Mark Rich and his company MRA are committed to helping healthcare clients transform at every stage of product development and technology lifecycles. They provide expertise in pre-commercialization, sales deployment, development and launch, business development, and web strategy. Their process involves defining goals, developing strategic plans, monitoring execution, and aligning resources to support flawless launches and long-term growth. MRA works with a variety of healthcare companies from initial concepts through commercial success.

1. We are committed to helping our clients
transform healthcare
at every phase in a product and technology lifecycle.
Mark Rich
Commercialization Strategist
As the founder, Mark Rich
brings over 20 years of diverse
experience in the healthcare
sector. Mark and his team
have supported a broad range
of companies including Bard,
Edwards, eV3, J&J, as well
as angel funded individual
physician inventors and
venture capital firms alike.
631.786.6389
mrich@mrasuccess.com
www.mrasuccess.com
We make it happen.
Some people dream of success.

2. expertise
empowering business success
Pre-Commercialization
• Define market problem and need
• Quantify market potential
• Determine barriers to acceptance
• Detailed competitive analysis
• KOL development
• Focus group feedback
• Feasibility testing
Sales Deployment
• Fractional leadership support
• Training development and implementation
• Strategize for optimum sales channel
• Operations planning with CRM implementation
• Growth strategy planning
Development and Launch
• Branding and messaging
• Creative, copywriting and editing
• Clinical ghost writing
• End user training
• Collateral development
– Corporate presentations and identity
– Print production oversight
– Patient and clinical collateral
– Video animation
From the onset of an idea on
to the first sale and beyond,
healthcare is what we know
and what we do.
a napkin,

3. the MRA process
What
to launch?
Where
to launch?
How
to launch?
Who
to target?
MRA
strategy
and
execution
We are well-versed on
current clinical needs and
healthcare economics
We continuously talk with physicians,
attend medical conferences and stay on
the leading edge of information from
clinical publications.
Successful
launch
As an outsourced partner, MRA is focused on extrapolating thoughts
from our clients to more clearly define goals. With these shared goals in
mind, we develop a strategic plan and mobilize the internal and external
resources needed.
We use a gated feedback loop to monitor execution for the purpose of
informing and directing the next round of planning.
Our process creates a unique and valuable [market] position, making
trade-offs by choosing what not to do, and creating a “fit” by aligning
company resources with another to support a flawless execution.

4. Business Development
Business Plan Writing
Facilitate Investor Presentations
Market Research & Analytics
Clinical Focus Groups
Exit Strategy Planning
Strategic Partnership Development
Facilitate Technology Acquisition/Licensing
Clinical Technology Evaluation
In today’s complex and challenging
healthcare environment, companies need a
partner that has the knowledge and resources
to develop market acceptance.
We make it happen.
Some people dream of success.
Web Strategy
Website Development
SEO Optimization
Analytics
Micro Sites
Social Media and Blogging
Partner Services
Our resources include a
combination of physician
inventors, clinical/regulatory,
scientific advisory boards, and
engineering, to name a few.
From an accurate market assessment supporting the design and
funding of an idea through alignment with healthcare economics,
our process results in long-term growth.
To learn more about our process
and how it can bring your vision to reality,
contact us for a complimentary analysis.
631.786.6389

5. see what our clients are saying
testimonials
“Mark has a keen eye for recognizing the benefits of a new device, along
with the marketing know-how to connect it with the right end user.
Leveraging his extensive background in the industry, he works tirelessly
to build market share for new medical technology. From concept to sales,
his services are invaluable.”
— David S. Kirn, M.D., F.A.C.S., Physician Inventor KIRN Plastic Surgery
“Mark is motivated, personable, well-connected, knows the markets
that need to be served, and in our case, brought to our attention a
market we were only partially aware of.”
— Dirk Hoynes, Owner, Device Technologies, Inc.
“Mark is very knowledge in all areas of the Aesthetic
industry. His expertise in product line expansion
combined with direct knowledge of the distribution
channel is a valuable skill.”
— Blake Petrunick, CFO,
VP of Operations at CAREstream America, Inc.
“I have found Mark to be a forceful, entrepreneurial,
and highly effective manager.”
— Eric Dremel, CEO, Ivivi Orthopedics
“Mark is a great guy, hard working, gets the job done, a pleasure to
work with and I would highly recommend him to anyone needing his
particular skill set and experience relative to commercializing new
medical device products.”
— Paul Fitzpatrick, CEO, Advanced Catheter Therapies
Contact us to discuss
the possibilities.
631.786.6389