hanacek
Outdoor Garden Office Working Desk With Laptop
By Viktor Hanacek
Girl Reading a Blog in a Bedroom
By Viktor Hanacek
*All apple products and other brands featured in
photos are registered trademarks of their
companies
Bibliography
Information Sources:
[1]
Matrix, Sidneyeve. "Re: Module 03 Lecture 01: Print
Media: Books." Video blog comment. N.p., 2017.
Web. 1 Mar. 2017.
[2]
Haughney, Christine. "Publications See Pinterest
as Key Ally." New York Times, 22 Sept. 2014, p. B1(L).
Academic OneFile,
go.galegroup.com/ps/i.do?p=AONE&sw=w&u=queen
sulaw&v=2.1&id=GALE%7CA383131321&it=r&asid=
0f780e5cd6741f212e8aa23bef3281c0. Accessed 1 Mar.
2017.
[3]
Jabr , Ferris . "The Reading Brain in the Digital
Age: The Science of Paper versus Screens." N.p., 11
Apr. 2013. Web. 1 Mar. 2017.
[4]
Alba, Davey. "Publishers Are Lining Up Behind
‘Netflix for Books’ Services. But Why?" N.p., 13 Jan.
2015. Web. 1 Mar. 2017.
[5]
Victor, Daniel. "No, the Internet Has Not Killed
the Printed Book. Most People Still Prefer Them."
N.p., 2 Sept. 2016. Web. 1 Mar. 2017.
[6]
Lee, Lorraine. "Print and Online Newspapers:
Working Together, Becoming Stronger." N.p., 28
Aug. 2008. Web. 1 Mar. 2017.
[7]
HARDY, QUENTIN. "Wasting Time on the Internet?
Not Really." N.p., 5 Aug. 2016. Web. 1 Mar. 2017.

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Reading Between The Lines (of Text of Code)

  • 1. Reading Between The Lines Of Text/Of Code How print media and electronic content live in harmony
  • 2. “Digital technology has changed the way books are sold and published, but it has opened up new possibilities for understanding how people read, as they read” [4]
  • 3. Book sales in Canada are Thriving; annual book sales rake in $974M [1] The average canadian reader buys 3 books/month [1]
  • 4. Online content and print medias, such as books, magazines, and newspapers, have formed a symbiotic relationship; Instead of one putting the other “out of business”, They grow and change together!
  • 5. To add to that, readers who use both e-books along with their print counterparts will buy on average an extra 18 books/year [1] Studies show “When they really like an electronic book, they go out and get the paper version” [3]
  • 6. Publishers are beginning to offer a “Netflix” type model of subscriptions to their readers for ebooks If readers do sign up with a subscription service the data collected from them can give publishers an edge; “publishers can focus their marketing efforts with more precision” [4]
  • 7. Online sources help publishers predict trends and fulfill what their audiences want to see “Pinterest has forged close relationships with magazines...It is a leading driver of traffic to certain magazines” [2] some of the most popular content on Pinterest is magazine quality photos and journalism [2]
  • 8. Pinterest is making an effort to work more hand in hand with with publishers[2] “While Pinterest could be a huge threat to traditional print publications, it can also be an opportunity”-Bob Gilbreath [2]
  • 9. “Pinterest is hoping to broaden its relationships with publishers through its promoted pins program...Companies would pays Pinterest to help increase its visibility on the site” [2]
  • 10. Even though people “interact with a mix of paper magazines and books, as well as tablets, smartphones and e-readers” they are not limited, “using one kind of technology does not preclude them from understanding another” [3]
  • 11. Studies have found only a few significant differences in reading speed or comprehension between paper and screens [3]
  • 12. studies have begun to say “any discrepancies in reading comprehension between paper and screens will shrink as people's attitudes continue to change” [3]
  • 13. when given access to multiple forms of literature, people don’t favor one over others, they go for anything and everything they can get their hands on ”They want books to be available wherever they are,” Mr. Rainie said. “They’ll read an ebook on a crowded bus, curl up with a printed book when they feel like that, and go to bed with a tablet.” [5]
  • 14. The Pew study ( telephone survey of 1,520 adults in the US) had results of: 13% said that they used their cellphones for reading in the past year 15%said that they had used one for books this year 6% said they read books only in digital format 38% said they read books exclusively in print 28% percent are reading a combination of digital and printed books in 2016 [5]
  • 15. “to improve print and online newspapers ...identify the pros and cons of both media. From there, journalists and media organizations need to keep and improve upon the pros while eliminating or mitigating the cons”[6] what one form of newspaper lacks the other has the potential to pick up the slack “newspapers need to look at readership preferences based on societal, cultural and technological changes” [6]
