Better regional insight is key to meeting the changing needs of students and industry. While structural labor data provides important information about industries and occupations, it only tells part of the story. A more complete picture requires looking beyond industry codes and occupation codes to factors like personal skills, job titles, and skills demanded in job postings. New, improved data sources can provide deeper regional insight into where students end up working, in-demand skills in a local area, and how codes map to actual job requirements. This level of insight is crucial for students, employers, and educators to make informed decisions.