Presentatie gegeven aan de Universiteit Leiden, over de implementatie van online strategie en uitvoering landelijke website conversie bij Rijkswaterstaat
The Future of online advertising seminar Newsmonkey Rik LageyFaces of Content
This document discusses native advertising and how it compares to traditional online advertising. It argues that native advertising is more effective because it provides valuable content to users rather than interruptive ads. When done correctly, native advertising can generate word-of-mouth marketing by encouraging users to share and engage with branded content organically. However, native advertising alone is not enough - it must be part of a comprehensive strategy that also builds brand recognition and provides positive brand experiences. By blending native advertising with other tactics, brands can amplify their messaging and change perceptions over the long run. The key is creating content that users actually want to engage with and share socially.
A lot has been said and done about mobile lately. But what is it exactly that makes mobile so special? And how can advertisers leverage the uniqueness of mobile devices and deliver true added value to their customers? A presentation by Glenn Van Hoof and Nikolas Sterck for Arteveldehogeschool Gent.
Women&Technologies: Research and Innovation. Nell'ambito del prestigioso WCC, (World Computer Congress), una conferenza nella conferenza dedicata alle donne e alle tecnologie, con un particolare focus su ricerca e innovazione. Presentazione per l'intervento a distanza di Nik Nailah Binti Abdullah (Information Systems Architecture Research Division, National Institute of Informatics, Tokyo, Japan), intitolato "Art and Affective Computing: Holistic approach"
Presentatie gegeven aan de Universiteit Leiden, over de implementatie van online strategie en uitvoering landelijke website conversie bij Rijkswaterstaat
The Future of online advertising seminar Newsmonkey Rik LageyFaces of Content
This document discusses native advertising and how it compares to traditional online advertising. It argues that native advertising is more effective because it provides valuable content to users rather than interruptive ads. When done correctly, native advertising can generate word-of-mouth marketing by encouraging users to share and engage with branded content organically. However, native advertising alone is not enough - it must be part of a comprehensive strategy that also builds brand recognition and provides positive brand experiences. By blending native advertising with other tactics, brands can amplify their messaging and change perceptions over the long run. The key is creating content that users actually want to engage with and share socially.
A lot has been said and done about mobile lately. But what is it exactly that makes mobile so special? And how can advertisers leverage the uniqueness of mobile devices and deliver true added value to their customers? A presentation by Glenn Van Hoof and Nikolas Sterck for Arteveldehogeschool Gent.
Women&Technologies: Research and Innovation. Nell'ambito del prestigioso WCC, (World Computer Congress), una conferenza nella conferenza dedicata alle donne e alle tecnologie, con un particolare focus su ricerca e innovazione. Presentazione per l'intervento a distanza di Nik Nailah Binti Abdullah (Information Systems Architecture Research Division, National Institute of Informatics, Tokyo, Japan), intitolato "Art and Affective Computing: Holistic approach"
Organizational cultures can be defined as shared values, norms, and practices that influence how people and groups interact and perform their work. A key aspect of organizational culture is that it is developed socially over time and difficult to change. Successful leadership requires understanding how to work within the existing culture or shape it over time to align with strategic goals. While culture can promote cohesion, it also presents limitations such as imposing the views of some leaders onto others or becoming too rigid in its practices. Ultimately, organizational culture is shaped by the people within it and influences their behaviors and performance.
Milieuvriendelijke koeling in de praktijk bij Colruyt GroupJulien Meert
Bij Colruyt Group zetten we volop in op milieuvriendelijke koelsystemen voor alle schakels in de koudeketen, zowel voor opslag in de distributiecentra en de winkels als voor het transport ernaartoe. Die koelsystemen helpen ons om onze broeikasgasuitstoot verder te verminderen.
Presentation Colruyt Group STIMA Students 2014STIMAstudents
The document discusses the changing role of retailers in connecting people with manufacturers and products. It argues that retailers now need to manage complexity by offering simple solutions through transparent communication and bringing people together. Both old and new media can enable retailers to make people aware of options, inspire conscious choices, simplify transactions and foster connections between people. The conclusion emphasizes that retailers should choose the right media for their purpose and see both old and new media as tools to strengthen partnerships with consumers and simplify their lives.
