To laud some of these companies that have consistently remained on the top, we featured them in our latest edition of Insights Success, Companies in Focus.

1. www.insightssuccess.in
VOL-10 ISSUE-04 2021
IntelliMed
Healthcare Solutions
Redefining the Healthcare Ecosystem with Innovation and Growth
Work in Focus
Steps to Enhance
Focus in the Workplace
Client in Focus
Role of Effective
Communication while
Closing Clients
in US

4. Editor’s Note
entrepreneurs. The start-up culture only added
to it. But only a few of them stand apart from
the herd. In fact, they lead the flock. Ever wondered
why? What puts some companies in focus?
Success is not a goal but a journey. Only those who
continue with this journey hog the limelight - be it an
individual or a company. No wonder some companies
are better than others and go on to become
household names.
A few components that every company needs to have
to be successful include product, quality, market,
money, goal setting, competitive advantage,
innovation, service, and people. It is critical to maintain
a competitive advantage in a highly competitive world
where innovations and disruptions are a way of life. The
competitive advantage includes standing apart by
giving quality products/services different from others
and cost advantage to customers. Such companies go
on to become a brand of such stature that the product
is recognised with the company's name.
Nothing can beat low-priced products or services.
Customers are always attracted to low prices for
SKY IS
JUST NOT
THE LIMIT!

5. quality products. Companies consistently indulging in
this can ensure a fair number of loyal customers. These
companies focus on retaining old customers and
attracting new ones.
Most important is the company’s management, which
is the most crucial deciding factor for a company’s
success. A visionary leader coupled with an
amalgamation of experience in management is the key
to a company's success.
These companies hog the limelight with their sheer
perseverance towards their goals and continuing with
their success journey. The most important factor to
recognize if a company is successful or not is if the
talent pools stay for an extended period in the
company. Talented employees can easily be wooed
with attractive packages. When such talents stick to a
company for a long time, they like to work there and
believe in the management’s vision of success.
Leadership, within the office or in the market, indeed is
the most important characteristic for a company to be
the show stealer.
It is not easy for a company to maintain the position of
a market leader since competitors are constantly on
the lookout for opportunities to grab that position.
Hence, continuing with market dominance is another
Herculean task after attaining the peak, particularly
under volatile conditions and mergers.
Companies buy and merge with other successful
companies to improve their market value. If a company
has a competitive advantage, great management, and
market leadership it has an edge over the others an
edge over the others. Such companies come to the
focus as they know the tactic of getting into the
groove and remaining there.
High-performing companies are not only customer-
centric but are also employee-centric and retain talent.
They adapt to change quickly.
To laud some of these companies that have
consistently remained on the top, we featured them in
our latest edition of Insights Success, Companies in
Focus.
Have an exciting read!
Sumita Sarkar
Editor-in-Chief
sumita@insightssuccess.com

6. IntelliMed Healthcare Solutions
Redefining the Healthcare
Ecosystem with Innovation and Growth
08
C O V E R S T O R Y
14 Work in Focus
Steps to Enhance Focus in the Workplace
22
Client in Focus
Role of Effective Communication while Closing Clients
ARTICLES

7. Arka Venture Labs
18
A Ray of Light for Entrepreneurs
Peak Tach Engineers
26
Accelerating Digital Transformation Journey

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Editor-in-Chief Sumita Sarkar
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Contributing Writer Gaurav Wankhade
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OCTOBER, 2021
We are also available on

9. Management Brief
Company Name
Radhesh Kanumury
Managining Partner
Peak Tach
Engineers
Dr.Anish Desai
Director
Intellimed
Healthcare Solutions
Dinesh Yadav
CEO
Arka is the guiding light provided to the startup.
It provides startups with Capital, Mentorship, and Access to
Silicon Valley Ecosystem.
IntelliMed has the expertise to build economic evidence
alongside clinical evidence to address the needs of multiple
stakeholders and gain market access.
Peak Tach Engineers has over 30 years of cumulative expertise
assisting customers in resolving major business issues and
achieving their objectives through digital solutions in real-
world applications.
Arka
Venture Labs
Companies
inF CUS
O

