The document discusses trends and challenges facing Columbia and America in planning for the 21st century. It identifies the need to transform communities and economic systems to better support innovation, talent attraction and retention, connectivity, and sustainability. Specifically, Columbia will need to focus on developing talent, fostering innovation, connecting people and places, and capitalizing on its distinct strengths. Infrastructure investments, education, entrepreneurship support, and improved government efficiency will be key to guiding Columbia's reset for the future.

1. The Way Forward
Planning for the 21st Century
1
HOW COLUMBIA COULD REPRESENT
THE FUTURE OF AMERICA
11-10-10

2. America confronting a Great Reset
2
―Economic systems do not exist in the abstract;
they are embedded within the geographic fabric of the
society – the way land is used, the locations of homes
and businesses, the infrastructure that ties people,
places and commerce together . . . A reconfiguration
of this economic landscape is the real distinguishing
characteristic of a Great Reset.‖
~ Richard Florida

3. A Comprehensive Plan must address our
huge Challenges of Today
3
 Identify the top Global & National Trends
 Restore Prosperity
 Transform/Reposition our Community for the
realities of 21st C & the Next Economy
 Next American Economy must be very different
 Innovation Fueled
 Export Oriented
 Low Carbon
 Metro Led
 Entrepreneurially driven
Brookings

4. Four General Forces for the 21st C
4
 Uncertainty & volatility: frequent, rapid, unexpected
change; innovations & disruptions
 Complexity: rapid flow of people, money & ideas; more choices ,
more competition; more information to more people about more things
 Diversity: broader geographic scope comes greater variety of
people & organization in culture, community, nation, & gender or race
 Transparency & responsibility: digital tools with
higher expectations, higher standards to accomplish the public agenda
Super Corps

5. 5
Vanguard
 Competitive differences
Organizations  Public accountability via end-to-
end responsibility
The  Rationale for thinking long-term
 Common vocabulary & guidance
Strategic
for consistent decisions
Value  Talent magnets & motivation
of machines
Values &  ―Human‖ control systems –peer
review & a self-control system
Principles

6. Real Family Values
9 progressive policies to support our families
6
SAFEGUARD OUR HOMES -- CREATE JOBS
GIVE KIDS A BREAK –- BALANCE WORK & LIFE
PROTECT VULNERABLE FAMILY MEMBERS -- TAX FAIRLY
PROTECT OUR HEALTH -- PROTECT OUR FUTURE
SUPPORT MARRIAGE -– SAFEGUARD OUR HOMES

7. Transformational Enterprises:
New Leadership for the Future
7
 Make values & vision part of the daily conversation
 See your work as part of the daily conversation
 Stress innovation: problems, solutions & ideas
 Think in terms of networks
 Create routines, consistent processes
 Stress projects over position/title; help people have fun
 Treat employees as though they were volunteers
 Cultivate empathy & understand power of emotions
 Allocate time for external service & connect to values

8. Global forces that will restructure the
world economy for the foreseeable future
8
 The great rebalancing emerging-market countries
contribute to growth with middle class growth & innovation
 The productivity imperative to power continued
economic growth through innovation
 The global grid seeding new business models &
accelerating the pace of innovation
 Pricing the planet resource productivity, substantial
clean-tech industries & regulatory initiatives
 The market state governments under pressure to
maintain social stability in an increasingly globalized world
McKinsey

9. 5 Phenomena of the Century (so far)
9
1. Widespread recognition of how industry clusters work
& how they further an urban economy
2. Richard Florida’s publishing of ―Rise of the Creative
Class”- attract & retain talent & 21st C jobs
3. Rise of Asian cities as global commercial,
manufacturing and financial hubs
4. The Green Revolution – the shift to more sustainable urban
construction & sustainable design
5. Re-birth of urban-style living – 21st C lifestyles
(green, more women working, gas prices, & cost of living )
All About Cities

10. 5 Big Trends will shape the future decade:
10
1- Rise and Fall of Nations (US & Europe falling, Asia
rising)
2- Rise and Fall of Generations (Boomers falling, Gen Y
rising)
3- Behavioral Modification of Organizations (social
media-ization of business, health, education, politics)
4- Urbanization of world’s population
5- Global warming (winners & losers in the restructuring of
the global economy)
Shaping Tomorrow

11. 11
 Can’t afford what was passed as the
Restoring American Dream
Prosperity  Cannot run up debt equal to 122% of
The earnings
 Cheaper places to live, high quality of
Scary life, livability
Truth  Long time before businesses,
households, & government treasuries
about the
shake off the effects
Great  In midst of re-casting the new economy
Recession  People will follow quality of living
 Jobs will follow talented people
 Cities with low cost of living will win

