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ISCA ANNUAL REPORT 1
ANNUAL REPORTANNUAL REPORT
2019
2019
ANNUAL REPORT
ISCA ANNUAL REPORT2
OUR VISION
A world of physically
active citizens in vibrant
civil societies
OUR MISSION
We empower
organisations worldwide
to enable citizens to
enjoy their human right
to move
The International Sport and Culture Association (ISCA) is a global platform open to
organisations working within the field of sport for all, recreational sports and physical activity.
Created in 1995, ISCA cooperates with its 260 member organisations, international NGOs, and
public and private sector stakeholders. It has 40 million individual members from 89 countries
which represent a diverse group of people active within youth, sport and cultural activities.
ISCA ANNUAL REPORT 3
President’s Introduction
ISCA in Numbers
ISCA Around the World
Advocacy
Sustainable Development Goals
Solutions
Learn.isca.org
Grassroots Sport Diplomacy
Integration of Refugees Through Sport
MOVE Transfer Europe-China
Physical Literacy for Life
MOVE Congress 2019
Campaigns
04
05
06
08
10
12
14
16
18
20
22
24
28
30
31
32
34
35
36
38
40
42
44
45
46
47
MOVE Week
No Elevators Day
Open Streets Day
School Sport Day
#BeActive Beach Games
European Week of Sport Denmark
Members’ and Partners’ projects
ISCA’s European Volunteers
25 Years of ISCA
ISCA Executive Commitee
ISCA Staff
Finances
Become a Member
COPYRIGHT
International Sport and Culture Association (ISCA)
LAYOUT
ISCA Secretariat / Kristine Onarheim
EDITOR
Rachel Payne, ISCA
DATE AND PLACE
30 January 2020, Copenhagen, Denmark
LANGUAGE
English
COVER IMAGE
From the #BeActive Beach Games project (LSFP)
PUBLISHER CATEGORY
Non-Governmental Organisation
DISCLAIMER
ISCAhasrecievedEUsupportformanyof theactivitiesin
thisreport.Howeverthispublicationreflectstheviewsonly
of theauthor,andtheEuropeanCommissioncannotbeheld
responsibleforanyof theinformationcontainedtherein.
CONTENTS
ISCA ANNUAL REPORT4
On 10 February 2020 we will celebrate 25 years since
the foundation of the International Sport and Culture
Association. Over these 25 years many devoted people
have contributed to developing an idea into a worldwide
organisation that now has 260 members and a skilled
professional secretariat.
The original idea of the founders was to unite the
voices and organisations who believe in the power of
recreational sport and physical activity. We still believe in
this ‘power of the people’, and enabling the human right
to access sport and physical activity is still our mission.
SOLUTIONS AND ADVOCACY
For 25 years we have delivered solutions to our
members and the sport sector. These solutions help civil
society organisations to develop as organisations and
continue to be able to deliver attractive and motivating
programmes to individuals and communities.
We have shared ideas across borders and cultures.
We have invented new tools, new campaigns and
new concepts. All to promote and improve the sport
MOGENS KIRKEBY | ISCA President
President’s introduction
sector and ultimately increase citizens’ participation in
recreational sport and physical activity.
MOVING PEOPLE
Our development over 25 years has focused on the
essence of our tagline: MOVING PEOPLE. This tagline
underlines both our purpose to encourage people to
move more and that an organisation like ISCA is created
and driven by engaged people who want to move the
world.
25 YEARS YOUNG!
25 years may seem like a long time, but in a sport
organisation context ISCA is still rather ‘young’. Many of
our member organisations have existed for 50 years –
and quite a few can boast more than 100 years of history.
So 25 years is just the start – but a very good start.
Thank you to all MOVING PEOPLE, members and
partners who have contributed to and supported ISCA
throughout the years. ISCA is MOVING PEOPLE and
MOVING PEOPLE are ISCA!
25 YEARS OF
MOVING PEOPLE
ISCA ANNUAL REPORT 5
ISCA IN
NUMBERS
260 member organisations
From 89 countries
Representing 40 million people
9 MOVE Congresses
65 EU grants
8 years of the NowWeMOVE campaign
5 online learning courses
15 staff members from 13 countries
2019 estimated turnover €1,797,343
Working more than
8,686 days towards one goal:
ISCA ANNUAL REPORT6
ISCA AROUND
THE WORLD
EGYPT
The Egyptian Sports Culture
Association invites ISCA President
Mogens Kirkeby to present at a
sports festival during the celebration
of Egypt taking over the Presidency
of the African Union.
LATIN AMERICA
122 organisations in 13 countries stage
Semana Muévela (MOVE Week)
events on 21-29 September (page 30).
BULGARIA AND ITALY
European Capitals of Culture in 2019,
Plovdiv in Bulgaria and Matera in Italy,
stage flagship Open Streets Day events
on 22 September (pages 32-33).
HUNGARY
The ISCA General Assembly and
9th MOVE Congress take place
in Budapest on 16-19 October
(pages 24-27).
SWITZERLAND
ISCA joins over 70 organisations, led by UNHCR
and the International Olympic Committee, in
signing a world pledge to help young refugees
discover their potential through sports.
BRAZIL
ISCA member Sesc receives an ArchDaily
Building of the Year Award in the Public
Architecture category for its innovative
headquarters Sesc 24 de Maio in São Paulo.
US
Ahead of a high-level UN meeting called
‘Universal Health Coverage: Moving
Together to Build a Healthier World’ at
the United Nations General Assembly
in New York, ISCA signs an NCD
Alliance open letter to governments
and contributes to the World Health
Organization’s draft Global Action Plan
for healthy lives and well-being.
Highlights in 2019
ISCA ANNUAL REPORT 7
AUSTRALIA
Physical literacy expert Dean Dudley from
Macquarie University joins ISCA’s new Physical
Literacy for Life project (pages 22-23).
JAPAN
Mogens Kirkeby is invited to speak
about ‘How to rethink the use of
public spaces for sport’ at the Smart
Cities & Sport Summit in Tokyo.
SAUDI ARABIA
ISCA Head of Projects Saska Benedicic
Tomat and Vice President Toni Llop are
invited to deliver a Grassroots Sport
Diplomacy workshop in Riyadh (page 16).
CHINA
ISCA and 67 grassroots sport
leaders from 21 countries start a new
project called EU-China Mobilities:
Grassroots Sport in Schools, Clubs
and Outdoors (pages 20-21).
OMAN
No Elevators Day campaign messages
are published in Arabic for the first time,
thanks to Omani MOVE Agent Ahmed
Al-Suleimani (page 31).
LEBANON
ISCA member UISP, from Italy,
pilots a Grassroots Sport Diplomacy
action in Lebanon (page 16).
NEW ZEALAND
Tauranga City Council hosts a World
Car Free Day Party as part of the first
Open Streets Day (pages 32-33).
DENMARK
An ISCA-style energiser for 90 women’s
football players helps kick off the Global
Goals World Cup in Copenhagen, promoting
the UN’s Sustainable Development Goals.
ISCA ANNUAL REPORT8
ADVO
ISCA ANNUAL REPORT 9
Unleashing
our potential
Recreational sport and physical activity have the
potential to tackle some of society’s persistent
challenges – preventing and combating non-
communicable diseases, providing safe and
inclusive spaces for minority groups and migrants,
or finding sustainable modes of transport.
Effective advocacy is vital to unleashing this
potential and getting it supported. ISCA takes a
proactive approach by delivering key messages to
international and intergovernmental bodies that
are built on evidence and our members’ input. We
also support national advocacy by sharing new
research, best practice, statements and training to
our members and, if requested, assisting them in
their efforts.
OCACY
ISCA ANNUAL REPORT10
Demonstrating the many ways that the recreational and
grassroots sport sector contributes to wider societal
goals is at the core of ISCA’s advocacy strategy. The
Sustainable Development Goals (SDGs), initiated by the
United Nations, are probably the most important, global
vehicle for advancing on the key issues at stake for our
planet. Therefore, they are also an opportunity for ISCA
and its members to identify partners, engage in new
activities, and demonstrate impact.
In 2019, ISCA took another step forward by engaging its
membership in dialogue and awareness-creation about
the Sustainable Development Goals. Culminating in the
General Assembly in Budapest, we discussed how we
can best make meaningful contributions to the goals and
committed to aligning and developing further actions in
support of the global agenda.
“The Sustainable Development Goals are not owned by
the United Nations, or by any other institution.” ISCA
SDG Quick Facts
•	 In 2015 UN Member States adopted 17 SDGs prompting
urgent action on poverty, inequality and climate change
•	 The SDGs are an open call to governments, organisations
and individuals to deliver solutions
•	 World leaders called 2020-2030 a “decade of action” to
achieve the SDGs
•	 Find out more: un.org/sustainabledevelopment
ISCA AND THE SUSTAINABLE
DEVELOPMENT GOALS
ISCA ANNUAL REPORT 11
Without strong civil
society involvement, the
Sustainable Development
Goals cannot be met. ISCA is
engaging with our members
to play a significant part!
President Mogens Kirkeby says. “They belong to us all. In
fact, without strong civil society involvement, the goals
cannot be met at all. ISCA is engaging with our members
to play a significant part!”
FINDING YOUR FOCUS
At the ISCA General Assembly, we used the Sustainable
Development Goals’ colourful, numbered cubes
to prompt our members to discuss their current
engagement levels in relation to the SDGs. This revealed
high interest and also a very diverse level of responses
to the SDGs in our membership. A key learning from the
event was the need to identify your strengths and unique
contribution to the SDGs – rather than trying to “tick all
the boxes” in an effort to align with the agenda.
WALKING THE SDG TALK
In the context of the European Week of Sport in
Denmark, coordinated by ISCA, we also partnered with
WHO Europe and the Ollerup Academy of Physical
Education to deliver workplace activation in the
iconic UN City building, which hosts eight different
UN agencies. The event coincided with WHO Europe
publishing its own guidance document on how physical
activity can help address the SDGs, in the context of
global health promotion.
“The European Week of Sport Denmark opening event
at the UN City building in Copenhagen, where the WHO
Europe main office is located, was a relevant occasion to
launch our factsheet on physical activity and SDG,” WHO
Europe Technical Officer Lea Nash Castro said.
“In addition to that, hosting #BeActive events is in line
with the UN City Copenhagen Health and Well-being
strategy and aspiration to be the healthiest possible
workplace.”
OPEN THE BOX!
Developing further on the SDG boxes that ISCA brought
to the General Assembly, we also created our own
Grassroots Sport Diplomacy boxes to bring this advocacy
concept and its relation to global development to life in
Saudi Arabia in November (see page 16).
MOGENS KIRKEBY | ISCA President
ISCA ANNUAL REPORT12
SOLUT
ISCA ANNUAL REPORT 13
Capacity
building
Getting more people around the world to be
active for their health and wellbeing is a big
challenge – a challenge that demands solutions
that can be adapted to a variety of settings.
That’s why ISCA strives to build the capacity
of our members and peer organisations to
deliver these solutions. We have done this for
two decades through our projects and events,
creating opportunities for people to work
together across sectors and countries, network
at conferences and seminars, and access
free resources and online courses for their
professional development.
TIONS
ISCA ANNUAL REPORT14
Online learning for the physical activity sector
Through our EU funded projects, events and daily work
ISCA has gathered an abundance of knowledge and
experiences from different sectors that we want to share
with our members and broader network of organisations,
as well as individuals, who are dedicated to physical
activity promotion.
In 2018-2019, we created an online learning platform
to present this precious knowledge in the form of short
online courses. The platform now hosts five courses
that have been developed through Erasmus+ and
NordPlus Adult projects that ISCA has led or partnered
in. Boost your professional development by exploring the
following topics:
ACTIVEVOICE
When you want to influence change in the world, you
need to be convincing. But it can be a challenge to
communicate effectively with decision-makers. That’s
why ISCA teamed up with international organisations
from the active transport, education, health, facility
and physical activity sectors to create the ActiveVoice
online course. Their expert advice will help you and your
organisation become better equipped as healthy lifestyle
advocates.
MOVEMENT SPACES
MOVEment Spaces are places that encourage local
community members to use their surroundings to be
active for their health and wellbeing. The MOVEment
Spaces online course is designed by and for grassroots
sport organisations, local authorities and urban planners.
Learn how you can work together, get support, identify
target groups and activities that can be delivered in
urban spaces, and to measure the social impact of the
activities.
INTEGRATION OF REFUGEES THROUGH SPORT
If you are working with, or are considering working
with, initiatives to support refugees settle into their
new communities, our free course will equip you with
inspiring – and often moving – first-hand insights from
our expert partners in Scandinavia, Germany, Italy and
the UK. The course captures essential learning points
from our project partners’ and local programme leaders’
experiences in working with this vulnerable target group.
GRASSROOTS SPORT DIPLOMACY
ISCA pioneered the Grassroots Sport Diplomacy concept
together with our project partners, and our online course
draws on an extensive consultation of stakeholders from
around the world, and pilot Grassroots Sport Diplomacy
initiatives. By completing the course, you will be able to
describe Grassroots Sport Diplomacy and distinguish
it from sport diplomacy, cultural diplomacy and other
related concepts. You will learn how to identify key actors
who carry out Grassroots Sport Diplomacy, and how to
approach relevant stakeholders who can work with you
on your actions.
EUROPEAN FITNESS BADGE
One of ISCA’s largest member organisations, the German
Gymnastics Federation (DTB) led the development of the
European Fitness Badge, an assessment and consultation
tool for people of all ages and fitness levels. The European
Fitness Badge online course gives a step-by-step guide
to conducting the tests, plus other features including an
Online Data Platform (ODP), further reading materials,
and contact information so users can reach out to the
project partners and experienced users of the tool.
LEARN.ISCA.ORG
Scan the QR-code
Access these 5 online courses and meet a
community of physical activity professionals
ISCA ANNUAL REPORT 15
The courses
FREE COURSE
FREE COURSE
FREE COURSE
FREE COURSE
FREE COURSE
ISCA ANNUAL REPORT16
Grassroots Sport
Diplomacy is a far more
empowering model for the
recipients than many other
diplomatic models that
have gone before it.