10. IntelliMed
Healthcare Solutions
Redefining the Healthcare
Ecosystem with Innovation and Growth
IntelliMed helps you
to generate outcomes
data for your
products, procedures,
and therapies

11. Dr. Anish Desai
MD. FCP. PGDHEP DIRECTOR
Companies in Focus

12. Medical affairs play a vital
role in the healthcare
ecosystem in overcoming
barriers by providing real-time,
unbiased, and transparent medical
information. Current data shows trends
towards outsourcing medical affairs,
such as field-based medical teams,
medical information, and medical
publications.
IntelliMed Healthcare Solutions was
conceptualised in keeping medical
content development as its core. The
company is headed by an experienced
medical director who has been
associated with the healthcare industry
for more than 30 years. An expert
medical affairs team works under his
guidance to provide tailor-made
knowledge relevant to the intent of
medical content with a cost advantage.
Crème de la Crème
IntelliMed Healthcare Solutions, as the
name suggests, is one of the
experienced players in the healthcare
ecosystem to provide pragmatic
solutions. Its objective is to provide
innovative and practical solutions in
the area of medical affairs and market
access, clinical and economic
evidence, regulatory services for
pharmaceuticals, medical devices,
nutraceutical, and digital health
companies.
IntelliMed Healthcare Solutions has
the expertise and experience to ensure
that the medical communication has
the scientific edge. It helps for a better
connection, communication, and
convincing stakeholders. IntelliMed
Healthcare Solutions helps in
differentiating the product in a
crowded, competitive environment,
and deliver value added services.
The objective of IntelliMed Healthcare
Solutions is to help healthcare
organizations achieve superior patient
outcomes, as this is the core of every
innovation or research. Intellimed
Healthcare Solutions intends to make
innovation a success. It understands the
need for research, innovation, and the
purpose behind it. This objective must
be conveyed to the stakeholders,
measured, and recorded for
improvement from the stakeholders.
IntelliMed Healthcare Solutions,
through a patient-centric development
strategy, helps healthcare organizations
leverage an integrated analysis of all
data sources. It supports medical
information requests (MIR) or product-
related queries from stakeholders. The
company provides opportunities to
Pharmacologist and Pharmaceutical
Physician with three decades of
experience in the Academia, Research,
and Healthcare industries. He has
exceptional leadership skills, strong
business acumen, and a deep
understanding of the healthcare
system. It includes the pharmaceutical,
nutraceutical, and medical device
industries.
He is recognized for driving positive
change, delivering solutions,
developing talent, and nurturing strong
relationships with external
stakeholders.
Dr. Anish Desai has been associated
with leading Indian and multinational
healthcare organizations. He has been
responsible for setting up medical,
clinical, regulatory affairs, and
pharmacovigilance teams.
Dr. Anish Desai has been a board
member of several organizations. He
makes business decisions for portfolio
introductions, product, and service
strategy, and providing vision,
leadership, and direction.
Dr. Anish Desai has a broad
therapeutic expertise in Diabetes and
Cardiometabolic; Oncology;
Dermatology; Infectious disease;
Women's Healthcare; Bariatric and
Metabolic Surgery; Orthopedics and
Trauma; Wound Management; and
minimally access surgery.
He has more than 180 publications and
abstracts that are presented in
International and Indian peer-reviewed
journals and conferences.
His most significant contributions to
the field include registering and
launching nearly 50 new molecules in
India across various therapy areas. Dr.
Anish Desai has also worked in Drug
Development and NCE Research with
two molecules in Phase II Clinical
Trials. He has capabilities in Health
Economics and Outcomes Research
explore customer relationship
management, new indications,
understanding data sources and their
importance, and improving care
management services.
The Gem of IntelliMed
Dr. Anish Desai MD. FCP. PGDHEP
is the Director, Intellimed Healthcare
Solutions. He is an honorary professor
of pharmaceutical medicine,
Maharashtra University of Health
Sciences. He was the Chief at Expert
Medical and Scientific Advocacy
Board, Expert Nutraceutical Advocacy
Council (ENAC).
Dr. Anish Desai is a trained Clinical
We play a critical
role in the space of
evidence generation
and align with
commercial and R&D
strategies of the
organization

