Mpmb2013

www.myplacemybrand.com
WORLD SENSE OF PLACE SUMMIT
October 28-31, 2013
Putrajaya International Convention Centre, Kuala Lumpur, Malaysia
INVITATION
Gain insights and opportunities. Forge new partnerships and collaborations.

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MPMB2013
GREAT CONTENT
Organiser Local Host
In conjunction with
Official Airline Supported by
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Venue Host

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SUMMIT SECRETARIAT
19 & 19A, Jalan Medan Ipoh, Bandar Baru Medan,
31400 Ipoh, Perak Darul Ridzuan, Malaysia.
Phone +605.5481148
Fax: +605.5483348
Email: info@myplacemybrand.com
Web: www.myplacemybrand.com
MYPLACE MYBRAND is a new age platform brought to
you in mobilising the global sense of place fraternity for
mainstream impact which will provide plenary session
for perspective debates; the sharing of best practices
and innovative solutions; presentation for ground-brea-
king ideas; the management and marketing of places in
attracting and retaining talent, citizens, investors, and
tourists.
Strategic Partners

MYPLACE MYBRAND SUMMIT
Embracing the Asian Century
Welcome to MYPLACE MYBRAND Summit 2013, the world’s largest congregation of the sense of place fraternity, with
diverse delegates and audiences across the world. The atmosphere will be energising, challenging and inspiring. The
Summit theme‘Embracing the Asian Century’highlights that the rise of Asia is an opportunity of our lifetime to pro-
mote place regeneration beyond reinvention. The Summit will showcase that place making and place branding acti-
vities are inextricably linked to people, biodiversity, and economy. At the Summit you will have first-hand about new
perspectives and ideas that are providing new approach for place making and place branding initiatives. Working
with communities and governments, and across sectors and country borders, the Summit will demonstrate that it
is possible to bring about the changes necessary for a positive future of our place - village, town, city, state, country,
region and our world.

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TheWorldSenseofPlaceSummit–MYPLACEMYBRAND
is a premier platform for place-based leaders, govern-
ment leaders and industry experts to enact meaningful
and primacy of sense of place - address the challenges
of liveable and sustainable places, share trend-setting
solutions, and forge new collaborated initiatives. Under
the theme ‘Embracing the Asian Century’, global lea-
ders and experts will converge to face one of the world’s
most defining moments – the Great Reset era.
The Summit will explore how places can build resilience
and improve quality of life by adopting sustainable sen-
se of place values to increasingly complex urban chal-
lenges. Held in conjunction with World Sense of Place
Leaders Forum, World Day for Sense of Place, World
Sense of Place Awards, and Creating Place Wealth Con-
ference & Expo, MYPLACE MYBRAND is expected to at-
tract around 2,900 policymakers, industry experts and
business leaders from around the world. MYPLACE MY-
BRAND is a new age platform brought to you in mobili-
sing the global sense of place fraternity for mainstream
impact which will provide plena-
ry session for perspective deba-
tes; the sharing of best practices
and innovative solutions; presen-
tation for ground-breaking ideas;
the management and marketing
of places in attracting and retai-
ning talent, citizens, investors, and tourists.
MPMB2013 provides opportunities for incubating and
networking to enact new ideas, innovation, and susta-
inable socio-economic reform. The Asian Century de-
mands and expectations placed on sense of place of
tomorrow are unprecedented. In the developed world,
urban-dwellers must find ways to deal with rapid deve-
lopment, chronic inner-city poverty and homelessness,
massive over-consumption of energy and non-stop
suburban sprawl. Upcoming megacities in Asia, Africa
and South America face the immense challenges of
poverty, burgeoning populations, vast slums, housing
demolitions and natural disasters.
MPMB2013 aims to promote‘humanising places’across
the world, new initiatives emerging from neighbour-
hoods and dynamic networks linking communities to
governments and broader sense of place branding and
making. Beyond the search for better place to stay and
work, economic opportunity and security in the midst
of enacting sense of place.
INTRODUCTION
World Sense of Place Summit provides strategic
opportunities for high-level networking and resource matching among ci-
ties, leaders, international organisations and industry. As MYPLACE MYBRAND
becomes a market place of ideas and opportunities...it is important that we
congregate together to spread enthusiasm and in the process, all of us are
enriched with refreshed perspectives and reenergised passion.

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After the global financial crisis in 2008, Asia grew at
more than 6 per cent each year, outperforming a trou-
bled world. Not just East Asia moreover, but also South
Asia, South-east Asia, Africa and Latin America. While
the United States and Europe floundered, the gravity-
defying feat substantiated the idea of Asia’s rise to close
the gap with developed economies. Now, gravity seems
to be catching up with Asians, Africans, and Latin Ame-
ricans.
In the Asian Century, the triumphal regions of Asia, Af-
rica and Latin America are expected to thrive economi-
cally but will face the immense challenges of poverty,
burgeoning populations, vast slums, housing demoli-
tions and natural disasters.
The rise of Asian economies over the last 50 years –
which started with Japan in the 1950s and then spread
to Korea, Taiwan and Singapore, and later to the rest of
Southeast Asia, with China and India taking the lead
since the 1980s – has been mainly a story of production.
With the notable exception of India, Asia’s rising prospe-
rity has been largely driven by an export-oriented eco-
nomic model. Asia has been the world’s biggest factory,
a gigantic, increasingly integrated production machine
churning out everything from toys, garments and shoes
to electronics, engineering goods and automobiles.
For the last half century the West and, above all, the
United States, has voraciously consumed what Asia has
produced. In the process, Asian countries have almost
uninterruptedly run trade and current account surplu-
ses. America, by contrast, has run deficits that have bal-
looned in recent years. Between 2003 and 2008, for in-
stance the US current account deficit averaged US$700
billion, equal to around five percent of GDP. Almost half
of the US deficit was with the countries of East Asia. In
short, America has been the main consumption engi-
ne and Asia the main production engine for the global
economy.
But this dynamic is now changing. Asia’s growing pro-
sperity, especially since the 1980s, when the Chinese
economy started to take off, has been a major impetus
for this change. Asia’s pro-export policies – essentially
low wages and cheap currencies – are becoming in-
creasingly obsolete and unsuitable. This has become
increasingly evident after the global financial crisis of
2008/09.
EMBRACING THE ASIAN CENTURY
New generation of economic dynamos,
provides strategic creation of new
cities of 120 new cities in China (100),
India (13), and Latin America (8).