AARON KEARNEY | ABC International Development, Australia
ISCA ANNUAL REPORT 17
GRASSROOTS
SPORT DIPLOMACY
Now is a very exciting time! Over the past two years
we have developed the concept of Grassroots Sport
Diplomacy together with our project partners and
diplomacy experts from across the world. Along the way,
we have discovered that Grassroots Sport Diplomacy
gives us a brand new angle to our work. This angle allows
us to find new partners, opportunities, activities – and,
not least, brand new resources.
With support from the EU’s Erasmus+ Sport programme,
ISCA and our partners have designed a free Grassroots
Sport Diplomacy online course to capture learning
points and experiences gathered from a mapping of
different types of diplomacy, an extensive stakeholder
consultation, and seven pilot actions that were tested
during the project.
PILOT ACTIONS
•	 We Welcome Young Refugees, Royal Europa ‘90
Kraainem Football Club, Belgium
•	 Women on the Football Field, SESC, Brazil
•	 Building Relations Between Hungary and Colombia,
NSULF, Hungary
•	 Vivicittà Lebanon, UISP, Italy
•	 Build Bridges Through Sport, TAKT, North Macedonia
•	 Training Physical Activity Leaders in Multicultural
Environments, UBAE, Spain
•	 Removing Barriers to Sport, Youth Sport Trust, UK
The pilots were featured in a Multiplier event connected
to the MOVE Congress 2019, where international guests
Richard Parrish, from Edge Hill University in the UK, and
Aaron Kearney, from ABC International Development
in Australia, added to the diverse perspectives with their
experiences from the fields of sport diplomacy and sport
for development.
Diplomacy is an opportunity for us in grassroots sport.
It is value-based communication and exchange across
borders. It has in fact been taking place as citizen-to-
citizen engagement for centuries – maybe you have been
part of international exchanges in grassroots sport as
well? Get in touch and share your experiences!
DID YOU KNOW?
The European Union’s EU Policy and Outreach
Partnership (EUPOP Global) invited ISCA to lead a
Grassroots Sport Diplomacy workshop in Saudi Arabia
for 55 leaders of 30 sport organisations, including the
Saudi Sport For All Federation, Saudi Mass Participation
Federation, and the Saudi Arabian Olympic Committee.
PROJECT PARTNERS
International Sport and Culture Association (lead),
European Observatory of Sport and Employment
(France), Think Tank Sport and Citizenship (France),
French Institute for International and Strategic Studies
(France), Danish National Olympic Committee and Sport
Confederation (Denmark), UBAE (Spain), UISP (Italy),
National School, University and Leisure Sport Federation
(Hungary), Portuguese Institute for Sport and Youth
(Portugal), SESC São Paulo (Brazil).
diplomacy.isca.org
Key facts
•	 Project period: January 2018-December 2019
•	 Co-funded by: European Commission (Erasmus+ Sport
Collaborative Partnerships)
•	 Grant amount: €400,000
New opportunities in
ISCA ANNUAL REPORT18
INTEGRATION
OF REFUGEES
THROUGH SPORT
Continued support for
ISCA is set to build a brand new network of organisations
that have carried out EU-supported Integration of
Refugees Through Sport (IRTS) projects from 2017-2019,
thanks to a three-year project co-funded by Erasmus+
Sport with a €600,000 grant.
The IRTS Networking Platform project will start in 2020
and feature an on- and offline gamified IRTS Mentoring
Programme, short online courses and webinars, an IRTS
Awards scheme and a major conference in 2021. It will
also continue our work with partners across Europe in
three projects that, to date, have developed the IRTS
website (a hub of free resources for professionals and
volunteers working on activities with refugees and social
inclusion), and an online learning course at learn.isca.org.
MOVING BEYOND RESEARCH TO IMPLEMENTATION
In 2019, ISCA started the MOVE Beyond project, pairing
sport and humanitarian organisations in four countries
to move beyond research and start implementing new
initiatives. The partners are now piloting actions that aim
to overcome barriers preventing asylum seekers and
refugees from getting involved in community sport or
other local activities.
DGI and the Danish Red Cross are working on an
initiative called “Friends Show the Way”, which
introduces refugees to Danish friends who can help
them become a member of their local sports club. UISP
Trento and ATAS in Italy collaborated with the ASD
Intrecciante asylum centre and local university students
to enter a multicultural football team into an amateur
11-a-side football league. After the matches, social
inclusion is encouraged through a “third half” where
all players can get to know each other over food and
drinks.
Save the Children and SISU are working with the largest
accommodation and training centre for asylum seekers
in Sweden, Restad Gård, and StreetGames Gothenburg
to help train refugees to become independent
“International Coordinators of Physical Activity”.
ISCA ANNUAL REPORT 19
EU Erasmus+ Sport
Collaborative Partnership
EU Erasmus+ KA2
EAC Sport as a Tool for Integration
•	 Project title: MOVE Beyond
•	 Project period: January 2019–December 2020
•	 Grant amount: €398,291
•	 Project title: Integration of Refugees Through Sport
•	 Project period: September 2016–August 2019
•	 Grant amount: €207,741
•	 Project title: IRTS Networking Platform
•	 Project period: January 2020-December 2022
•	 Grant amount €600,000
And in the UK, StreetGames and the SPARC social
enterprise are joining forces with the Devon and Cornwall
Refugee Support Centre and Plymouth City Council to test a
Club1 readiness model that supports refugees in “going solo”
and independently getting involved in community sport.
The MOVE Beyond partners will present the results of
their pilots at a multi-stakeholder conference in Brussels in
November 2020.
PARTNERS IN ISCA’S IRTS PROJECTS
ISCA (lead), Demos (Belgium), DGI, Danish Red Cross,
Academy of Physical Education Ollerup, University of
Copenhagen Advanced Migration Studies (Denmark),
German Gymnastics Federation (DTB, Germany), UISP
Trentino, ATAS (Italy), Västra Götalands Idrottsförbund,
Save the Children Sweden (Region West), SISU Västra
Götaland (Sweden), StreetGames, SPARC Sport and
University of Kent (UK).
irts.isca.org
ISCA ANNUAL REPORT20
ISCA gained support through the EU Preparatory Action
‘Exchanges and Mobility in Sport’ to start a new project
in 2019 that explores how grassroots sport is organised
in China and tests ways of exchanging good practice
between Europe and China using ISCA’s MOVE Transfer
model.
The kick-off meeting in Budapest, in connection with
the MOVE Congress, started a new wave of cross-
continental exchange between partners from Europe,
China and beyond. The journey will be as much about
understanding different cultural contexts as it is about
physical activity.
After an initial mapping of potential partners in Europe
and on mainland China, Hong Kong and Macau, as
well as an open call, 67 grassroots sport leaders of 47
organisations from 21 countries are now part of the
project.
The project partners will take part in offline and online
peer-to-peer learning on three topics: Outdoor spaces
(natural and urban) with a focus on recreational cycling,
running, walking, hiking, and urban spaces designed to
encourage active lifestyles; Sport clubs, including dance
and gymnastics for all, with a special focus on active
ageing; After school physical activity, school sport events
and active transportation to school.
EXCHANGES AND EVENTS IN 2019/2020:
•	 1st Thematic Conference connected to the MOVE
Congress in Budapest, Hungary, 16-20 October 2019
•	 Study tour of China, March 2020
•	 Study tour of Europe, May 2020
•	 Online Learning, November 2019-June 2020
•	 2ndThematic Conference connected to theWorld Leisure
Congress in Beijing-Pinggu, China, 18-23 October 2020
move-transfer.com
MOVE TRANSFER
EUROPE-CHINA
Starts new wave of exchange
Key facts
•	 Project period: January 2019-December 2020
•	 Co-funded by: European Commission (Preparatory Action
Exchanges and Mobility in Sport)
•	 Grant amount: €240,000
ISCA ANNUAL REPORT 21
China has formulated a
series of policies to promote
sport for all and the Health China
Project, in which physical activity
and sport play an important role.
But to do this work well, we need
to learn from good ideas and
experiences in other countries.
MEI DU | Sports Bureau of Xuhui, China
With the ever-growing
importance and influence of China
in sport, I am looking forward to
creating multilateral bonds with
actors and sports leaders in both
Europe and China through the
MOVE Transfer EU-China project.
RASMUS SCHRIVER | Storms Cycling Club, Denmark
ISCA ANNUAL REPORT22
Literacy is embedded in our understanding of education
as developing the ability to read and write – so what does it
mean to be “physically literate”? ISCA’s newest Erasmus+
Collaborative Partnership project, “Physical Literacy for
Life”, will explore this emerging concept, putting the
spotlight on movement as a vital aspect of lifelong learning.
The two-year project, starting in January 2020, will see
experts in physical literacy from two continents join forces
with grassroots sport organisations. Together, they will
develop both theoretical and practical resources that
can help teachers and coaches integrate the teaching of
physical literacy into their delivery of physical education,
physical activity and sport programmes.
The resources will feature a diagram for physical literacy
for all life phases, a Physical Literacy Self-Assessment
and Advocacy Toolbox, and a training booklet to support
teachers and coaches in promoting physical literacy as a key
competence.
Physical Literacy for Life is set to build on some of the
groundwork made in both Europe and Australia, in
particular by Youth Sport Trust and EUPEA, who led the
EU-supported Phylit project, and Dean Dudley from
Macquarie University, one of the researchers who is working
with Sport Australia to put physical literacy on the federal
government’s health and wellbeing agenda.
PHYSICAL LITERACY FOR LIFE PARTNERS
International Sport and Culture Association, Denmark
(lead), EUPEA (Switzerland), International Physical Literacy
Association (UK), Macquarie University (Australia), Human
Kinetics Faculty of the University of Lisbon (Portugal),
University of Strasbourg (France), Steno Health Promotion
Research (Denmark), BG Be Active (Bulgaria), DGI
(Denmark), SUS (Slovenia), and UBAE (Spain).
What does it mean to be
Key facts
•	 Project period: January 2020-December 2021
•	 Co-funded by: European Commission (Erasmus+ Sport
Collaborative Partnerships)
•	 Grant amount: €383,603
PHYSICALLY
LITERATE?
ISCA ANNUAL REPORT 23
ISCA ANNUAL REPORT24
MOVE CONGRESS
The 9th MOVE Congress on 16-18 October set out to
unearth the next game-changers for grassroots sport and
physical activity promotion. More than 470 participants,
40 speakers, and 40 Innovation Alley presenters and
exhibitors gathered in Budapest for three active days of
learning, networking, exchanging ideas and trying out
the latest technologies in our new Innovation Alley.
One of the biggest and most active MOVE Congresses
yet, the 2019 edition was organised in collaboration
with our members and partners, the National School,
University and Leisure Sport Federation, Hungarian
School Sport Federation, Hungarian University Sports
Federation, Hungarian Leisure Sport Association, and the
Hungarian Ministry for Human Capacities.
“WE WILL MOVE YOU”
Being the MOVE Congress, we don’t just talk the talk,
we also walk the walk – or roll or jump, as the host
organisations’ presidents, Mogens Kirkeby and Gábor
Balogh did when they arrived at the Budapest Congress
Center stage by scooter to officially open the conference.
After a brief welcome, they challenged each other to
a skipping contest, led by World Champion Adrienn
Bánhegyi from Cirque de Soleil, who later invited the
whole auditorium to join in an interactive workshop.
The next official speaker, European Commissioner for
Education, Culture, Youth and Sport Tibor Navracsics,
entered the stage and joked, “How can I deliver an
opening speech after a performance like that?”
Noting the energy in the room, he added: “Events like the
MOVE Congress are important, where people are joining
forces and exchanging ideas and moving people.”
Interactive presentations from Innovation Alley
exhibitors, including a “We Will MOVE You” chant and
GoPlay icebreakers, kept the Congress delegates on their
feet and set the tempo for the rest of the conference.
Change the Game: It’s Your MOVE
Scan the QR-code
Watch our video highlights from the MOVE
Congeress 2019 in Budapest
ISCA ANNUAL REPORT 25
ISCA ANNUAL REPORT26
PROVOCATIVE PLENARIES
The MOVE Congress plenary sessions sparked active
discussion as well as movement. Dr Fiona Bull from the
World Health Organisation (WHO) and sports-tech
innovator Markos Aristides Kern commanded the stage
with TEDx style charisma, zooming in on physical activity
from two vastly different (and at times provocative)
angles and reaching a surprisingly similar conclusion.
That we need to seriously challenge ourselves when it
comes to getting more people active.
And when a MOVE Congress presenter arrives on the
stage walking on his hands, you know you are in for an
DR FIONA BULL | World Health Organization
The MOVE Congress has been excellent. It’s
brought together such a diverse group of people and
professionals working in the area of promoting physical
activity. But one of the key things here is how practice-
focused everyone is, offering real solutions to getting
people around the world more active.
extraordinary experience. By the time Magnús Scheving,
creator and star of LazyTown (the character Sportacus),
wrapped up his presentation, the MOVE Congress
participants were on their feet doing their best Sportacus
poses and buzzing with a standing ovation as the day’s
superhero left the stage.
It wasn’t all showtime, though; the parallel MOVE
Congress tracks invited participants to go into more
depth on selected topics and join in workshops to
discover new approaches to physical activity promotion
and fundraising.