13. (HEOR) and Health Technology
Assessment (HTA).
Dr. Anish Desai has been a reputed
member of esteemed organizations
such as American College of Clinical
Pharmacology (USA), Royal Society
of Medicine (Lon.), Society of
Pharmaceutical Medicine (UK), and
Clinical Research Professionals (USA).
Given his passion for education, he has
had the pleasure to contribute
knowledge as a visiting faculty at
acclaimed institutes like Maharashtra
University of Health Sciences
(MUHS), KEM Hospital (Mumbai);
NMIMS-School of Pharmacy and
Technology; Pune University; Shri C.
B. Patel Research Centre (SVKM); and
K.M Kundnani College of Pharmacy
(Mumbai).
Dr. Anish Desai is a recipient of the
prestigious Charles R. Ream Award of
excellence; and the 'UK. Sheth award'
for his stupendous work in the area of
research at KEM Hospital.
Thinking Before Time
The healthcare industry is poised for a
paradigm change in the
Pharmaceutical, Medical Device,
Nutraceutical, and Digital healthcare
sector. The healthcare stakeholders
comprise of the "4Ps" - the Physician,
Patients, Providers (Hospitals,
diagnostics labs, etc.), and the
Policymakers/Payers.
It is important to look out for solutions
to drive the healthcare ecosystem by
improving Awareness, Adoption of
healthcare systems and newer
technologies, Accessibility to
healthcare, and Affordability: the 4As.
This can be achieved by the 4Ds - Data
(clinical and economic), Differentiation
of services, Dissemination of
knowledge and information, and
Diligence in achieving these goals.
An Array of Services
Medical Research and
Communication:
Intellimed Healthcare Solutions has the
expertise in publishing articles in peer-
reviewed scientific journals, presenting
at scientific conferences, supporting
the development of guidelines and
managing round table meets (RTMs)
for effective communication and
dissemination of data related to the
specific therapeutic areas and products
to all stakeholders.
Data Generation and Differentiation
IntelliMed Healthcare Solutions has
experts, trained extensively to generate
clinical and economic evidence.
In today's challenging and dynamic
healthcare environment, though the
data is immense, it is critical to get the
right and precise information to
support clinical decision making. It
will be critical throughout the product
lifecycle, to impact development and
commercialization activities, and help
shape treatment paradigms and
reimbursement programs.
Contract Medical Affairs Services
Intellimed Healthcare Solutions
provides contract medical affairs
services to Pharmaceutical, medical
devices, Nutraceuticals and digital
healthcare organizations. It limits
liability exposure by working with a
well-trained outsource company,
reducing operational costs, minimizing
regulatory compliance risk, and
preventing process delays.
Regulatory Service
IntelliMed Healthcare Solutions has an
expert team to support the regulatory
needs for pharmaceuticals and medical
devices. The team helps to develop a
regulatory strategy for a successful and
IntelliMed Healthcare
Solutions is working
with several companies
to offer contract medical
affairs capabilities to
deliver scientific
support to their
marketing teams

