The document summarizes the Let's Do It! Ukraine civic initiative, which is part of the global Let's Do It! World Cleanup movement. It discusses the initiative's mission to raise environmental awareness and promote proper waste disposal in Ukraine. Major points include: - Let's Do It! Ukraine organizes an annual nationwide cleanup campaign that has engaged over 140,000 volunteers to collect over 1,000 tons of waste. - The initiative promotes environmental education and lifestyle changes among the Ukrainian public. - It partners with communities, businesses, and government to increase the campaign's impact and benefits supporters through recognition and publicity. - The organization is launching its 4th annual campaign on April 12, 2014 and

1. Presentation
12 April 2014 – the 4th Ukraine-wide campaign!
28 квітня 2012

2. Content
Let’s Do It! World Cleanup
Mission and projects
Let`s Do it! Ukraine 2013 campaign:
goals and achievements
Our values
Sponsors and partners
Benefits for supporting organisations
Let`s Do it! Ukraine 2013 Media-campaign
Awards and acknowledgements
Let`s Do it! Ukraine 2014 strategy: cooperation with
companies, funds and corporations.
Future plans
Contact information

3. Let’s Do It! World Cleanup
Let`s Do it! Ukraine is a civic initiative that is a part of the world-wide ecology civic
movement Let’s Do It! World Cleanup (letsdoitworld.org), founded in Estonia,
in 2008.
108 countries
Active on almost
every continent
8 000 000
participants
6 years

4. Mission and projects
Our mission is to raise environmental awareness and help create a conscious attitude
towards waste among people in Ukraine.
Let`s Do it! Ukraine annual counrty-wide
cleanup campaign as a part of Let’s Do It!
World Cleanup
Popularisation of separate
waste collection:
information resource
notrash.com.ua
The annual corporate
landscaping and beautification
event ‘Don’t forget’
Educational projects for schools and
universities, such as ‘Friends of the
Earth’, ‘Green School’, promoting an
environmentally friendly lifestyle

5. Let`s Do It! Ukraine Campaign
Let`s Do It! Ukraine 2013 is the most far-reaching civic cleanup ever since
Ukraine gained independence!
Let`s Do It! Ukraine is an annual country-wide one-day ecology campaign, during
which city parks and green zones are being cleaned up. During the third year of
this campaign, on 20th of April 2013 we have united
х2
140 000
=
participants
Amounting to 2 fully packed
NSK Olympiysky stadiums
* - it means that most of cities make campaign in one day (common date).

6. Goals and achievements:
collected wastes
Only during the last Let`s Do It! Ukraine campaign over 1000 tons of waste was
collected! which is equal to
Volume
14 680 m3
х 1223
=
full 12-cubic meters truck
20 %
About 20% of the waste was recycled due to waste
separate collection

8. Let`s Do It! Ukraine Campaign
The main goal of our campaign is to bring to the attention of people in Ukraine
the importance of environment and change their attitude towards it, encouraging
to keep it clean and take care of it.

9. Our values
It is our belief that a single participation may
inspire a more conscious environmental
attitude in a person encouraging him or her to
spread the word.
Due to the rise in popularity across Ukraine,
the project is becoming more and more
prominent while being beneficial to both
ecologial education and individual and
corporate voluntary public service.
Our organisation is not commercial, political
or religious. Because of this, we are able to
unite a numerous companies, educational
establishments and any number of ecoconscious Ukraine citizens.
Initiators and participants of
Let`s Do It! Ukraine.

10. Let`s Do It! Ukraine unites
We are forever grateful to every person, organisation or
company who provided their time and resources to make this
campaign a success.
Community
sector
Public sector
Commercial
sector

15. Benefits for supporting
organisations
● Opportunity to join a mass-scale social and environmental project
● Development of inner and outer corporate social responsibility.
● A new, clean Ukraine. Joining the recycling program
● Opportunity for teambuilding and inspiring company loyalty
● A wide range of PR opportunities

16. Let`s Do It! Ukraine 2013 Media-campaign
PR and advertising campaign
Website promotion. Promotion in social Media
1st International Let’s do It! Ukrain conference for coordinators
(30-31.03.2013)+ former press conferences for Media in different
administrative centers
The campaign will be held on 20.04.2013
Post PR

17. Let`s Do It! Ukraine 2013 Media-campaign
Over 50 million
people reached
Over 300
publications in
Internet
18 no-cost
TV-releases
More than 20
printed
publications
20 000 tip-ones
Ads on 1000
insurance policies
50 000 flyers and
100 000 posters all over
Ukraine
100 billboards and Video ad billboards in
40 city-lights all subways and on a jumbo
over Ukraine
screen in downtown
Kyiv.

18. Awards of the campaign
Let`s Do It! Ukraine is the winner of the up-market awards.
Social commercial/
Best social event
Best ‘green’ social project
charity work
Effie Awards Ukraine
Gold (2012)
Silver (2011)
Green Awards Ukraine
Gold (2012)
Silver (2011)
GRAND-PRIX, Gold, Silver of the
festival Silver Mercury 2012
(Saint Petersburg, Russia)
Ukrainian Event Awards Gold
(2013)
Silver (2012)
SILVER in Social commercial category of
the
world
up-market
festival
MAA The Globes Awards 2012 (USA)

19. Let`s Do It! Ukraine 2014 strategy
Companies, funds and
corporations
Partners (sponsors)
Corporate
participants
National (4)
Regional (25)
Local
(unlimited)
Cover significant part
of the expenses of the
campaign and receive
maximum of
commercial, PR, HR
bonuses at Ukrainewide level
Cover significant part of
the expenses of their
region and receive
maximum of
commercial, PR, HR
bonuses at Ukrainewide level
Cover bare part of the
expenses of the
campaign and receive
minimum of commercial,
PR, HR bonuses at the
local level
Benefactors

20. Let`s Do It! Ukraine 2014 strategy
As Let’s Do It! Ukraine is a nonpolitical and nonreligious movement,
participation of the above mentioned organisations are able to participate
as independent citizens only. The usage of any symbolics is prohibited.
Corporate
participants
Benefactors
• Can join the campaign to inform before the promoters
(city/town/region coordinators or national team).
• Usually provide their employees with the necessary
equipment (bags, rubber gloves, wet tissues etc), though
optional.
• Unlike sponsors, benefactors can provide gratuitous
charity work without any benefits feedback.
• Herewith can join the campaign both separate and with
employees (as corporate participants) and (optional) can
be provided with the minimum necessary equipment.

21. Let`s Do It! Ukraine 2014 strategy
Partners
(sponsors)
• Sponsors can (optional) provide their employees with
necessary equipment (bags, rubber gloves, wet tissues etc.)
• For every type of partnership we can offer specific proposal
(on request).
• Any additional promotions mostly commercial based should
be discussed beforehand.
• Implementation of the partnership commences only after the
agreement with regional coordinator and national
partnership team!

22. Future Plans
12 April 2014 –
the fourth Ukraine-wide Let`s Do It!
Ukraine campaign
Preparations for the event have already started! Join us as:
We are happy to provide you with additional offers on request!
Corporate member
Sponsor
Benefactor

23. Contact information
Feel free to make an appointment with us and discuss
opportunities for cooperation!
Sincerely, Roman Brytanchuk
Manager of Let`s Do It! Ukraine 2014
Senior partnership coordinator
roman.brytanchuk@gmail.com
Mob: +38 063 400 68 77
letsdoit.org.ua

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