MTL Presentation to TWP committee 2016_final May 24, 2016

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The survey of 463 Mendham Township Library patrons found that: 1) 94% agreed the library is fulfilling its vision of being a welcoming community space. 2) While patrons knew they could use other Morris County libraries, many did not realize the township library was necessary for this access. 3) Library staff continues to be viewed as the library's top strength, though programs and interior spaces were also seen as improved over the last two years.

Mendham Township
Library
2015 Community
Survey
Peter Dumovic and Bonnie Mangold for
Mendham Township Library Board of Trustees and
Seton Hall University Undergraduate Marketing Students
Presented at Mendham Township Committee Meeting: May 24, 2016

Community Survey Objectives
• How well do we fulfill our Vision?
• What is the awareness of some key library facts?
• What are the library’s strengths and weaknesses?
• Have patrons perceived change over the past two years?

Robust Data provided Solid Conclusions
• Conducted on-line Quantitative Survey (November 2015)
• 463 Respondents in 2015 and comparable to 409 surveyed in 2013
– Number of Users identical; double number of nonusers in 2015
– Slightly more males in 2015

94% agree the library is fulfilling it’s Vision
to provide a welcoming
environment that is a
cornerstone for community
enrichment
3%
3%
39%
55%
Strongly Disagree Disagree Agree Strongly Agree

Patrons know they can use any library but don’t realize a
town library is necessary to do so
0% 20% 40% 60% 80% 100%
Having a Mendham Township Library allows
residents the use of the other Morris County
Libraries.
Without the Township Library, residents would be
limited to services only from the Morris COUNTY
Library.
The Mendham Township Library is an Association
Library that has received lower and more variable
funding from the town compared to Municipal
libraries in the area.
TRUE Not True Don't Know
All statements
are TRUE

Library staff continues as #1 Strength
5%
3%
34%
11%
61%
86%
0% 20% 40% 60% 80% 100% 120%
2013 - Library Staff
2015 - Library Staff
Needs Improvement Meets My Needs in Current State Is Excellent as it Currently Exists

Our Programs Improve
23%
6%
32%
15%
46%
20%
52%
25%
31%
74%
15%
61%
0% 20% 40% 60% 80% 100%
Children's Programming 2013
Children's Programming 2015
Adult Programming 2013
Adult Programming 2015
Needs Improvement Fine As Is But Not a Strength Strength

Library’s Overall Interior Shows Improvement
60%
24%
32%
49%
9%
27%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
2013
2015
Needs Improvement Meets my needs in current state Is excellent as it currently exists

Rolling Shelves and New Furniture
BEFORE
AFTER

Computer Stations and Repurposed Shelving
BEFORE
AFTER

Usage of e-services Improves
Popular e-books on Kindles
• In 2013 – 70%
wanted more
digital content
vs 46% in 2015
• 40% of user’s
experience

Usage of e-services Improves
Downloadable Content (up 77%)
Magazines, e-books, audio books

Space Continues as the Main Area for Improvement
even though substantially improved over 2013
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Library Staff
Children's Programs
Adult Programs
Overall interior of the library
Space for children's reading program
Quiet space
Space for adult programs
Meeting space
Needs Improvement Fine As Is But Not a Strength Strength

Conclusions
• We listened to the community
• We made some changes
• The changes were noticed

Going Forward
– Ongoing Implementation of Strategic Plan
– Continued improvement of Space utilization
• Laptop Work Stations
• Meeting space in middle room
• Flip & Fold Tables for greater flexibility
– Heightened awareness and increased training for access to e-content
• Drop-in Individual e-training on Thursdays
– Increased focus on fund-raising activities
• Recent event - Increase # Kindles and sponsored programs

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