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The rapid growth of past decades is written into the
present landscape. Socio-economic growth has trans-
formed cities, raised income levels, spurred urbanisa-
tion and technology: changing the way we live. And
just as the transformation of the region has generated
a tremendous amount of wealth for Asians, Africans,
and Latin Americans over the past decade, the develop-
ments of the coming decade are likely to generate new
opportunities. More wealth will likely be generated as
a result of demographic changes, urban and infrastruc-
ture growth, the continued rise of the middle class, and
the expansion of Asian consumerism in the foreseeable
future.
Asia has also been demolishing stereotypes over the
past decade. It has gone from being just the “factory
of the world”to the “millionaire factory of the world,”
with more wealth and high net worth individuals being
created here than in any other region. The shift in eco-
nomic gravity from theWest to East is the biggest struc-
tural shift underway in the global economy today. Over
the coming years, Asia will play an even more influential
role in the global economy, as its economic engine swit-
ches gear from production to consumption.
THE GLOBAL CHALLENGE
In the 21st century, places worldwide will become the
focal points of economic development, geopolitical
competition and collaboration while balancing needs
for long-term sustainability. With increasing popula-
tion demands, places will also become the centres of
human habitat and cultural development. However the
challenges of developing and managing sense of place
will grow increasingly complex. Integrated place-based
solutions will be needed to create optimum economic,
environmental and social outcomes.
Sense of place enactment including but not limited to
the location of industries, economies of local agglo-
meration (also known as linkages), transportation, in-
ternational trade, economic development, real estate,
gentrification, ethnic economies, gendered economies,
core-periphery theory, the economics of urban form,
the relationship between the environment and the eco-
nomy (tying into a long history of geographers studying
culture-environment interaction), and globalisation.
The emergence of key trends of the 21st century: globa-
lisation, individualism, merging, acceleration, hi-tech,
hi-touch, demographics, urbanisation and migration.
The urban population explosion which is forecast posi-
tions cities as the engines for developing the society of
the future and means we are at a defining point in how
our future sense of place unfolds.
MAKE WAY FOR THE ASIAN CENTURY
Asia is in the midst of changing its growth
model.The previous almost single-minded focus on invest-
ment and production for exports is shifting towards domestic
consumption and infrastructure development.

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The inaugural World Sense of Place Summit will be held
on the October 28th-31st, 2013 at the Putrajaya Inter-
national Convention Centre, Malaysia. Building on the
theme of Embracing the Asian Century, we will concen-
trate on the implications of political, socio-economic
and technological changes on global place making and
branding.
The sense of crisis in Europe has passed even though
deep problems remain. The US economy is improving
although we remain concerned. In Asia, Af-
rica and Latin America, the socio-economic
growth continues despite political uncer-
tainties in many countries. The secular
growth of Asian, African and Latin American
places and middle classes fuels both global
investment and consumption in sense of
place enactment through tangible and intangible as-
sets building.
Asia’s growth is increasingly felt worldwide. It is helping
to lift the economies of Russia, Latin America, Africa and
Australia. The re-emergence of Asia on the global stage
is a huge drama with many sub-plots. Despite myriad
issues, the growth in Asia has become organic. Hund-
reds of millions of people are on the move, determined
to do better for themselves and their future generation.
Everything is in short supply – social infrastructure, mo-
bility, public amenities, clean water, utilities, resilience,
and happiness – the list is very long. Therefore, the op-
portunities are huge.
It is by tapping into Asian Century that the advanced
economies of Europe and North America will re-invent
themselves. The great reset of the world, which is what
it all amounts to, will not be smooth. Despite the efforts
and deployment of global strategies, there will be fi-
nancial, economic, political and social turbulence.There
is much to be concerned about of challenges and op-
portunities, of dangers and hopes. By sharing perspec-
tives and insights, our coming summit in Kuala Lumpur
should be refreshing, inspiring, and energising.
The Summit highlights the sense of place virtues and
helps make the world more collaborative and sustai-
nable. It facilitates the understanding between inhabi-
tants and content of a place. I express my respect for the
Pioneers and Fathers of the sense of place fraternity.We
need to make places that do not shut people out, one
that respond to local, as well as area-wide needs.
Self-importance symbols whether tangible or intangi-
ble are dangerous. Political propagandas are often ag-
gressive and arrogant symbols of power and ego, sel-
fish and hermetic. In truth, successful place making and
branding is about telling real stories and expressing vi-
sions, and sentimental memories are part of it.
PLACE CHAMPIONS:
NAVIGATING CHANGE AND INNOVATION FOR SUSTAINABLE SENSE OF PLACE
Nation branding does not exist; it is a
myth, and rather a dangerous one. The idea
that it is possible to‘do branding’to a country (or to a city or
region) in the same way that companies‘do branding’to their
products and services, is vain and foolish. - Simon Anholt

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The 21st century will redefine the world landscape, an
era of Great Reset. The world is still in the midst of an
age of worldwide economic expansion when govern-
ments leading and invested heavily in building massive
infrastructures, subsidising suburban development and
rationalising city centres as locations for skyscrapers −
an age, in short, that was typical of the United States
of America and Europe after the Second World War and
appears a lot like China now.
The Summit is a collaborative platform for sense-ma-
king of enacting sense of place in embracing the Asian
century. The Asian Century poses us the defining chal-
lenge to maintain the authenticity of places across the
world while confronting the fear of
difference and the hubris of mo-
dernising ambition. At a time in
which debt driven places driven
by retail consumption against a
broader alienation, we urgently
need to connect real concern with
socio-economic development and enacting sense of
place to our unsettled social condition and natural en-
vironment.
There is a great need to promote social vitality of places
with attractions morphing into the universally recog-
nised economic value of destination culture. As for the
self-guiding communities, well, they have been sub-
merged by elected officials who pay more attention
to real estate developers than to community planners
and torpedoed by economic recession on the one hand
and citizens’ tax revolts on the other. The arrogance of
government leadership and planners who encourage
People think that geography is about
capitals, land forms, and so on. But it is
also about place — its emotional tone,
social meaning, and generative potential.
- Dr. Yi-Fu Tuan, Father of Humanist Geography
people migrate out of their native places, the monoli-
thic architectural projects that swallow old places who-
le and the stunning rate of highway construction that
moulds cities around space for trucks and cars, embody
so much self-interest that not even a new socio-political
revolution could thwart their forward flow. We are not
attacking the nexus of economic and state power that
supported abject land capital gain. But we invite all of
us to imagine the world if we allow developers, who
build, and financial institutions that finance the const-
ruction of new places that rips out a place’s heart. Every
country, city and place must place value on great lea-
dership that will lead its citizens forward and sustain its
global competitiveness.
Today‘s global citizens confront a fundamental questi-
on. How do people from vastly different cultures and
economic circumstances learn to accommodate one
another‘s needs within the confines of very dense and
complex mobility of today‘s world population? The
world today is losing its sense in pursuit of fast-growth
GDP through abject capitalisation of land. It is econo-
mically justifiable as power of place is evident – place
is the basic need of all living habitats on earth. Cities
across the world are racing to build the ‘largest’ and
unsustainable utopias to express grandeur without res-
traint and real sense of place. The only way that we can
continue to live out the economic fantasy driven by real
Places (cities) are built to last, but many have
vanished and none survives today in exactly the form of its initial
construction. A genius for regeneration distinguishes the most anci-
ent of existing places (cities), fostered by the political ambitions, or
economic might, of leading citizens. In China, an idealised concept
of places (cities) transcended and survived its physical realities. In
Europe, ruins evoke images of past glory. - John Reader