14. timely product launch. It has the
capabilities to enable efficient
compilation and submission of dossiers
with an effective regulatory liaison.
The Integral Challenge
The current healthcare environment is
quite complex thus it is an inherent
challenge to integrate healthcare
stakeholders for a coherent change.
The regulatory framework, pricing
pressures, innovation, talent
management are all very intricate. So,
it needs to be handled carefully in
order to provide outcome-oriented
solutions.
Overcoming the Pandemic
There were some critical challenges at
the beginning of the COVID-19
pandemic, but Intellimed Healthcare
Solutions has successful maintained
efficiency and expertise, to offer the
quality solutions to patients and
physicians. It engaged in several
educational and awareness activities
aiming towards stronger immunity and
good health of the population.
Even in the critical times of COVID-
19, Intellimed Healthcare Solutions has
been able to efficiently deliver quality
solutions. It has engaged itself in
several health awareness activities.
Embracing digital solutions have paved
the way for implementing several
innovative ideas to achieve its goals.
Inspiring Advice
"The Gen Z have a huge advantage on
their side; they have the digital
capability as a part of their DNA. They
have seen the rapid pace of innovation
and understand that everything can
become obsolete within no time.
However, they must develop basic
capabilities in the new normal as the
skills need to be achieved differently in
a non-traditional method," says Dr.
Anish.
"The new generation needs to maintain
soft skills in the times of digitalization.
Lastly, attitude is everything. Right
attitude is the core of any success,"
adds Dr. Anish.
The Future Quest
IntelliMed Healthcare Solutions is the
best-in-class organisation to deliver
patient and physician-oriented
solutions to the health care industry. It
has the capability unparalleled in the
industry to provide specific outcome-
based solutions in Medical Research
and Medical communication and
digital healthcare.
The team is the most important asset
IntelliMed has. Its endeavour is to
create the winning team and equip
them to handle the changing paradigms
in the healthcare industry.
Providing the
quality was
of paramount
importance
Gaining the appropriate experience is
critical to succeed. Agility is important
considering the pace of innovation and
learning new skills will be crucial.

16. Steps to
in the
Work in Focus
Welcome to Your Workplace!
You always feel welcome at home. But have you ever noticed that do you have that same feeling at your workplace?
If yes, then that is the first step you have passed to augment your involvement in your work. Now, you might be either the
owner of that place or a member of a professional family. Again, do you feel like the head or a part of your second family in
both cases?
And again, if your answer is yes, then congrats, you have just passed the second step to amplify your presence in your job (as
an owner or an employee)!
OCTOBER 2021 | 14 | www.insightssuccess.in

17. OCTOBER 2021 | 15 | www.insightssuccess.in

18. Empty places have no value. The
moment an active life arrives there, the
place automatically grows in its worth.
So, is your workplace lively,
happening, and full of positive vibe?
If again, your answer is in the
affirmative, then great! You have just
passed the third step on the way to
your professional success. Now all you
need is patience, perseverance, smart
work, hard work, and teamwork. And
you will reach your dream destiny
somewhere along the way, for sure.
But, if the answer to any one or all the
questions above is negative (are you
scared?), don’t you fear. We are here.
To tell you exactly how to enhance
your concentration and focus in your
workplace.
From the Workplace to the Work-
home: The Transition in need,
indeed
It is not true that we only rest and relax
at home. We do many activities at
home, which are necessary for us to
grow as human beings. Thus, to grow
as a professional, we must treat our
work as worship and our place of work
as our homely temple of work or work-
home.
That hyphen is necessary to remind us
from time to time (when we get too
absorbed in our work) that it is our
second home and not the first one.
Now, the transition will only happen if
we change our perspective and our
habits.
#Cleanliness is next to Godliness:
Clean, hygienic, and organised places
affect not only your health but also
clarify your outlook towards the
complexity of the tasks ahead.
However, challenging your work
maybe, or whatever be the workload,
an inspiring work environment will
always give you that deep sense of
surety, that, yes, you can do it, no
matter what.
#An organised approach:
If you organise your day with a to-do
list, prioritizing most important to least
important tasks at hand, then that
provides you with a value-based
approach of your subtasks. Ordering
your priorities in such ranks derives
quality results sooner or as per the
deadlines set for them.
#Break the focus: It’s time to
refocus.
Once in a while, you need breaks.
Unlike at home, you can keep your
breaks short, but you must put aside
some time out of your busy schedule
for recreational or distracting activities.
Yes, you heard that right. Occasional
distraction is the best way to save
yourself from exhaustion and realign
your focus and refocus.
There is this Pomodoro Technique
where you work in 25-minute
incremental periods with 5-minute
quick breaks in a cycle, while
repeating that cycle four times a day.
Before closing your day, you take a 20-
25 minute longer break.
#Tranquility: Peace of mind
Unwanted but unstoppable noises
(outside and inside) can be an
unwelcome distraction in your
workplace. To find that peace of mind,
drown that noise with the tranquillity
of soft, instrumental, and melodious
music. It will make your mind just like
Buddha in Chaos.
#Routine that suits your policy
Everyone has their way and style to do
their work. So, you can create your
own routine best suitable to you while
accommodating it into the workplace's
policy. And then, repeating your
routine daily will make you habitual in
focusing on your immediate tasks
automatically.
#Divide and Rule: Keep your
personal and professional work
separate
However urgent (except life-
threatening and emergency situations),
avoid doing your personal work at the
place of your professional work. The
division helps you in balancing your
home/work-life responsibilities. That
way, you can easily concentrate on
both aspects individually and
separately. Mixing them will only lead
to your confusion, and you might lose
your focus in either way.
#Small Rewards brings Big Returns
Most boring and mundane tasks will be
easily done if you promise yourself a
little incentive. Self-appreciation by
occasionally rewarding yourself for the
job well done, by indulging in your
favourite activities like chatting,
listening to your music, reading,
surfing, and shopping online etc., will
keep you lively throughout the day.
Work In Progress: Work in Focus
Putting achievable targets for yourself
and then sub-sectioning them further in
mini targets will give you that sharpest
and pinpoint focus, which is a must to
accomplish the most complex tasks out
of your total workload. The journey is
always bottom-to-top or easy-to-
difficult because steps to all the floors
of success begin from the bottom.
That is the way work progresses. And
that is the way work remains in your
complete and continuous focus.
- Gaurav PR Wankhade
OCTOBER 2021 | 16 | www.insightssuccess.in