Use of ArchiMate at Colruyt Group (presentation by Brechtel Dero at the I.T. ...Patrick Van Renterghem
Presentation by Brechtel Dero at the I.T. Works/LoQutus meetup on July 1st, 2014 at Vlerick School Campus Gent. See http://www.meetup.com/The-big-pICTure-how-ICT-changes-business-and-society/events/181256842/ for full details on this event
Floris Regouin discusses Samsung's approach to customer engagement and innovation. Samsung implemented a clear CRM strategy to get, keep, and grow customers through a centralized database and continuous enrichment. They engage customers across touchpoints like mobile, print, websites and more. Samsung also tests innovative campaigns using historic customer data to optimize relevance and stimulate purchases. Their efforts have led to over 300 million emails delivered with low opt-outs and engagement of over 240,000 people. Regouin advocates starting with a vision, breaking it down, and continuously testing and innovating engagement strategies.
The document discusses Colruyt Group, a Belgian supermarket chain. It analyzes Colruyt's stock price fluctuations between April and March, as well as forecasts for the company's future growth despite competition. The conclusion is that Colruyt represents a good, stable investment opportunity due to its consistent profits and low risk profile. Sources used include articles from financial news websites and Colruyt's own website.
A Guide to SlideShare Analytics - Excerpts from Hubspot's Step by Step Guide ...SlideShare
This document provides a summary of the analytics available through SlideShare for monitoring the performance of presentations. It outlines the key metrics that can be viewed such as total views, actions, and traffic sources over different time periods. The analytics help users identify topics and presentation styles that resonate best with audiences based on view and engagement numbers. They also allow users to calculate important metrics like view-to-contact conversion rates. Regular review of the analytics insights helps users improve future presentations and marketing strategies.
Artificial intelligence (AI) is everywhere, promising self-driving cars, medical breakthroughs, and new ways of working. But how do you separate hype from reality? How can your company apply AI to solve real business problems?
Here’s what AI learnings your business should keep in mind for 2017.
Study: The Future of VR, AR and Self-Driving CarsLinkedIn
We asked LinkedIn members worldwide about their levels of interest in the latest wave of technology: whether they’re using wearables, and whether they intend to buy self-driving cars and VR headsets as they become available. We asked them too about their attitudes to technology and to the growing role of Artificial Intelligence (AI) in the devices that they use. The answers were fascinating – and in many cases, surprising.
This SlideShare explores the full results of this study, including detailed market-by-market breakdowns of intention levels for each technology – and how attitudes change with age, location and seniority level. If you’re marketing a tech brand – or planning to use VR and wearables to reach a professional audience – then these are insights you won’t want to miss.
Big Data Expo 2015 - Centennium De lucht eruitBigDataExpo
Big Data is niet DE oplossing voor al uw datamanagement en analytics uitdagingen. Wel kan Big Data bijdragen aan uw informatiehuishouding zodat u in staat bent flexibel in te springen op actuele behoeften van uw organisatie, zonder daarbij de grip te verliezen. In deze lezing gaan we in op begripsbepaling, positionering, toegevoegde waarde, realisatie en invoering van Big Data en Big Data Analytics. Concreet, to-the-point en realistisch.
Centennium heeft jarenlange ervaring met ontwerp en implementatie van “klassieke” Enterprise Data Warehouses (EDW) en analytische toepassingen (Business Intelligence) voor haar klanten. De afgelopen jaren hebben wij ons verder verdiept in de (on)mogelijkheden van Big Data en Big Data Analytics en daaruit zijn verschillende waardevolle use cases ontstaan.
Momenteel ontwikkelen wij bijvoorbeeld voor onze klanten zogenaamde “Extended Data Warehouses” waarin het klassieke EDW wordt uitgebreid met zowel nieuwe databronnen met eigen karakteristieken en mogelijkheden (Big Data, Cloud) en krachtige technologieën (Hadoop-platform, data virtualisatie) waarmee analytische toepassingen effectiever en waardevoller worden.
In deze lezing bespreken wij onze ervaringen met Big Data en het Extended Data Warehouse zowel vanuit een business als technologieperspectief. Concreet, to-the-point en realistisch.
Forum Event KA-TI: Open source ook voor bedrijfskritische applicatiesABC-GROEP.BE
Donderdag 8 maart organiseerde ABC-Groep in samenwerking de alumniassociatie van Toegepaste Informatica van KdG (KA-TI.be) een forum event over 'Open Source, ook voor bedrijfskritische applicaties'. Twee gastsprekers, Karel Hendrickx van DynApps en Marnix Coenaerts van OpenERP kwamen toelichten hoe Open Source alles behalve een taboe hoeft te zijn en perfect ingezet kan worden voor bedrijfskritische oplossingen. Verder wordt er specifiek aandacht besteed aan OpenERP dat op dit moment aan een razend tempo aan populariteit wint.