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estate speculation and retail consumption that we see
all around us is by financially abusing the next gene-
ration - our future generation. Enacting sense of place
is about having participating inhabitants and home-
grown content.
In the long term, everyone expect Asia to outperform
the West. They are primarily: consumption growth,
middle income growth, infrastructural spending and
rapid urbanisation. It will be a massive sense of place
enactment involving more than 3 billon people. Eastern
countries such as the China are importing meaningless
content from the western world. China, the beacon of
the rise of Asia, is adopting the approach of ‘build it
and they will come’, in response to rapid urbanisation.
After the World War II, we are progressing out from the
centralisation and industrialisation era, and heading to
knowledge driven governance and economy in respon-
se to globalisation. The Asian Century is an age of de-
centralisation and deindustrialisation; it is new dawn of
place-based economy, knowledge driven era.
Can we thrive in knowledge driven era when midd-
le classes around the world are crippled with massive
debts and not having ac-
cess to real sense of place?
In reinventing new places,
we are facing with unpre-
cedented expenditure, in-
creasing disenfranchised
youth, displacing native citizens, compromising exis-
ting environment, and the collapsing of socio-econo-
mic structures across the world. The rise of the Asian
Century should derive from local social reality and na-
tural environment. This is the real challenge at the very
heart in this Asian century and a rare opportunity to
define place-based economy to fulfil every place’s po-
tential across the world. Imagine the globalised world
without sense of place.
ENACTING SENSE OF PLACE ECOSYSTEM
THROUGH PLACE-BASED ECONOMY
Socio-economic dynamism of places is typically
explained in terms of certain place-based attributes
that can fix globalisation locally. The present-day
place-based economy can be regarded as a pioneering
catalyst in the restructuring of social and economic
forms of organisation since it generates institutional
forms of creative and knowledge-based production,
inter-firm division of labour and spatial organisation,
flexible work relations and the cross-marketing of
new products in ever shorter cycles. Cultural integra-
tion that occurs as culture in the form of physical and
non-physical ideas and practices is exchanged throug-
hout the world. Trade and transaction; Capital and
investment movements; Migration of people; Spread
of knowledge and ideas. Culture created in one space
and environment moves to new places, it adapts and
integrates alongside the area‘s native culture.
PLACE-BASED RESOURCES: Creative Cultural
Industries, Festivals & Events, Natural Heritage, Com-
munity Cultural Organisations, Spaces & Facilities,
Cultural Heritage, Local Entrepreneurship, Traditional
Knowledge, and Agricultural Produce.
In the context of today’s economics of place,
countries and cities struggle to maintain fiscal stability
and reinvent themselves for the 21st century.
Wealthy global hubs and smaller gateway cities
have an easier time organising and re-organising their
geography to create, instant, state of the art, special
purpose cities.

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Who will attend MPMB2013: Place-based founders, authorities, organisations, change
agents, think-tanks, research institutions, higher education, institutions, philanthropists, government leaders,
decision-makers, investors, policy-makers, developers, trend-setters, business leaders, entrepreneurs, thought
leaders, designers, professionals, academicians, community leaders, contractors, innovators, inventors, visionaries,
specialists, technologists, practitioners, consultants, operators, economists, providers, suppliers, stakeholders,
community champions, local authorities and research writers from various sectors including:
+15%
FOR NON-GOVERNMENTALFOR GOVERNMENTAL
+35%
FOR PROFIT/PRIVATE
+50%
TARGETED DELEGATES WORLDWIDE
Global
Delegates2900
• Geography, Topography, and Cartography
• Social and Environmental Economic, Economic Geography
• Geographic Governance, Management, and Marketing
• Geographic, Nation, and City Branding
• Geographic Transformation, and Reinvention
• Knowledge, Creative, and Place-based Economy
• Urban, Town, and Country Planning
• Tourism Development, Marketing, and Management
• Destination Branding, Marketing, and Management
• Foreign Relations, Reputation, Public and Cultural Diplomacy
• Economic, Trade, Enterprise, and Retail Development
• Foreign Direct Investment and Private Domestic Investment
• Talent Retention, Attraction, and Management
• Diaspora Opportunity and Geographic Mobility
• Cultural Diversity, Globalisation and Transnational
• Economic Corridor, Cluster, City, and Zone
• Architecture, Superstructure and Design
• Sensory Landscape, Art, and Landmark Building
• Urban Regeneration and Renewal
• Pattern Language and New Urbanism
• Urban Resilience and Neighbourhood Revitalisation
• Urban Accessibility, Transportation, and Mobility
• Sustainable Land Use, Urban Development and Infrastructure
• Place making and Social Infrastructure Development
• Cultural and Social Entrepreneurship
• Creative and Home-grown Industry
• Community Led Initiative and Crowdsourcing
• Connecting Localism and Societal Empowerment
• Asset-Based Community Development
• Cultural Festival and Global Event
• Public-Private Partnership Development Project
• Regeneration of Rust belt and Abandoned Town
• Decentralisation, Deindustrialisation, and City Specialisation
• Permaculture and Transition Town
• Cultural Heritage Conservation, Marketing, and Management
• Heritage Site, Monument and Geoglyph Preservation
• Cultural Landscape, Wildlife Sanctuary and National Park Management
• Theatre, Museum, Gallery, Interpretive Centre, and Trail Development
• Natural Ecosystem and Habitat Conservation
• Bank, Venture Capital, Sovereign Fund, and Private Equity
• Real estate, Property, and Township Development
• Research Report and Global Index Indication
• Environmental Solution and Green Technology
• Geographic Visualisation, Mapping, and Data Analysis
• Place Technology, Digital Application, and Gamification
• Energy, Utility, Communication, Security, and Information System
• Built Asset, Environment, and Engineering
• Construction and Building Material
• Climate Change and Global Warming
• Media, Publishing, and Visual Communication

