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Muhammad Robbyansyah - Digital Portfolio
- 2. Muhammad Robbyansyah Digital Storyteller I could dub myself as a creative worker; someone who refined himself by its creation, mirroring them as an achievement, as a path, and as a lesson to learn. In short brief, within 5 years, or even more, I’ve studied myself how to design, to photograph things, and tell story with words. Professionally. Having background as a major in Social Science at University of Indonesia had shape my broad thinking in dealing with data, study cases, and social issues.
- 3. Robbyansyah Digital Creative Portfolio Magnum Ice Cream Creative Projects
- 4. Robbyansyah Digital Creative Portfolio Celebrating 5 Years Of Magnum Campaign • Supervise content and copy • Creative engagement • Digital ecosystem • Optimisation • Creating a mini games to achieve and crack even more prizes in the 5th Anniversary of Magnum Indonesia • 29mio Magnum cracked within 3 months activity (KPI: 20mio)
- 5. Robbyansyah Digital Creative Portfolio Celebrating 5 Years Of Magnum Mini Game • Creative engagement • UX development • Interactivity • First Magnum Ice Cream Cracking Mini Game Website
- 6. Robbyansyah Digital Creative Portfolio Magnum White Collection Campaign • First Magnum Ice Cream Fashion Collab with 5 Indonesian Famous Designers • Collection ‘Sold Out’ in just few days • Supervise content and copy • Creative engagement • Digital Ecosystem • User Mechanism • Optimisation
- 7. Robbyansyah Digital Creative Portfolio Magnum White Collection Instagram Catalogue • Integrated Magnum White Collection with cinemagraph looping video featured each design. • Copy and Wording • Creative engagement • User Mechanism • Optimisation mymagnumid Winter Sweatshirt lead to @MAGNUMxTEX Sky Sunnies lead to @MAGNUMxYUNYUN Innocent Dress lead to @MAGNUMxSEBA Fairy Pouch lead to @MAGNUMxPRIYO Dream Scarf lead to @MAGNUMxSAPTO Konten Wording: Introduction, Step by Step and How To Join Konten Wording CTA ke landing page magnum white stick promo
- 8. Robbyansyah Digital Creative Portfolio Magnum White Collection Instagram Catalogue per Designer
- 9. Robbyansyah Digital Creative Portfolio Magnum Infinity Raspberry X JFW2016 Instagram Catalogue • Tapping the Magnum Infinity’s NPD into fashion context, also supporting Brand Activities at Jakarta Fashion Week 2016 • Creative Engagement • Art Directing • Copywriting
- 10. Robbyansyah Digital Creative Portfolio Magnum Infinity Raspberry Sequence Stop Motion for Instagram Ads
- 12. Robbyansyah Digital Creative Portfolio Lifebuoy Bar Soap Petridish Campaign • Introducing the newest Clinishield ingredient in Lifebuoy Total10 variants • Art Directing • Copywriting
- 13. Robbyansyah Digital Creative Portfolio Lifebuoy Bar Soap Kal-Al Mobile Ads Interactive Game • Educating Lifebuoy Users about the risk of evolved germs • Art Directing • User Interactivity • Copywriting
- 14. Robbyansyah Digital Creative Portfolio Lifebuoy Soap Ramadhan Facebook Infographic Series • Educating Lifebuoy Users about their Festive habit that had risk to exposed by germs in their daily life • Art Directing • Supervising Content and Copy
- 15. Robbyansyah Digital Creative Portfolio Lifebuoy Body Wash Nyaman Berhijab Ramadan Activation • Invite Lifebuoy Moms to submit their Ramadan related photo with their daughters in one frame. Educating and inviting user to made them aware of how dependable the brand is to make them comfy, yet germ-free wearing hijab. • Creative engagement • Digital ecosystem • Copywriting
- 16. Robbyansyah Digital Creative Portfolio Dove Creative Projects
- 17. Robbyansyah Digital Creative Portfolio Dove Beauty Bar 7 Days Story Sampling • Asking Dove Ladies to trial and get their free sampling of Dove White Beauty Bar with link provided in 3x7 series of image post. • Creative engagement • Digital ecosystem • User mechanism • Copywriting
- 18. Robbyansyah Digital Creative Portfolio Dove 7 Days Challenge Story Testimonials Image Post Series
- 19. Robbyansyah Digital Creative Portfolio Dove Volume Nourishment Social Media Campaign • Introducing the newest benefit of Dove Volume Nourishment by tapping it into relevant engagement ideas and push content in various Dove’s social media channels • Creative engagement • Digital ecosystem • User mechanism • Copywriting
- 20. Robbyansyah Digital Creative Portfolio Dove Volume Nourishment Video Testimonials • Visualise 3 Dove’s ladies with their own dilemma of having a ‘lepek’ hair in their daily activities. • Creative • Script writing
- 22. Robbyansyah Digital Creative Portfolio Buavita Segarnya Kebersamaan Ramadhan Digital Activation • Invite user to cherish the togetherness moment with buavita at Ramadan Festive by sharing their story and tag other user to spread the goodness of it. • Creative engagement • Digital ecosystem • User mechanism • Copywriting
- 23. Robbyansyah Digital Creative Portfolio Buavita Segarnya Kebersamaan Illustration from Featured Story
- 25. Robbyansyah Digital Creative Portfolio Listerine 21 Days Challenge Campaign • At the holy month, we invite user to challenge themselves and starting a new habit of achieving oral health by helping 2 popular musician craft their collaboration. The collaborative challenge contain a series of fun, yet educating task sprinkled with oral health trivias and facts. • Digital ecosystem • UX development • Creative engagement
- 26. Robbyansyah Digital Creative Portfolio Singapore Airlines Bingkisan Lebaran Campaign Online Video • Asking user to celebrate the Lebaran by sending their far-relatives a gift to. The winner from submitted stories then brought back home by SIA to reply the gift he received before . • Scriptwriting • Creative Engagement
- 27. Can’t wait to collaborate! +62 899 0818 096 robbyansyah,muhamad@gmail.com Robbyansyah Digital Creative Portfolio