YEXY lets you score hotties from 1 - 10, and then message hotties of mutual attractiveness.

1. Tap. Score. Message. Make the Money.
Photo credit: Julian Bangoner
(c) 2017Yexy, c/o Manufacturing Social Media LLC
auren@yexy.co
YEXYVC PITCH DECK

2. YEXY APP
1. Coders to design the iOS app,
Android app, and analytics
platform
2. Yexy will have the best UX and
beautiful UI
3. The Understanding:This
is more than a dating app. This
is also a marketing analytics and
digital transformation business.

3. DIGITALTRANSFORMATION
Yexy is a digital transformation
business on the backend, and a
dating app on the front end.
• Big, big data
• Analytics
• Business intelligence
• Mobile and cloud access
• Marketing ROI
Read on to learn more:

4. YEXY APP
It is considered that this company
may have a fiduciary (registered
investment adviser) in order to
ensure fiscal responsibility

5. YEXY APP
1. WHY Yexy: Human beings
love scoring each other’s
attractiveness.
2. HOW:The location-basedYexy app
allows users to score each other from 1
to 10, and then message people of
mutual attractiveness
3. WHAT:TheYexy app, where you can
score anyone, anywhere, from the privacy
of your iPhone and Android smartphone
& Facebook account
We earn money through partnerships with Fortune 500 corporations

6. YEXY APP: HOWTHIS WORKS
If both people score each other
8 or above, messaging becomes
available
We earn money through partnerships with Fortune 500 corporations

7. YEXY REVENUE MODEL #1
1. In the same way you score other human
beings, you also score brands
2. Yexy will gather user-provided, real-time, location-based
market data to interested brands from the Fortune 500…
3. Providing the brand with a detailed, real-time brand
perception score (1 - 10) for every micro-location in every
city, in every state, in every available country in the world,
for all available demographics
4. Imagine GQ receiving scores for every neighborhood in
Manhattan, from Chelsea (10) to the Upper East Side (8.6)
toTimes Square (8.8) to WestVillage (9.4), allowing them
to deploy advertising geo-strategically to accomplish their
objectives, with ad opportunities segmented by
demographics as well

8. YEXY REVENUE MODEL #2
1. In the square content holder, Fortune 500 clients can
advertise with interactive mobile ads with both images and video (a
la Instagram orYouTube) and receive a 1 - 10 score along with a
message response. Clients can advertise based on a bevy of
demographic data, including:
—Location including Micro-Location (neighborhood level)
—Age
—Gender
—JobTitle
—Interests
—Sexual Orientation
—Zip Code
—Relationship Status
—Attractiveness Score
—And many, many more demographic markers
2. Tap the square for the ad to become full-screen
3. Full-screen video advertising (up to 10 seconds)

9. YEXY REVENUE MODEL #3
1. Yexy will also provide concierge analytics
in order to identify high-profit market
opportunities both globally and locally
2. Each client gets 3 full-time A+ superstar
concierge data scientists working to
provide analytics to CMOs, CIOs, and
CEOs, plus 1 full-time A+ superstar
mobile marketing genius optimizing your
mobile ads
3. Mobile marketing genius & concierge data
scientists are on call daily, with monthly
briefings with company leadership

10. YEXY REVENUE MODEL #4
1. GQ and other clients can test the
success of marketing campaigns by
doing tests of brand scores,
segmented with demographics &
location, before & after the
marketing campaign
2. By testing how marketing campaigns
affect brand scores (1 - 10), clients
can calculate marketing ROI

11. YEXY REVENUE MODEL #5
1. Send push notifications of
dating and texting advice to
men and women on the app
2. Once the users are
conditioned to receiving the
push notifications, send them
advertisements from favored
brands

12. YEXY REVENUE MODEL #6
1. Offer high-end marketing
consulting & coaching to our
analytics & mobile advertising
clients in order to provide
high-leverage growth strategies
and accelerate profitability and
income opportunities
2. Our clients will pay us with a
flat rate plus 20% of the profit

