Business Planning & Development
TRADITIONAL BUSINESS PLAN STRUCTURE SUMMARY VISION MARKET ANALYSIS COMPETITIVE ANALYSIS STRATEGY PRODUCTS/SERVICES MARKETING & SALES OPERATIONS FINANCIALS OF THE BUSINESS PLAN
Brainstorm improvements ideas Now – Where - How Business influences & controls Strategic SWOT Analysis Develop  your Sustainable Competitive Advantage One   Page Plan TURNING BUSINESS PLANNING INTO BUSINESS SUCCESS:
If you had a Magic Wand with no limitations, what changes would you make to your organisation? MAGIC WAND Double our sales. Small highly focussed sales force. High impact point of sales documentation. Price points that maximise sales and margin. Management involvement in the sales process. Innovative incentive program for the sales team. No poor quality customers. No bad debts. Everyone pays on time. Leading edge product development. Global sales to reduce risk and local economic issues. Use of the latest technology. Video links to Customers and field staff.
How do we get there? NOW - WHERE - HOW Where will we be in the future? “ Business Plan” Strategic Planning “ Vision”
LOCUS OF CONTROL CUSTOMERS COMPETITION BANKS ECONOMY Where does the control lie?
STRATEGIC SWOT ANALYSIS Target weak Competitors Jane to head Consulting Publicize Targets Remove negative people Bus. Plan top 20% Clients Document all Processes THREATS No change Competitors Loss key Clients Loss of Leader Annual Planning day Join International network Strategic Alliances Left sales to existing Clients Acquire a new Business Consulting firm OPPORTUNITIES VA Products Acquire other firms Geographical expansions Alliances WEAKNESSES Consulting Skills Size Product Range Resistance to Change STRENGTHS Customers Bus. Experience  Staff Finances How can I use these strengths to commercialise these opportunities? How can I use these strengths to overcome these threats? What do I do to make sure that these weaknesses don’t spoil the opportunities? What if the weaknesses combine with the threats. Corrective action ?
SUSTAINABLE COMPETITIVE ADVANTAGE ABILITY TO BEAT COMPETITORS Low 0 5 High 10 5 High 10 VALUE TO CUSTOMER X X X X X X X X X X Rank 10 Key Success Factors
KEY SUCCESS FACTORS PERVASIVENESS 1.  2. 3. 4. 5. 1. 2. 3. 4. 5. WE WILL WIN BY…….. SCA KEY PERFORMANCE MEASURES SCA PERFORMANCE MEASURES 8 7 5 9 6 providing a response time recognised by our customers as industry’s best On time delivery Quality Staff Training Response time Product Development 98% Delivery in full on time (DIFOT)   Quotation turnaround in 24 Hours Phone to be answered within 3 rings - 99% of the time Customer complaints procedure established by 1/06/03 Customer Service Survey annually
ISSUE RANKING ABILITY TO SUPPORT SCA Low 0 5 High 10 5 High 10 OPPORTUNITY FOR IMPROVEMENT 1 2 3 4 5 6 7 8 9 10 Rank issues by business or department
POINT OF SALE MATERIAL PRODUCT QUALITY MANAGEMENT SALES PEOPLE SALES TRAINING SALES ADMINISTRATION RECRUITMENT BRAND NAME INCENTIVES MINDMAPPING 1 .  Define the issue. 2.  Brainstorm the elements. 3.  Add branches to form the mindmap. SALES
ONE PAGE  BUSINESS  PLAN Nothing happens unless you do it. There is support available. A failure to plan is a plan for failure. Human Resource Department   JUNE All Senior Managers   ON-GOING CEO + Board of Directors   MARCH Replace 3 staff with high quality people . M anagement competency audit . Announce my new role in Business Development . MANAGEMENT All Senior Managers   J U N E All Senior Managers + HRD   NOVEMBER Manufacturing Manager + HRD  OCTOBER Human Resource Department   JUNE Seven  W astes analysis . R educe overheads by 10% . Put Vicky in charge of profit team for 3 months . Gain sharing program . PROFIT All Department Managers   APRIL All Senior Managers   JULY Jenny Jones   - HRD  AUGUST All Senior Managers + HRD   NOVEMBER Time analysis for a month . Work out what can be stopped . Target 50% time reduction on product development . Pareto Customers . TIME MANAGEMENT James Hong - Dept B Manager  MAY Pete Smith - HRD  MARCH  Human Resource Department   JUNE Conduct  Competitor  Analysis . Develop SCA as per Mindshop  Process. Secret shop Beta Products . COMPETITORS WHO  WHE N BY ACTION PLANS STRATEGIES S ales $2 ,000,000.00 Staff  15 Sales growth  +5% Profit  12 %  of Sales 2IC appointed Acme Products ONE PAGE BUSINESS  PLAN Revised February S ales $1 , 2 00,000.00 Staff  15 Sales growth falling Profit <   5% Key constraint – Me WHERE NOW
Execution Tips: Involve as many staff as practical Have One Page Plans Visible Communicate the objectives Have a customer viewpoint on all issues Communicate and celebrate the wins Repeat and review the process

Planning

  • 1.
  • 2.
