This course outline describes a Multimedia English class. Students will study pop culture, different types of media messaging, using the internet for information and creating online content. Key skills developed are analyzing media messaging, effectively finding information, using online software, and social networks appropriately. The class will cover topics like information literacy, advertising, memes, social media, music genres and popular culture. Students will be graded on quizzes, exams, presentations, assignments and participation. The class website is media.ncnulang.tw where students must register to access course materials and communicate.

1. CLASS 1
Multimedia English

2. Course Outline
In this course you will study:
 Pop Culture - it’s a big world out there, and you should enjoy it.
 Messaging from different types of media.
 How to use the internet to find useful information
 How to use online software to create different types of media
 Understand social networks and protect your privacy
After taking this course, you should be able to:
 Analyze different types of messaging from mass media
 Find information quickly and effectively
 Use online software to collect information and create content
 Use different kinds of social networks appropriately

3. Some of what we’ll cover:
Information literacy
Advertising techniques
Memes
Social Media
Music Genres
Captions and Subtitles
Slang and Popular Culture
Whatever you come up with!

4. Grading
Your grades will be determined as follows:
Quizzes – 20%
Exam – 20%
Presentations – 20%
Assignments – 25%
Attendance and participation – 15%
For attendance - do NOT miss more than 3 classes.
Come on time.
Turn off your cell phones. PLEASE!
Have fun - Pop culture is mean to be enjoyed!

5. Our class website
media.ncnulang.tw
You’ll need to register for the website.
Go to the website using Google Chrome.
Register.
Don’t forget to open your email for the link
Log in.
Make sure to post your English name and student
number at the bottom of the first post. Say “Hello!” to
everyone!

6. Let’s get started!
Chat acronyms
What do these mean?
LOL
CUL8R
AFAIK
b4
AFK
BCNU
BRB
BTW

7. Let’s get started!
Chat acronyms
What do these mean?
LOL - Laugh Out Loud
CUL8R - See You Later
AFAIK - As Far As I Know
b4 - Before
AFK - Away From the Keyboard
BCNU - Be seeing you
BRB - Be Right Back
BTW - By The Way

8. Pop Culture? Pop Music!
https://www.youtube.com/watch?v=G5Mv2iV0wkU
Roses is a DJ duo from the US. For this song, they recorded Elizabeth Roze
Marcel, who performs using the name “Rozes”.

9. Pop Culture? Pop Music!
https://www.youtube.com/watch?v=8ELbX5CMomE
Canadians are famous for saying “Sorry” a lot. In fact, Americans sometimes tease
them for saying that word so much. Would you like to see a list of the most
commonly used words on Twitter by Americans and Canadians? Let’s Go!

10. Pop Culture? Pop Music!
https://www.youtube.com/watch?v=2iFa5We6zqw
The singer known as The Weeknd is Abęl Makkonen Tesfaye, and he started his
music career by uploading his own songs to Youtube.

11. Pop Culture? Pop Music!
https://www.youtube.com/watch?v=pXRviuL6vMY
This song talks about changing from a young person to an adult. This is the band’s
fourth album, Blurryface. The song mentions “Blurryface” by name, and it is
believed that he is a character who lives inside the lead singer. Weird.

12. Pop Culture? Pop Music!
https://www.youtube.com/watch?
v=oyEuk8j8imI
I hate Justin Bieber, but this album is actually pretty good.
This song was co-written by Ed Sheeran, and some people think it
sounds like Ed’s song “Thinking Out Loud”.

13. Meme of the Week
• Ideas can spread very quickly.
Things can become very
popular in a very short time.
• For example, viral videos – in a very short time,
millions of people will have hear of and seen a certain
video online.
• This sudden popularity online is called a meme.
• What's a meme?

14. Memes and their cycles
Memes almost always have phases, or time periods.
1.Introduction. The meme is introduced, and becomes
popular.
2.Overexposure – The meme becomes known by
almost everyone.
3.Parody – people will modify the meme, usually by
changing or “remixing” it.
4.Equilibrium – finally, the meme calms down, and is
only occasionally used, or it goes away.

15. Introduction
The meme is
introduced,
and becomes
popular.
On February 15th, a Twitter user
tweeted the original “Damn
Daniel” video.
The video got 16,000 likes in the
first 48 hours

16. Overexposure
The meme
becomes known
by almost
everyone.
.

17. Parody
People will
modify the
meme, usually by
changing or
“remixing” it.

18. Equilibrium
finally, the meme
calms down, and
is only
occasionally used,
or it goes away.

19. Review
What’s the class website?
What are you going to learn in this class?
How many classes can you miss?
What are the following:
LOL CUL8R AFAIK b4 AFK BCNU BRB BTW
What are the 4 phases of a meme?
Who has the most popular popular pop song
in America this week? What is it?
What is our “Meme of the Week”?