19. Subscribe Today
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20. A Ray of Light for Entrepreneurs
The evolvement of Venture
Capital Companies is a fresh
phenomenon in India. Until
1998, in the absence of venture capital
organizations, individual investors and
financial institutions played the critical
role of providing venture capital.
Entrepreneurs were heavily dependent
on public offerings, private offerings,
and lending by mega financial
institutions. Contrary to the earlier
days, the number of companies
offering growth capital and the number
of investors is boosting rapidly. One
such company that counts in this is
Arka Venture Labs.
Arka in Sanskrit means Sun Beam. As
the Managing Partner of Arka,
Radhesh Kanumury believes that
Arka provides the guiding light to the
start-ups from India. In an exclusive
interview with Insights Success
Radhesh sheds some light on the
Venture Capital space.
Following are the highlights of the
interview.
Please brief us about Arka Venture
Labs in detail.
Arka Venture Labs is a first-of-its-kind
India-US cross-border accelerator
platform, launched with three leading
VC firms - Benhamou Global Ventures
(BGV), Blume Ventures, and Emergent
Ventures. Starting in August 2018, the
fund has invested in 23 start-ups with
three exits and five up-rounds (from
the likes of B Capital, Nexus,
Lightspeed, Matrix, Uncorrelated,
Samsung Next, Facebook). The fund
has made investments in start-ups in
retailtech, the sales tech, marketing
tech, energy tech, health tech, cloud
infrastructure, DevOps, and machine
learning.
What inspired you to enter the
industry you are catering to?
There is an inherent advantage for
Indian SaaS companies to compete
globally. I am outlining the reasons.
India has the world’s largest and
youngest population of english
educated and computer literate people.
This has created a massive talent pool
of tech, sales, and customer success
resources. The new role model for
Indian youth are unicorn founders, and
many of them are looking to embark
on an entrepreneurial journey.
The cost of product development,
digital customer acquisition,
implementation, post-sales support is
much lesser in India than in the US.
Also, the ability to stitch together an
array of technologies to gain the
product advantage is accessible in
India, given the talent pool. Today’s
customer requires a high-touch
approach, and customer success is
critical of customer retention and
upsell. In India, companies can deliver
high-touch customer success at
excellent margins. Finally, with the
advent of the BPO industry, there is a
massive pool of talent who can provide
business processes such as data
cleanings and tagging that are needed
to provide clean and tagged data for AI
algorithms to converge faster. Only in
India, you can find a cost-effective way
of doing all this in a single place.
But the markets for these B2B Start-
ups are much more profound and
broader in the US. It is prudent for an
Indian B2B start-up to develop
products from India, service them from
India but sell in the US markets. A
fund like Arka Venture Labs bridges
the gap between Indian Start-ups and
the US market early in the life cycle
for a B2B start-up by providing them
with investment, mentoring, and
connections to the valley ecosystem.
How was your firm/business affected
by the COVID-19 pandemic, and
what measures did you take to
shorten the damages while helping
your clients and maintaining the
safety of your employees?
OCTOBER 2021 | 18 | www.insightssuccess.in