ISCA ANNUAL REPORT 27
DR FIONA BULL MBE
World Health Organization (pictured left)
MAGNÚS SCHEVING
LazyTown Entertainment
KATE DALE
Lead of Sport England’s This Girl Can Campaign
DARRYL EDWARDS
Founder of Primal Play (pictured left)
MARKOS ARTISTIDES KERN
Sport-Tech Innovator from Fun With Balls
TIBOR NAVRACSICS
European Commissioner for Education, Culture,
Youth and Sport
ADRIENN BÁNHEGYI
Cirque de Soleil and Skipping World Champion
HANS KARSSENBERG
STIPO and City at Eye Level
AARON KEARNEY
ABC International Development
NIELS LUND
Novo Nordisk
DR MARK TREMBLAY
Active Healthy Kids Global Alliance
AMY CHAN
Hong Kong Elite Athlete’s Association
MOVE CONGRESS 2019 TRACKS
•	 Game-changers connecting physical activity and health
•	 Carving a new niche with grassroots sport diplomacy
•	 Discovering new perspectives on physical activity
promotion among school children
•	 Opening new doors to funding and support
•	 Redefining an “active lifestyle” with MOVEment Spaces
and placemaking
Dates for the MOVE Congress in 2021 will be announced
in early 2020. Sign up for updates at the official website
movecongress.com
HIGH PROFILE
SPEAKERS
from across sectors
ISCA ANNUAL REPORT28
CAMPA
ISCA ANNUAL REPORT 29
AIGNS
Activation
across the globe
Our vision is a world of physically active
citizens, which is why we create and support
campaigns that enable our members and
partners to activate their communities. It
takes creativity, dedication and leadership
to motivate people to be active. ISCA’s
NowWeMOVE campaign are its events are
flexible and citizen-focused, and are delivered
worldwide by a network of devoted National
Coordinators and MOVE Agents who work
at national and local levels. These MOVE
Agents are agents of change who are tackling
the global inactivity crisis simply by “making
movement fun again”
ISCA ANNUAL REPORT30
8000+ events help people find their MOVE
MOVE Week is an annual celebration of people finding
their MOVE – meaning the recreational sport or physical
activity that inspires them to be active. The dedication of
our National Coordinators and MOVE Agents to organise
MOVE Week events has created a bottom-up movement
connecting people across Europe and Latin America with
an interest in MOVING People.
Over 900 events took place in 19 countries during the
European MOVE Week on 27 May to 2 June. Among
the highlights, MOVE Week was the biggest event of
the Plovdiv 2019 Capital of Culture, schools in Madrid
MOVE Week 2019 in numbers
•	 32 countries*
•	 481 cities^
•	 8000+ events*
•	 122 organisers^
*Europe and Latin America combined
^Latin America only
devoted the whole week to activities focusing on
movement, Latvia combined Latvian Health Week with
MOVE Week and engaged Olympian Arni Rumbeniek to
promote both initiatives, and Turkish ministers cycled to
work in Izmir in support of NowWeBike.
Latin America continued its phenomenal support,
with over 7100 Semana Muévela events being held in
13 countries from 21-29 September. Led by Sesc São
Paulo, organisations stretching from Central America
and the Caribbean to South America have continued
to expand Semana Muévela throughout Argentina,
Brazil, Colombia, Costa Rica, Cuba, Dominican Republic,
Guatemala, Honduras, Mexico, Nicaragua, Peru,
Uruguay, and Venezuela.
MOVE Week was established in 2012 as part of the
NowWeMOVE campaign and the Latin American edition
Semana Muévela started in Brazil in 2013.
moveweek.eu
semanamuevela.com
MOVE WEEK
ISCA ANNUAL REPORT 31
NO
ELEVATORS
DAY 2019
On 24 April communities in over 40 countries across
5 continents stepped up to a healthier lifestyle by
participating in the global No Elevators Day.
The 5th edition of the event was bigger than ever. It
reached Costa Rica, Peru, Georgia, Russia, Kyrgyzstan,
Mongolia, India, Lebanon, Oman, Norway and Zimbabwe
for the first time, encouraging even more people to
energise a busy day. Benefits of stair-climbing and
physical activity were promoted in office buildings,
schools, universities, by ministries and even in an airport.
As well as being No Elevators Day, 24 April was also the
start of European Immunisation Week, so ISCA and
WHO joined forces at UN City in Copenhagen to raise
awareness of the UN’s Sustainable Development Goal
3: “Good Health and Well-being”. As a result, UN City’s
employees were able to find out more about the benefits
of physical activity and vaccination in disease prevention
and enjoy a day full of fun and educational activities, such
as a fitness assessment, parkour and skiing workshops.
From morning to evening, people all over the world
were eager to share their No Elevators Day highlights
on social media, once again proving how easy it is to
#FindYourMOVE.
nowwemove.com/no-elevators-day
Climbs to new heights
The event went viral
that day in Oman.
ISCA’s initiatives are very
professional and are worth
spreading worldwide.
Scan the QR-code
Watch the video from No
Elevators Day 2019
AHMED AL-SULEIMANI | MOVE Agent from Oman
ISCA ANNUAL REPORT32
There is so much more to the
Open Streets idea than letting
people play on the streets. It is
about bringing communities,
neighbours, friends and families
together and showing them what
they can do with so little – just
the public space. Let’s make them
believe that cities are open for all!
EWA ANNA CICHOCKA | V4Sport, Poland
ISCA ANNUAL REPORT 33
In the run-up to the first Open Streets Day, the ISCA team
invited people to contemplate – if you had the streets to
yourself for a day, what would you do?
On the days surrounding 22 September, their answers came
in the form of 172 events across the globe. While no two
events were identical, they all shared a common message:
public urban space can and should be used for physical
activity, socialising and fun.
The first Open Streets Day campaign activated 104 cities
in 31 countries, spreading far beyond its home in Europe.
New Zealand, United States, Russia, Mexico and many other
countries in all corners of the world got on board to promote
active lifestyle and sustainable commuting in the urban
setting. 40,000 people took part in the events directly with
1000 volunteers engaged in delivering local initiatives.
The campaign utilised the World Car-Free day and served
as a bridge between European MobilityWeek and European
Week of Sport encouraging the sport and transport sector
to activate our cities all year round. We encourage you
to explore the available resources and toolkits on the
project website to continue spreading the #BeActive and
#OpenStreetsDay message.
openstreetsday.com
OPEN
STREETS
DAY
Activates over 100
cities in first edition
Scan the QR-code
Key facts
•	 Project period: November 2018-October 2019
•	 Co-funded by: European Commission (Erasmus+ Sport
Not-for-Profit Events supporting EuropeanWeekof Sport)
•	 Grant amount: €300,000
In this Open Streets Day video “How to
turn busy streets into active spaces” you
can find inspiration for your own event.
ISCA ANNUAL REPORT34
3 million children celebrate movement on the
5TH SCHOOL SPORT DAY
The European School Sport Day® continued its rapid
growth in its 5th anniversary year, expanding to two more
continents and 15 new countries, and involving 500,000
more children in locally organised activities.
A total of 3 million children at 9000 schools in 44
countries participated on the day, with the highest
number of participants being in Spain (610,000),
Hungary (450,000) and Portugal (350,000).
The initiative is led by ISCA member the Hungarian
School Sport Federation and has been rolled out
across Europe thanks to the dedication of a network of
partners specialising in school sport, including ISCA’s
NowWeMOVE National Coordinators.
The European School Sport Day® is a flagship event of
the European Week of Sport and the NowWeMOVE
campaign. As part of NowWeMOVE’s expansion globally,
ISCA has supported the roll-out to countries in Latin
America, Asia and Africa.
In addition to offering a variety of tradition and
untraditional sports and games (which included
everything from team sports and dance to ski jumping
and even sailing!), the focus topic of European School
Sport Day® in 2019 was healthy nutrition. The 2020
edition will focus on sport and self-esteem.
Participating countries in 2019: Albania, Austria,
Azerbaijan, Belgium, Bulgaria, Chile, Chinese Taipei,
Columbia, Croatia, Cyprus, Czech Republic, Denmark,
Estonia, Finland, France, Georgia, Germany, Greece,
Hong Kong, Hungary, Iceland, Ireland, Italy, Kenya,
Latvia, Lithuania, Luxembourg, Macau, Macedonia,
Malta, Moldova, Montenegro, Netherlands, Peru, Poland,
Portugal, Romania, Serbia, Slovakia, Slovenia, Spain,
Turkey, Ukraine, United Kingdom.
essd.nowwemove.com
ISCA ANNUAL REPORT 35
TURNING ANY
BEACH INTO A
SPORT FESTIVAL
#BeActive Beach Games
•	 Project partners: Latvian Sports Federation Council (lead),
the Estonian Beach Sports Federation, Lithuanian Union
of Sports Federations, Portuguese Institute of Sports and
Youth, Union of Sports Federations in Catalonia, Italian
National Democratic Organisation of Social Action. ISCA
and TAFISA are strategic partners of the project.
•	 January 2019–April 2020, Grant amount €367,185
•	 Project co-funded by EU Erasmus+ Sport Collaborative
Partnerships
ISCA was part of a team of eight sun and fun-seeking
Erasmus+ project partners who piloted an inclusive beach
games model in Latvia and Portugal in the lead-up to the
European Week of Sport in 2019.
The first test of the #BeActive Beach Games was a
festival of 23 beach sport competitions held on artificial
urban beaches in Riga, Latvia, on 17-18 August 2019.
Over 1100 children and adults participated in the events.
The second test was on the natural beach of Portimao
in Portugal on 7-8 September 2019, where 600 people
played 21 different beach sports together.
The partners are now compiling practical information
and advice from the first #BeActive Beach Games into
a manual and resources that will be launched in time for
the Northern Hemisphere summer in 2020. The manual
will guide how to organise inclusive beach sports and
games on both natural and artificial beaches.
beactivebeachgames.lsfp.lv
ISCA ANNUAL REPORT36
EUROPEAN WEEK
OF SPORT DENMARK
Attracts more participants and ambassadors
ISCA is a European partner of the #BeActive European
Week of Sport (EWOS), as well as the National
Coordinating Body for the European Week of Sport in
Denmark. Appointed to this role by the Danish Ministry
of Culture, we are responsible for the coordination of our
local partners’ work to deliver the events and disseminate
the #BeActive message across the country.
#BEACTIVE NIGHT
The #BeActive Night is a feature event of EWOS. It offers
an array of fun physical activities as an alternative to the
typical Friday night out. Eight events took place around
Denmark as a part of the #BeActive Night programme,
gathering over 2000 participants.
The flagship event on 28 September saw the Ollerup
Academy of Physical Education open its doors to the
local community, inviting locals to try trampolining, an
obstacle course, blind badminton, rowing machines,
frisbee bowling, water aerobics, synchronised swimming,
and much more.
On 13 September over 1000 passionate rollerskaters
of all ages gathered to enjoy the beauty of the Danish
capital in the evening light, as well as to celebrate the
end of the “Friday Night Skate Copenhagen” season.
Natminton was another feature of the #BeActive Night,
with participants learning an unconventional way to
play badminton: in a dark hall using purple light and
fluorescent shuttlecocks.
The #BeActive Night events came to a close in
Frederiksberg, where a cosy atmosphere and candlelit
swimming and sauna facilities made the Midnight
Swimming event a relaxing end to the working week.
MAIN EVENTS
The official opening of EWOS Denmark on 23 September
took place at the iconic UN City in Copenhagen. ISCA,
Ollerup Academy of Physical Education students,
and WHO Europe joined forces to organise an active
extended lunch break for over 500 UN City employees.
The event emphasised how physical activity can help
achieve the UN’s Sustainable Development Goals. Chair
yoga, blind badminton, garbage golf, paper plane darts,
and a spectacular tumbling demonstration were some of
the more unusual activities on offer.
Between 25 and 29 September, the East Jutland branch
of DGI launched the season for indoor skateboarding,
BMX and roller-skating as a part of the Street Attack
programme. Five street sport clubs around Aarhus
opened their doors, inspiring beginners with professional
shows, competitions and workshops. Around 1100 people
enjoyed the events.
The Danish Company Sport Federation joined the
#BeActive campaign with their “Count the Steps”
competition, “Ladies Mud Race”, “Xtreme Mandehørm”,
as well as the National Workplace Activity Day on 11
October. All initiatives target office workers and aim
to combat sedentary habits. With at least 30,000
participants, the 2019 edition of National Workplace
Activity Day was the largest yet.
AMBASSADORS
Three new ambassadors and eight social media
influencers came on board in 2019 to promote the
#BeActive message as part of the European Week of
Sport in Denmark (see opposite page).
Scan the QR-code
Watch the video to see how we got the staff
at UN City in Copenhagen MOVING
ISCA ANNUAL REPORT 37
NATIONAL DANISH
PERFORMANCE TEAM
World leaders in team and
display gymnastics.
#BeActive ambassadors in Denmark
KHALIDA POPAL
Founder and director
of the Girl Power
Organisation.
JOHANNY REYES
Good Health andWell-Being
manager, personal trainerand
group fitness instructorat UN
Cityin Copenhagen.
ISCA ANNUAL REPORT38
NEW IN 2020
INTER-ACTIVE LIVING FOR
MENTAL HEALTH
NEW IN 2020
HEPAS - HEALTHY AND
PHYSICALLY ACTIVE SCHOOLS
IN EUROPE
NEW IN 2020
ACTIVE AGEING FESTIVAL
NEW IN 2020
NEIGHBOURHOOD SPORT –
GET HEALTHY, GET CLOSER
The Inter-Active Living for Mental
Health project will focus on both
advocacy and tools for the promotion
of physical activity in the context
of mental health. This will include
developing recommendations
for specific EU Guidelines on the
utilisation of sport and physical activity
for mental health and an Interactive
European Platform for PE practices on
Mental Health.
Project lead: European Network of Active
Living for Mental Health, Belgium / January
2020-June 2021 / Grant amount €398,675
/ Project co-funded by EU Erasmus+ Sport
Collaborative Partnerships
The HEPAS project aims at creating
a free open educational resource for
school staff and other school-related
stakeholders to enhance school-
based physical activity and healthy
lifestyle programmes for children and
adolescents. The partners and project
participants will establish a European
network of physically active and healthy
schools.
Project lead: University of Luxembourg /
December 2019-November 2021 / Grant
amount €221,976 / Project co-funded by EU
Erasmus+ Key Action 2
This Small Collaborative Partnership will
develop an event manual for an Active
Ageing Festival based on the results of
pilot events in Slovenia and Romania.