Maatwerk met standaardcomponenten - Gerrit Vooijs, Hans Janssen, Wouter de Br...HOlink
Sessieronde 2
Beschrijving:
Grip hebben op de onderwijslogistieke processen is niet eenvoudig als die complex zijn of steeds veranderen. Dat wordt gemakkelijker en prettiger als een gebruiker zelf zijn/haar omgeving op maat kan maken, met precies de informatie en processtappen die nodig zijn. Of als een functioneel beheerder gemakkelijk zelf nieuwe processen voor zijn gebruikers op maat kan inrichten of aanpassen.
In de presentatie wordt toegelicht hoe de Universiteit Leiden met hulp van de ‘frameworks’ die standaard in de SIS-applicatie aanwezig zijn, zelf in staat is het inschrijfproces en de decentrale selectie, met alle controles en communicatie, vorm te geven en de procesgang rond de BSA beter te ondersteunen. Ook wordt een prototype getoond, gemaakt met inzet van die standaard frameworks, van een aanmeldmodule waarmee buitenlandse studenten zich online kunnen aanmelden voor een reguliere opleiding.
8 best practices voor productinformatiemanagementvalantic NL
Vrijwel elke organisatie heeft een vorm van productinformatiemanagement (PIM). Dikwijls staan organisaties nauwelijks stil bij het managen van productinformatie en is de informatie daardoor verspreid over verschillende afdelingen. Het gevolg hiervan is dat medewerkers tijd verspillen aan het zoeken naar de juiste productinformatie. Zonde, want iedere ondernemer weet dat tijd geld kost. Tijdens deze webinar benoemde ISM'er Jeffrey acht best practices, waarmee u een goed fundament neerzet voor een succesvol PIM-proces.
Organizational cultures can be defined as shared values, norms, and practices that influence how people and groups interact and perform their work. A key aspect of organizational culture is that it is developed socially over time and difficult to change. Successful leadership requires understanding how to work within the existing culture or shape it over time to align with strategic goals. While culture can promote cohesion, it also presents limitations such as imposing the views of some leaders onto others or becoming too rigid in its practices. Ultimately, organizational culture is shaped by the people within it and influences their behaviors and performance.
Milieuvriendelijke koeling in de praktijk bij Colruyt GroupJulien Meert
Bij Colruyt Group zetten we volop in op milieuvriendelijke koelsystemen voor alle schakels in de koudeketen, zowel voor opslag in de distributiecentra en de winkels als voor het transport ernaartoe. Die koelsystemen helpen ons om onze broeikasgasuitstoot verder te verminderen.
Presentation Colruyt Group STIMA Students 2014STIMAstudents
The document discusses the changing role of retailers in connecting people with manufacturers and products. It argues that retailers now need to manage complexity by offering simple solutions through transparent communication and bringing people together. Both old and new media can enable retailers to make people aware of options, inspire conscious choices, simplify transactions and foster connections between people. The conclusion emphasizes that retailers should choose the right media for their purpose and see both old and new media as tools to strengthen partnerships with consumers and simplify their lives.
Use of ArchiMate at Colruyt Group (presentation by Brechtel Dero at the I.T. ...Patrick Van Renterghem
Presentation by Brechtel Dero at the I.T. Works/LoQutus meetup on July 1st, 2014 at Vlerick School Campus Gent. See http://www.meetup.com/The-big-pICTure-how-ICT-changes-business-and-society/events/181256842/ for full details on this event
Floris Regouin discusses Samsung's approach to customer engagement and innovation. Samsung implemented a clear CRM strategy to get, keep, and grow customers through a centralized database and continuous enrichment. They engage customers across touchpoints like mobile, print, websites and more. Samsung also tests innovative campaigns using historic customer data to optimize relevance and stimulate purchases. Their efforts have led to over 300 million emails delivered with low opt-outs and engagement of over 240,000 people. Regouin advocates starting with a vision, breaking it down, and continuously testing and innovating engagement strategies.
The document discusses Colruyt Group, a Belgian supermarket chain. It analyzes Colruyt's stock price fluctuations between April and March, as well as forecasts for the company's future growth despite competition. The conclusion is that Colruyt represents a good, stable investment opportunity due to its consistent profits and low risk profile. Sources used include articles from financial news websites and Colruyt's own website.
