Oxcen Milk Dairy aims to establish itself as a leading dairy producer in India by leveraging its own breed of high-yielding cows to produce 5,00,000 liters of milk annually. The company plans to expand its product offerings over ten years while implementing various marketing strategies and membership programs to enhance customer loyalty. With a mission to provide nutritious dairy products at reasonable costs, Oxcen projects substantial profit growth, aspiring to become one of the top ten dairy businesses in the country within fifteen years.

1.  RELIANCE POWER
 RELIANCE INFRASTRUCTURE
 PETROCHEMICALS
 RELIANCE COMMUNICATION
 RELIANCE CAPITAL
 RELIANCE ENTERTAINMENT
 RETAIL

2.  TATA COMMUNICATION
 TATA POWER
 TATA STEEL
 TATA CHEMICAL
 TATA CONSULTANCY SERVICE
 TATA MOTORS
 TATA TEA

3.  OXCEN DAIRY INDUSTRY
 OXCEN INFRASTRUCTURE
 OXCEN POWER
 RETAIL
-OXCEN GROUP

4. -OXCEN GROUP

5.  Dictionary meaning:-A dairy is a business
enterprise established for the harvesting of
animal milk mostly from cows, buffaloes,
goats etc.
 A dairy is a place that processes
,distributes and sells dairy products, or a
room, building or a establishment where
milk is stored and processed into milk
products such as butter, cheese, ice-cream
etc.
-OXCENGROUP
OXCEN
MILK DAIRY

6.  India’s milk production will continue to grow at
about 3 percent per annum inspite of difficulties.
 Whereas the consumption of milk production will
roughly grow up at about 6 percent per annum.
 The rate is obviously going to lead to a mismatch
between demand and supply.
 This will create opportunities for international
dairy companies.
 So in this sector, the future is bright and there is
no chance of failure.
 The consumption of the milk products is increasing
day by day. So there is a wide scope in this sector
with some special business strategies.
-OXCEN GROUP
OXCEN
MILK DAIRY

7. OXCEN MILK DAIRY will produce milk and milk
products that will meet the needs of customers all
over India.
 Within a short term of ten years, OXCEN MILK
DAIRY will be able to compete with other dairy
giants.
 As it is a dairy industry, milk is the only raw
material to produce any dairy product and instead
of getting milk from others’ hands we will utilize
the milk obtained from the cows we own.
 Excellent breed of cows ”GIR cow & THARAPKAR
cow” which gives milk 30-35 litres per day and
having milk of 60,000-70,000 cells per millilitre is
going to be utilized for filling up the need of raw
material.
-OXCEN GROUP
OXCEN
MILK DAIRY

8.  The industry will produce 5,00,000 litres of milk
as a raw material per annum.
 This amount of milk is going to be utilized for only
earning aspect for one year and not for producing
milk products.
 After gaining some profit ,we will start producing
multifarious dairy products. In a span of three
year, the company will distribute its products in 4
to 5 major cities.
 And in a similar manner, applying business
strategies, the company will be able to establish
its feet all over India.
-OXCEN GROUP
OXCEN
MILK DAIRY

9. The mission of the OXCEN MILK DAIRY is to
gain the position among the top ten milk
dairies in India and achieving the exponential
growth of profit within next fifteen years.
-OXCEN GROUP
The OXCEN MILK DAIRY will work only
with a purpose to provide at a reasonable cost,
milk and milk products that satisfy the
consumers need and fulfills his nutritional
requirements.
OXCEN
MILK DAIRY

10.  MILK
 BUTTER MILK
 CHEESE
 GHEE
 CREAM
 ICE-CREAM
 CHOCOLATES
 MILK POWDER
 LASSI
-OXCEN GROUP
OXCEN
MILK DAIRY

11. 1st year:
Investment: 17,50,000 (35,000*50)( for buying a cows)
Fodder:: 6,00,000 (grass)
10,80,000 (300 sac)
Workers::6,00,000 (10*60,000)
Insurance::5,00,000(10,000 each)
maintance with electricity:1,00,000
Technical machinery::3,50,000
Loan::45,00,000
Sells: 2,50,00,000
(3,50,00,000 (7,00,000*50)excluding any risk factor
2,00,000litres) now minus factor we are assuming milk
5,00,000(*50=2,50,00,000).
10,00,000 (cow dung as a fertilizer and as a fuel)
5,00,000 (gaumutra for medicinal use)
Net profit:
2,15,20,000
(cause paying the loan with 9%interest)
-OXCEN GROUP
OXCEN
MILK DAIRY