12. We have long assumed that…
12
 We would always enjoy unlimited supplies of cheap oil.
 We could always build our way out of congestion.
 Places and buildings are disposable.
 Americans with financial choices would never give up their
cars or their backyards.
 Consumption is good.
 Being cheap was far more important than anything else we
could name.
ceosforcities

13. We have long assumed that… continued
13
 We could always find new sources of labor to get the job done.
 Our kids would grow up and stay close to home.
 People are essentially locked in place. Only companies & the
very rich were mobile.
 When people do move, they move for jobs.
 Homogeneity has no downside.
 People would never return to old, decaying, vacant inner cities.
And who cared anyway? Core cities no longer mattered.

14. The new realities
look more like this:
14
 Gas is expensive and predicted to get more so – sooner than later.
 We can’t build enough highways fast enough to significantly reduce
time spent in traffic.
 Places & buildings matter, & it’s important to get them right the first
time.
 Transit ridership is at its highest since the car became popular.
empty nesters are downsizing as fast as they can, to find homes
they can ―lock & leave‖
 Labor, which for 40 years has been plentiful thanks to boomers,
will tighten as boomers retire; there are no more college grads
or women to balloon the labor force.

15. The new realities
look more like this: continued
15
 It’s not just the rich who are mobile.
Young people are far more mobile than we ever imagined.
The more educated they are, the more mobile they are.
 It’s not just about jobs anymore, and it is sure not about cheap.
64% of college-educated young adults say first they choose the city they want to
live in, then they look for a job.
 No one wants to live in our core cities, right? Wrong.
Young adults – that coveted labor force -- are now 30% more likely to live
within a 3-mile radius of the central business district .
 People in creative occupations are 53% more likely to live in close-in
neighborhoods. Empty nesters are also headed downtown.
 The old way of thinking?... The strength of core cities doesn’t matter to the
region. We can leave the city to decline & the rest of the region will be fine.

16. A look at where we’re headed in the next decade . . .
16
 Climate change models
 Energy options
 Personalized medicine
 The housing market
 Mobile technology
 Mass transit
 Food & nutrition
 In the home: Green
 Commercial & real estate
 Education & technology
The Republic

17. We must have strong Cities
to have a strong America
17
• Access to opportunity in the form of education & jobs,
+ breaking our dependence on oil
• Reducing carbon emissions
• Reversing the growing problem of obesity and
• Demonstrating that the American dream works best
• When we take full advantage of our diversity.
ceosforcities

18. Renewed prosperity hinges on . . .
18
 The ―spatial fix‖—the creation of new development
patterns, new ways of living & working, & new economic landscapes –
expand space & intensify our use
 More massive & more intensive geographic pattern—the mega-
region
 Infrastructure that can undergird another round of growth &
development - a better & faster information highway, high-speed
rail
 Make existing infrastructure far more efficient by using
information technology to create ―smart‖ grids &
highways
 A new set of design principles to spark 21st economies,
communities, societies, & ignite a more authentic, enduring prosperity
 Denser, walkable, pedestrian-friendly areas with street fronts
& outdoor markets, cafes, flowers, small public parks, green spaces

19. Communities need to be very, very good at
doing four19key things:
 Developing, attracting & retaining talent
 Connecting their citizens to opportunity, their city to
the region & their region to the global economy
 Understanding what makes their community
distinctive & having the confidence to capitalize on it
 Developing the capacity for innovation within
government & within the broader community

20. Columbia needs to excel in areas most
critical to urban success:
20
 The Talented City
Developing, maximizing, attracting & retaining talent
 The Innovative City
Fostering innovation & entrepreneurship
 The Connected City
Fostering connections that link people with ideas to
talent, capital & markets; cities to regions; &
regions to the global economy
 The Distinctive City
Capitalizing on local differences to build local economic
opportunity

21. 5 big (very big) ambitions that, together,
Columbia can define a new American Dream:
21
 Opportunity: We will develop (& attract) all of our
talent & put all of our talent to work
 Livability: We will all have access to beauty & nature
every day
 Connectivity: We can meet our daily needs without
owning a car
 Community: We can all participate in a robust public
life
 Optimism: We believe that the future can be better for
each of us & all of us

22. 22
10 Ways to 1. More farms, less agribusiness
Solve the Job
2. More repair, fewer product
Problem
3. More recycling, less mining
4. More renovations, less construction
Imagine a no-
holds-barred 5. More restoration, less destruction
―summit‖ 6. More bike paths, fewer highways
that comes
up with ideas 7. More local businesses, fewer megastores
to solve both 8. More dishwashing, fewer throw-aways
our job &
9. More education, less advertising
environment
al problems 10. More clean energy, less fossil fuel