A Guide to SlideShare Analytics - Excerpts from Hubspot's Step by Step Guide ...SlideShare
This document provides a summary of the analytics available through SlideShare for monitoring the performance of presentations. It outlines the key metrics that can be viewed such as total views, actions, and traffic sources over different time periods. The analytics help users identify topics and presentation styles that resonate best with audiences based on view and engagement numbers. They also allow users to calculate important metrics like view-to-contact conversion rates. Regular review of the analytics insights helps users improve future presentations and marketing strategies.
Artificial intelligence (AI) is everywhere, promising self-driving cars, medical breakthroughs, and new ways of working. But how do you separate hype from reality? How can your company apply AI to solve real business problems?
Here’s what AI learnings your business should keep in mind for 2017.
Study: The Future of VR, AR and Self-Driving CarsLinkedIn
We asked LinkedIn members worldwide about their levels of interest in the latest wave of technology: whether they’re using wearables, and whether they intend to buy self-driving cars and VR headsets as they become available. We asked them too about their attitudes to technology and to the growing role of Artificial Intelligence (AI) in the devices that they use. The answers were fascinating – and in many cases, surprising.
This SlideShare explores the full results of this study, including detailed market-by-market breakdowns of intention levels for each technology – and how attitudes change with age, location and seniority level. If you’re marketing a tech brand – or planning to use VR and wearables to reach a professional audience – then these are insights you won’t want to miss.
Big Data Expo 2015 - Centennium De lucht eruitBigDataExpo
Big Data is niet DE oplossing voor al uw datamanagement en analytics uitdagingen. Wel kan Big Data bijdragen aan uw informatiehuishouding zodat u in staat bent flexibel in te springen op actuele behoeften van uw organisatie, zonder daarbij de grip te verliezen. In deze lezing gaan we in op begripsbepaling, positionering, toegevoegde waarde, realisatie en invoering van Big Data en Big Data Analytics. Concreet, to-the-point en realistisch.
Centennium heeft jarenlange ervaring met ontwerp en implementatie van “klassieke” Enterprise Data Warehouses (EDW) en analytische toepassingen (Business Intelligence) voor haar klanten. De afgelopen jaren hebben wij ons verder verdiept in de (on)mogelijkheden van Big Data en Big Data Analytics en daaruit zijn verschillende waardevolle use cases ontstaan.
Momenteel ontwikkelen wij bijvoorbeeld voor onze klanten zogenaamde “Extended Data Warehouses” waarin het klassieke EDW wordt uitgebreid met zowel nieuwe databronnen met eigen karakteristieken en mogelijkheden (Big Data, Cloud) en krachtige technologieën (Hadoop-platform, data virtualisatie) waarmee analytische toepassingen effectiever en waardevoller worden.
In deze lezing bespreken wij onze ervaringen met Big Data en het Extended Data Warehouse zowel vanuit een business als technologieperspectief. Concreet, to-the-point en realistisch.
Forum Event KA-TI: Open source ook voor bedrijfskritische applicatiesABC-GROEP.BE
Donderdag 8 maart organiseerde ABC-Groep in samenwerking de alumniassociatie van Toegepaste Informatica van KdG (KA-TI.be) een forum event over 'Open Source, ook voor bedrijfskritische applicaties'. Twee gastsprekers, Karel Hendrickx van DynApps en Marnix Coenaerts van OpenERP kwamen toelichten hoe Open Source alles behalve een taboe hoeft te zijn en perfect ingezet kan worden voor bedrijfskritische oplossingen. Verder wordt er specifiek aandacht besteed aan OpenERP dat op dit moment aan een razend tempo aan populariteit wint.
Maatwerk met standaardcomponenten - Gerrit Vooijs, Hans Janssen, Wouter de Br...HOlink
Sessieronde 2
Beschrijving:
Grip hebben op de onderwijslogistieke processen is niet eenvoudig als die complex zijn of steeds veranderen. Dat wordt gemakkelijker en prettiger als een gebruiker zelf zijn/haar omgeving op maat kan maken, met precies de informatie en processtappen die nodig zijn. Of als een functioneel beheerder gemakkelijk zelf nieuwe processen voor zijn gebruikers op maat kan inrichten of aanpassen.
In de presentatie wordt toegelicht hoe de Universiteit Leiden met hulp van de ‘frameworks’ die standaard in de SIS-applicatie aanwezig zijn, zelf in staat is het inschrijfproces en de decentrale selectie, met alle controles en communicatie, vorm te geven en de procesgang rond de BSA beter te ondersteunen. Ook wordt een prototype getoond, gemaakt met inzet van die standaard frameworks, van een aanmeldmodule waarmee buitenlandse studenten zich online kunnen aanmelden voor een reguliere opleiding.