21. Managing Partner
OCTOBER 2021 | 19 | www.insightssuccess.in

22. Our fund has not been impacted
because of COVID-19, mainly because
we invest in digital companies. In fact,
with COVID-19, there has been a
tailwind for digital businesses that
Arka and its portfolio companies are
harnessing.
What would you like to advice the
young generation of entrepreneurs
and enthusiasts who want to become
a part of the industry you are
catering to?
I have seen most of the B2B start-ups
founders have worked in either start-
ups or enterprises.
Here is my advice for wannabe
entrepreneurs working in
organisations. Always have a passion
for learning new things. Understand if
there are specific pain points in the
area you are working or for the clients
you are catering to. Figure out if there
is a better way to solve the problem,
which would ultimately improve your
clients' sales, productivity, and
efficiency. And if the business problem
is pressing and large enough, that could
be a starting point for one to explore
the entrepreneurial journey. Always
have the entrepreneurial zeal on.
What is the current scenario of your
industry?
Quoting from a recent SaaS Bhoomi
report,
It is estimated that Indian SaaS
companies currently generate $2-3
billion in revenues every year, which is
about 1% of the global market. There
is a potential to generate annual
revenues of $50-$70 billion by 2030
and win 4-6% of the worldwide market
– a value-creation opportunity of $500
billion to $1 trillion.
About a dynamic leader: Radhesh
Radhesh is among the most seasoned
B2B investors in India who brings rich
operational experience in the enterprise
technology space. He is Managing
Partner at Arka Venture Labs.
Besides investments, Radhesh mentors
his portfolio start-ups in various
aspects of their businesses such as
product, product market fit, GTM
scaleup, channels strategy, branding,
and up-rounds.
He is the investment lead for
Obviously.ai (upround from B Capital
and Trail Mix Ventures), Deepaffects
(acquired by Ringcentral), Insent
(developed by Zoominfo),
Simplicontract (upround from Picus
Capital), Nirmata (upround from
Uncorrelated Ventures, Zee5 Capital,
Samsung Next), dotin Inc, Firsthive,
Essenvia, Enact, Glance HQ,
Rocketium, and Zapscale.
Prior to starting Arka Venture Labs,
Radhesh had a 17-year long stint in
IBM with strong technical, sales, and
business development experience in
various divisions of IBM. Radhesh
headed the Global Entrepreneur
Program (IBM start-up initiative) for
IBM India and South Asia in his last
assignment there. He exhibited strong
leadership in steering the Global
Entrepreneur Program from scratch to
one of the companies to be reckoned
by the Start-up ecosystem in India and
generating solid revenues for IBM
India Cloud business.
He has helped many B2B start-ups
scale in their journey by mentoring
them and facilitating access to funds
and customers. He conceptualized IBM
India’s Start-up challenge called IBM
India Smartcamp and successfully
executed the same. He led the curation
and selection of the Start-ups for the
finals, many of whom got funding
either for the first time or for their
subsequent rounds.
Some of the start-ups initially
identified by Radhesh and scaled very
well include Whatfix, Hasura,
Medikabazaar, Vymo, SirionLabs,
Loginext, Talview, Signzy, Emotix,
Getmyparking, and Sigtuple, with a
number of these reaching Soonicorn
status. Radhesh also worked with large
enterprises to identify next-generation
innovations through joint Hackathons
and Start-up challenges.
Prior to this role in IBM, he worked as
a Software Architect, where he
designed Software solutions for
Enterprise Clients, ISVs, and System
Integrators. Created many first of its
kind solutions in areas of Application
Integration, Application Server,
Database, Portal, Content
Management, Business Intelligence,
Security, IoT, Infrastructure
Management, Application Monitoring,
and led several vital Sales wins for
IBM.
Radhesh is a self-driven professional
ready to take up challenges. He has
been successful at achieving
turnaround growth and positioning the
organization for long-term profitability.
Arka was designed to
facilitate a faster global
transition for
Indian B2B start-ups
“
“
OCTOBER 2021 | 20 | www.insightssuccess.in