The festival will encourage participation
in health enhancing physical activity
with special focus on older populations
and strengthening cooperation
between sport organisations, senior
organisations and health stakeholders.
Project lead: Sports Union of Slovenia /
January 2020-December 2021 / Grant
amount €56,290 / Project co-funded by
EU Erasmus+ Sport Small Collaborative
Partnerships
In order to tackle growing rates of
physical inactivity, Neighbourhood
Sport is grounded in the idea of
bringing movement to the places
where less active people live, rather
than trying to promote places where
they should go to be active. The project
will test pilot approaches in residential
areas of selected European cities,
including public gardens, streets and
squares.
Project lead: UISP, Italy /January
2020-December 2021 / Grant amount
€351,291 / Project co-funded by EU
Erasmus+ Sport Collaborative Partnerships
NEW IN 2020
CONTINUOUS
IMPLEMENTATION OF THE
SPORT CLUB FOR HEALTH
GUIDELINES
This project will roll out the Sport
Club for Health (SCforH) movement
by training the EU Physical Activity
Focal Points to become SCforH
contact points in their countries,
and by encouraging tertiary course
coordinators to include the project’s
online learning tool in their curricula for
health promoters, physical educators,
and sport and exercise practitioners.
Project lead: University of Zagreb
Faculty of Kinesiology, Croatia / January
2020-December 2022 / Grant amount
€398,845 / Project co-funded by EU
Erasmus+ Sport Collaborative Partnerships
MEMBERS AND
PARTNERS
Projects led by our
ISCA ANNUAL REPORT 39
A follow-up project to the successful
European Fitness Badge, which
developed an easy and fun fitness test
suitable for all ages, with a focus on
evaluating the use of the tests so far,
increasing the reach and take-up of
the tool through further dissemination,
and ultimately improving the offer. This
included developing guidelines for
implementing the European Fitness
Badge and creating an online course
to help individuals and organisations
to plan, deliver and evaluate the fitness
tests.
Project lead: German Gymnastics Federation
(DTB), Germany / January 2018–December
2019 / Grant amount €380,198 / Project co-
funded by EU Erasmus+ Sport Collaborative
Partnerships / Website: fitness-badge.eu
/ Online course: learn.isca.org/courses/
european-fitness-badge
EU-PALS – PHYSICAL ACTIVITY
LABEL FOR SCHOOLS
The EU-Pals project culminated in a
new Moving Schools Network to unite
schools across Europe and beyond
in one movement to promote and
recognise the importance of providing
high quality physical activity, physical
education and school sport. The
network’s Moving Schools Award will
help schools recognise and celebrate
their achievements in this field through
an online self-assessment process.
The award was launched at in a track
dedicated to the EU-Pals project
and physical education at the MOVE
Congress 2019.
Project lead: Hungarian School Sport
Federation, Hungary / January 2018–
December 2019 / Grant amount €336,713
/ Project co-funded by EU Erasmus+ Sport
Collaborative Partnerships / Website:
movingschoolsaward.com
EUROPEAN FITNESS BADGE –
DISSEMINATION, EVALUATION
AND IMPROVEMENT
CHANGE PROJECT
EUROPEAN YOUTH HEALTH
CHAMPIONS
MOVE TRANSFER II
The CHANGE project is, for the first
time at the EU level, defining the skills
and competences of professionals
working in sport for development,
focusing on the two key roles: the
sport for development coordinator and
the sport for development activator.
The project will follow the 7-Step
model successfully used in the S2A
Sport project to develop a training
programme for sports administrators.
Project lead: EOSE, France/ January
2019-December 2021 / Grant amount
€383,779 / Project co-funded by EU
Erasmus+ Sport Collaborative Partnerships
The European Youth Health
Champions partners developed an
in-person and online course (including
downloadable training resources)
to develop young people’s skills in
peer education. The six interactive
e-learning modules are aimed at young
people who wish to support their peers
to make healthy lifestyle choices.
The modules include a mix of videos,
interactive tasks and reading materials,
and are all evidence based. The training
was tested on 55 young people and 10
international trainers.
Project lead: StreetGames, UK / April
2017–March 2019 / Project co-funded by
EU Erasmus+ KA2 Strategic Partnerships
(Youth) / Website: network.streetgames.org/
european-youth-health-champions-eyhc-
training
MOVE Transfer II builds further on
ISCA’s methodology of transferring
a good practice in sport and physical
activity from one country or setting to
another. This project is in the process
of transferring the Slovenian Healthy
Club model and Quality Mark to Italy
and Romania. Ultimately, it will provide
local communities in Slovenia, Italy
and Romania with more quality and
accessible sport and physical activity
programmes.
Project lead: Sports Union of Slovenia
/ January 2019–June 2020 / Grant
amount €45,725 / Project co-funded by
EU Erasmus+ Sport Small Collaborative
Partnerships
Featuring 10 Erasmus+ projects
ISCA is involved in a diverse range of projects led by our
members and partners, which span from community sport,
to physical education, to initiatives for the youth and the
elderly, to sport for development, and mental health. Here
we feature the Erasmus+ projects in which ISCA is a partner.
ISCA ANNUAL REPORT40
YEARS OF ISCA
To create change you need to MOVE first, make
the right MOVEs, and keep MOVING ahead. Over
the past 25 years, ISCA has done just that. As ISCA
turns 25 in 2020, we look back at 25 game-changing
MOVEs that helped propel our organisation and the
physical activity sector forward.
FROM SPORT FOR ALL TO MOVE
ISCA adopts the term “MOVE” as a
brand encompassing all aspects of sport
and physical activity
1
2
3
4
FORMING AN INTERNATIONAL
UMBRELLA FOR SPORT FOR ALL
28 sport for all organisations establish
the International Sport and Culture
Association on 10 February 1995
CHALLENGING
THE PYRAMID MODEL
ISCA is the first sport organisation to
challenge the Pyramid (participation
feeding elite) Model of Sport
Development
CONNECTING SPORTAND HEALTH
ISCA members, led by German
Gymnastics Federation, strengthen the
links between recreational sport and
health
5
6
7
8
9
10
11
MOVE CONGRESS
Sport for All Congress evolves into an
active conference format for physical
activity promoters worldwide
BECOMING A MAJOR PROJECT
INCUBATOR
ISCA is one of the most successful
organisations in securing EU funding
for projects – enabling us to build the
capacities of hundreds of likeminded
organisations
YOUTH ON THE MOVE
ISCA’s 60+ European Voluntary Service
volunteers and 200+ youth project
participants become physical activity
change-makers
ISCA PRESIDENT BRINGS 5 TEDDY
BEARS TO EUROPEAN PARLIAMENT
To illustrate that 300 out of 500 million
Europeans are insufficiently physically
active and gather support for ISCA’s
“100 million people more active”
(NowWeMOVE) campaign
NOWWEMOVE CAMPAIGN
Expands across Europe, to Latin
America, then globally with a year-round
calendar of events
MOVE WEEK
“100 million more” vision and “MOVE”
combine to create a week of physical
activities, a model that later inspired the
European Week of Sport
MOVE AGENTS
ISCA invents the term
MOVE Agents to describe
individuals, organisations and
entities who move people
1995
ISCA ANNUAL REPORT 41
13
14
15
16
17
18
19
20
21
22
23
24
25#FINDYOURMOVE
NowWeMOVE slogan reveals the
secret to getting active is “finding the
move that moves you”
GOOD GOVERNANCE IN
GRASSROOTS SPORT
Provides the biggest part of the sport
sector (grassroots sport) with tools to
assess and improve governance
NOWWEMOVE SONG
MOVE Congress 2014 participants
compose a NowWeMOVE campaign
theme tune in 2 days!
#FINDYOURMOVE MASCOT
ISCA triangle is transformed into a
mascot promoting the #FindYourMOVE
message
INACTIVITYTIME BOMB
Advocacy campaign reveals the cost
of physical inactivity in Europe is a
staggering 500,000 deaths and €80
billion annually
NO ELEVATORS DAY
A simple message to “Take the Stairs”
spreads across the world on social
media, to the European Parliament,
several national parliaments and
companies
NOWWEBIKE TOURS
Physical activity ambassadors on 2
wheels cycle across Europe to promote
active transport and European solidarity
FLASHMOVE
NowWeMOVE flashmob gets over
9000 people in 155 cities dancing
simultaneously
MOVEMENT PILLS
Pill boxes that prescribe a health-
enhancing drug called “physical
activity”
MOVEMENT SPACES
A new way to view and redesign
public space: as a space for
people to be active
HUMAN RIGHTTO MOVE
First NGO to adopt the Council of
Europe Tbilisi Declaration protecting
human rights in sport, in line with our
mission to “empower organisations
worldwide to enable citizens to enjoy
their human right to move”
GRASSROOTS SPORT DIPLOMACY
Invented the term and concept
Grassroots Sport Diplomacy
underlining the potential of civil society
to engage in international relations
ISCAAWARDS
“Alternative” award show with Lego
trophies delivered to owners of best
practices by skateboard
MOVE TRANSFER EU-CHINA
Opening doors for grassroots
sport leaders to experience unique
intercontinental exchanges
2019
12
ISCA ANNUAL REPORT42
The Erasmus+ programme’s European Solidarity Corps
(ESC) provides opportunities for young people aged
18-30 to gain work experience with organisations based
in Europe, enhance their solidarity with other young
European citizens across borders, and to make concrete
contributions to society. ISCA has hosted 63 volunteers
under the European Voluntary Service (EVS) and ESC,
and currently has 5 ESC volunteers.
In 2019, ISCA’s ESC volunteers played an active part
in event coordination, including No Elevators Day, the
#BeActive European Week of Sport and the MOVE
Congress, as well as contributing to the vibrant office
life at the Secretariat in Copenhagen. Not to mention
continuing the tradition of the Viking Challenge by
jumping into the icy cold water once a month!
ADOPTING A FLUFFY MASCOT
When ISCA President Mogens Kirkeby arrived home
from a study visit to China for the MOVE Transfer
Europe-China project, an unexpected physical activity
ambassador followed him on his journey. A panda with
WE ARE A COMMUNITY
OF CHANGE-MAKERS
ISCA’s European Volunteers:
eyes that can melt hearts around the world arrived at
the ISCA office and was adopted by our ESC volunteers
as “Cookie Warlock Greg”. The volunteers quickly found
an exciting role for Cookie: to become a mascot for the
European Week of Sport in Denmark. Cookie now has
a popular Instagram page, @beactive_panda, where he
ISCA ANNUAL REPORT 43
“Being an EVS at ISCA is a wonderful
international experience. It has given me
great opportunities and strengthened
my motivation to become involved in the
sport and physical activity industry. It is so
rewarding to create opportunities for people
to find their joy in physical activity.”
“There is something so special about
knowing that initiatives developed in the
ISCA office aren’t contained to one city,
but make a difference around the globe.
You become a part of a truly international
community and broaden your horizons
immensely. One can only do a long-term
EVS project once, and I am so glad to have
done mine at ISCA.”
“ISCA connects people from different
backgrounds who work together towards the
same aim. By facing the challenge of physical
inactivity togetherwith other enthusiastic
people, you are putting a meaningful effort
into this adventure, your interest in the cause
grows, and you become part of a community
of change-makers.”
“Being a volunteer or doing an internship is
about finding out the types of tasks you like,
what you are good at and where you could
improve. This information is crucial for any
professional career, and ISCA enables you
to explore exactly that by giving you the
necessary support and flexibility.”
EMMA VENNEKER | Netherlands
MARIE OLEINIK | Russia
MAXIME FERBURGHI | France
MARKUS SCHWAIGER | Austria
highlights different ways to #BeActive and models our
European Week of Sport merchandise. Make sure to
follow his adventures!
“Cookie is a true star! It was an honour to accompany
him to different European Week of Sport events.
The highlight was attending the #BeActive Awards
Gala (pictured above),” says Irina Coreachina, former
volunteer and current project coordinator at ISCA.