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In Ebenezer Howard’s Garden Cities of Tomorrow pub-
lished in 1902, the author writes about the creation of
new towns of limited size, by a permanent belt of agri-
cultural land. If Howard were alive today, he would be
astounded to see a concept first thought up by him,
being brought to the next level – much grander in scale
and more diverse in terms of ideas. Malaysia’s first Intel-
ligent Garden City, Putrajaya is the trendy and futuristic
location for the country’s central Government. Here, we
see a convergence of the past, present and future – of
heritage, design and technology.
Named after the first Malaysian Prime Minister, Tun-
ku Abdul Rahman Putra, the city is situated within the
Multimedia Super Corridor, beside the also newly de-
veloped Cyberjaya. In Malay/Sanskrit, the words putra
or putera means prince or male child (girl child is called
Putri in Sanskrit), and jaya means success or victory. The
development of Putrajaya started in early 1990s, and
today major landmarks are completed and the popula-
tion is expected to grow bigger.
For example, fibreoptic cables and minarets are both
the personality of this city, as are modern stylised
bridges amongst our natural heritage of fauna and flo-
ra. The former Prime Minister, Tun Dr. Mahathir Moha-
mad best known for his Vision 2020 that targets a deve-
loped Malaysia, first unveiled Putrajaya on June 4, 1999,
as a shining example of its grand vision for the future.
The legacy of his early planning forms the framework of
Putrajaya today. Putrajaya has since come to symbolise
the branding of Malaysia.
PUTRAJAYA

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PUTRAJAYA INTERNATIONAL CONVENTION CENTRE
Putrajaya International Convention Centre (PICC),
Malaysia’s largest convention centre confines an area
of 135,000 square meters, or approximately 1.3 milli-
on square feet. Besides hosting the 10th Conference
of Organization of Islamic Countries, PICC also became
a conference venue for high security risk events, hos-
ted by the government or private sector. PICC has had
many important guests including foreign head of states
and heads of government, important corporate perso-
nalities such as the world‘s richest man, Bill Gates and
also the current CEO of Microsoft Steve Ballmer. Due
to its strategic location on the top of the hill in Putra-
jaya and facing beautiful lakes, it has also become one
of most popular places and hot sites for film shootings
especially for commercial advertisements. PICC can ac-
commodate 10,000 people with more than 57 halls and
small rooms ready to be used.
THE SUMMIT VENUE
Putrajaya International Convention
Centre is Malaysia‘s largest conventi-
on centre and one of the most iconic
convention centres in Asia.
It was constructed from 2001 to September 2003.
Since October 2004, the Putrajaya Convention Centre
is officially known as Putrajaya International Conven-
tion Centre or PICC to give the impression it is at par
with other international conference centres such as in
London, Tokyo and Paris. It is a precinct landmark that
marks the idea of an inspiring man from Malaysia’s
fourth Prime Minister, Tun Dr. Mahathir Bin Mohamad.
Fronting the main uniqueness of the building, it is en-
grafted with a thorough combination of ‘Wau’, an an-
cient kite popularly known in the state of Terengganu
and the pending perak, a silver royal like belt buckle, of
which the main hall is flanked in the bejeweled eye of
such engraftment.The main design idea of this unique
and impressive building is derived from the shape of
the eye of pending perak.

BUILD OUR PLACES FOR THE FUTURE
WITH RESPECT TO OUR ENVIRONMENT
IMAGINE THE GLOBALIZED WORLD
WITHOUT SENSE OF PLACE

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DISTINGUISHED SPEAKERS
4th Prime Minister of Malaysia
Honorary President of
Perdana Leadership Foundation
The man behind the transformation of Kuala
Lumpur‘s urban landscape in the 1980s and the founding of
Putrajaya, world‘s first intelligent garden city.
Former IGP of Malaysia
Youngest and Longest Served
Inspector General Police of Malaysia
He is currently the Deputy Chairman of Genting
Group, Chairman ofTun Razak Foundation, Malaysian Branch of Royal
Asiatic Society, and Malaysian Institute of Management.
Mother of Deconstructivist Design
Guest Professor at the University of
Applied Arts Vienna
In 2004, she received the Pritzker Architecture
Prize —first woman to do so—and the Stirling Prize in 2010. In 2008,
she on the Forbes list of The World‘s 100 Most Powerful Women.
Emeritus Professor
University of Wisconsin-Madison
He is regarded as world‘s greatest human
geographer and was awarded the Vautrin-Lud
International Geography Prize, the highest honour a geographer can
receive, for meritous contribution to geography.
Father of Enterprise Zone
Bartlett Professor of Planning and
Regeneration
He is a town planner, urbanist, geographer, and
President of both Town & Country Planning Association and
Regional Studies Association, and author of Cities in Civilisation.
Father of Geographic Branding
Founder of Saffron Brand Consultants
He has advised many of the world’s leading or-
ganisations on identity, branding, communica-
tion and related matters. He has also acted as advisor both to McKin-
sey and Bain on branding and marketing.
TUN DR. MAHATHIR MOHAMAD
TUN HANIF OMAR
PROFESSOR DAME ZAHA HADID
DR. YI-FU TUAN
PROFESSOR SIR PETER HALL, FBA
WALLY OLINS, CBE
Father of Transit Development
Founder President of the Congress
for New Urbanism
s Peter Calthorpe is an architect, urban designer
and urban planner. He has been named one of 25 innovators on the
cutting edge by Newsweek.
Father of Pattern Language
Emeritus Professor of Architecture at
the University of California
He is an architect noted for his theories about
design, and for more than 200 building projects in California, Japan,
Mexico and around the world.
PETER CALTHORPE CHRISTOPHER ALEXANDER
Kuala Lumpur, London, Washintgton, Wisconsin, California, Massachusetts, San Francisco, New York,
Singapore, Seoul, Santa Fe, Melbourne, Dublin, Ottawa, St. Petersburg, Toronto, Antwerp, Breda, ...