24. Role of
Effective
Communication
while
Closing Clients
The basic rule of any relationship is
‘Better the communication, stronger the
relationship.’ In fact, even to form a
relationship, you need communication. Same
goes for business-client relationships. Without
clients there is no business. Thus, a business
must enter into a meaningful conversation or
interaction, or dialogue with the client right
away. And to do that they must make a plan.
That plan is called Client Relationship
Management or CRM, in short.
And an excellent communication strategy is
fundamental for CRM. It is the key from that
first meeting to your first project, to your long-
term collaboration of months or years together.
Great interaction or communication plan is
necessary for establishing your initial
understanding, short-term bonding, long-term
trustworthiness, and overall rapport with clients.
OCTOBER 2021 | 22 | www.insightssuccess.in

25. Client in Focus
OCTOBER 2021 | 23 | www.insightssuccess.in

26. But even before that, businesses must
shift its focus to what the client expects
from them. The client is completely
disinterested in how the business’
internal processes happen. The client is
only interested in their own business
and how this external business will
help them manage their specific
demands and is going to fulfill her/his
expectations.
So, the first thing a business must
communicate is its image and intrinsic
value, which will add to the client’s
need and fulfillment while providing
that unique solution to the client’s
problems.
Deal in Focus: What is in it for the
client?
A business deals with many clients at a
time. Some of them are potential
clients, while some are existing clients.
And last are ex-clients or cold clients.
About the third category, a business
cannot do much except after-sales
service, if and when needed. For cold
clients, the relationship has ended
because of failure on part of the
business.
Thus, the focus of any business always
remains majorly on the first category.
Converting potential or prospective
clients into existing clients and then
retaining those clients is the main job
of any marketing or sales team.
And for marketing/sales team, effective
communication has no alternative.
There are many aspects to effective
communication.
#Clear, Simple, Truthful, and
Transparent:
Effective communication has clarity
about the business and the exact
product or service. It conveys all the
features, benefits, and worth of that
product or service to the client in a
short and precise way. The more
truthful and transparent a
marketing/sales team stays about their
advertisement/marketing strategies, the
more trust is built between the business
and the client.
Whatever the companies may believe,
today’s client looks for honesty,
transparency, and truthfulness rather
than boastful claims, glossy ads,
irritating bombardment, and
exaggerated gimmicks.
Again, constant communication,
keeping the client updated and in the
loop are greatly rewarding. A
successful communication happens
when both the sender and the receiver
are clear about the message conveyed
in any correspondence.
Ensure you explain all your technical
and non-technical terminologies with
which maybe your clients are
unfamiliar and avoid overwhelming
them with incomprehensible corporate
lingo or jargon. Most probably, it will
only confuse them, leading to a
communication breakdown.
#Bonding through Trust:
Trust is the foundation of any
relationship. And if you remain in
regular touch with your client, the trust
will get built automatically. A client
expects an instant response to
calls/SMSs/emails/messages. Then it
builds a respectful and trustworthy
image of you in their mind. Thus, it is
extremely important that you remain
ever accessible for your client, and
when you cannot, convey it to them in
advance. Even your pre-informed
unavailability will be the confidence-
building point to them.
Issues are going to arise no matter
what you do. Errors, mistakes, delays,
etc., are part and parcel of business.
But that is where being completely
honest, truthful, and believable comes
to your rescue. Showing the issues to
your clients whenever they occur takes
off that last-minute pressure from both
your necks and allows you to work
together. It will further cement the
bond between you.
#Empathising/Respecting Clients:
Respecting leads to empathizing.
Putting yourself in clients’ shoes makes
you understand their situation better
and feel empathy for them. This is the
most important communication skill,
and if you master it and apply it, then
the client too will respect and
empathize.
Listening to your clients clarifies any
misunderstanding, or any
miscommunication on both sides. For
that listening, you must converse with
them regularly. Regular conversations
lead to better understanding of their
needs, demands, expectations and
requirements from you.
Client in focus: Professional
Workmanship seals the deal
The interpersonal trust, bonding, and
working together will allow both you
and your client that personal comfort,
which is an essential ingredient of a
long-term fruitful professional
relationship.
Being available, reasonable, and
personable will help you deal
convincingly with all of your clientele
and make each of them feel special if
they are in your constant focus.
Practice makes a man perfect. And for
perfect communication, practicing
seals the deal.
- Gaurav PR Wankhade
OCTOBER 2021 | 24 | www.insightssuccess.in