13. YEXY REVENUE MODEL #7
Clients can be provided with
market data on median, mean,
mode attractiveness in every
micro-location in the world, in
order to make strategic decisions
regarding where to invest
marketing dollars

14. YEXY REVENUE MODEL #8
Mobile ad opportunity
Hover-over notifications on the
app while scoring users 1-10, so
the user gets the notification
when on the app for deals and
discounts from related brands

15. YEXY REVENUE MODEL #9
Sell the hover-over and push
notification functionalities to other
apps as a simple add-on of code
or built into the mobile ads
platform

16. YEXY REVENUE MODEL #10
Yexy “Gala”
1. An exclusive network of our
most attractive, sought-after
and eligible users (including
celebrities)
2. $50,000 / month

17. YEXY REVENUE MODEL #11
Mobile ad opportunity
User behavior will lead to
user/buyer personas which
brands can then advertise to
with great specificity. Include
user personas as an option in
the advertising platform

18. YEXY REVENUE MODEL #12
Sell the data on user
behavior and user/buyer
personas to interested
corporations

19. YEXY REVENUE MODEL #13
Mobile lead gen opportunity
1. Option to sign up for
email list when viewing
interactive mobile ad

20. YEXY REVENUE MODEL #14
After year 1, male users can pay
for premium features such as
scoring & messaging hotties in any
micro-location around the globe
(freemium business model) as
opposed to only in their locality

21. YEXY REVENUE MODEL #15
Sell the data on celebrity scores & perception scores to the
celebrities themselves, who can use the data to earn
endorsements and other celebrity contracts

22. YEXY FINANCIALS
YEAR 1
1 client = $5.5MM / month = $66MM
10 clients = $660MM revenue
At 33% net profit margin, $220MM
net profit

23. YEXY FINANCIALS
YEAR 2
1 client = $6MM / month = $72MM
30 clients = $2,160MM revenue
At 33% net profit margin, $720MM
net profit
Go public?

24. YEXY FINANCIALS
YEAR 3
1 client = $6.5MM / month = $78MM
60 clients = $4,680MM revenue
At 33% net profit margin, $1,560MM net
profit
With Facebook’s P/E ratio of 38.11 as of
5/27/17, the company would have a
market capitalization of $59.4516 billion

25. CREATIVE DIRECTOR
Intent to hire Jens McNaughton
(Creative Director of Apple
when iPhone 1was launched)
as Creative Director

26. YEXY GROWTH STRATEGY #1
1. User downloads app, then logs in through
Facebook
2. The user then scores dozens or hundreds of
their Facebook friends from 1 - 10
3. Each Facebook friend receives a notification
telling them their hotness has been scored…
4. The Facebook friend accesses the app to see
his or her score and scores his or her friends
too
5. Through this strategy, a single new user can
lead to 100 or more additional users,
exemplifying a viral engine of growth
Photo credit: Michael Nÿkamp
What would you score him?

27. YEXY GROWTH STRATEGY #2
Partner with other dating apps
as well as other strategically
aligned apps (Hinge, Clover,
JSwipe, HotOrNot, Score,
Spritzr, Chemistry.com, Match,
Lulu, etc.) to send a push
notification to their users to
download our app in exchange
for profit sharing or a set
amount per download
(company names used with
verbal permission)
Photo credit: CONVICTUS

28. YEXY GROWTH STRATEGY #3
Initiate a deal with current clients & other companies such
that they can receive:
1. a free month of analytics/advertising or
2. money
when the client brings in another new client to the table
(referral strategy)

29. YEXY GROWTH STRATEGY #4
1. Approach people during the
daytime and night time (bars,
clubs, Central Park, coffee
shops, etc.) to show them the
app and get downloads
2. Hire street teams to get
downloads, pay them $10 an
hour plus $0.50-$1 a
download
Photo credit: Haley Shewciw

30. YEXY GROWTH STRATEGY #5
Host major launch parties at
huge venues all through the
country, with download and
use of the app as a pre-
condition of entering
Photo credit: David Becker / Getty Images