ISCA ANNUAL REPORT44
President 
MOGENS KIRKEBY
DGI, Denmark
Vice President, ISCA
Latin America Chair
MARIA LUIZA SOUZA DIAS
Serviço Social do Comércio
(SESC), Brazil
Vice President
TONI LLOP
Fundació UBAE, Catalonia,
Spain
Executive Committee
Member
LILIANA ORTIZ DE LA CRUZ
Fundacion pro Deporte
y Recreation para todos,
Colombia
Executive Committee
Member
MICHAEL TIEMANN
Deutscher Turner-bund
(German Gymnastics
Federation), Germany
Executive Committee
Member
ARNAUD JEAN
Union Française des Oeuvres
Laïques d’Education Physique
(UFOLEP), France
Executive Committee
Member
CARLO BALESTRI
UISP, Italy
Executive Committee
Member
JAKUB KALINOWSKI
V4Sport, Poland
ISCA Asia Chair
SIU YIN CHEUNG
Gymnastics Association of
Hong Kong, China
ISCA North America
Chair
DR. JAYNE GREENBERG
US Department of Health
and Human Services (HHS),
United States
ISCA Africa Chair
ASHRAF MAHMOUD
Egyptian Sports Culture
Association, Egypt
Honorary Committee
Member
N. SHANMUGARAJAH
Southeast Asian Gymnastics
Federation (SEAGCON),
Malaysia
Honorary Committee
Member
RUGGERO ALCANTERINI
Federazione Italiana Sport
per Tutti (FIST), Italy
ISCA EXECUTIVE COMMITTEE 2019-2021
ISCA ANNUAL REPORT 45
MAXIME FERBURGHI
Youth Officer
mf@isca-web.org
JACOB SCHOUENBORG
Secretary General
js@isca-web.org
KAI TROLL
Development Director
kt@isca-web.org
SASKA BENEDICIC TOMAT
Head of Projects
sbt@isca-web.org
ELENA GARCIA MORALES
Financial Coordinator
egm@isca-web.org
LASKA NENOVA
NowWeMOVE
Campaign Manager
ln@isca-web.org
KRISTINE ONARHEIM
Communications
Consultant
ko@isca-web.org
IRINA COREACHINA
Project Coordinator
ic@isca-web.org
RACHEL PAYNE
Communications
Manager
rpa@isca-web.org
EMMA VENNEKER
Youth Officer
ev@isca-web.org
GEORGI STAYKOV
Head of Digital
gs@isca-web.org
MAJA G. THORMAR
Project Coordinator
mgt@isca-web.org
MONIKA REŠETAR
Project Coordinator
mr@isca-web.org
ANDERSBECHTHARSGAARD
Senior Consultant
abt@isca-web.org
LAURA-MARIA TIIDLA
Project Coordinator
lmt@isca-web.org
ISCA STAFF
HILAL ERKOCA
Youth Officer
he@isca-web.org
MARIE OLEINIK
Youth Officer
mo@isca-web.org
TATIANA CAMARGO
ISCA Latin America
Secretariat
tatianacamargo@sescsp.org.br
MARKUS SCHWAIGER
Youth Officer
ms@isca-web.org
ISCA ANNUAL REPORT46
Erasmus + Sport (EU) (973,455 €)
DGI (181,208 €)
Erasmus + Sport partners’ projects (EU) (140,399 €)
Bilateral membership agreements (134,228 €)
Ministry of Culture Denmark (121,834 €)
MOVE Congress (115,989 €)
Erasmus+ KA1 – EVS (EU) (52,656 €)
Erasmus+ KA2 (EU) (46,165 €)
Membership fees (25,000 €)
Other (6,500 €)
2019 total income (estimated) € 1,797,343
ISCA INCOME 2019 (€) estimated 2018 (€) 2017 (€) 2016 (€)
General support and payments 462,270 460,920 466,598 498,256
Project related support 1,328,573 1,259,543 935,511 1,280,209
Others 6,500 10,392 845 15,327
Total 1,797,343 1,730,855 1,402,954 1,793,792
ISCA EXPENDITURES
Project and activities 1,510,532 1,451,333 1,077,742 1,505,942
Assembly, committee meetings 24,565 15,553 22,796 7,753
Secretariat 215,211 218,751 307,638 136,265
Others (Depreciation, etc) 0 0 3,027 3,243
Total 1,750,309 1,685,637 1,411,203 1,653,203
RESULT 47,034 45,218 -8,249 140,586
FINANCES
54,2%
10%
7,8%
7,5%
6,8%
6,5%3%
2,6%
1,4%
0,4%
ISCA ANNUAL REPORT 47
ISCA believes in collaboration. We
are thankful to our collaborators for
their involvement and support in 2019.
Whether as a funding partner, such as the
European Commission, an ISCA member,
such as the Social Service of Commerce
(SESC) in Brazil, or as an expert partner,
such as Save the Children in Sweden – I
want to express my gratefulness for your
involvement and your shared belief in an
open-minded, collaborative approach!
JACOB SCHOUENBORG | ISCA Secretary General
Thank you!
ISCA ANNUAL REPORT48
www.isca-web.org
Stay up-to-date with new trends and
programmes in grassroots sport
Use our cross-sector collaborative
network to your advantage
Learn from other organisations at fully-
funded capacity building seminars and
workshops
Use our tools and resources to help
develop your organisation
KEEP YOUR FINGER
ON THE PULSE
FIND YOUR VOICE
IN POLICY MAKING
Let our staff and executives assist and
inspire your advocacy efforts in your
own country or region
Be part of our continuous dialogue
with international decision makers
Be part of visible local, national and
international activities that have a
political and practical impact
RAISE YOUR
ORGANISATION’S PROFILE
Use our projects and events as the
perfect platform to expand your
organisation’s reach
Present your organisation as a dynamic,
connected and inspired stakeholder in
grassroots sport
Play an active role in addressing the
global inactivity crisis through our
internationally promoted NowWeMove
campaign
BECOME A MEMBER
ISCA-WEB.ORG
Apply for a membership at

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ISCA Annual Report 2019

  • 1. ISCA ANNUAL REPORT 1 ANNUAL REPORTANNUAL REPORT 2019 2019 ANNUAL REPORT
  • 2. ISCA ANNUAL REPORT2 OUR VISION A world of physically active citizens in vibrant civil societies OUR MISSION We empower organisations worldwide to enable citizens to enjoy their human right to move The International Sport and Culture Association (ISCA) is a global platform open to organisations working within the field of sport for all, recreational sports and physical activity. Created in 1995, ISCA cooperates with its 260 member organisations, international NGOs, and public and private sector stakeholders. It has 40 million individual members from 89 countries which represent a diverse group of people active within youth, sport and cultural activities.
  • 3. ISCA ANNUAL REPORT 3 President’s Introduction ISCA in Numbers ISCA Around the World Advocacy Sustainable Development Goals Solutions Learn.isca.org Grassroots Sport Diplomacy Integration of Refugees Through Sport MOVE Transfer Europe-China Physical Literacy for Life MOVE Congress 2019 Campaigns 04 05 06 08 10 12 14 16 18 20 22 24 28 30 31 32 34 35 36 38 40 42 44 45 46 47 MOVE Week No Elevators Day Open Streets Day School Sport Day #BeActive Beach Games European Week of Sport Denmark Members’ and Partners’ projects ISCA’s European Volunteers 25 Years of ISCA ISCA Executive Commitee ISCA Staff Finances Become a Member COPYRIGHT International Sport and Culture Association (ISCA) LAYOUT ISCA Secretariat / Kristine Onarheim EDITOR Rachel Payne, ISCA DATE AND PLACE 30 January 2020, Copenhagen, Denmark LANGUAGE English COVER IMAGE From the #BeActive Beach Games project (LSFP) PUBLISHER CATEGORY Non-Governmental Organisation DISCLAIMER ISCAhasrecievedEUsupportformanyof theactivitiesin thisreport.Howeverthispublicationreflectstheviewsonly of theauthor,andtheEuropeanCommissioncannotbeheld responsibleforanyof theinformationcontainedtherein. CONTENTS
  • 4. ISCA ANNUAL REPORT4 On 10 February 2020 we will celebrate 25 years since the foundation of the International Sport and Culture Association. Over these 25 years many devoted people have contributed to developing an idea into a worldwide organisation that now has 260 members and a skilled professional secretariat. The original idea of the founders was to unite the voices and organisations who believe in the power of recreational sport and physical activity. We still believe in this ‘power of the people’, and enabling the human right to access sport and physical activity is still our mission. SOLUTIONS AND ADVOCACY For 25 years we have delivered solutions to our members and the sport sector. These solutions help civil society organisations to develop as organisations and continue to be able to deliver attractive and motivating programmes to individuals and communities. We have shared ideas across borders and cultures. We have invented new tools, new campaigns and new concepts. All to promote and improve the sport MOGENS KIRKEBY | ISCA President President’s introduction sector and ultimately increase citizens’ participation in recreational sport and physical activity. MOVING PEOPLE Our development over 25 years has focused on the essence of our tagline: MOVING PEOPLE. This tagline underlines both our purpose to encourage people to move more and that an organisation like ISCA is created and driven by engaged people who want to move the world. 25 YEARS YOUNG! 25 years may seem like a long time, but in a sport organisation context ISCA is still rather ‘young’. Many of our member organisations have existed for 50 years – and quite a few can boast more than 100 years of history. So 25 years is just the start – but a very good start. Thank you to all MOVING PEOPLE, members and partners who have contributed to and supported ISCA throughout the years. ISCA is MOVING PEOPLE and MOVING PEOPLE are ISCA! 25 YEARS OF MOVING PEOPLE
  • 5. ISCA ANNUAL REPORT 5 ISCA IN NUMBERS 260 member organisations From 89 countries Representing 40 million people 9 MOVE Congresses 65 EU grants 8 years of the NowWeMOVE campaign 5 online learning courses 15 staff members from 13 countries 2019 estimated turnover €1,797,343 Working more than 8,686 days towards one goal:
  • 6. ISCA ANNUAL REPORT6 ISCA AROUND THE WORLD EGYPT The Egyptian Sports Culture Association invites ISCA President Mogens Kirkeby to present at a sports festival during the celebration of Egypt taking over the Presidency of the African Union. LATIN AMERICA 122 organisations in 13 countries stage Semana Muévela (MOVE Week) events on 21-29 September (page 30). BULGARIA AND ITALY European Capitals of Culture in 2019, Plovdiv in Bulgaria and Matera in Italy, stage flagship Open Streets Day events on 22 September (pages 32-33). HUNGARY The ISCA General Assembly and 9th MOVE Congress take place in Budapest on 16-19 October (pages 24-27). SWITZERLAND ISCA joins over 70 organisations, led by UNHCR and the International Olympic Committee, in signing a world pledge to help young refugees discover their potential through sports. BRAZIL ISCA member Sesc receives an ArchDaily Building of the Year Award in the Public Architecture category for its innovative headquarters Sesc 24 de Maio in São Paulo. US Ahead of a high-level UN meeting called ‘Universal Health Coverage: Moving Together to Build a Healthier World’ at the United Nations General Assembly in New York, ISCA signs an NCD Alliance open letter to governments and contributes to the World Health Organization’s draft Global Action Plan for healthy lives and well-being. Highlights in 2019
  • 7. ISCA ANNUAL REPORT 7 AUSTRALIA Physical literacy expert Dean Dudley from Macquarie University joins ISCA’s new Physical Literacy for Life project (pages 22-23). JAPAN Mogens Kirkeby is invited to speak about ‘How to rethink the use of public spaces for sport’ at the Smart Cities & Sport Summit in Tokyo. SAUDI ARABIA ISCA Head of Projects Saska Benedicic Tomat and Vice President Toni Llop are invited to deliver a Grassroots Sport Diplomacy workshop in Riyadh (page 16). CHINA ISCA and 67 grassroots sport leaders from 21 countries start a new project called EU-China Mobilities: Grassroots Sport in Schools, Clubs and Outdoors (pages 20-21). OMAN No Elevators Day campaign messages are published in Arabic for the first time, thanks to Omani MOVE Agent Ahmed Al-Suleimani (page 31). LEBANON ISCA member UISP, from Italy, pilots a Grassroots Sport Diplomacy action in Lebanon (page 16). NEW ZEALAND Tauranga City Council hosts a World Car Free Day Party as part of the first Open Streets Day (pages 32-33). DENMARK An ISCA-style energiser for 90 women’s football players helps kick off the Global Goals World Cup in Copenhagen, promoting the UN’s Sustainable Development Goals.
