Jassar Farms is a project in Pakistan that aims to empower rural farmers through dairy farming. It operates a semen processing unit that produces high quality semen from world-class genetics for artificial insemination of local cows and buffaloes. This improves milk yields by 200-300%. The farm also has a dairy division with over 375 crossbred animals that demonstrate the genetic gains. The income from an F1 cow can be 2-3 times more than local breeds. The goal is to make quality genetics accessible to small farmers and uplift their livelihoods on an economically sustainable model.

1. Jassar Farms
A Project To Empower The Rural Poor of Pakistan
Presented By,
Muhammad Hadi
Operations Manager
Jassar Farms (Pvt.) Ltd.

2. 2
Table of Contents
 Importance of Milk Production
 Dairy Industry Structure
 Productivity Gap- Milk Production
 Productivity Gap- Meat Production
 Farm Sustainability Cycle
 Local Genetic Resources
 Livestock Semen in Pakistan- Market and Demand Sizing
 Quality of Current Genetics in Pakistan

3. 3
Table of Contents- Contd.
 Jassar Farms Project Brief
 Semen Processing Unit
 Dairy Division
 Social Impact

4. 4
Importance of Milk Production in
Pakistan’s Economy & Society
 30 – 35 million people in Pakistan are engaged in Livestock rearing
(Economic Survey of Pakistan)
 35 to 40% of the total income of these families comes from livestock
(Economic Survey of Pakistan)
 During 2008 – 09, Pakistan produced a total of 42 billion liters of milk worth
US$ 18 billion (at retail price of Rs 35 / liter). In view of this the country is
the 4th / 5th largest producer of milk in the world yet it is a net importer.
 In terms of retail value, milk produced in the country is more than 11% of
the country’s total GDP (US$ 165 billion - CIA Fact book)
 Milk production has created millions of jobs in production, collection,
processing & distribution.

5. 5
Dairy Industry Structure
 Total herd size is 62.9 million animals
 Average number of animals per household is less than 3
 More than 90% farmers are small producers
 Average daily milk production per animal is less than 4 liters as opposed to 33
liters per day for the developed world
 On the average, 8 Pakistani milk producing animals are equal to 1 animal of
the developed world.
Low yields & small average herd sizes have resulted in
sub-subsistence level living for millions of people in Pakistan

6. 6
Productivity Gap – Milk Production…
 Unlike the developed world, research & development on local breeds has
been marginal over the past 6 decades
Animal Milk Yield Comparison
Breed Category Origin Milk Yield Per
Lactation (Liters)
Ravi-Nilli Buffalo Southeast Asia 1,700
Kundi Buffalo Southeast Asia 1,700
Dhanni Cow Southeast Asia 1,250
Red Sindhi Cow Southeast Asia 1,600
Sahiwal Cow Southeast Asia 1,800
Cholistani Cow Southeast Asia 1,500
Jassar Farms F1 Cow Southeast Asia 4,000
Israeli Holstein Cow Israel 12,500
US Holstein Cow US 10,500
US Jersey Cow US 8,000

7. 7
Productivity Gap – Meat Production…
 Meat production is an important byproduct Meat Production
of dairy farming
 In 2009, Pakistan produced 2.88 MT Poultry
meat, dairy animals contributed 48% of 20% Beef
48%
total meat produced
Mutton
32%
 Exotic beef breeds are more suitable for
meat production
Slaughter Maturity
Weight at ADG Weight Period
Origin Birth (Kg) (Kg/Day) (Kg) (Months)
Buffalo South Asia 32 0.5 550 35
Sahiwal South Asia 23 0.6 450 24
Angus England 31 1.38 580 13
Hereford England 33 1.37 600 14
Charolais France 35 1.59 600 12
Improving animals productivity is vital for uplifting the dairy and beef industry

8. 8
Farm Sustainability Cycle
Pricing &
Profitability
Farmer
Core Drivers Profitability &
Nutrition & Farm
Re-investment
Management Practices
Cycle
Animal genetic potential
Access to credit
Supporting Industry / Academia Linkages External
Drivers Support Cycle
Human Resource Availability
Institutional Support Framework

9. Local Genetic Resources...
Pakistani Sahiwal & Cholistani Cattle Issue
 Sahiwal & Cholistani cattle breeds are amongst the most hardy
& extreme weather tolerant animals in the world
 Dairy farmers in Central Punjab, South Punjab & Upper Sind
mostly have these types of breeds because of their high
temperature tolerance
 Although breed yield averages are around 1,750 liters but there
are animals with milk production potential of over 30 liters per
day
 These elite animals are available in very small numbers and
held by private individuals around the country
 It is unfortunate but no concerted effort has been undertaken
to develop these breeds & thus they are withering away

10. Local Genetic Resources...
Pakistani Buffalo Issue
 With 29.9 million animals, nearly 48% of
Pakistan’s total milking herd producing 64% of
the country’s milk requirement is the buffalo
 With high maintenance cost and low milk
production, this animal offers negative returns
to its owners currently
 This animal is least researched upon yet much
talked about by Academia & Government
 Although breed yield averages are around 1,700
liters but there are animals with milk production
potential of over 25 liters per day
 Since this is a local animal, there is no imported
semen available for genetic up-gradation