  • 16. Print Pro: -Higher chance of accurate info (more time to research articles) -A sense of “wholeness” (more attention paid to variety and balance) [6} Print Con: -Minimal and slow interactivity -Cannot access as easily -Costs money [6] Online Con: -More mistakes made in haste to get story up first -Too many distractions/ can be cluttered - Stories can be too bare or general [6] Online Pro: - Interactivity (reliable blogs, videos, maps, etc.) -Speedy -Free for the most part [6]
  • 17. as print and online papers improve individually and together, the results will be more effective news delivery [6] “For this to happen improvements have to be made to both content and presentation – the two main driving forces behind increasing readership”[6]
  • 18. Examples of Potential Improvements: -Online newspapers should share national stories, but also the more “localized” stories that are found in print newspapers - Print newspapers should share stories with “go and do” information , that send the readers to the paper’s online site [6]
  • 19. The advancement of the internet has allowed not only info to be more accessible and travel faster, but creativity as well! Kenneth Goldsmith created a class “Wasting Time on the Internet.”; and during it “ Students would do just that, prob the tedium of the internet” [7]
  • 20. from teaching the class he found the class “became a creative ferment of improvised dance, trust experiments and inquiries into the modern nature of the self and the crowd.” [7] Goldsmith iterated, “Theorists say the internet is making us dumber, but something magical happened when my students wasted time together. They became more creative with each other... They say we’re not reading; I think we’re reading all the time, just online” [7]
  • 21. Goldsmith theorised the mix of print media and online content will change our ideas of the “educated person”: “We still read great books, and there is a place for great universities. But an educated person in the future will be a curious person who collects better artifacts. The ability to call up and use facts is the new education. How to tap them, how to use them” [7]
  • 22. “Basic human qualities haven’t changed. I can find Plato in online life. When I read Samuel Pepys’s diary I see Facebook posts. We just find new ways to express things.” [7]
  • 23. Bibliography Photographs: Found from Picjumbo and other stock image sites (in order of appearance) Creative Designer & Photographer Workspace By Viktor Hanacek Young Woman Reading eBooks on Her iPad Tablet By Viktor Hanacek Man Reading a Book in a Chair By Viktor Hanacek Young Woman Reading a Book on Her iPad By Viktor Hanacek Woman Checking Her Website Stats On Her Smartphone By Viktor Hanacek Girl Checking Tumblr on Her MacBook Pro By Viktor Hanacek Business Man and Woman Handshake in Work Office By Viktor Hanacek Man Browsing on his iPhone By Viktor Hanacek ard Work with a Book By Viktor Hanacek Woman Reading a Book By Viktor Hanacek Web Designer Sketching a Wireframe Layout Ideas in a Notebook By Viktor Hanacek Woman Using Her Smartphone While Working Remotely on Laptop By Viktor Hanacek Girl using Tablet on the Garden By Viktor Hanacek Nicely Dressed Woman Using Her Phone in a Car By Viktor Hanacek Reading News on iPhone 5S GOLD By Viktor Hanacek Man Working on Website Layout By Viktor Hanacek Business Woman Working on Laptop in Her Office By Viktor Hanacek MagSafe Charging Cable and MacBook Laptop Ports By Viktor Hanacek Outdoor Garden Office Working Desk With Laptop By Viktor Hanacek Girl Reading a Blog in a Bedroom By Viktor Hanacek *All apple products and other brands featured in photos are registered trademarks of their companies
  • 24. Bibliography Information Sources: [1] Matrix, Sidneyeve. "Re: Module 03 Lecture 01: Print Media: Books." Video blog comment. N.p., 2017. Web. 1 Mar. 2017. [2] Haughney, Christine. "Publications See Pinterest as Key Ally." New York Times, 22 Sept. 2014, p. B1(L). Academic OneFile, go.galegroup.com/ps/i.do?p=AONE&sw=w&u=queen sulaw&v=2.1&id=GALE%7CA383131321&it=r&asid= 0f780e5cd6741f212e8aa23bef3281c0. Accessed 1 Mar. 2017. [3] Jabr , Ferris . "The Reading Brain in the Digital Age: The Science of Paper versus Screens." N.p., 11 Apr. 2013. Web. 1 Mar. 2017. [4] Alba, Davey. "Publishers Are Lining Up Behind ‘Netflix for Books’ Services. But Why?" N.p., 13 Jan. 2015. Web. 1 Mar. 2017. [5] Victor, Daniel. "No, the Internet Has Not Killed the Printed Book. Most People Still Prefer Them." N.p., 2 Sept. 2016. Web. 1 Mar. 2017. [6] Lee, Lorraine. "Print and Online Newspapers: Working Together, Becoming Stronger." N.p., 28 Aug. 2008. Web. 1 Mar. 2017. [7] HARDY, QUENTIN. "Wasting Time on the Internet? Not Really." N.p., 5 Aug. 2016. Web. 1 Mar. 2017.