The document discusses strategies for product-led growth. It notes that 90% of startups fail, with the top reasons being lack of market need and features that go unused. It emphasizes focusing on desirability, feasibility, viability, and usability. Product-led growth examples are mentioned. The document advises determining priorities like onboarding or pricing based on customers and testing assumptions. It stresses the importance of data-driven metrics like activation, engagement, retention, and monetization to guide growth strategies. The key takeaway is that product-led growth frameworks may not directly apply and companies should have strategies tailored to their specific growth stage and goals.

1. 1
#1 Strategizing for Success:
Building a Strong Foundation
for Product-Led Growth
Oskar Kwitek
Product Strategist

2. As Product Managers,
you have ONLY one
objective …

3. … to meet your
customers needs

4. The ugly truth
Why do startups fail?
● 90% of startups fail, of which 75% are venture-backed (Startup
Genome)
● 35% of startup failures happen to lack of market need (CB insights)
● 80% of features in the average software product are rarely or never
used (Pendo)

5. The big 4
Mitigate them and you’ll win!
● Desirability – does the market want your product?
● Feasibility – can you actually make it happen?
● Viability – should we really build it?
● Usability – will users figure out how to use it?

6. -Product- – Led Growth

7. Product-Led Growth – examples

8. Product-Led Growth – Market Strategy

9. … but where to start?
What can I really impact on?
● Should I improve an onboarding experience?
● Should I work on and optimize my pricing model?
● Should I change my product strategy?
● Should I change UI? or targeted niche?

10. the answer is…

11. … it all depends

12. Aim to win, not to play!

13. Make sure you always have a plan
1. Start with appropriate strategy
2. Make sure you know your customers
3. Create assumptions and experiments
4. Try them from the riskiest
5. Collect necessary feedback
6. Make sure that your users can upgrade effortlessly

14. Be data-driven and set up reliable
metrics!
Acquisition
Activation
Engagement
Retention
Monetization
Number of new signups, CAC
Activation rate, Time to activate
MAU, WAU, DAU, Stickiness
Retention rate, CLV
NRR, MRR, ARPU

15. Key takeaways

16. What we’ve learned:
❏ PLG is not a new idea and can be successfully utilized both in B2B
and B2C products
❏ Don’t copy business models or frameworks, since they’re probably
will not work for you
❏ The point of start and accompanying metrics and assumptions will
depend on the growth stage you’re currently at
❏ Aim to win, not to play – always have a strategy supporting your
business and product goals

17. Thank you!
Contact me on LinkedIn
or
email me oskar.kwitek@boldare.com 💾