23. 4 concrete approaches for moving
Columbia forward:
23
• Building the infrastructure for 21st century jobs
& innovation through investments in broadband
Internet, cell service, & transportation networks
• Providing the capital to allow businesses to grow
through tax incentives, micro-finance programs &
expanding the seed capital fund
• Investing in education, universities & tech
transfer programs to bring ideas from the classroom to
the global marketplace
• Improving the culture in Columbia to stimulate
entrepreneurship by making government more
efficient, responsive & transparent (Smart Systems)

24. Challenge of Providing Services to the Public
24

25. 25
America’s  Energy conservation
Challenge
 Green Building
Now
is the time  Transit-oriented
development
to invest in
affordability  Urban regeneration
&
sustainability  Renewable energy

26. 26
 Graying of America
Columbia’s
Challenges  Browning of America
 Rise of the single person
For the households
21st  Aging infrastructure
Century
 Aging suburbs
 Climate change
 Urban sprawl

27. 27
 A True Reset transforms into simply the way we
The Great innovate & produce but also ushers in a whole
Reset new economic landscape. As it takes shape
around new infrastructure & systems of
transportation, it gives rise to new housing
patterns, realigning where & how we live &
work. Eventually it ushers in a whole new way of
a whole new life . . .
economic
landscape  Great Resets are defined not just by innovation
but by massive movements of people. . . . These
are times when talent flows out of some places &
and into others. . . . These Talent Resets thus shift the
balance of power among cities & regions as well as
massive among nations. Locations rise or fall based on
movements their ability to attract, retain & productively use
talent of all sorts – from brilliant innovators to
of people unskilled laborers.
 ~ Richard Florida

28. How will Columbia address
The Great Reset . . .
28
 Improvements in efficiency & productivity, (IBM Smart City) & by
the waves of innovation (―creative destruction‖)
 Government should be proposing policies that will help to create a
new geography & a new way of life to sustain & support it
 As the new economy emerges, a new geography & new
infrastructure of living & working must come into being
 Encourage a freer flow of ideas; encourage universities to turn new
discoveries into companies that can grow & create jobs; & actively
enable & attract entrepreneurs
 Our education/workforce training systems need more dynamic
approach to encourage m0re hands-on, interactive creativity

29. The Great Reset continued . . .
29
 Clusters of diverse creative businesses are
increasingly important for creative industries with success
dependent upon
 soft (networking, knowledge, human capital, sense of identity, digital
networking, advanced workspace design, urban screens, other kinds of
digital place-making, - all of which build on the fluid, face-to-face
interaction of physical space. ) &
 hard infrastructure
 Deep structural reforms to improve its supply side.
The quality of its financial sector, its physical
infrastructure, as well as its human capital, all need
serious economic & politically difficult upgrades

30. Federal Policy needs to encourage . . .
30
 less home ownership
 greater density of development
 construction of smaller & more low-energy houses
 free up capital that can be invested in the skill
development, technology development, business
innovation & economic structures
 eliminate/cap mortgage interest tax deduction & other
massive federal subsidies (secondary mortgage market,
road construction & infrastructure) that undergird
sprawling, economically inefficient, utterly
wasteful suburban & exurban development
 intense concentration in urban centers is key to
buoyant modern economies

31. Cities need to plan for a Livable
Community and a Healthy Community
31
 Columbia plans for future growth by . . .
identifying priority programs, policies, &
strategies to improve the health* of Columbians
while advancing the goals of protecting natural
resources & agricultural lands, increasing the
availability of affordable housing, improving
infrastructure systems, promoting public health,
planning sustainable communities, improving water
quality, & meeting the state’s climate change goals.
* A ―Health in All Policies‖ Mindset (―people-centric‖)

32. Columbia plans by considering . . .
32
 Need to find our way back to some of the design
principles of the traditional American city with a
much broader spectrum of housing opportunities
 Suburban sprawl came about as a result of two major
subsidies: interstate system & the single-home mortgage
deduction
 Importance of creating pedestrian-friendly & ecologically
sound communities, environments that that promote a
sense of connectedness & place
 To make the design of buildings & infrastructure create a
sense of place, environmentally, culturally & socially

33. Top ten trends shaping the future of
America's communities
33
1. Placemaking - around the globe
2. Collaboration - key to making change
3. Greenplace - revitalization fights climate change
4. Placemaking - vibrant travel destinations
5. Libraries - new town squares
6. How cities stay lively 12 months a year
7. The Power of 10 leverages community assets
8. Public markets - a leg up in a down economy
9. The rise of community-based transportation planning
10. New developments create innovative models for
destinations