  • 9. ISCA ANNUAL REPORT 9 Unleashing our potential Recreational sport and physical activity have the potential to tackle some of society’s persistent challenges – preventing and combating non- communicable diseases, providing safe and inclusive spaces for minority groups and migrants, or finding sustainable modes of transport. Effective advocacy is vital to unleashing this potential and getting it supported. ISCA takes a proactive approach by delivering key messages to international and intergovernmental bodies that are built on evidence and our members’ input. We also support national advocacy by sharing new research, best practice, statements and training to our members and, if requested, assisting them in their efforts. OCACY
  • 10. ISCA ANNUAL REPORT10 Demonstrating the many ways that the recreational and grassroots sport sector contributes to wider societal goals is at the core of ISCA’s advocacy strategy. The Sustainable Development Goals (SDGs), initiated by the United Nations, are probably the most important, global vehicle for advancing on the key issues at stake for our planet. Therefore, they are also an opportunity for ISCA and its members to identify partners, engage in new activities, and demonstrate impact. In 2019, ISCA took another step forward by engaging its membership in dialogue and awareness-creation about the Sustainable Development Goals. Culminating in the General Assembly in Budapest, we discussed how we can best make meaningful contributions to the goals and committed to aligning and developing further actions in support of the global agenda. “The Sustainable Development Goals are not owned by the United Nations, or by any other institution.” ISCA SDG Quick Facts • In 2015 UN Member States adopted 17 SDGs prompting urgent action on poverty, inequality and climate change • The SDGs are an open call to governments, organisations and individuals to deliver solutions • World leaders called 2020-2030 a “decade of action” to achieve the SDGs • Find out more: un.org/sustainabledevelopment ISCA AND THE SUSTAINABLE DEVELOPMENT GOALS
  • 11. ISCA ANNUAL REPORT 11 Without strong civil society involvement, the Sustainable Development Goals cannot be met. ISCA is engaging with our members to play a significant part! President Mogens Kirkeby says. “They belong to us all. In fact, without strong civil society involvement, the goals cannot be met at all. ISCA is engaging with our members to play a significant part!” FINDING YOUR FOCUS At the ISCA General Assembly, we used the Sustainable Development Goals’ colourful, numbered cubes to prompt our members to discuss their current engagement levels in relation to the SDGs. This revealed high interest and also a very diverse level of responses to the SDGs in our membership. A key learning from the event was the need to identify your strengths and unique contribution to the SDGs – rather than trying to “tick all the boxes” in an effort to align with the agenda. WALKING THE SDG TALK In the context of the European Week of Sport in Denmark, coordinated by ISCA, we also partnered with WHO Europe and the Ollerup Academy of Physical Education to deliver workplace activation in the iconic UN City building, which hosts eight different UN agencies. The event coincided with WHO Europe publishing its own guidance document on how physical activity can help address the SDGs, in the context of global health promotion. “The European Week of Sport Denmark opening event at the UN City building in Copenhagen, where the WHO Europe main office is located, was a relevant occasion to launch our factsheet on physical activity and SDG,” WHO Europe Technical Officer Lea Nash Castro said. “In addition to that, hosting #BeActive events is in line with the UN City Copenhagen Health and Well-being strategy and aspiration to be the healthiest possible workplace.” OPEN THE BOX! Developing further on the SDG boxes that ISCA brought to the General Assembly, we also created our own Grassroots Sport Diplomacy boxes to bring this advocacy concept and its relation to global development to life in Saudi Arabia in November (see page 16). MOGENS KIRKEBY | ISCA President
  • 13. ISCA ANNUAL REPORT 13 Capacity building Getting more people around the world to be active for their health and wellbeing is a big challenge – a challenge that demands solutions that can be adapted to a variety of settings. That’s why ISCA strives to build the capacity of our members and peer organisations to deliver these solutions. We have done this for two decades through our projects and events, creating opportunities for people to work together across sectors and countries, network at conferences and seminars, and access free resources and online courses for their professional development. TIONS
  • 14. ISCA ANNUAL REPORT14 Online learning for the physical activity sector Through our EU funded projects, events and daily work ISCA has gathered an abundance of knowledge and experiences from different sectors that we want to share with our members and broader network of organisations, as well as individuals, who are dedicated to physical activity promotion. In 2018-2019, we created an online learning platform to present this precious knowledge in the form of short online courses. The platform now hosts five courses that have been developed through Erasmus+ and NordPlus Adult projects that ISCA has led or partnered in. Boost your professional development by exploring the following topics: ACTIVEVOICE When you want to influence change in the world, you need to be convincing. But it can be a challenge to communicate effectively with decision-makers. That’s why ISCA teamed up with international organisations from the active transport, education, health, facility and physical activity sectors to create the ActiveVoice online course. Their expert advice will help you and your organisation become better equipped as healthy lifestyle advocates. MOVEMENT SPACES MOVEment Spaces are places that encourage local community members to use their surroundings to be active for their health and wellbeing. The MOVEment Spaces online course is designed by and for grassroots sport organisations, local authorities and urban planners. Learn how you can work together, get support, identify target groups and activities that can be delivered in urban spaces, and to measure the social impact of the activities. INTEGRATION OF REFUGEES THROUGH SPORT If you are working with, or are considering working with, initiatives to support refugees settle into their new communities, our free course will equip you with inspiring – and often moving – first-hand insights from our expert partners in Scandinavia, Germany, Italy and the UK. The course captures essential learning points from our project partners’ and local programme leaders’ experiences in working with this vulnerable target group. GRASSROOTS SPORT DIPLOMACY ISCA pioneered the Grassroots Sport Diplomacy concept together with our project partners, and our online course draws on an extensive consultation of stakeholders from around the world, and pilot Grassroots Sport Diplomacy initiatives. By completing the course, you will be able to describe Grassroots Sport Diplomacy and distinguish it from sport diplomacy, cultural diplomacy and other related concepts. You will learn how to identify key actors who carry out Grassroots Sport Diplomacy, and how to approach relevant stakeholders who can work with you on your actions. EUROPEAN FITNESS BADGE One of ISCA’s largest member organisations, the German Gymnastics Federation (DTB) led the development of the European Fitness Badge, an assessment and consultation tool for people of all ages and fitness levels. The European Fitness Badge online course gives a step-by-step guide to conducting the tests, plus other features including an Online Data Platform (ODP), further reading materials, and contact information so users can reach out to the project partners and experienced users of the tool. LEARN.ISCA.ORG Scan the QR-code Access these 5 online courses and meet a community of physical activity professionals
  • 15. ISCA ANNUAL REPORT 15 The courses FREE COURSE FREE COURSE FREE COURSE FREE COURSE FREE COURSE
  • 16. ISCA ANNUAL REPORT16 Grassroots Sport Diplomacy is a far more empowering model for the recipients than many other diplomatic models that have gone before it. AARON KEARNEY | ABC International Development, Australia
  • 17. ISCA ANNUAL REPORT 17 GRASSROOTS SPORT DIPLOMACY Now is a very exciting time! Over the past two years we have developed the concept of Grassroots Sport Diplomacy together with our project partners and diplomacy experts from across the world. Along the way, we have discovered that Grassroots Sport Diplomacy gives us a brand new angle to our work. This angle allows us to find new partners, opportunities, activities – and, not least, brand new resources. With support from the EU’s Erasmus+ Sport programme, ISCA and our partners have designed a free Grassroots Sport Diplomacy online course to capture learning points and experiences gathered from a mapping of different types of diplomacy, an extensive stakeholder consultation, and seven pilot actions that were tested during the project. PILOT ACTIONS • We Welcome Young Refugees, Royal Europa ‘90 Kraainem Football Club, Belgium • Women on the Football Field, SESC, Brazil • Building Relations Between Hungary and Colombia, NSULF, Hungary • Vivicittà Lebanon, UISP, Italy • Build Bridges Through Sport, TAKT, North Macedonia • Training Physical Activity Leaders in Multicultural Environments, UBAE, Spain • Removing Barriers to Sport, Youth Sport Trust, UK The pilots were featured in a Multiplier event connected to the MOVE Congress 2019, where international guests Richard Parrish, from Edge Hill University in the UK, and Aaron Kearney, from ABC International Development in Australia, added to the diverse perspectives with their experiences from the fields of sport diplomacy and sport for development. Diplomacy is an opportunity for us in grassroots sport. It is value-based communication and exchange across borders. It has in fact been taking place as citizen-to- citizen engagement for centuries – maybe you have been part of international exchanges in grassroots sport as well? Get in touch and share your experiences! DID YOU KNOW? The European Union’s EU Policy and Outreach Partnership (EUPOP Global) invited ISCA to lead a Grassroots Sport Diplomacy workshop in Saudi Arabia for 55 leaders of 30 sport organisations, including the Saudi Sport For All Federation, Saudi Mass Participation Federation, and the Saudi Arabian Olympic Committee. PROJECT PARTNERS International Sport and Culture Association (lead), European Observatory of Sport and Employment (France), Think Tank Sport and Citizenship (France), French Institute for International and Strategic Studies (France), Danish National Olympic Committee and Sport Confederation (Denmark), UBAE (Spain), UISP (Italy), National School, University and Leisure Sport Federation (Hungary), Portuguese Institute for Sport and Youth (Portugal), SESC São Paulo (Brazil). diplomacy.isca.org Key facts • Project period: January 2018-December 2019 • Co-funded by: European Commission (Erasmus+ Sport Collaborative Partnerships) • Grant amount: €400,000 New opportunities in
  • 18. ISCA ANNUAL REPORT18 INTEGRATION OF REFUGEES THROUGH SPORT Continued support for ISCA is set to build a brand new network of organisations that have carried out EU-supported Integration of Refugees Through Sport (IRTS) projects from 2017-2019, thanks to a three-year project co-funded by Erasmus+ Sport with a €600,000 grant. The IRTS Networking Platform project will start in 2020 and feature an on- and offline gamified IRTS Mentoring Programme, short online courses and webinars, an IRTS Awards scheme and a major conference in 2021. It will also continue our work with partners across Europe in three projects that, to date, have developed the IRTS website (a hub of free resources for professionals and volunteers working on activities with refugees and social inclusion), and an online learning course at learn.isca.org. MOVING BEYOND RESEARCH TO IMPLEMENTATION In 2019, ISCA started the MOVE Beyond project, pairing sport and humanitarian organisations in four countries to move beyond research and start implementing new initiatives. The partners are now piloting actions that aim to overcome barriers preventing asylum seekers and refugees from getting involved in community sport or other local activities. DGI and the Danish Red Cross are working on an initiative called “Friends Show the Way”, which introduces refugees to Danish friends who can help them become a member of their local sports club. UISP Trento and ATAS in Italy collaborated with the ASD Intrecciante asylum centre and local university students to enter a multicultural football team into an amateur 11-a-side football league. After the matches, social inclusion is encouraged through a “third half” where all players can get to know each other over food and drinks. Save the Children and SISU are working with the largest accommodation and training centre for asylum seekers in Sweden, Restad Gård, and StreetGames Gothenburg to help train refugees to become independent “International Coordinators of Physical Activity”.
  • 19. ISCA ANNUAL REPORT 19 EU Erasmus+ Sport Collaborative Partnership EU Erasmus+ KA2 EAC Sport as a Tool for Integration • Project title: MOVE Beyond • Project period: January 2019–December 2020 • Grant amount: €398,291 • Project title: Integration of Refugees Through Sport • Project period: September 2016–August 2019 • Grant amount: €207,741 • Project title: IRTS Networking Platform • Project period: January 2020-December 2022 • Grant amount €600,000 And in the UK, StreetGames and the SPARC social enterprise are joining forces with the Devon and Cornwall Refugee Support Centre and Plymouth City Council to test a Club1 readiness model that supports refugees in “going solo” and independently getting involved in community sport. The MOVE Beyond partners will present the results of their pilots at a multi-stakeholder conference in Brussels in November 2020. PARTNERS IN ISCA’S IRTS PROJECTS ISCA (lead), Demos (Belgium), DGI, Danish Red Cross, Academy of Physical Education Ollerup, University of Copenhagen Advanced Migration Studies (Denmark), German Gymnastics Federation (DTB, Germany), UISP Trentino, ATAS (Italy), Västra Götalands Idrottsförbund, Save the Children Sweden (Region West), SISU Västra Götaland (Sweden), StreetGames, SPARC Sport and University of Kent (UK). irts.isca.org
  • 20. ISCA ANNUAL REPORT20 ISCA gained support through the EU Preparatory Action ‘Exchanges and Mobility in Sport’ to start a new project in 2019 that explores how grassroots sport is organised in China and tests ways of exchanging good practice between Europe and China using ISCA’s MOVE Transfer model. The kick-off meeting in Budapest, in connection with the MOVE Congress, started a new wave of cross- continental exchange between partners from Europe, China and beyond. The journey will be as much about understanding different cultural contexts as it is about physical activity. After an initial mapping of potential partners in Europe and on mainland China, Hong Kong and Macau, as well as an open call, 67 grassroots sport leaders of 47 organisations from 21 countries are now part of the project. The project partners will take part in offline and online peer-to-peer learning on three topics: Outdoor spaces (natural and urban) with a focus on recreational cycling, running, walking, hiking, and urban spaces designed to encourage active lifestyles; Sport clubs, including dance and gymnastics for all, with a special focus on active ageing; After school physical activity, school sport events and active transportation to school. EXCHANGES AND EVENTS IN 2019/2020: • 1st Thematic Conference connected to the MOVE Congress in Budapest, Hungary, 16-20 October 2019 • Study tour of China, March 2020 • Study tour of Europe, May 2020 • Online Learning, November 2019-June 2020 • 2ndThematic Conference connected to theWorld Leisure Congress in Beijing-Pinggu, China, 18-23 October 2020 move-transfer.com MOVE TRANSFER EUROPE-CHINA Starts new wave of exchange Key facts • Project period: January 2019-December 2020 • Co-funded by: European Commission (Preparatory Action Exchanges and Mobility in Sport) • Grant amount: €240,000
  • 21. ISCA ANNUAL REPORT 21 China has formulated a series of policies to promote sport for all and the Health China Project, in which physical activity and sport play an important role. But to do this work well, we need to learn from good ideas and experiences in other countries. MEI DU | Sports Bureau of Xuhui, China With the ever-growing importance and influence of China in sport, I am looking forward to creating multilateral bonds with actors and sports leaders in both Europe and China through the MOVE Transfer EU-China project. RASMUS SCHRIVER | Storms Cycling Club, Denmark
  • 22. ISCA ANNUAL REPORT22 Literacy is embedded in our understanding of education as developing the ability to read and write – so what does it mean to be “physically literate”? ISCA’s newest Erasmus+ Collaborative Partnership project, “Physical Literacy for Life”, will explore this emerging concept, putting the spotlight on movement as a vital aspect of lifelong learning. The two-year project, starting in January 2020, will see experts in physical literacy from two continents join forces with grassroots sport organisations. Together, they will develop both theoretical and practical resources that can help teachers and coaches integrate the teaching of physical literacy into their delivery of physical education, physical activity and sport programmes. The resources will feature a diagram for physical literacy for all life phases, a Physical Literacy Self-Assessment and Advocacy Toolbox, and a training booklet to support teachers and coaches in promoting physical literacy as a key competence. Physical Literacy for Life is set to build on some of the groundwork made in both Europe and Australia, in particular by Youth Sport Trust and EUPEA, who led the EU-supported Phylit project, and Dean Dudley from Macquarie University, one of the researchers who is working with Sport Australia to put physical literacy on the federal government’s health and wellbeing agenda. PHYSICAL LITERACY FOR LIFE PARTNERS International Sport and Culture Association, Denmark (lead), EUPEA (Switzerland), International Physical Literacy Association (UK), Macquarie University (Australia), Human Kinetics Faculty of the University of Lisbon (Portugal), University of Strasbourg (France), Steno Health Promotion Research (Denmark), BG Be Active (Bulgaria), DGI (Denmark), SUS (Slovenia), and UBAE (Spain). What does it mean to be Key facts • Project period: January 2020-December 2021 • Co-funded by: European Commission (Erasmus+ Sport Collaborative Partnerships) • Grant amount: €383,603 PHYSICALLY LITERATE?