    TRADITIONAL BUSINESS PLANSTRUCTURE SUMMARY VISION MARKET ANALYSIS COMPETITIVE ANALYSIS STRATEGY PRODUCTS/SERVICES MARKETING & SALES OPERATIONS FINANCIALS OF THE BUSINESS PLAN
  • 3.
    Brainstorm improvements ideasNow – Where - How Business influences & controls Strategic SWOT Analysis Develop your Sustainable Competitive Advantage One Page Plan TURNING BUSINESS PLANNING INTO BUSINESS SUCCESS:
  • 4.
    If you hada Magic Wand with no limitations, what changes would you make to your organisation? MAGIC WAND Double our sales. Small highly focussed sales force. High impact point of sales documentation. Price points that maximise sales and margin. Management involvement in the sales process. Innovative incentive program for the sales team. No poor quality customers. No bad debts. Everyone pays on time. Leading edge product development. Global sales to reduce risk and local economic issues. Use of the latest technology. Video links to Customers and field staff.
  • 5.
    How do weget there? NOW - WHERE - HOW Where will we be in the future? “ Business Plan” Strategic Planning “ Vision”
  • 6.
    LOCUS OF CONTROLCUSTOMERS COMPETITION BANKS ECONOMY Where does the control lie?
  • 7.
    STRATEGIC SWOT ANALYSISTarget weak Competitors Jane to head Consulting Publicize Targets Remove negative people Bus. Plan top 20% Clients Document all Processes THREATS No change Competitors Loss key Clients Loss of Leader Annual Planning day Join International network Strategic Alliances Left sales to existing Clients Acquire a new Business Consulting firm OPPORTUNITIES VA Products Acquire other firms Geographical expansions Alliances WEAKNESSES Consulting Skills Size Product Range Resistance to Change STRENGTHS Customers Bus. Experience Staff Finances How can I use these strengths to commercialise these opportunities? How can I use these strengths to overcome these threats? What do I do to make sure that these weaknesses don’t spoil the opportunities? What if the weaknesses combine with the threats. Corrective action ?
  • 8.
    SUSTAINABLE COMPETITIVE ADVANTAGEABILITY TO BEAT COMPETITORS Low 0 5 High 10 5 High 10 VALUE TO CUSTOMER X X X X X X X X X X Rank 10 Key Success Factors
  • 9.
    KEY SUCCESS FACTORSPERVASIVENESS 1. 2. 3. 4. 5. 1. 2. 3. 4. 5. WE WILL WIN BY…….. SCA KEY PERFORMANCE MEASURES SCA PERFORMANCE MEASURES 8 7 5 9 6 providing a response time recognised by our customers as industry’s best On time delivery Quality Staff Training Response time Product Development 98% Delivery in full on time (DIFOT) Quotation turnaround in 24 Hours Phone to be answered within 3 rings - 99% of the time Customer complaints procedure established by 1/06/03 Customer Service Survey annually
  • 10.
    ISSUE RANKING ABILITYTO SUPPORT SCA Low 0 5 High 10 5 High 10 OPPORTUNITY FOR IMPROVEMENT 1 2 3 4 5 6 7 8 9 10 Rank issues by business or department
  • 11.
    POINT OF SALEMATERIAL PRODUCT QUALITY MANAGEMENT SALES PEOPLE SALES TRAINING SALES ADMINISTRATION RECRUITMENT BRAND NAME INCENTIVES MINDMAPPING 1 . Define the issue. 2. Brainstorm the elements. 3. Add branches to form the mindmap. SALES
  • 12.
    ONE PAGE BUSINESS PLAN Nothing happens unless you do it. There is support available. A failure to plan is a plan for failure. Human Resource Department JUNE All Senior Managers ON-GOING CEO + Board of Directors MARCH Replace 3 staff with high quality people . M anagement competency audit . Announce my new role in Business Development . MANAGEMENT All Senior Managers J U N E All Senior Managers + HRD NOVEMBER Manufacturing Manager + HRD OCTOBER Human Resource Department JUNE Seven W astes analysis . R educe overheads by 10% . Put Vicky in charge of profit team for 3 months . Gain sharing program . PROFIT All Department Managers APRIL All Senior Managers JULY Jenny Jones - HRD AUGUST All Senior Managers + HRD NOVEMBER Time analysis for a month . Work out what can be stopped . Target 50% time reduction on product development . Pareto Customers . TIME MANAGEMENT James Hong - Dept B Manager MAY Pete Smith - HRD MARCH Human Resource Department JUNE Conduct Competitor Analysis . Develop SCA as per Mindshop Process. Secret shop Beta Products . COMPETITORS WHO WHE N BY ACTION PLANS STRATEGIES S ales $2 ,000,000.00 Staff 15 Sales growth +5% Profit 12 % of Sales 2IC appointed Acme Products ONE PAGE BUSINESS PLAN Revised February S ales $1 , 2 00,000.00 Staff 15 Sales growth falling Profit < 5% Key constraint – Me WHERE NOW
  • 13.
    Execution Tips: Involveas many staff as practical Have One Page Plans Visible Communicate the objectives Have a customer viewpoint on all issues Communicate and celebrate the wins Repeat and review the process