34. A Healthy Community provides for the
following through all stages of life:
34
1. Meets basic needs of all
2. Quality & sustainability of environment
3. Adequate levels of economic, social
development
4. Health and social equity

35. 1. Meets basic needs of all
35
 Safe, sustainable, accessible & affordable transportation
options
 Affordable, accessible & nutritious foods
 Affordable, high quality, socially integrated & location-
efficient housing
 Affordable, accessible & high quality health care
 Complete and livable communities including affordable &
high quality schools, parks & recreational facilities, child
care, libraries, financial services & other daily needs
 Access to affordable & safe opportunities for physical
activity

36. 2. Quality and sustainability of environment
36
 Clean air, soil and water, & environments free of
excessive noise
 Tobacco & smoke free
 Green & open spaces, including agricultural lands
Minimized toxics, GHG emissions & waste
 Affordable & sustainable energy use

37. 3. Adequate levels of economic, social
development
37
 Living wage, safe & healthy job opportunities
for all
 Support for healthy development of children
& adolescents
 Opportunities for high quality & accessible
education

38. 4. Health and social equity
38
 Social relationships that are supportive &
respectful
 Robust social & civic engagement
 Socially cohesive & supportive relationships,
families, homes & neighborhoods
 Safe communities, free of crime & violence

39. Building Livable Communities:
Creating a Common Agenda
39
 Livability has become the framework for Congress,
our administration, & our federal agencies to invest in
the quality of life, economic competitiveness, & recovery
of the American community
 HUD, DOT, & EPA & Partners for Livable
Communities will be engaging the full range of
livability values: transportation, housing, & amenities:
arts, cultural heritage, & design.
 This blending of strategies has created a livability tool
kit that city, state, & national leaders can use to revitalize
the American community.
Brookings & EPA

40. Building Livable Communities:
Creating a Common Agenda
40
 Provide transportation choices
 Promote equitable, affordable housing
 Increase economic competitiveness
 Support existing communities
 Leverage federal investment
 Value communities & neighborhoods

41. Building Livable Communities
41
Creating a better 21st century
means choosing to stop living
in the 20th century.

42. 42
The New  Time is market in New Economy
Economy
 Quality is the goal
The  Flexibility is the new standard
features
of the  Knowledge is the new raw material
New
Economy  Networks provide collaborative
advantage

43. The New Economy values:
43
• Economic regions, which provide a habitat for clustering
• Distinctive quality of life, which attracts knowledge workers
• Vital centers, which offer lively amenities & opportunities for
Interaction
• Choice for living & working, which acknowledges increasing
diversity of career & life paths
• Speed & adaptability, which allow quick access to decisions
& resources
• The natural environment as an important & compatible
element of community.

44. The Economy of the Future will have the
following characteristics:
44
 Balance - investment & employment, integrated clusters
 Energy - maximizes conservation & alternative energy sources
 Entrepreneurship – climate of ed, training, research & finance
 International – integrated into world economy using our assets
 Quality of Life – progressive planning & smart investment
 Quality Work Force – educated, trained & adaptable to needs
 Sustainable – built upon evolution of our strength for future gen
 Technology – encourage innovation & create tech applications

45. Ideas Economy: Human Potential
45
Global challenge: How do we educate billions of
new people in the coming decades—& manage their
successful entry into the global economy‖ —in age of
high unemployment & aging demographics?
 bringing together the smartest minds from government,
academia & business
 young workers demanding entirely new work
environments
 aging population that requires heavy resources
 the nature of work & talent development must evolve
dramatically

46. Five key trends for local
Economic Development in the 2010s
46
 The arts as engines for the creative & experience
economies
 The growth of "free agent" nation
 Ethnic minority/neighborhood
communities as emerging markets
 Green industries replacing gray industries
 Transnational communities as market
expanders, industry clusters
 Entrepreneurs & homepreneurs, hobbypreneurs
Leonardo Vazquez. AICP/PP

47. The Future of Work is about . . .
47
1) Work becomes more about meaning & impact than
repeatable tasks
2) 9 to 5 is so yesterday
3) Global sourcing goes on steroids enabling third world
opportunity and growth
4) Free Agent Nation becomes a reality
5) Projects are more important than jobs
6) Teams assemble and reassemble based on the job to be
done
7) Changing nature of work transforms our daily commute
& transportation systems