16
60 12 1080
Global Speakers Plenary Sessions & Dialogues Minutes of Conversation
Father of Creative Economy
Visiting Professor of City University,
London
He is a former Chairman of the London Film
School and is a former Executive Director of the International
Institute of Communications.
Inventor and Activist
Director of MIT Senseable City Lab
He is an Italian architect, engineer, inventor, edu-
cator, activist and was named one of the 50 most
influential designers in America by Fast Company and highlighted in
Wired Magazine‘s Smart List: 50 people who will change the world.
Innovator and Designer
Director of the MIT Mobile Experience
Laboratory
Since 2008, he has been the director of the
Green Home Alliance and awarded an honorary professorship by the
Glasgow School of Art, University of Glasgow.
Father of Creative City
Founder of Comedia
He is an international authority on the use of
imagination and creativity in urban change. He
helps cities identify and make the most of their resources and to reach
their potential by triggering their inventiveness and thinking.
President of Diaspora Matters
Leading Guru of Diaspora and
Global Philanthropy
In1995, he became CEO of the funds‘ umbrella
group, Worldwide Ireland Funds, which has tapped the wealthy Irish
diaspora to raise hundreds of millions for Ireland.
Co-founder of Permaculture
Author of the Permaculture: Principles
and Pathways Beyond Sustainability
He is an Australian environmental designer, eco-
logical educator, futurist, and writer. He is best known as one of the
co-originators of the permaculture concept with Bill Mollison.
JOHN HOWKINS
PROFESSOR CARLO RATTI
DR. FEDERICO CASALEGNO
CHALRLES LANDRY
KINGSLEY AIKINS, CBE
DAVID HOLMGREN
President of PEN International
Author of The Collapse of Globalism
and the Reinvention of the World
s He is a Canadian author, essayist, and President
of PEN International. He campaigned on the need to pay attention to
smaller and endangered languages and cultures.
Geographer/Historian
Author of CITIES, Missing Links, and
Man on Earth
He is is a writer and photojournalist with more
than forty years‘ professional experience, much of it in Africa. He is a
fellow of the Royal Geographical Society.
JOHN RALSTON SAUL, CC JOHN READER
Attendance to be confirmed Attendance through livestream

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2900 600 12x
Global Delegates Minutes of Networking Delegates ROI
Chancellor of KDU University College
Emeritus Professor in History of
Universiti Malaya
He is one of the co-authors of Rukunegara
and a highly regarded national academic for his views on
regional socio-political issues.
Author and Social Critic
Researcher on the global oil predica-
ment and the American way of life
He is an American author, social critic, public
speaker, and blogger. He is best known for his books The Geography
of Nowhere, The Long Emergency, and Too Much Magic.
Founder of MESH Cities
Chief Advisor of Clean Growth Funds
He advised global leaders on the financial and
social benefits of smart building retrofits. He is
the former Director of the University ofToronto‘s InformationTechno-
logy Design Centre, and a Gold Medalist in Architecture.
Director of LSE Cities
London School of Economics and
Political Science (LSE)
Ricky Burdett is Professor of Urban Studies at the
LSE, and the Global Distinguished Professor at New York University.
He has been involved in regeneration projects across Europe.
Founder of Geotourism
Center for Sustainable Destinations
He specializes in sustainable tourism and desti-
nation stewardship, and originated the concept
of geotourism, defined as tourism that sustains or enhances the geo-
graphical character of a place.
Author of Brand Singapore
Consultant in corporate social respon-
sibility & communications strategy
He graduated from the University of Cambridge
and the University of London in the United Kingdom, and of the John
F. Kennedy School of Government at Harvard University in the USA.
TAN SRI DATO‘ KHOO KAY KIM
JAMES HOWARD KUNSTLER
ROBERT OUELLETTE
RICKEY BURDETT
JONATHAN B. TOURTELLOT
RICK KOH BUCK SONG
Mother of Memorials
Landscape Artist
s She an American architectural designer and
artist who is known for her work in sculpture
and landscape art. She is best known as the designer of the Vietnam
Veterans Memorial in Washington, USA.
Community Renewal Activist
Author of For the Love of Cities
He produced three series of Creative Cities Sum-
mit in St. Petersburg, Florida, Detroit, and Le-
xington. He has travelled the world learning and speaking about local
community development, talent attraction, and creative industries.
MAYA LIN PETER KAGEYAMA

18
CEO of CoolTown Beta Communities
Placemaking Crowdsourcing Pioneer
He is a co-founder of the CSPM Group, a
crowdsourced placemaking firm and the Na-
tional Town Builders Association in 1997.
Regeneration Expert
Thought Leader on community revita-
lization & natural resource restoration
He is the Author ofThe Restoration Economy, re-
Wealth, and ReCivilizing. He is the CEO of ReCitizen, a global network
for citizen-led regeneration of communities and natural resources.
Correspondent for The Economist
Author of Korea:The Impossible Country
He is a journalist who has lived in and written
about Korea for almost a decade. In his book, he
examines Korea‘s cultural foundations, success stories, and the Kore-
an character.
World Fair Consultant
World Expo Historian
He is an American graphic designer, writer, and
world‘s fair historian. He created ExpoMuseum.
com in 1998 and the World‘s Fair Podcast in 2009.
Director of Programs
Co-Founder of Global Center for
Cultural Entrepreneurship
She co-founded GCCE in 2008 and has become
a leading champion for cultural assets as essential building blocks for
proseperity and cultural dynamism.
Nation Branding Expert
Director of Centre for Nation Branding
He is the author of the world’s first academic
textbook on nation branding, Nation Branding
— Concepts, Issues, Practice, and the Editor of City Branding – Theory
and Cases.
NEIL TAKEMOTO
STORM CUNNINGHAM
DANIEL TUDOR
URSO CHAPPELL
DR. ALICE LOY
DR. KEITH DINNIE
Place Branding Pioneer
Creative Director of WhereBrands
He is one of the pioneers of the discipline of
place branding, helping cities and countries
attract investment and tourism through imaginative tactics and
thoughtful strategies.
Place Branding Scholar
Editor of the International
Place Branding Yearbook Series
He is an independent place branding advisor for
national, regional and city government administrations and a visiting
scholar at the Rotterdam School of Management, The Netherlands.
JEREMY HILDRETH DR. ROBERT GOVERS
120 230 150
Countries/Cities Global Media/Press Volunteers