28. Peak Tach
E n g i n e e r s
Accelera ng Digital Transforma on Journey
The world is undergoing huge transformation in
terms of business safety and profitability. As a
result, it's more vital than ever to save operating
expenses, optimise revenue growth, and boost productivity
in streamlined and efficient manner. Increasing income,
boosting efficiency, and lowering costs are all achieved by
deploying cutting-edge technology that is purpose-built to
address the issues that are holding your business back.
Technology enables industrial organisations throughout the
value chain to create outstanding results for themselves,
their customers, and the globe. One such company enabling
various technology advancement is Peak Tach Engineers.
Peak Tach Engineers has over 30 years of cumulative
expertise assisting customers in resolving major business
issues and achieving their objectives through digital
solutions in real-world applications. It excels in helping its
customers solve key business challenges and to achieve
their goals with digital solutions in real world application.
Boosting Software Solutions
Peak Tach Engineers are one of the leading engineering
software solutions providers for design, manufacturing,
simulation, and reverse engineering segment. The company
believes to boost R&D segment in India by providing
software solutions, critical engineering solutions, and
hybrid engineering solutions.
Indian industries are currently under technology
transference stage and its solutions are bridging this gap to
accommodate a variety of technical parameters. It is
directly related to enhance design capabilities, develop
precise manufacturing concept, and deep understanding of
quality of product.
Dynamic Leader
Dinesh Yadav, CEO of Peak Tach Engineers has a 15-years
of vast experience in engineering industry as a technical
sales expert with various renowned companies. He also
works as a mentor for various complicated projects with
billion-dollar companies.
Inspiration to be the Best
OCTOBER 2021 | 26 | www.insightssuccess.in

29. Dinesh Yadav
CEO
Understand the
crea vity and
technicali es while
entering the market.
This segment has a lot
of poten al for new
entrants
Companies in Focus
There is huge technical gap between OEMS and Tier one
suppliers, and most of the time no product is manufactured
under the defined timeline. So, the team decided to bridge
this gap and provide solutions to industries to make them
enter the market in faster time and efficiently achieve a
controlled timeline to product development without having
a lot of hustles.
Services
· Engineering software reselling
· Engineering solution providing
· Training, and staffing
Overcoming challenges
There are major challenges the team is facing about the
industry that small businesses are not ready to adopt the
current market trends. It is having a lot of issues and
barriers that are created in terms of investment, but the
company's unique and flexible model allows it to break
these barriers and become a success engine for industries.
Challenges because of COVID-19
The company is facing a huge damage from COVID-19 due
to industrial shut down and between this time it cut down
all its physical visits and increase virtual meetings. Since
the work purely lies into technical solutions the company is
revising its earlier working framework. It allowed
employees to work from home keeping in mind the
government initiative.
Future Insights
Peak Tach Engineers wants to become an expertise
company delivering solutions to various industries. The
company basically caters manufacturing and R&D
domains, but it is partnering with multi-level disciplined
companies to increase its solution ready for all kind of
industries. The firm is also planning to provide technical
competencies from education level that helps industries to
get industry ready candidate.
Industries are under huge pressure to enhance their
capabilities into international level, so it's time to switch to
right and sustainable technology for future.
OCTOBER 2021 | 27 | www.insightssuccess.in