Lead scoring allows companies to evaluate marketing leads based on demographic and behavioral data to better qualify them. Demographic scoring examines factors like job title, industry, and location, while behavioral scoring analyzes email engagement and content interactions. Working closely with sales teams and regularly reviewing scoring models helps optimize lead qualification rates and identify the most promising opportunities.

1. Lead Scoring for Smart People
- Type of Lead Scoring –

2. AboutAboutAbout
Beachhead
Contact us
www.beachhead.io
email: steven@beachhead.io
• A marketing agency founded to help B2B marketers
adapt to the changing world of marketing technology.
• Learn more at www.beachhead.io

3. • Why you should implement lead scoring
• Benefits of lead scoring
Previously…

4. Best In Class Companies
Before Lead Scoring After Lead Scoring
Lead Qualification Rate
35% Increase

5. Types of Lead Scoring
• Demographic Scoring
• Behavioral Scoring

6. Based on:
• Job title
• Industry
• Location

7. Review your demographic model every quarter with
your sale teams.

8. Behavioral Scoring

9. Are they engaged with your marketing?

10. Are they opening reading emails?

11. Leads which are
more engaged in
your content are
more likely to
become active
opportunities

12. Quick Tips

13. Work with Sales

14. Contact us
www.beachhead.io
email: steven@beachhead.io
Subscribe to
Interested in learning more? Visit our blog
at www.beachhead.io/blog

15. THANK YOU
If you have any
question
THANK YOU
If you have any questions
Contact Us
www.beachhead.io
email: steven@beachhead.io