19
EXCEPTIONAL
PERFORMANCES
OPENING PERFORMANCE (FROM SWEDEN)
We present a unique opening performance on the 29th October at the World
Sense of Place Summit, to promote sense of place enactment through innovati-
on, particularly place branding through technology in today’s environment. We
are proud to invite the original creators of Ipad act all the way from Sweden
– Charlie Caper and Erick Rosales to perform the iPad act at the summit, a cus-
tom creation first made to be performed in the Stockholm booth at MIPIM trade
show in Cannes. It was to create a visual, magical and striking presentation about
Stockholm using modern technology. They imagined, scripted and built it.
Magician and Performer
Winner of Sweden‘s Got Talent
He is a magician, performer and creator.
He won Sweden’s Got Talent 2009, and is
the only magician to ever win this TV format in any of the
25 countries it’s aired. He won a Silver Medal at the Last
World Championship of Magic in 2009. He is currently a
television star in Sweden with the show “Helt Magiskt” on
Swedens biggest channel SVT. Apart from that he has per-
formed in 31 countries and 6 languages.
Host and Presenter
Digital Presentation Consultant
He is a multitalented man with a huge
interest and expertise in all kinds of
technology and how to use in on stage. He is also the front
man of incredible Swedish music sensation Sirqus Alfon
with whom he recently created the ambitious, inventive
and amazing SATV show. In 2012 they were invited to be
guest act in Melodifestivalen – by far the TV program with
the most viewers in Sweden every year.
CHARLIE CAPER ERIC ROSALES
>4 16 31
Youtube Million Views Youtube Thousand Likes Performed in Countries
10am
15 min
Peforming
for delegates 2900 @

20
GRAND FINAL PERFORMANCE (FROM USA)
We present William Close and his Earth Harp Collective from United
States of America, to the delegates, as a grand farewell at the Laureate
Dinner on the 31st October 2013. The Earth Harp performance which
derived its music and soul from the‘earth’will inspired the delegates as
‘earthen people’in enacting meaningful sense of place across the world.
William Close is an installation artist and musician who has developed
over one hundred new types of musical instruments. He is the inventor
of the majestic stringed instrument, The Earth Harp, the largest strin-
ged instrument on the planet. Developed by Close in 1999, the body of
the instrument rests on a staging platform and the strings travel out over the audience attaching to the back of the theater,
essentially turning the theater, concert hall, architecture or landscape into the instrument. The giant long strings are played
with violin rosin covered gloves. The players run their hands along the strings creating beautiful cello-like tones.
The Earth Harp was named after its first installation, where the strings of the Harp ran from one side of a valley over 1000
feet across to the other side, turning the earth/landscape into a giant harp. Some of Close’s other instruments include the
Drum Orb, the Percussion Jacket, the Aquatar, the Wing Harp, and the Drumbrella to name a few. William Close is the Foun-
der and Artistic Director ofThe Earth Harp Collective, a team of extremely talented Musicians, Dancers/Aerialists and Artists.
The group works with Close’s unique designs to create music-based stage shows that push the envelope of the musical
experience. He has inspired millions with his unique musical works. William recently finished third on the television show
America’s Got Talent, wining rave reviews from audience and judges alike. William’s open-minded cutting edge thinking
continues to create new designs in music, musical concepts and shows. In addition,William is the Founder & Artistic Director
of internationally acclaimed, MASS Ensemble, who continue to play corporate events and functions under his direction. His
installations and performances have been experienced throughout the world - the Earth Harp strings have stretched to the
top of the Seattle Space needle, to temples in Vietnam, The Famous Grand Theater of Macau, The Coliseum in Rome, ama-
zing architecture in Hong Kong and India, the Kennedy Center and Lincoln Center in the United States just to name a few.
William Close‘s ideas and experiences are very unique.
In 2007William lost everything he had to the wild fires
of California. His home studio and all his inventions
and instruments were destroyed. William persevered,
constructing new and better versions of the instru-
ments, a new studio, and he has recently finished re-
building the house into an amazing piece of musical
architecture. The experiences that surrounded these
events were powerful and transformative for William.
Through these hardships William has grown and ex-
panded as both an artist and a person. He recently
welcomed a son to his newly rebuilt home with his
partner Sarah Werrin. They named him Phoenix.

21
LOCAL HEROES FROM ASIA
BE INSPIRED
It‘s often said that just one person can make a difference,
and MPMB Local Heroes are evidence of that.We present
you three individuals who are change agents in their
community, and their stories inspire many followers.
Their efforts are shining example of humanising places
in enacting meaningful sense of place around the world.
Stray Hero
Founder of Pak Mie Animal Shelter
Mohammad Azmi lives in a country
where dogs are considered taboo, filthy
and un-Islamic. Azmi sees stray animals especially dogs
in a different way. Azmi, who is fondly known as Pak Mie,
and his wife live in Malaysia, a country that doesn’t see the
value of stray animals. They are usually looked down by
the Malay-Muslim community, but little do they know that
dogs are the closest friend a man can get. For twenty years
he has been helping the stray animals in Malaysia. To date
Pak Mie and his wife have rescued more than 600 strays.
They sleep in a car parked outside the shelter to make sure
no one harms the animals at night. For them the sacrifice
of a normal life is worth it to save these special animals.
Greatest Man on Earth
Founder of Akshaya Trust
In the course of the Fellowship Dinner on
the 29th October, we will meet the Gre-
atest Man on Earth, Narayanan Krishnan. He is a truly ama-
zing human being. He is deemed of the same mould and
league as the Mother Theresa of Calcutta. As a high caste
Brahmin and a Hindu he embraces the“untouchable”poor
and destitute in South India. Every day without fail, he ser-
ves breakfast, lunch and dinner to over 400 indigent and
elderly people in Madurai, India. He is a shining example
for all of us in reminding us that places are essentially built
for the living, humanising places around the world.
MOHAMMAD AZMI, MALAYSIA
NARAYANAN KRISHNAN, INDIA
Simple Man
Founder of Pun Pun Centre
Jon Jandai is foremost a farmer, secondly
a widely known earthen builder in Thai-
land. He is fromYasothorn ProvinceThailand and has been
farming all of his life. He also began building earthen ho-
mes on his family farm in 1997. He began doing workshops
on earthen building in 2002, initially traveling the country
and voluntarily teaching farmers’/villager groups ,NGOs,
etc creating what is now a widespread earthen building
movement in Thailand. He co-founded Pun Pun in July
2003 and is most interested in preserving our heritage in
seeds.Today, he is the leader of the natural-building move-
ment in Thailand, promoting organic seed-saving farming
and sustainable-living techniques.
JON JANDAI, THAILAND