  • 24. ISCA ANNUAL REPORT24 MOVE CONGRESS The 9th MOVE Congress on 16-18 October set out to unearth the next game-changers for grassroots sport and physical activity promotion. More than 470 participants, 40 speakers, and 40 Innovation Alley presenters and exhibitors gathered in Budapest for three active days of learning, networking, exchanging ideas and trying out the latest technologies in our new Innovation Alley. One of the biggest and most active MOVE Congresses yet, the 2019 edition was organised in collaboration with our members and partners, the National School, University and Leisure Sport Federation, Hungarian School Sport Federation, Hungarian University Sports Federation, Hungarian Leisure Sport Association, and the Hungarian Ministry for Human Capacities. “WE WILL MOVE YOU” Being the MOVE Congress, we don’t just talk the talk, we also walk the walk – or roll or jump, as the host organisations’ presidents, Mogens Kirkeby and Gábor Balogh did when they arrived at the Budapest Congress Center stage by scooter to officially open the conference. After a brief welcome, they challenged each other to a skipping contest, led by World Champion Adrienn Bánhegyi from Cirque de Soleil, who later invited the whole auditorium to join in an interactive workshop. The next official speaker, European Commissioner for Education, Culture, Youth and Sport Tibor Navracsics, entered the stage and joked, “How can I deliver an opening speech after a performance like that?” Noting the energy in the room, he added: “Events like the MOVE Congress are important, where people are joining forces and exchanging ideas and moving people.” Interactive presentations from Innovation Alley exhibitors, including a “We Will MOVE You” chant and GoPlay icebreakers, kept the Congress delegates on their feet and set the tempo for the rest of the conference. Change the Game: It’s Your MOVE Scan the QR-code Watch our video highlights from the MOVE Congeress 2019 in Budapest
  • 26. ISCA ANNUAL REPORT26 PROVOCATIVE PLENARIES The MOVE Congress plenary sessions sparked active discussion as well as movement. Dr Fiona Bull from the World Health Organisation (WHO) and sports-tech innovator Markos Aristides Kern commanded the stage with TEDx style charisma, zooming in on physical activity from two vastly different (and at times provocative) angles and reaching a surprisingly similar conclusion. That we need to seriously challenge ourselves when it comes to getting more people active. And when a MOVE Congress presenter arrives on the stage walking on his hands, you know you are in for an DR FIONA BULL | World Health Organization The MOVE Congress has been excellent. It’s brought together such a diverse group of people and professionals working in the area of promoting physical activity. But one of the key things here is how practice- focused everyone is, offering real solutions to getting people around the world more active. extraordinary experience. By the time Magnús Scheving, creator and star of LazyTown (the character Sportacus), wrapped up his presentation, the MOVE Congress participants were on their feet doing their best Sportacus poses and buzzing with a standing ovation as the day’s superhero left the stage. It wasn’t all showtime, though; the parallel MOVE Congress tracks invited participants to go into more depth on selected topics and join in workshops to discover new approaches to physical activity promotion and fundraising.
  • 27. ISCA ANNUAL REPORT 27 DR FIONA BULL MBE World Health Organization (pictured left) MAGNÚS SCHEVING LazyTown Entertainment KATE DALE Lead of Sport England’s This Girl Can Campaign DARRYL EDWARDS Founder of Primal Play (pictured left) MARKOS ARTISTIDES KERN Sport-Tech Innovator from Fun With Balls TIBOR NAVRACSICS European Commissioner for Education, Culture, Youth and Sport ADRIENN BÁNHEGYI Cirque de Soleil and Skipping World Champion HANS KARSSENBERG STIPO and City at Eye Level AARON KEARNEY ABC International Development NIELS LUND Novo Nordisk DR MARK TREMBLAY Active Healthy Kids Global Alliance AMY CHAN Hong Kong Elite Athlete’s Association MOVE CONGRESS 2019 TRACKS • Game-changers connecting physical activity and health • Carving a new niche with grassroots sport diplomacy • Discovering new perspectives on physical activity promotion among school children • Opening new doors to funding and support • Redefining an “active lifestyle” with MOVEment Spaces and placemaking Dates for the MOVE Congress in 2021 will be announced in early 2020. Sign up for updates at the official website movecongress.com HIGH PROFILE SPEAKERS from across sectors
  • 29. ISCA ANNUAL REPORT 29 AIGNS Activation across the globe Our vision is a world of physically active citizens, which is why we create and support campaigns that enable our members and partners to activate their communities. It takes creativity, dedication and leadership to motivate people to be active. ISCA’s NowWeMOVE campaign are its events are flexible and citizen-focused, and are delivered worldwide by a network of devoted National Coordinators and MOVE Agents who work at national and local levels. These MOVE Agents are agents of change who are tackling the global inactivity crisis simply by “making movement fun again”
  • 30. ISCA ANNUAL REPORT30 8000+ events help people find their MOVE MOVE Week is an annual celebration of people finding their MOVE – meaning the recreational sport or physical activity that inspires them to be active. The dedication of our National Coordinators and MOVE Agents to organise MOVE Week events has created a bottom-up movement connecting people across Europe and Latin America with an interest in MOVING People. Over 900 events took place in 19 countries during the European MOVE Week on 27 May to 2 June. Among the highlights, MOVE Week was the biggest event of the Plovdiv 2019 Capital of Culture, schools in Madrid MOVE Week 2019 in numbers • 32 countries* • 481 cities^ • 8000+ events* • 122 organisers^ *Europe and Latin America combined ^Latin America only devoted the whole week to activities focusing on movement, Latvia combined Latvian Health Week with MOVE Week and engaged Olympian Arni Rumbeniek to promote both initiatives, and Turkish ministers cycled to work in Izmir in support of NowWeBike. Latin America continued its phenomenal support, with over 7100 Semana Muévela events being held in 13 countries from 21-29 September. Led by Sesc São Paulo, organisations stretching from Central America and the Caribbean to South America have continued to expand Semana Muévela throughout Argentina, Brazil, Colombia, Costa Rica, Cuba, Dominican Republic, Guatemala, Honduras, Mexico, Nicaragua, Peru, Uruguay, and Venezuela. MOVE Week was established in 2012 as part of the NowWeMOVE campaign and the Latin American edition Semana Muévela started in Brazil in 2013. moveweek.eu semanamuevela.com MOVE WEEK
  • 31. ISCA ANNUAL REPORT 31 NO ELEVATORS DAY 2019 On 24 April communities in over 40 countries across 5 continents stepped up to a healthier lifestyle by participating in the global No Elevators Day. The 5th edition of the event was bigger than ever. It reached Costa Rica, Peru, Georgia, Russia, Kyrgyzstan, Mongolia, India, Lebanon, Oman, Norway and Zimbabwe for the first time, encouraging even more people to energise a busy day. Benefits of stair-climbing and physical activity were promoted in office buildings, schools, universities, by ministries and even in an airport. As well as being No Elevators Day, 24 April was also the start of European Immunisation Week, so ISCA and WHO joined forces at UN City in Copenhagen to raise awareness of the UN’s Sustainable Development Goal 3: “Good Health and Well-being”. As a result, UN City’s employees were able to find out more about the benefits of physical activity and vaccination in disease prevention and enjoy a day full of fun and educational activities, such as a fitness assessment, parkour and skiing workshops. From morning to evening, people all over the world were eager to share their No Elevators Day highlights on social media, once again proving how easy it is to #FindYourMOVE. nowwemove.com/no-elevators-day Climbs to new heights The event went viral that day in Oman. ISCA’s initiatives are very professional and are worth spreading worldwide. Scan the QR-code Watch the video from No Elevators Day 2019 AHMED AL-SULEIMANI | MOVE Agent from Oman
  • 32. ISCA ANNUAL REPORT32 There is so much more to the Open Streets idea than letting people play on the streets. It is about bringing communities, neighbours, friends and families together and showing them what they can do with so little – just the public space. Let’s make them believe that cities are open for all! EWA ANNA CICHOCKA | V4Sport, Poland
  • 33. ISCA ANNUAL REPORT 33 In the run-up to the first Open Streets Day, the ISCA team invited people to contemplate – if you had the streets to yourself for a day, what would you do? On the days surrounding 22 September, their answers came in the form of 172 events across the globe. While no two events were identical, they all shared a common message: public urban space can and should be used for physical activity, socialising and fun. The first Open Streets Day campaign activated 104 cities in 31 countries, spreading far beyond its home in Europe. New Zealand, United States, Russia, Mexico and many other countries in all corners of the world got on board to promote active lifestyle and sustainable commuting in the urban setting. 40,000 people took part in the events directly with 1000 volunteers engaged in delivering local initiatives. The campaign utilised the World Car-Free day and served as a bridge between European MobilityWeek and European Week of Sport encouraging the sport and transport sector to activate our cities all year round. We encourage you to explore the available resources and toolkits on the project website to continue spreading the #BeActive and #OpenStreetsDay message. openstreetsday.com OPEN STREETS DAY Activates over 100 cities in first edition Scan the QR-code Key facts • Project period: November 2018-October 2019 • Co-funded by: European Commission (Erasmus+ Sport Not-for-Profit Events supporting EuropeanWeekof Sport) • Grant amount: €300,000 In this Open Streets Day video “How to turn busy streets into active spaces” you can find inspiration for your own event.
  • 34. ISCA ANNUAL REPORT34 3 million children celebrate movement on the 5TH SCHOOL SPORT DAY The European School Sport Day® continued its rapid growth in its 5th anniversary year, expanding to two more continents and 15 new countries, and involving 500,000 more children in locally organised activities. A total of 3 million children at 9000 schools in 44 countries participated on the day, with the highest number of participants being in Spain (610,000), Hungary (450,000) and Portugal (350,000). The initiative is led by ISCA member the Hungarian School Sport Federation and has been rolled out across Europe thanks to the dedication of a network of partners specialising in school sport, including ISCA’s NowWeMOVE National Coordinators. The European School Sport Day® is a flagship event of the European Week of Sport and the NowWeMOVE campaign. As part of NowWeMOVE’s expansion globally, ISCA has supported the roll-out to countries in Latin America, Asia and Africa. In addition to offering a variety of tradition and untraditional sports and games (which included everything from team sports and dance to ski jumping and even sailing!), the focus topic of European School Sport Day® in 2019 was healthy nutrition. The 2020 edition will focus on sport and self-esteem. Participating countries in 2019: Albania, Austria, Azerbaijan, Belgium, Bulgaria, Chile, Chinese Taipei, Columbia, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Georgia, Germany, Greece, Hong Kong, Hungary, Iceland, Ireland, Italy, Kenya, Latvia, Lithuania, Luxembourg, Macau, Macedonia, Malta, Moldova, Montenegro, Netherlands, Peru, Poland, Portugal, Romania, Serbia, Slovakia, Slovenia, Spain, Turkey, Ukraine, United Kingdom. essd.nowwemove.com
  • 35. ISCA ANNUAL REPORT 35 TURNING ANY BEACH INTO A SPORT FESTIVAL #BeActive Beach Games • Project partners: Latvian Sports Federation Council (lead), the Estonian Beach Sports Federation, Lithuanian Union of Sports Federations, Portuguese Institute of Sports and Youth, Union of Sports Federations in Catalonia, Italian National Democratic Organisation of Social Action. ISCA and TAFISA are strategic partners of the project. • January 2019–April 2020, Grant amount €367,185 • Project co-funded by EU Erasmus+ Sport Collaborative Partnerships ISCA was part of a team of eight sun and fun-seeking Erasmus+ project partners who piloted an inclusive beach games model in Latvia and Portugal in the lead-up to the European Week of Sport in 2019. The first test of the #BeActive Beach Games was a festival of 23 beach sport competitions held on artificial urban beaches in Riga, Latvia, on 17-18 August 2019. Over 1100 children and adults participated in the events. The second test was on the natural beach of Portimao in Portugal on 7-8 September 2019, where 600 people played 21 different beach sports together. The partners are now compiling practical information and advice from the first #BeActive Beach Games into a manual and resources that will be launched in time for the Northern Hemisphere summer in 2020. The manual will guide how to organise inclusive beach sports and games on both natural and artificial beaches. beactivebeachgames.lsfp.lv
  • 36. ISCA ANNUAL REPORT36 EUROPEAN WEEK OF SPORT DENMARK Attracts more participants and ambassadors ISCA is a European partner of the #BeActive European Week of Sport (EWOS), as well as the National Coordinating Body for the European Week of Sport in Denmark. Appointed to this role by the Danish Ministry of Culture, we are responsible for the coordination of our local partners’ work to deliver the events and disseminate the #BeActive message across the country. #BEACTIVE NIGHT The #BeActive Night is a feature event of EWOS. It offers an array of fun physical activities as an alternative to the typical Friday night out. Eight events took place around Denmark as a part of the #BeActive Night programme, gathering over 2000 participants. The flagship event on 28 September saw the Ollerup Academy of Physical Education open its doors to the local community, inviting locals to try trampolining, an obstacle course, blind badminton, rowing machines, frisbee bowling, water aerobics, synchronised swimming, and much more. On 13 September over 1000 passionate rollerskaters of all ages gathered to enjoy the beauty of the Danish capital in the evening light, as well as to celebrate the end of the “Friday Night Skate Copenhagen” season. Natminton was another feature of the #BeActive Night, with participants learning an unconventional way to play badminton: in a dark hall using purple light and fluorescent shuttlecocks. The #BeActive Night events came to a close in Frederiksberg, where a cosy atmosphere and candlelit swimming and sauna facilities made the Midnight Swimming event a relaxing end to the working week. MAIN EVENTS The official opening of EWOS Denmark on 23 September took place at the iconic UN City in Copenhagen. ISCA, Ollerup Academy of Physical Education students, and WHO Europe joined forces to organise an active extended lunch break for over 500 UN City employees. The event emphasised how physical activity can help achieve the UN’s Sustainable Development Goals. Chair yoga, blind badminton, garbage golf, paper plane darts, and a spectacular tumbling demonstration were some of the more unusual activities on offer. Between 25 and 29 September, the East Jutland branch of DGI launched the season for indoor skateboarding, BMX and roller-skating as a part of the Street Attack programme. Five street sport clubs around Aarhus opened their doors, inspiring beginners with professional shows, competitions and workshops. Around 1100 people enjoyed the events. The Danish Company Sport Federation joined the #BeActive campaign with their “Count the Steps” competition, “Ladies Mud Race”, “Xtreme Mandehørm”, as well as the National Workplace Activity Day on 11 October. All initiatives target office workers and aim to combat sedentary habits. With at least 30,000 participants, the 2019 edition of National Workplace Activity Day was the largest yet. AMBASSADORS Three new ambassadors and eight social media influencers came on board in 2019 to promote the #BeActive message as part of the European Week of Sport in Denmark (see opposite page). Scan the QR-code Watch the video to see how we got the staff at UN City in Copenhagen MOVING
  • 37. ISCA ANNUAL REPORT 37 NATIONAL DANISH PERFORMANCE TEAM World leaders in team and display gymnastics. #BeActive ambassadors in Denmark KHALIDA POPAL Founder and director of the Girl Power Organisation. JOHANNY REYES Good Health andWell-Being manager, personal trainerand group fitness instructorat UN Cityin Copenhagen.
