The document compares two drugs, Betnovate and Revital, and discusses using marketing strategies to compare them. It outlines the McKinsey 7S model, generic chain value, SWOT analysis, BCG matrix, Ansoff matrix, and different business strategies that could be used to analyze the two competing drugs in the marketplace.

1. Comparison of Two Drugs:
Betnovate of GSK & Revital
of Ranbaxy
Using MARKETING STRATEGIES..
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2. Presented By:
Philomen Prem
Sanjeev Kumar
Pawan Sharma
Mayur Gupta
Jayesh Raut
Ruchit Parmar Guided By: Vishal
Chavan
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3. Mc Kinsey Seven S Model
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4. Ge n e r i c
Ch a i n Va l u e :
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5. 5

6. SWOT Analysis:
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7. BCG Matrix
B
U
S High
I
N
E
S
S
G
R
O
W
T
H
R
A Low
T 7 Low
High Market Share
E

8. 8

9. Ansoff Matrix
Ex i s t i n g
Pr o d u c t s Ne w Pr o d u c t
Ex i s
t i n g
Ma r k
e t s
Ne w
Ma r k
e t s
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10. Business Strategies
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