48. The Future of Work . . . continued
48
8) Industrial era organizations give way to purposeful
networks
9) Everything we think & know about professions will
change
10) Education is no longer K-16 but a life long commitment
11) Workforce & economic development are transformed
become indistinguishable
12) Work becomes more self organized & less
institutionally driven
13) Job titles are more about what you can do than
meaningless status monikers

49. The Future of Work . . . continued
49
14) Compensation is about performance outcomes not
seniority
15) Entrepreneurship becomes democratized & the key
economic driver
16) Work and social become indistinguishable
17) Getting better faster is imperative
18) Art & design become integral to work & value creation
19) Making things becomes important & interesting again
20) Passion drives meaningful work

50. 50
Building
 Where & how people want to live
Future
 Highly-sensitive & inter-related
Housing system with high quality amenities
 Effectiveness of development &
management at a neighborhood level
Key Drivers  More adaptable & responsive to
change
for the  Innovation in the construction to be
encouraged
21st  Greater understanding of market, need
& demand, economic prospects &
Century demographics is required
City  Where should strategic responsibility
lie for planning & housing
 Review of policy is required with a long
term view

51. 51
Changing Household Types
Future Growth in non-traditional-family households
Changing face of renters and owners
Housing
Impact of Immigration
When, where and how immigrants live
Demographic
changes
Impact of Race/Ethnicity
driving new
Implications for Different
Residential Housing Types
Development
Relationship to Employment
Patterns
Brookings

52. 52
 The growth is in non-traditional-
Future family households
Housing  Singles
 Unmarried couples or childless couples
Changing  Roommates
 Single parents
Household
 Non-traditional-family
Types households
 Willing to pioneer new areas
 Less concerned about school districts
 Looking to balance price and lifestyle
 Married renters & single buyers

53. 53
 Maturing Boomers:
Housing
 Luxury homes/condos and some rentals
Summary:
 More affluent demand top-flight amenities
and services
 GenX not having children yet, but
Demographic soon
Changes  Moving into ownership
Driving  Echo Boom generation:
New  Tomorrow’s renter--after 2008
Residential  Less affluent than GenX, doubling up,
Development living with parents

54. What will Columbia’s economy, landscape &
infrastructure look like to compete in 21st C?
54
21st Century cities are being held accountable to
increasingly complex performance benchmarks.
Competition around metrics like :
 workforce readiness
 emission reductions
 mobility indices
 quality of life
 public health, &
 geopolitical risk
are driving economic development in the
international marketplace

55. By asking the key questions:
55
1) Demographic Growth: Demographics will drive
unprecedented demand for housing, jobs & public services.
How will Columbia’s demographics change in a global
economy?
2) Competitiveness: Seventy percent of U.S. economic
output is located in metro regions. What should our
community be doing to nurture economic clusters & embrace
innovation?
Can we really just count on MU, state government, retail,
banking & insurance companies to carry our economic
prosperity into the future ?

56. The key questions . . . Continued
56
3) Social Inclusion: What is necessary to care, train, &
invest in citizens?
How do social inclusion goals produce land use strategies?
4) The 2050 Good Life: How do shifting consumer
preferences influence real estate products, mix of
neighborhood uses & investment patterns?
How do we promote quality development ―up‖ & not just
further out from the urban center ?
How do we help turn our suburban communities into
successful 21st Century urban centers?

57. By writing a 21st C Comprehensive Plan
for Columbia that will work
57
I. How We Live (Livability)
A. Neighborhoods and Housing
B. Historic Preservation
C. Green Infrastructure: Open Space, Parks & Rec
D. Health & Human Services
II. How We Prosper (Opportunity)
A. Sustaining and Expanding the Economy
B. Building equity through Education, Job Training &
Entrepreneurial Resources

58. A 21st C Comprehensive Plan . . . Continued
58
III. Sustainable Systems
A. Community Facilities, Services & Infrastructure
B. Transportation
C. Resilience - Living with Water & Natural Hazards
D. Environmental Quality
Note: Brookings Institute has released (4/2010) 39 policies -
rebuilding physical assets to reorganizing work-force supports to collaborating
at the regional scale - that can help strengthen its footing in an export-oriented,
low-carbon & innovation-fueled world for communities to follow.
We need for smarter investments from the public & private sectors
& how a shift to a low-carbon economy is vital for maintaining the country’s
competitiveness.

59. And by Investing in . . .
59
 Residents
 Entrepreneurs
 Economic Strengths
 Next Generation Infrastructure
. . . and Counting What Matters:
 Business Income
 Job Growth
 Business Start-ups & Closures
 Performance of our K–12 & Higher Education Systems
 Opportunity for all

60. How will Columbia compete
in the 21st Century? By . . .
60