1. MAHMOUD MOAWAD SAYED ALI
OBJECTIVE
Seeking a challenging career in the field of Sales operations & business development, that meets
and enhances my technical & interpersonal skills.
PERSONAL INFORMATION
 Date of Birth: 06/12/1976.
 Nationality: Egyptian.
 Marital Status: Married with children.
 Military Status: Exempted.
EDUCATION
 B.Sc. in Commerce, Cairo University, 1999.
 Major: Accounting, Grade Good.
 General Secondary Education, El-Orman School – Dokky.
QUALIFICATIONS & EXPERIENCES
HAYAT HYGIENIC PRODUCTS - S.A.E (Jan 2014 – Present):
 Distributors Operation Manager : Reporting to filed Sales manager
• Implement ERP system (enterprise resources planning) for all distributors including Back Office Modules: Sales
and distribution - Inventory Control Module -Report Manager- General Ledger - Accounts Receivable.
• Ensure that new systems requirements are developed effectively - ensure alignment of concerned
parties involved/ affected by the system and flow of information and communicate results across the
company.
• Sales Automation Key user responsible for :
o Maintaining the product (STD/promoted) pricing on sales tools system per channel, customer.
o Define company hierarchy, Customer hierarchy, product hierarchy and all master data.
o Define and control monthly booklet trade drives on sales tools system.
• Distributor's Audit via randomly visits includes review for all distributor work flow process and sales
process ex: stock control, financial situation, distributor dues, running cost, sales performance and
sales opportunities.
• Ensure compliance with procedure through distributor's visits and get recommendations for corrective
actions.
• Provide Sales analysis reports on distributors’ performance and recommends areas of improvements.
• Manage and support the overall Sales Operations Function of the distributors back office, this role
requires a high level of coordination between all functions and with other departments within Hayat.
Page 1 of 4
36th
Abdelrahman street , 4th
floor
El-Talbia, El -Haram,
Giza, A.R.E.
Mobile #: +20 (10) 0565 6430 / +20 (11)00642000
Home #: +20 (2) 3780 3435
Work E-Mail: mmoawad@hayatehp.com.eg
Personal E-Mail: mahmoudmoawad_henkel@yahoo.com

2. Henkel Egypt (July 2002 – Nov 2013):
 Distributors Audit supervisor. Reporting to Customers operations manager (COM)
( Jan 2013 – Nov 2013)
• Create a distributor's Audit Model includes review for all distributor work flow process and sales
process ex: SAP procedures, financial situation, distributor dues, running cost, sales performance and
sales opportunities.
• Ensure compliance with financial policies and procedure through distributor's visits and issue Audit
report including conformities and non conformity , action plan and recommendations for corrective
actions
• Monthly revision on distributors actual expenses vs. the budget and deduct these amounts from their
balances.
• Provide monthly reports on distributors' expenses and recommends areas of improvements.
• Develop distributor's running cost analysis and manage to monitor and transfer best practices to reach
excellence in executions across all regions.
 Sales operations supervisor ( Jan 2009 – Dec 2012)
• Manage and support the overall Sales Operations Function of the distributors back office, this role requires a
high level of coordination between all functions and with other departments within Henkel.
• Stock management: Create a daily stock report for distributors including stocks, sales in, sales out, targets vs.
time gone per volume / values for each item /brand and distributor/ district.
• Budget control: Responsible for reviewing a monthly trade offers and customers discounts and set a
Controlling system to apply the sales activities conditions.
• Provide monthly reports about distributors dues vs. budget.
• Team building: build a team of distributors' operations supervisor to review /monitor /develop work flow,
training distributor back office, staff assessment, systems maintenance and troubleshooting.
• Implement ERP system (enterprise resources planning ) for all distributors starting from Jan 2012 including
Back Office Modules:
Sales and distribution - Report Manager - General Ledger - Inventory Control - Accounts Receivable
• Create cost saving modifications on the customer invoices which reflect 3% from the trade offers and
trade allowance system (TAS).
• Dealing with suppliers and financial negotiates
• Ensure that new systems requirements are developed effectively - ensure alignment of concerned parties
involved/ affected by the system & ensure an efficient data entry and flow of information and communicate
results across the company.
 Retail supervisor ( Jun 2008 – Dec 2008)
• Managing the operation of four section managers
• Set annual plan and strategies per channel / customer.
• Set and manage the plan for achieving the targets of (sales, coverage, distribution and
merchandising) based on areas of developments.
• Responsible for selecting, training and motivating distributor's section managers.
• Regular In store checking to insure that all Henkel polices and strategies are well implemented in the
market.
• Manage all Henkel new launches and re-launches at the market
• Set and manage the section managers work load profile.
 SAP /OTC Process(Order to collection) Key user ( Dec 2006 – May 2008)
• Order Management: coordination with the distributor managers and production /supply chain to set
and execute the sales orders on SAP and ensure that the orders match the factory stocks, targets and
sales opportunities.
• Pricing: maintaining the product (STD/promoted) pricing on SAP per channel, customer.
Page 2 of 4

3. • Credit notes: execute all credit notes for distributors related to commission, cash discount, trade
offers and TAS to deduct from the Distributors balance.
• Distributors stock reallocations: set clearly procedures for transfers' product s between distributors.
 Sales information supervisor ( July 2002 – Nov 2006)
• Reporting: on a monthly basis collect the distributor data file/winning sku's and processing it to be
formulation in an analytical reports which reflect our sales out in terms values/volumes, distribution
per distributor/channel/customer, brands/items.
• Calculate the TAS customer's achievement vs. target on a monthly basis.
• Created a monthly sales magazine. it's objective to communicate the information between Henkel
and distributors sales staff and build up the competition spirit between sales team .
• Retail panel: manage a special sales project, it's objectives in to measure the market share and
numeric /weighted distribution.
TRAINING COURSES
•CELEMI LIVON (Business Simulation) .
•HR Practices (Recruiting-Interviewing).
•General Management skills.
•Effective Selling skills.
•Planning for Results.
•Leadership & Management Practices.
• Sales Planning & Management.
• Time management.
• Train the trainers
SKILLS
 Computer skills:
• Windows 98/2000/ME/XP
• Excel, Word, PowerPoint 2003-2007
• Internet ( E-Mail, E-Business )
 interpersonal skills:
• High analytical skills.
• Communication skills.
• Leadership skills.
• Negotiations skills.
 Systems and Programs
• SAP
• Crystal Office
• IST (Modern distributors system)
• Sales tools (quTip)
LANGUAGES
• Arabic; Mother tongue.
• English; Good Command (Both spoken and written).
HOBBIES
• Computer, Internet & Reading.
Page 3 of 4

4. REFERENCES
• Available upon request.
Page 4 of 4