8 best practices voor productinformatiemanagementvalantic NL
Vrijwel elke organisatie heeft een vorm van productinformatiemanagement (PIM). Dikwijls staan organisaties nauwelijks stil bij het managen van productinformatie en is de informatie daardoor verspreid over verschillende afdelingen. Het gevolg hiervan is dat medewerkers tijd verspillen aan het zoeken naar de juiste productinformatie. Zonde, want iedere ondernemer weet dat tijd geld kost. Tijdens deze webinar benoemde ISM'er Jeffrey acht best practices, waarmee u een goed fundament neerzet voor een succesvol PIM-proces.
Presentatie Datamanagement - SURF, Oktober 2013JoeriNortier
Een presentatie voor de tweede informatiedag voor het Professionaliseringstraject Informatiespecialisten Onderzoek (Van Bibliothecaris naar Embedded Librarian) van de Hogeschool Utrecht. De presentatie gaat in op wat datamanagement is, waarom dit belangrijk is, hoe datamanagement in z'n werk gaat en wie verantwoordelijk is voor bepaalde taken.
Pure, een voorbeeld van een RIS aan Tilburg Universityjprinsen
Beschrijft de implementatie van het onderzoekinformatiesysteem (CRIS) Pure aan Tilburg University: het implementatieproject, de data in het Tilburgse Pure RIS, exposure via Pure, rapportages uit Pure, de uitrol en het gebruik. Afgesloten wordt met achtergrondinformatie over leverancier en systeem en met leerpunten.
The what and how of bringing digital and transformation togetherFaces of Content
This document discusses the importance of digital transformation for businesses. It notes that customers expect consistent experiences across channels and access to rich, relevant information. To achieve this, companies must address organizational issues like siloed data and processes. The top barriers to digital transformation are identified as too much siloed data, legacy systems, and a lack of consistent data. The document advocates integrating systems and data across all customer touchpoints to provide customers with the information they need. It presents the "what and how" of digital transformation as investments in customer experience, processes, automation and skills, driven by a clear vision and measurement from senior executives. Benefits include improved competitiveness, agility, and customer expectations. Success is measured by factors like
Osudio Presentation marketing momentum Victor TerpstraFaces of Content
This document contains a sales slide deck for Osudio, an e-commerce company with 20 years of experience. The slides discuss trends in omnichannel retail like the growth of mobile shopping and use of big data. Facts are presented on high cart abandonment rates and the importance of meeting customers across channels. Ten conclusions are provided on how to succeed in omnichannel retail, such as making it a c-level priority, being customer-centric, having a clear vision, and avoiding lazy data decisions.
Insites Consulting Tom De Ruyck: The consumer activation studioFaces of Content
This document appears to be contact information for Tom De Ruyck, who is listed as the Managing Partner of Insites Consulting. It provides his name, title, email address and what seems to be his Twitter handle. The document contains minimal text and primarily consists of contact details for Tom De Ruyck in a business setting.
Sven de meyere Realo marketing momentum 26-01-2016 Faces of Content
Realo aims to become the leading online real estate platform in Europe by providing insights to help people buy, sell, or rent homes. Their vision is to be the most used marketplace for real estate transactions in at least 10 EU countries. Realo will provide helpful insights leveraging big data to help people make smarter real estate decisions and will know which real estate agents and service providers are most recommendable based on real customer interactions and transactions. Their marketing framework focuses on earned and owned media, understanding competitors, using data over opinions, constant testing, prioritizing mobile, and hiring for passion in addition to skills.
Mobile marketing seminar faces of content Future of Mobile SeminarFaces of Content
The document provides an agenda for a seminar on the future of mobile marketing and ecommerce. The agenda lists the schedule of presentations from 13:00-17:40 that will cover topics such as context-driven data sources, mobile marketing tips and tricks, proximity marketing, converting smartphone visitors, customer-centric retailing, and mobile ecommerce changes. It also provides practical information about the event.
Mobile marketing tips & tricks - faces of contentFaces of Content
This document provides tips and tricks for mobile marketing. It notes that over 25% of internet traffic is now mobile and mobile ad spending will hit $100B in 2016. Some key points covered include focusing on the user experience and context for mobile, testing channels like social media and search ads, understanding mobile-specific KPIs, optimizing for mobile-first landing pages, using mobile video and apps to engage customers, and analyzing cross-device data to understand performance. The document emphasizes that mobile is becoming a huge part of marketing and is about delivering the right experience to users on their preferred devices and contexts.
