The biggest challenge facing product management is not only selecting the right feature, but the right set of features. Here are the "5 levers" and how you can use them to move the needle.

1. Moving The Product Needle
The biggest challenge facing product management is not only selecting the right
feature, but the right set of features. Here are the "5 levers" and how you can use
them to move the needle.
By Stewart Rogers
linkedin.com/in/rsrogers

2. STEWART ROGERS
Stewart is a recognized thought leader and advocate of building world-class product
teams that bring a market-driven focus to technology organizations. With more than
15 years of product management experience he has been building products that
deliver sustainable results and increased customer satisfaction levels. He is a
Pragmatic Marketing Certified and Certified ScrumMaster.
@StewartRogers productcampvancouver.org linkedin.com/in/rsrogers

3. How Do You Measure Success?

4. How Do You Prioritize?

5. Ask yourself…
How much are we going to move NPS?
NPS::Net Promoter Score

6. Ask yourself…
How much are we going to grow new customer
acquisition?

7. Ask yourself…
Is this going to increase the average revenue per
active customers?

8. Ask yourself…
Does this support a price increase?

9. Ask yourself…
How much are we going to increase
support renewal or “win backs”?

10. What is your goal?
Average Revenue Per Active Customer
Active Customers
Lost
Customers
Increase Department
Penetration by cross sell
and upsell
NPS
Pricing
strategy
Support Renewals and Win Back
Grow New
Customer
Acquisition
Status quo
Run rate
$75M
$4M
$8M
$2M
5. Price
$7M
$99M
$3M
4. Upsell
3. Cross Sell
2. NCA
1. Support

11. 1. Improve customer satisfaction
2. Grow new customer acquisition
3. Increase upsell or cross sell revenue
4. Enable price increases when applicable
5. Increase support renewal and “win backs”
In Summary… The 5 Levers

12. Moving The Product Needle
@StewartRogers productcampvancouver.org linkedin.com/in/rsrogers