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4. What
industries
dothey
serve?
Wheredo
theyhave
locations?
Howold
isthe
company?
What’s
their
turnover?

5. Products
and
services?
Whoare
theirmain
competitors?
Whoare
their
clients?
Havethey
wonany
awards?

6. Whatistheir
market
position?
Whois
their
CEO?
Whatare
their
goals?
Whatare
their
values?

7. UsefulResearchTools
Industry
publications
Glassdoor
Your
industry
contacts
GoogleNews
Alerts
Company
socialmedia
Company
blog
Company
website

9. Demonstrateyourpast
experienceinthese
specificareas.

10. Provideevidencewith
specificfiguresand
examples.

11. Thinkofpeoplewhocan
vouchforyouandwhat
theymightsayaboutyou.

12. Preparetodemonstrate
yourrelevantcapabilities
inalternativeways.

13. Showthatyouhave
experienceworkingin
similarcircumstances.

14. Prioritisethetermsand
benefitsimportanttoyou,
e.g.salaryandhealthcare.

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