11. Genetic Up-gradation
Livestock Semen In Pakistan - Market & Demand Sizing
Total Doses
Total Herd * Females @ 55% Needed
Buffalo 29,900,000 16,445,000 32,890,000
Cattle / Cows 33,000,000 18,150,000 36,300,000 Quality of
Total 62,900,000 34,595,000 69,190,000 Available Semen
Buffalo Semen Requirement 32,890,000
Buffalo Semen Available:
- Public Sector Production 2,100,000 Marginal
- Private Cottage Industry Production 200,000 Very Poor
- Imported Semen -
Total Available 2,300,000
Artificial Insemination Rate 7.0%
Cattle Semen Requirement 36,300,000
Cattle Semen Available:
- Public Sector Production 400,000 Poor
- Private Cottage Industry Production 200,000 Very Poor
- Imported Semen** 1,000,000 Acceptable
Total Available 1,600,000
Artificial Insemination Rate 4.4%
* Source: Economic Survey of Pakistan 2008 - 09
** Imported cattle semen is mostly being supplied to the public sector or to the large progressive farmers by the
importers / distributors as selected few can afford it

12. Genetic Up-gradation
What Are The Pakistani Dairy Farmer’s Current Options…
 With just 6% semen availability, Pakistani farmers use “natural service” for
their animals 94% of the times
 A cursory evaluation of the 6% available semen will reveal:
 Government produced semen is priced at Rs 35 to 65 per dose but has
marginal to very poor quality
 Private cottage industry produced semen is priced at Rs 50 to 250 per
dose but has very poor quality
 Imported semen is only for cattle & not buffalos and is priced
prohibitively at Rs 300 (for acceptable quality) to upwards of Rs 8,000
(for top quality)
Locally produced semen is of marginal quality while high quality imported
semen is beyond affordability hence artificial insemination rate is only 6 %

13. Jassar Farms (Pvt.) Ltd.
Dairy and Breed Improvement Project

14. 14
Jassar Farms Project Brief
Sustainable Development:
 About 2/3 of Pakistan comprises of rural areas and development has been
marginal and uneven
 Jassar Farms business model seeks to achieve economic and social returns at
the same time
Project’s Partners:
 Jassar Farm has partnered with Acumen Fund in an embryo transfer program to
bring in world class genetics in Pakistan
 Acumen Fund is a USA based social impact venture capital fund that only takes
equity positions in projects that have a social significance and economic
sustainability.

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Project Brief
Semen Processing Unit
Semen Division Objectives
 Produce elite bulls through embryo transfer for semen processing unit
 The processing unit will produce world class semen for dairy and beef
animals locally for onward sale to poor farmers at affordable rates
Key Achievements
 Produced progenies of world’s best dairy animals
 As of May 2011, 8 male & 5 female calf births have taken place (this is the
highest number of animals produced through imported embryos in Pakistan)
 Team will be fully equipped technically to flush, produce & transfer embryos
locally in 2011

16. 16
Semen Division
18th February, 2010 – A Landmark Day For Pakistani Dairy Industry
Donor Dam Glory
JFH-Savior Milk (kg) 18,191
Fat (% ) 3.8%
Protein (%) 3.1%
Service Sire Alexander
World Ranking (2010) 54
Surrogate Mother Sahiwal
Date of birth 18-Feb-10
Breed Holstein
Sex Male
Weight at Birth 40 kg
Pakistani Farmers will have access to elite American genetics for
genetically upgrading their animals

17. Semen Division
Jassar Farms Excels in Cattle Genetics
Donor Dam Valence
JFH-Ambassador Milk (Kg) 18,036
Fat (% ) 3.5
Protein (%) 3.2
Service Sire Picston
Shottle
World Ranking (2011) 1
Surrogate Mother Friesian
Cross
Date of birth 28-Feb-11
Breed Holstein
Sex Male
Weight at Birth (Kg) 43
Jassar Farm is at forefront of cattle genetics in Pakistan

18. 18
Project Brief
Dairy Division
Dairy Division Objective
 Use world class semen to obtain high yielding progeny from local animals
 Build awareness about genetic up-gradation & its advantages
 The dairy unit will ensure financial sustainability of the project till semen unit
establishes its market
Key Achievements
 Only farm in Pakistan that uses exclusively sexed semen
 Using world class semen, by end of May 2011, Jassar Farms has
successfully produced more than 375 cross breeds animals (i.e. F1s & R1) from
local cows

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Dairy Division
First Generation Crossbreed (F1)
 In April 2010, First F1 joined the milking herd
 Confirmation of the genetic potential of F1
Local Animals US Jersey Breed F1 Cross Breed
Age at First Lactation (months) 48 25 25
Milk Per day (liters) 4.6 27 13.3
Lactation Yield (liters) 1,400 8,500 4,050

20. 20
Dairy Division
Jassar Farm’s F1s
Pakistani dairy farmers can expect to get 200% to 300% increase in
milk production

21. 21
Social Impact
Incremental Income of an F1
Incremental Revenue From A Female
Calf
Base Herd Using 1 Calving
/ Mother Livestock Using Incremental
Cow's Department JFPL Gain (using
Production Semen Semen JFPL semen)*
Avg Milk Yield / Lactation /
Cow (In Liters) 1,500 2,000 4,000 2,000
Domestic Consumption In
Liters (over the lactation) 1,000 1,000 1,000
Milk Available For Sale
(liters) 500 1,000 3,000 2,000
Average Selling Price (Rs) 30 30 30
Total Revenue Generated
(Rs) 15,000 30,000 90,000 60,000
* Note: There is a 50% chance of a female calf being born

22. 22
Thank You
…supporting the dairy industry through superior genetics can lead to a social
& economic soft revolution in the country on an economically sustained
basis.