The document discusses key trends in retail and consumer goods identified at the Retail Big Show conference, including the importance of innovation, an omnichannel distribution strategy, digital commerce, mobile experiences, and moving from transactions to customer relationships. It also outlines challenges in creating new business value through analytics, designing for mobile, and creating unique customer experiences. Potential solutions discussed include aligning IT and marketing strategies around the customer journey, and the flexible software and design thinking capabilities IBM can provide.
The document discusses SmartFocus, a company that provides context-aware marketing solutions using virtual beacons, mobile apps, and personalized messaging. It explains how SmartFocus can track customer movements and behaviors within physical spaces to send tailored messages at appropriate times. Statistics are presented showing the effectiveness of personalization for customer engagement and conversion. SmartFocus is portrayed as an innovator in using emerging technologies like proximity data, machine learning and natural language processing to deliver highly relevant messages across digital channels.
The Future of online advertising seminar Faces of Content Christian DaemsFaces of Content
The document announces an upcoming seminar on the future of online advertising with an agenda that includes several speakers who will discuss topics like programmatic buying, digital advertising innovation, social advertising, and how one company uses digital advertising. It also provides contact information for the managing consultant hosting the seminar.
NGDATA is a company that provides big data analytics and artificial intelligence to help companies improve customer experience. It collects customer data from various sources to build detailed customer profiles called "Customer DNA" and uses this to deliver personalized experiences across channels, proactively engage customers, enhance customer service, and gain greater insights from existing customer data. The document discusses case studies of NGDATA helping companies in retail banking, media, and other industries to better understand their customers and improve customer retention through real-time personalization.
Big Data Marketing Seminar Essent Els DescheemaekerFaces of Content
- The document describes a Belgian energy and natural gas supplier that has 350,000 customers, including 24,000 professional customers. It has been operating since 2001.
- It discusses using customer data to predict which new customers are most likely to call and sending them a personalized video via email before they receive their invoice to provide relevant information to address their questions or concerns.
- It recommends taking a "guerrilla" approach to focused innovation projects like this by forming a mixed team working on it in addition to their daily responsibilities to gain attention and engagement.
Big Data Marketing Seminar Optimately Davy CielenFaces of Content
This document discusses big data and its opportunities for marketing. It defines big data as large amounts of unstructured data that can now be processed in real time. Factors like the rise of smartphones, sensors, and social networks have increased available data. Big data is characterized by its volume, velocity, variety and veracity. The document outlines big data technologies and discusses how marketers can use big data to improve customer experience, penetrate new markets, and improve existing operations through integrated customer views, event-based marketing, and location-based marketing. Marketers are encouraged to explore new business models and opportunities that leverage both existing customer data and new data sources.
This document discusses how companies can drive engagement and revenue growth through understanding customer behaviors. It provides examples of how evo and UncommonGoods use behavioral data to personalize the customer experience. Evo implements a "Best Customer" program to reward top spenders, while UncommonGoods uses retargeting campaigns to re-engage browser who abandon items in their cart. Both strategies are shown to increase customer loyalty and lifetime value.
Qhuba office depot schelle - seminar omni channel marketing 2014-11-25 briefFaces of Content
This document discusses the growing importance of omnichannel commerce and managing product information across sales channels. It notes that the number of sales channels is expanding, and customers now shop in nonlinear ways, using multiple channels. To provide customers with seamless experiences, companies must offer consistent experiences, branding and information across all channels. The document emphasizes that high-quality, standardized product information is a key differentiator and must be managed across the entire supply chain and all systems to avoid errors and duplication. It provides an example of the challenges faced by Office Depot in centralizing and standardizing its product information management.
The document discusses product information management (PIM) and summarizes the results of a 2014 PIM survey in the Netherlands. It provides an overview of Qhuba, a consulting firm that supports customers in digital transformation. Qhuba facilitates a PIM expert group under an initiative called Shopping2020 to improve product data quality across manufacturers, wholesalers and retailers. The survey found that companies struggle with marketing content, photos/videos and product references. Respondents believed that improved PIM processes could deliver more efficient search and higher sales.
This document discusses tag management and its benefits. It provides an example of how a company called Unigro was able to improve its digital marketing efforts through the implementation of a tag management system. The system allowed Unigro to more easily manage website tags, better attribute conversions across channels, and decrease affiliate expenses by 50% while maintaining conversion rates. The document emphasizes that tag management is becoming a necessary tool to efficiently handle the growing complexity of digital marketing tags and data.