31. YEXY GROWTH STRATEGY #6
Sponsor bar nights at venues
all through the country, and
give people a free drink for
downloading the app and
using it
Photo credit: Club XS

32. YEXY GROWTH STRATEGY #7
1. Begin our MVP launch with college students, who are quick to adopt new apps and
are obsessed with dating
2. Share the app with sororities first, due to the “Ladies’ Night” effect where a crowd
of women brings the men. Begin a 10 university MVP launch focusing first on
sororities and then fraternities to gain users (Tier 1)
3. Take a tour bus to 25 strategic East Coast universities (state schools, party schools,
Ivy League schools), with continuous social sharing (Instagram,YouTube, etc.) (Tier
2)
4. Tour universities throughout the country to distribute theYexy app to students in
the top 400 major universities (Tier 3)
Photo credit: Founder Auren E. Kaplan (left)

33. YEXY GROWTH STRATEGY #8
1. Coordinate with venues and
event production companies to
introduce the app to hundreds
or thousands of college students
at a time at Spring Break
locations (Miami, Cancun, Panama
City Beach, FL - pictured right)
2. Coordination with venues and
event production companies
throughout the year Photo credit: Founder Auren E. Kaplan

34. YEXY GROWTH STRATEGY #9
Leverage the Facebook Ads and
Google AdWords platforms to
inexpensively acquire users for
~$0.10 per click
Logos used with verbal permission according to CA law

35. YEXY GROWTH STRATEGY
#10
1. Partner with major brands such as GQ or
Express (a designer fashion brand) to
incentivize their clients to download our
app in exchange for profit-sharing or a
fixed amount per download
2. Brands can promote our app through their
own mobile apps and through in-store
sales incentives
3. Brands such as Abercrombie & Fitch have
been up-front about desiring attractive
customers, and can grow our brands
mutually through in-store and app-related
promos
Images used with verbal permission according to CA law

36. YEXY GROWTH STRATEGY
#11
Pro and college sports teams
(LA Lakers, Manchester
United, etc.) and their
respective Sports leagues
(NBA, NHL, MLB, Big 10, etc.)
can hand out a card with a
tracked app URL at entrances
and/or exits of stadiums, and
can receive a set payment per
download or profit-sharing
Image used with verbal permission according to CA law

37. YEXY GROWTH STRATEGY
#12
1. Reach out to cultural influencers and celebrities of all levels
through traditional and social channels
2. Their use of the app provides them with perception scores
which can help them land contracts and improve their
career
Photo credit: O Globo (with permission)

38. YEXY GROWTH STRATEGY
#13
Partner with Spotify and other
streaming music services to
promote our app in order to
gain new users & downloads.
Pay Spotify for new users
based on a CPA model or
profit-sharing
Photo Credit: RicardoThomaz

39. YEXY GROWTH STRATEGY
#14
Partner with related
television shows (e.g. The
Bachelor, realityTV shows,
etc.) for promotion in
exchange for profit
sharing or a flat fee
Image used with verbal permission according to CA law

40. YEXY USER PRESERVATION
STRATEGY #1
1. A push notification that a user has
received new scores
2. Send push notifications at the best
time based on intense data analytics
3. Make sure users opt-in to push
notifications by incentivizing them
through more scores of their profile
4. Additionally, prime the user to say
yes to accepting push notifications
by having them accept or decline
on a pre-page

41. YEXY USER PRESERVATION
STRATEGY #2
• Push notifications to users
that have been inactive for a
certain amount of time
• Alerts that a user’s score
has gone up, and an
invitation to continue
scoring others
Photo Credit: Kiana Raby

42. YEXY USER PRESERVATION
STRATEGY #3
• Incentivize users to stay on
the app by providing
exclusive deals, bonuses,
and perks for every year of
use ofYexy
Photo Credit: RicardoThomaz

43. GET INTOUCH
Thank you! Please get in touch at
aurenekaplan@gmail.com with investment
inquiries.