22
MPMB2013 MAIN ROOMS
PICC Plenary Hall
PICC Perdana Hall
PICC Head of State Hall
GLOBAL SENSE OF
PLACE INITIATIVES
ARRIVAL OF
ASIAN CENTURY
RISE OF THE
GLOBAL SOUTH
MYPLACE MYBRAND SUMMIT TIMELINE
7am 9am 11am 12am 1pm 2pm 3pm 4pm 6pm 10pm
29 October
30 October
31 October
Good Morning Keynote Addresses & Dialogues
Dialogue & Plenary Session
Plenary Sessions
Break
Plenary Sessions
Plenary Sessions
Networking
and Fellowship
Enacting sense of place is not only sustainable and liveable: they are vibrant places where com-
munities are resilient socially and economically, healthy and productive, and where the natural
environment is flourishing. MYPLACE MYBRAND 2013 will examine the strategies and tools
that can create thriving sense of place across the world – be it on the street-scale, precinct or
suburban, city, state, region or national. Presenting important conversations on how strategies,
new ideas, interventions or experimentations were applied, the obstacles encountered, the suc-
cesses enjoyed, the implications for future practice, and the presentation of the next generation
of cutting edge ideas and solutions to the challenges of creating thriving sense of place.
Good Morning
Good Morning
Plenary Sessions
SUMMIT AGENDA
MPMB 1.0
SOUTHEAST ASIA
MPMB 2.0
SOUTH AFRICA
MPMB 3.0
SOUTH AMERICA
KEYNOTE ADDRESSES AT MPMB2013

23
28 OCTOBER 2013 (PRE-SUMMIT DAY)
180 place-based leaders will congregate at the PICC Head of State Hall
WORLD SENSE OF PLACE LEADERS FORUM
Conference attendees from eight sovereign states in Malaysia
CREATING PLACE WEALTH CONFERENCE (REIMAGINING OUR STATE)
188 exhibitors will be showcasing at the Ground Floor, Level 2, & Level 3
CREATING PLACE WEALTH EXPO
3pm
3 hours
10am
3 hours
2pm
4 hours
International delegates arriving at the Kuala Lumpur International Airport
DELEGATES ARRIVAL AND REGISTRATION2pm
3 hours
Invited guests and speakers to socialize at the viewing deck of PICC
WELCOME DINNER RECEPTION8pm
2 hours
29 OCTOBER 2013 (FIRST SUMMIT DAY)
Three Global Dignitaries will deliver keynote address
KEYNOTE ADDRESSES AND OPENING PERFORMANCE
All delegates will witness the historic launching event
LAUNCHING OF WORLD DAY FOR SENSE OF PLACE
Adapting to Changing Geopolitical Climate and Place Climate
ENACTING CREATIVE, VISIONARY DIPLOMACY AND
NETWORK GOVERNANCE
LEADERSHIP DIALOGUE
9am
1 hour
10am
15 min
10.30am
1.5 hour
Reimagining Resilience, and Innovation to Make Our Places More Robust
BUILDING A TRILLION-DOLLAR SENSE OF PLACE INDUSTRY,
LED BY LOCAL COMMUNITY WITH GLOBAL CONNECTIONS
FRATERNITY DIALOGUE12noon
1.5 hour
Death of Distance? End of Geography? Digital Sense of Place in the 21st century?
PLACE-TECHING:
LETTING TECHNOLOGY AND SENSE OF PLACE INTERPLAY
PLENARY SESSION I2.30pm
1.5 hour

24
Travelled the World to Seek New Life, a New Home Where Hearts Would Bloom
THE MAGIC OF DIASPORAS:
PROVIDING AN OPPORTUNE OUTLOOK TO DESPAIR OF MIGRATION,
MARGINALIZATION AND TRANSNATIONAL POPULATION
Nation States & Cities Competing for Social, Political, and Economic
Capital in the Global Marketplace
COMPETITIVE IDENTITY IN THE ERA OF COMMERCIAL PATRIOTISM
AND NEW PAROCHIALISM
PLENARY SESSION II4pm
1.5 hour
First Announcement Night of World Sense of Place Awards
FELLOWSHIP DINNER7pm
3 hours
30 OCTOBER 2013 (SECOND SUMMIT DAY)
Sense of Place Enactment Led by Asians, Africans, and Latin American
MAKE WAY FOR THE ASIAN CENTURY
REGIONAL DIALOGUE
Optimizing and Sentimentalising Urban Structure
RETHINKING URBAN RENEWAL: CONVERGING THE BUILT AND NATURAL
ENVIRONMENT, TOWARD AN INTEGRATED AND SUSTAINABLE MODEL
PLENARY SESSION III
A Sense of Belonging to a Particular Place and Knowing Your Part in It
PLACELESSNEES IN NEW GEOGRAPHY: RENEWING LOCAL COMMUNITIES
AND CREATING THRIVING NEIGHBOURHOOD
PLENARY SESSION IV
9am
1.5 hour
11am
1.5 hour
2.30pm
1.5 hour
PLENARY SESSION V4pm
1.5 hour
Second Announcement Night of World Sense of Place Awards
GALA DINNER7pm
3 hours
1.5h
Dialogues & Plenary Sessions
1h
Lunch Break
1.5h
Evening Break
7am
Good Morning