1) Capgemini provides consulting, IT, and managed services to help retail clients engage with technology-enabled consumers.
2) The document summarizes research from a 2014 study of over 18,000 digital shoppers across 18 countries. It examines consumers' use of digital channels and devices in their shopping journeys.
3) Key findings include that while physical stores remain important, consumers expect to do more online shopping in the future, and fashion purchases are growing more online than other categories.
3. Topics
•Wie ben ik?
•Voorstellen Colruyt Group
• Marketing Data Beheer
• Historiek
• Best Practices
PowerPoint-3 presentatie Colruyt Group - 11-2014
5. • Tomas Liefooghe
• Sinds 2002 binnen Colruyt Group
• Data Warehouse Consultant
• Business Proces Analyst
• Sinds 2011 Team Manager
‘Marketing Data Beheer’
• Premedia, Intern
Communicatiebureau
12. Corporate activities
Support services:
Business Processes & Systems (IT)
Finance
Logistics & Production
People & Organisation (HR)
Corporate Marketing
Premedia
Technics, Real Estate & Energy
Vlevico
14. Marketing Data Beheer
• Dienst binnen Premedia
• Voortgevloeid uit opzet Web CMS FatWire
• “configuratie” van ons PCCMS - STEP
• Opzetten van boomstructuur
• Aanmaken van attributen, attribuutwaarden
• Beheren van toegangen & users
• Referencetypes…
• Ondersteuning & Opleiding aan de Gebruikers
• Content gebruikt voor Papier, Web, Email Mkt
PowerPoint-14 presentatie Colruyt Group - 11-2014
19. Project Owner
• Project STEP PCCMS geïnitieerd door PREMEDIA
• Ondersteunende organisatie
• Geen EIGENAAR van de data
• Geen draagvlak/buy-in bij de commerces
PowerPoint-19 presentatie Colruyt Group - 11-2014
20. Project Manager
•Veel wissels qua PM
• 6 ProjectManagers van Proof Of Concept tem
implementatie Non-Food
• Goede PM skills primordiaal
PowerPoint-20 presentatie Colruyt Group - 11-2014
21. Resources
• Te beperkte resources
• Kant Business Processes & Systems (~Colruyt IT)
• Kant Business
• KernGebruiker
PowerPoint-21 presentatie Colruyt Group - 11-2014
22. Added Value
• Toegevoegde waarde van het project an sich
• Niet duidelijk
• Niet voldoende gedragen
• Niet voldoende gefedereerd naar achterban
PowerPoint-22 presentatie Colruyt Group - 11-2014
23. Time to Market
• Lange tijd vóór eerste oplevering
•Vermoeidheid bij projectteam
• Nood aan tussentijdse opleveringen
• Nood aan tussentijdse successen !
PowerPoint-23 presentatie Colruyt Group - 11-2014
25. STEP in ondersteuning van 2 processen
Campagne
geDreven Flow
(CDF)
Artikel geDreven
Flow(ADF)
26. WerkMethoden
• Nieuwe processen uitgewerkt in WerkGroepen
vanuit ideale situatie/theorie
• Te grote gap met de praktijk
•Wordt werkmethode wel gevolgd?
• Rol chef/team manager
• Rol ProcesVerantwoordelijke
PowerPoint-26 presentatie Colruyt Group - 11-2014
27. KernGebruiker
• Nood aan KernGebruiker voor analyse en
uitwerken WerkMethode
• KernGebruiker
• Duidelijke verwachtingen
• Gedragen door chef
• Beschikbare resource
• Achterban/collegae betrekken
PowerPoint-27 presentatie Colruyt Group - 11-2014
28. ‘omgevingsdiagram’
• Impact op stap ervoor/erna
• ProcesVerantwoordelijke betrekken
• Na go live is korte opvolging door PV primordiaal
PowerPoint-28 presentatie Colruyt Group - 11-2014
29. SLEs
• SLEs vastleggen
• SLEs opvolgen
• Handelen in functie van de rapportering
PowerPoint-29 presentatie Colruyt Group - 11-2014
31. CMS vs DATA
• Geen CMS project zonder DATA track
• Migratie (iets iets)
• Niets iets
• Bvb nieuwe attributen nodig voor website
• Defining attributes
PowerPoint-31 presentatie Colruyt Group - 11-2014
32. Positionering
•Master to the Slave or Slave to the Master?
