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Ms Wendy Walker - Australia's VET Information Strategy
1. RAISING THE STATUS OF VET
THROUGH REAL SKILLS FOR
REAL CAREERS
THE VET INFORMATION STRATEGY
Presented by Wendy Walker, Director, Australian Government Department of Education and Training
4. WHEN YOU HEAR THE TERM VOCATIONAL
EDUCATION AND TRAINING OR VET, WHAT IF
ANYTHING COMES TO MIND FOR YOU?
5.
6. CONTEXT
UNIVERSITY HAS THE
COMMUNICATION SPACE TO ITSELF,
FACES LITTLE TO NO COMPETITION
AS A UNIFIED, MEANINGFUL OFFER.
THE RESULT IS A NATURAL AND
(MOST SEE AS INEVITABLE)
PROGRESSION FROM PRIMARY TO
HIGH SCHOOL TO UNIVERSITY.
VET (ACRONYM) DOES NOT ‘WORK’
AS A UNIFYING BRAND FOR THOSE
WHO SHOULD KNOW ABOUT IT.
PARENTS, TEACHERS AND STUDENTS
SEE NO OTHER NATURAL OR
ACCEPTED ALTERNATIVE OF HIGHER
EDUCATION.
THROUGH LACK OF AWARENESS, ‘VET’, WHATEVER IT
IS, HAS NOT BEEN PRESENTED AS AN EQUAL CHOICE
EDUCATION AND CAREER PATHWAY.
7. “
”
THE VET INFORMATION STRATEGY IS THE
FIRST, AUSTRALIAN GOVERNMENT-LED
COMMUNICATIONS STRATEGY THAT IS
RAISING THE STATUS OF VET.
IT IS UNDERPINNED BY A SECTOR-UNIFYING
TAGLINE, REAL SKILLS FOR REAL CAREERS,
TO HELP MORE AUSTRALIANS UNDERSTAND
VET IS AN EQUAL CHOICE CAREER
PATHWAY.
8. REAL SKILLS FOR REAL CAREERS IS:
I. ADOPTING THE CONSISTENT, UNIFYING
TAGLINE, REAL SKILLS FOR REAL CAREERS.
II. USING CONSISTENT MESSAGING.
III. PROMOTING THE REAL SKILLS FOR REAL
CAREERS ASSETS TO HELP ENGAGE TARGET
AUDIENCES.
IV. CONVEYING A SENSE OF AMBITION TO
REPOSITION THE SECTOR.
V. SHARING SUCCESS STORIES OF THE
AUSTRALIAN VET ALUMNI TO DEMONSTRATE
THERE ARE MANY WAYS TO SUCCEED.
9. ADOPTING THE TAGLINE
ALL STAKEHOLDERS CAN DOWNLOAD AND
USE THE REAL SKILLS FOR REAL CAREERS
TAGLINE ON YOUR BRAND’S
COMMUNICATIONS.
▪ STEP 1. DOWNLOAD THE FILES FROM
MYSKILLS.GOV.AU/MORE/RESOURCES
▪ STEP 2. DOWNLOAD THE STYLE GUIDE
FOR ADVICE AND RECOMMENDATIONS ON
USING THE TAGLINE AT
MYSKILLS.GOV.AU/MORE/RESOURCES
▪ STEP 3. APPLY THE TAGLINE TO YOUR
COMMUNICATION PRODUCTS USING
YOUR OWN BRANDING.
10.
11. ADOPTING THE TAGLINE - PARTNERSHIP
USE THE REAL SKILLS FOR
REAL CAREERS LOOK AND
FEEL, AND SIMPLY ADD YOUR
LOGO.
20. WHAT YOU CAN DO
BOOK AN AUSTRALIAN
VET ALUMNI FOR YOUR
NEXT EVENT BY
VISITING
WWW.AUSTRALIANTRA
ININGAWARDS.GOV.AU/
VETALUMNI
CONNECT WITH US:
MYSKILLS_VET
MY SKILLS_VET
SKILLSATWORK@
EDUCATION.GOV.AU
ADOPT THE REAL
SKILLS FOR REAL
CAREERS TAGLINE IN
YOUR
COMMUNCIATIONS
COLLATERAL
21. INTRODUCING AUSTRALIAN VET ALUMNI:
RORY SMEATON
▪ PROUD KURNAI MAN.
▪ AUSTRALIAN VET
ALUMNI AND VET
GRADUATE.
▪ MANAGER – INDIGENOUS
PROGRAMS.
▪ COMPLETED A DIPLOMA
OF YOUTH WORK.