25
31 OCTOBER 2013 (LAST SUMMIT DAY)
CREATING PLACE WEALTH EXHIBITION SERIES, BETA LAUNCH & INTELLECT FAIR
Every Place Has Its Own Unique Set of Assets, Aesthetics, Values, Demographics,
and Cultures
THE BUSINESS OF PLACE: ATTRACTING, ACQUIRING, AND RETAINING
QUALITY CITIZENS, TALENT AND INVESTMENT
PLENARY SESSION VI
Sense of Place as a Catalyst for New Wealth Creation, Political, and
Economic Self-Sufficiency
THE END OF THE OIL AGE AND BEYOND: A REALITY CHECK
PLENARY SESSION VII
Value Creation through Shared Focus of Localisation and Co-Creation to
Develop Authenticity
STRATEGIC VISIONING OF SUSTAINABLE DESTINATION MANAGEMENT
AND MARKETING
PLENARY SESSION VIII
9am
1.5 hour
11am
1.5 hour
2pm
1.5 hour
Globalised Urbanity Is Inscribed in Transitioning Societies and
New Social Hierarchies
THE LURE AND EMERGENCE OF NEW URBAN IMAGINARIES
AND UTOPIAS
PLENARY SESSION IX4pm
1.5 hour
Third Announcement Night of World Sense of Place Awards
LAUREATE DINNER7pm
3 hours
Where the Sense of Place fraternity
comes together for the first time,
both place making and place branding
The Creating PlaceWealth Exhibition Series, Beta Launch and
Intellect Fair bring together a wide spectrum of pioneers and
influencers coming together to share ideas, opportunities
and solutions that move the global sense of place industry
forward.To enhance your summit experience, we are
planning a variety of exhibition series that will help you
connect with your like-minded future partners and build
valuable relationships - Journey of World Expo, Old Sense
of Place, and Nation & City Branding Design Showcase.

26
Connect Globally, Partner Locally
TheWorldSenseofPlaceLeadersForumisaglobalpre-eminentnon-governmentalandbipartisanplatform
for place-based global leaders to discuss challenges and provide leadership on sense of place enactment
across the world. The Leaders Forum will be the focal point and plays a pivotal role in enriching exchange
on sustainable solutions for pressing future sense of place challenges.
The discussion of the inaugural edition of the Leaders Fo-
rum with the theme “Connect Globally, Partner Locally”
will focus on drafting the World Charter of Sense of Place in
promoting worldwide commitment to proclaim principles of
place-based economic vibrancy and rejuvenation, by which
all human conduct affecting sense of place enactment is to
be guided and judged in a competitive, integrated, sustaina-
ble and shared environment.
The Leaders Forum will be bringing together more than 180
place-based global leaders, focusing on involving the right
people and resources needed to mobilise affirmative initiati-
ves on global sense of place challenges. It is being organised
as a platform for consultation amongst the key actors from various sectors within the‘sense of place’from across
the world. Because of the nature of this forum, at this time attendance is by invitation only, but we are planning
a second stage which will open consultation to the wider community very quickly and broadly using social net-
works to facilitate future discussions.
And yet it goes beyond consulting with the leaders of various associations, the private sector and from govern-
ment and other NGOs. This is a forum to vision the future of sense of place enactment, across sectors, across
levels, and throughout the wider public. Where do we position sense of place for the future? What are the key
elements that make up sense of place within and beyond social and economic realities? How can sense of place
be of value within daily life and as part of our understanding and contributions to the betterment of society and
the environment? What are the connections within sense of place to other disciplines, fieldwork and experimen-
tation? How can we balance the need for physical, human and technologically based sense of place?
WORLD SENSE OF PLACE
LEADERS FORUM

27
We promote an ecologic way for building places worldwide
WORLD DAY FOR
SENSE OF PLACE
WORLD DAY FOR SENSE OF PLACE
World Day for Sense of Place will be an annual event,
celebrated on October 29, on which events will be held
worldwide to demonstrate support and create global
awareness of the need for sense of place.TheWorld Day
for Sense of Place will be established at theWorld Sense
of Place Summit – MYPLACE MYBRAND on the Octo-
ber 29th, 2013. The establishment of the World Day for
Sense of Place provides an opportunity for mobilization
on the part of all stakeholders and actors to promote
meaningful and sustainable sense of place enactment
around the world.
World Day for Sense of Place is the holy day which tran-
scends all geographical borders, yet conserves all geo-
graphical identities, spans mountains and oceans and
time belts, and yet brings together people all over the
world into one resolute accord, is devoted to the enac-
ting sense of place in harmony with its local commu-
nity, built and natural environment; and yet embracing
the age of technology, consumption, globalisation and
urbanisation.
Environment Sustainability Innovation

28
WORLD SENSE OF PLACE AWARDS was established to acknowledge, reward and celebrate excellence
and collective successes across all sectors of the sense of place within identified seventeen geographical continents.
The most prestigious WSOP Awards is considered as the ‘Oscars’for sense of place industry and as the ultimate hall-
mark, with laureates setting the benchmark to which all others aspire.TheWorld Sense of Place Awards is the first and
only international award that honours outstanding contributions towards the creation of vibrant, liveable and sustai-
nable sense of place around the world. The World Sense of Place Laureates will be presented with an award sculpture
and award certificate. For more information, please visit: http://www.myplacemybrand.com/wsopawards.
THE FOCI, the hand crafted award sculpture of theWorld Sense of Place Awards is inspired by the MPMB logo which promo-
tes hope (yellow) and sustainability (green) in enacting sense of place worldwide. It is a three dimensional award sculpture,
extraction from the main elements of sense of place and reflective of the sense of place discourse - which is about the
multi-disciplinary and synergistic approach to place branding and making. Enacting sense of place begins with a focal point
binding the community, ecosystem, and built environment; thus the award sculpture is named‘THE FOCI’. A visual interpre-
tation that we can also make is that the award sculpture form mimics a sort of a‘vessel’. In the old days, the‘vessel’was the
main transportation migrating people and thus cultures from one place to another. And as a vessel, it can be seen as a me-
dium to carry things, and in adapting to globalisation - the meaning, character, soul and cultural sense of a place. The three
dimensional award sculpture design will give the laureates, a timeless feel and a sense of grandeur.THE FOCI is the hallmark
symbol for sense of place and creating pride in ‘place-based heroes’ across the world. THE FOCI will become the perpetu-
ating symbol to instil in all stakeholders that enacting sense of place require a holistic approach in every decision-making
process,involving the history of the place, culture of the people, diversity of the population, socio-economic circumstances,
representation of various ethnic group, spatial composition, public circulation, climate change, shrinking supplies of natural
resources, resilience, and happiness.
WORLD AWARDS FOR
SENSE OF PLACE

The Summit will be attended by global experts,
high profile dignitaries, leading practitioners, and
governmental leaders. It is the perfect opportunity
for you to increase your visibility, ensure global
media coverage, engage, network and create new
collaborations with conservation leaders and other
businesses working to meet sense of place challenges.
Join us, be part of this exciting global event and
increase your understanding about the sense
of place challenges and solutions in our rapidly
changing world.
www.myplacemybrand.com
registration@myplacemybrand.com
For Delegate Registration, please email
awards@myplacemybrand.com
For Award Nomination, please email

Mpmb2013

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