• Defining attributes
• Andere attribuutnamen
• Kortingspercentages
• Hoofdbeeld website vs referentietypes STEP
• Overview beeld
• Reeksen STEP vs product – SKU
• Inhoud l <> inhoud g
PowerPoint-32 presentatie Colruyt Group - 11-2014
33. Mandaten/Rollen/Governance
•Wie is eigenaar van
• De data
• De boomstructuur
• De attributen
• De attribuutwaarden
•Wie beslist
• proces
• Naar wie escaleren
PowerPoint-33 presentatie Colruyt Group - 11-2014
34. Eigenheid commerce vs uniformiteit
•Gebruik van informatie ombuigen van
• ‘mijn’ info op maat van
• Naar
• ‘onze’ info op maat van de gehele organisatie
PowerPoint-34 presentatie Colruyt Group - 11-2014
35. Attribuut definities
• Geen definitie = geen attribuut
•Weerstand & wordt niet toegepast
PowerPoint-35 presentatie Colruyt Group - 11-2014
36. Data Quality
• Product Data als asset
•Vereist data quality opvolging
• Nood aan definities, regels en resources om op te
kunnen volgen
PowerPoint-36 presentatie Colruyt Group - 11-2014
38. Verschillende rollen
•Veel verschillende rollen geïmpacteerd
• Aankoop Ondersteuning
• Copywriters
• Digital Asset Managers
• Foto
• Ontwerp
• Accounts
• Marketing klant
• Aankoop
• Klantendienst
• E-geranten….
PowerPoint-38 presentatie Colruyt Group - 11-2014
39. Weerstand
•Gebrek aan draagvlak – cfr owner
• Gebrek aan vrijmaken resources
• Anders werken
• Gemiddelde (Colruyt) medewerker is
gewoontedier
• Eigen ontwikkeling vs pakketimplementatie
PowerPoint-39 presentatie Colruyt Group - 11-2014
41. Eigen systeem vs pakket
• Technisch gezien ook grote change
•Vraagt tijd – veel tijd
• Integratie als bijkomende complexiteit
PowerPoint-41 presentatie Colruyt Group - 11-2014
42. Support
• Bij afsluiten project werd support overgenomen
door Support Center
• Geen positieve ervaringen
• Traag
• Naast te kwestie
• Gevoel support center te trainen in de tool
PowerPoint-42 presentatie Colruyt Group - 11-2014
43. Performance
• Mainframe <> Web-based
• 130000+ products, maar nu al traag gepercipieerd
PowerPoint-43 presentatie Colruyt Group - 11-2014
44. Graphical User Interface (GUI)
• STEP implementatie is standaard interface
• Via java-workbench
• “te veel” knoppen etc
• Combinatie user privileges & gui setup niet evident
PowerPoint-44 presentatie Colruyt Group - 11-2014
45. Customisaties
•Gebruik pakket maximaal out of the box
• Customisaties zijn
• Duur, traag, slechte kwaliteit
• Vertragende factor in upgrades
• Tracht change request om te buigen naar
improvement requests!
• Gebruik Contacts/Linkedin voor medestanders
PowerPoint-45 presentatie Colruyt Group - 11-2014
46. Patches
• Release notes onduidelijk
• Soms een verrassing na een upgrade
• Helptexten niet up to date
• Customisaties komen mee met patch
PowerPoint-46 presentatie Colruyt Group - 11-2014
47. ‘Silos’
•MF/Legacy
• STEP~MDM
• ESB~integratie
•WCS~web
• Email
• papier
• Probleem – waar zoeken?
•Wie kent de ketting?
PowerPoint-47 presentatie Colruyt Group - 11-2014
48. Expertise
• Tool step biedt veel mogelijkheden
•Vereist inzicht in
• Tool
• Proces
• Via support, trial & error…
PowerPoint-48 presentatie Colruyt Group - 11-2014
Voorbeeld met een voldoende contrasterend en rustig beeld.
From bakery to retail group
The beginning of the nineties saw an exponential growth with a diversification of the activities by means of the acquisition of Droomland in 1994. In the decades after that, the non-food stores were joined by other retail formulas such as OKay (1998), Spar retail (2003) and Bio-Planet (2001).
In 2007 the original family business had become a real family of several formulas, each having their own DNA and ambitions.
As the original mother company, Colruyt was heartily thanked for services rendered and received its place next to the other business activities.
Opmerking : tijdens het weergeven van deze slide ook achtergrond meegeven waarom eerst PCCMS en dan pas PIM nood voor gestructureerde content was er vroeger, mogelijkheid opbrengsten vroeger te realiseren eerder dan te wachten op step pim/mdm