12. 2nd year:
Investment:
fodder:: 6,00,000(grass)
10,80,000(300 sac)
workers::6,00,000(10)
maintance with electricity:1,00,000
insurance::5,00,000(10,000 each)
advertisement::10,00,000
loan:3,50,00,000
 This is the time to establish OXCEN MILK DAIRY
using(3,50,00,000+2,16,20,000(profit of first year))
Sells:
1,75,00,000 (3,50,000*50(milk selling))
3,00,00,000 (1,50,000 ltrs is used for milk products)
10,00,000 (cow dung as a fertilizer and as a fuel)
5,00,000 (gaumutra for medicinal use)
Net profit:
70,20,000
(cause we have to pay loan with 9% interest)
-OXCEN GROUP
OXCEN
MILK DAIRY

13. 3rd year:
Investment:
Fodder:: 6,00,000(grass)
10,80,000(300 sac)
Workers::6,00,000(10)
Insurance::5,00,000
Advertisement::1,00,00,000
Maintainance for industry with electricity::15,00,000
Management team and sales worker::40,00,000
Sells:
10,00,000(cow dung as a fertilizer and as a fuel)
5,00,000(gaumutra for medicinal use)
10,00,00,000(5,00,000 ltrs is used for milk products)
Net profit:
8,30,20,000
-OXCEN GROUP
OXCEN
MILK DAIRY

14. 0
2
4
6
8
10
12
1st year 2nd year 3rd year
investment
sells
net profit
-OXCEN GROUP
OXCEN
MILK DAIRY

15. We will use this different types of
advertising methods for our milk and milk
products.
 TELEVISION ADVERTISING
 RADIO ADVERTISING
 PRINTED MEDIA
-newspapers and magazines and booklets.
 ONLINE ADVERTISING
-social networking sites like facebook
twitter, orkut etc.
 BILL-BOARD ADVERTISING
OXCEN
MILK DAIRY

16.  oxcen milk dairy provide three types of
membership cards
1.platinum membership
- a customer who bought our products of
more than 5 lacs per annum.
-a customer having a platinum
membership will be given 20% discount on
next 1.5 lacs shopping of our milk
products.
-OXCEN GROUP
OXCEN
MILK DAIRY

17. 2.golden membership
- a customer who bought our products
more than 1 lacs per annum.
-a customer having a golden
membership will be given 25% discount on
next 20 thousand shopping of our milk
products.
-OXCEN GROUP
OXCEN
MILK DAIRY

18. 3.silver membership
-In this division of membership, our aim
is to include all the people who do not
want to become or are unable to be
platinum or golden member.
-Here, we are going to use credit point
system, a customer who bought our
products worth Rs 100, will be given 5
credits. And every two month, the total
credit will be counted and accordingly, the
discount will be given to them on shopping
of our oxcen milk products.
-OXCEN GROUP
OXCEN
MILK DAIRY

19.  Doing MoU(Memorandum of Understanding) with
big sellers of diary products and users i.e. if they
sell oxcen milk and milk products, 5% of the net
profit will be given to them and if they use
oxcen milk and milk products, our platinum
membership card will be given to them.
 (toll-free-number) If the customer want to buy
oxcen milk products more than 150 rs than they
are provided free home delivery within a short
time and within a provided area.
-OXCEN GROUP
OXCEN
MILK DAIRY

20.  As a regular day starts with two things one
is milk and other one is the news papers
therefore OXCEN MILK DAIRY throws a
special offer to it’s regular customers
which says if you subscribe monthly milk
dairy plan,then you will be provided with
newspaper on daily basis.
OXCEN
MILK DAIRY

21. This was all about OXCEN MILK DAIRY
and its business-plan.so in conclusion ,I
would like to remind you that we have
achieved our objective that is nutritious
dairy product at reasonable cost.As well as
we have achieved an exponential growth of
profit(2,16,20,000 to 8 crores) including
28.64% risk factor.
And with faith and devotion in plan, we
can surely reach to our mission of being
among top ten dairy industries.

22. BY:
DHRUVIN M. PATEL
FIRST YEAR(2ND SEM.)
ELECTRICAL ENGINEERING DEPARTMENT,
INSTITUTE OF TECHNOLOGY,
NIRMA UNIVERSITY.