  • 38. ISCA ANNUAL REPORT38 NEW IN 2020 INTER-ACTIVE LIVING FOR MENTAL HEALTH NEW IN 2020 HEPAS - HEALTHY AND PHYSICALLY ACTIVE SCHOOLS IN EUROPE NEW IN 2020 ACTIVE AGEING FESTIVAL NEW IN 2020 NEIGHBOURHOOD SPORT – GET HEALTHY, GET CLOSER The Inter-Active Living for Mental Health project will focus on both advocacy and tools for the promotion of physical activity in the context of mental health. This will include developing recommendations for specific EU Guidelines on the utilisation of sport and physical activity for mental health and an Interactive European Platform for PE practices on Mental Health. Project lead: European Network of Active Living for Mental Health, Belgium / January 2020-June 2021 / Grant amount €398,675 / Project co-funded by EU Erasmus+ Sport Collaborative Partnerships The HEPAS project aims at creating a free open educational resource for school staff and other school-related stakeholders to enhance school- based physical activity and healthy lifestyle programmes for children and adolescents. The partners and project participants will establish a European network of physically active and healthy schools. Project lead: University of Luxembourg / December 2019-November 2021 / Grant amount €221,976 / Project co-funded by EU Erasmus+ Key Action 2 This Small Collaborative Partnership will develop an event manual for an Active Ageing Festival based on the results of pilot events in Slovenia and Romania. The festival will encourage participation in health enhancing physical activity with special focus on older populations and strengthening cooperation between sport organisations, senior organisations and health stakeholders. Project lead: Sports Union of Slovenia / January 2020-December 2021 / Grant amount €56,290 / Project co-funded by EU Erasmus+ Sport Small Collaborative Partnerships In order to tackle growing rates of physical inactivity, Neighbourhood Sport is grounded in the idea of bringing movement to the places where less active people live, rather than trying to promote places where they should go to be active. The project will test pilot approaches in residential areas of selected European cities, including public gardens, streets and squares. Project lead: UISP, Italy /January 2020-December 2021 / Grant amount €351,291 / Project co-funded by EU Erasmus+ Sport Collaborative Partnerships NEW IN 2020 CONTINUOUS IMPLEMENTATION OF THE SPORT CLUB FOR HEALTH GUIDELINES This project will roll out the Sport Club for Health (SCforH) movement by training the EU Physical Activity Focal Points to become SCforH contact points in their countries, and by encouraging tertiary course coordinators to include the project’s online learning tool in their curricula for health promoters, physical educators, and sport and exercise practitioners. Project lead: University of Zagreb Faculty of Kinesiology, Croatia / January 2020-December 2022 / Grant amount €398,845 / Project co-funded by EU Erasmus+ Sport Collaborative Partnerships MEMBERS AND PARTNERS Projects led by our
  • 39. ISCA ANNUAL REPORT 39 A follow-up project to the successful European Fitness Badge, which developed an easy and fun fitness test suitable for all ages, with a focus on evaluating the use of the tests so far, increasing the reach and take-up of the tool through further dissemination, and ultimately improving the offer. This included developing guidelines for implementing the European Fitness Badge and creating an online course to help individuals and organisations to plan, deliver and evaluate the fitness tests. Project lead: German Gymnastics Federation (DTB), Germany / January 2018–December 2019 / Grant amount €380,198 / Project co- funded by EU Erasmus+ Sport Collaborative Partnerships / Website: fitness-badge.eu / Online course: learn.isca.org/courses/ european-fitness-badge EU-PALS – PHYSICAL ACTIVITY LABEL FOR SCHOOLS The EU-Pals project culminated in a new Moving Schools Network to unite schools across Europe and beyond in one movement to promote and recognise the importance of providing high quality physical activity, physical education and school sport. The network’s Moving Schools Award will help schools recognise and celebrate their achievements in this field through an online self-assessment process. The award was launched at in a track dedicated to the EU-Pals project and physical education at the MOVE Congress 2019. Project lead: Hungarian School Sport Federation, Hungary / January 2018– December 2019 / Grant amount €336,713 / Project co-funded by EU Erasmus+ Sport Collaborative Partnerships / Website: movingschoolsaward.com EUROPEAN FITNESS BADGE – DISSEMINATION, EVALUATION AND IMPROVEMENT CHANGE PROJECT EUROPEAN YOUTH HEALTH CHAMPIONS MOVE TRANSFER II The CHANGE project is, for the first time at the EU level, defining the skills and competences of professionals working in sport for development, focusing on the two key roles: the sport for development coordinator and the sport for development activator. The project will follow the 7-Step model successfully used in the S2A Sport project to develop a training programme for sports administrators. Project lead: EOSE, France/ January 2019-December 2021 / Grant amount €383,779 / Project co-funded by EU Erasmus+ Sport Collaborative Partnerships The European Youth Health Champions partners developed an in-person and online course (including downloadable training resources) to develop young people’s skills in peer education. The six interactive e-learning modules are aimed at young people who wish to support their peers to make healthy lifestyle choices. The modules include a mix of videos, interactive tasks and reading materials, and are all evidence based. The training was tested on 55 young people and 10 international trainers. Project lead: StreetGames, UK / April 2017–March 2019 / Project co-funded by EU Erasmus+ KA2 Strategic Partnerships (Youth) / Website: network.streetgames.org/ european-youth-health-champions-eyhc- training MOVE Transfer II builds further on ISCA’s methodology of transferring a good practice in sport and physical activity from one country or setting to another. This project is in the process of transferring the Slovenian Healthy Club model and Quality Mark to Italy and Romania. Ultimately, it will provide local communities in Slovenia, Italy and Romania with more quality and accessible sport and physical activity programmes. Project lead: Sports Union of Slovenia / January 2019–June 2020 / Grant amount €45,725 / Project co-funded by EU Erasmus+ Sport Small Collaborative Partnerships Featuring 10 Erasmus+ projects ISCA is involved in a diverse range of projects led by our members and partners, which span from community sport, to physical education, to initiatives for the youth and the elderly, to sport for development, and mental health. Here we feature the Erasmus+ projects in which ISCA is a partner.
  • 40. ISCA ANNUAL REPORT40 YEARS OF ISCA To create change you need to MOVE first, make the right MOVEs, and keep MOVING ahead. Over the past 25 years, ISCA has done just that. As ISCA turns 25 in 2020, we look back at 25 game-changing MOVEs that helped propel our organisation and the physical activity sector forward. FROM SPORT FOR ALL TO MOVE ISCA adopts the term “MOVE” as a brand encompassing all aspects of sport and physical activity 1 2 3 4 FORMING AN INTERNATIONAL UMBRELLA FOR SPORT FOR ALL 28 sport for all organisations establish the International Sport and Culture Association on 10 February 1995 CHALLENGING THE PYRAMID MODEL ISCA is the first sport organisation to challenge the Pyramid (participation feeding elite) Model of Sport Development CONNECTING SPORTAND HEALTH ISCA members, led by German Gymnastics Federation, strengthen the links between recreational sport and health 5 6 7 8 9 10 11 MOVE CONGRESS Sport for All Congress evolves into an active conference format for physical activity promoters worldwide BECOMING A MAJOR PROJECT INCUBATOR ISCA is one of the most successful organisations in securing EU funding for projects – enabling us to build the capacities of hundreds of likeminded organisations YOUTH ON THE MOVE ISCA’s 60+ European Voluntary Service volunteers and 200+ youth project participants become physical activity change-makers ISCA PRESIDENT BRINGS 5 TEDDY BEARS TO EUROPEAN PARLIAMENT To illustrate that 300 out of 500 million Europeans are insufficiently physically active and gather support for ISCA’s “100 million people more active” (NowWeMOVE) campaign NOWWEMOVE CAMPAIGN Expands across Europe, to Latin America, then globally with a year-round calendar of events MOVE WEEK “100 million more” vision and “MOVE” combine to create a week of physical activities, a model that later inspired the European Week of Sport MOVE AGENTS ISCA invents the term MOVE Agents to describe individuals, organisations and entities who move people 1995
  • 41. ISCA ANNUAL REPORT 41 13 14 15 16 17 18 19 20 21 22 23 24 25#FINDYOURMOVE NowWeMOVE slogan reveals the secret to getting active is “finding the move that moves you” GOOD GOVERNANCE IN GRASSROOTS SPORT Provides the biggest part of the sport sector (grassroots sport) with tools to assess and improve governance NOWWEMOVE SONG MOVE Congress 2014 participants compose a NowWeMOVE campaign theme tune in 2 days! #FINDYOURMOVE MASCOT ISCA triangle is transformed into a mascot promoting the #FindYourMOVE message INACTIVITYTIME BOMB Advocacy campaign reveals the cost of physical inactivity in Europe is a staggering 500,000 deaths and €80 billion annually NO ELEVATORS DAY A simple message to “Take the Stairs” spreads across the world on social media, to the European Parliament, several national parliaments and companies NOWWEBIKE TOURS Physical activity ambassadors on 2 wheels cycle across Europe to promote active transport and European solidarity FLASHMOVE NowWeMOVE flashmob gets over 9000 people in 155 cities dancing simultaneously MOVEMENT PILLS Pill boxes that prescribe a health- enhancing drug called “physical activity” MOVEMENT SPACES A new way to view and redesign public space: as a space for people to be active HUMAN RIGHTTO MOVE First NGO to adopt the Council of Europe Tbilisi Declaration protecting human rights in sport, in line with our mission to “empower organisations worldwide to enable citizens to enjoy their human right to move” GRASSROOTS SPORT DIPLOMACY Invented the term and concept Grassroots Sport Diplomacy underlining the potential of civil society to engage in international relations ISCAAWARDS “Alternative” award show with Lego trophies delivered to owners of best practices by skateboard MOVE TRANSFER EU-CHINA Opening doors for grassroots sport leaders to experience unique intercontinental exchanges 2019 12
  • 42. ISCA ANNUAL REPORT42 The Erasmus+ programme’s European Solidarity Corps (ESC) provides opportunities for young people aged 18-30 to gain work experience with organisations based in Europe, enhance their solidarity with other young European citizens across borders, and to make concrete contributions to society. ISCA has hosted 63 volunteers under the European Voluntary Service (EVS) and ESC, and currently has 5 ESC volunteers. In 2019, ISCA’s ESC volunteers played an active part in event coordination, including No Elevators Day, the #BeActive European Week of Sport and the MOVE Congress, as well as contributing to the vibrant office life at the Secretariat in Copenhagen. Not to mention continuing the tradition of the Viking Challenge by jumping into the icy cold water once a month! ADOPTING A FLUFFY MASCOT When ISCA President Mogens Kirkeby arrived home from a study visit to China for the MOVE Transfer Europe-China project, an unexpected physical activity ambassador followed him on his journey. A panda with WE ARE A COMMUNITY OF CHANGE-MAKERS ISCA’s European Volunteers: eyes that can melt hearts around the world arrived at the ISCA office and was adopted by our ESC volunteers as “Cookie Warlock Greg”. The volunteers quickly found an exciting role for Cookie: to become a mascot for the European Week of Sport in Denmark. Cookie now has a popular Instagram page, @beactive_panda, where he
  • 43. ISCA ANNUAL REPORT 43 “Being an EVS at ISCA is a wonderful international experience. It has given me great opportunities and strengthened my motivation to become involved in the sport and physical activity industry. It is so rewarding to create opportunities for people to find their joy in physical activity.” “There is something so special about knowing that initiatives developed in the ISCA office aren’t contained to one city, but make a difference around the globe. You become a part of a truly international community and broaden your horizons immensely. One can only do a long-term EVS project once, and I am so glad to have done mine at ISCA.” “ISCA connects people from different backgrounds who work together towards the same aim. By facing the challenge of physical inactivity togetherwith other enthusiastic people, you are putting a meaningful effort into this adventure, your interest in the cause grows, and you become part of a community of change-makers.” “Being a volunteer or doing an internship is about finding out the types of tasks you like, what you are good at and where you could improve. This information is crucial for any professional career, and ISCA enables you to explore exactly that by giving you the necessary support and flexibility.” EMMA VENNEKER | Netherlands MARIE OLEINIK | Russia MAXIME FERBURGHI | France MARKUS SCHWAIGER | Austria highlights different ways to #BeActive and models our European Week of Sport merchandise. Make sure to follow his adventures! “Cookie is a true star! It was an honour to accompany him to different European Week of Sport events. The highlight was attending the #BeActive Awards Gala (pictured above),” says Irina Coreachina, former volunteer and current project coordinator at ISCA.
  • 44. ISCA ANNUAL REPORT44 President  MOGENS KIRKEBY DGI, Denmark Vice President, ISCA Latin America Chair MARIA LUIZA SOUZA DIAS Serviço Social do Comércio (SESC), Brazil Vice President TONI LLOP Fundació UBAE, Catalonia, Spain Executive Committee Member LILIANA ORTIZ DE LA CRUZ Fundacion pro Deporte y Recreation para todos, Colombia Executive Committee Member MICHAEL TIEMANN Deutscher Turner-bund (German Gymnastics Federation), Germany Executive Committee Member ARNAUD JEAN Union Française des Oeuvres Laïques d’Education Physique (UFOLEP), France Executive Committee Member CARLO BALESTRI UISP, Italy Executive Committee Member JAKUB KALINOWSKI V4Sport, Poland ISCA Asia Chair SIU YIN CHEUNG Gymnastics Association of Hong Kong, China ISCA North America Chair DR. JAYNE GREENBERG US Department of Health and Human Services (HHS), United States ISCA Africa Chair ASHRAF MAHMOUD Egyptian Sports Culture Association, Egypt Honorary Committee Member N. SHANMUGARAJAH Southeast Asian Gymnastics Federation (SEAGCON), Malaysia Honorary Committee Member RUGGERO ALCANTERINI Federazione Italiana Sport per Tutti (FIST), Italy ISCA EXECUTIVE COMMITTEE 2019-2021
  • 45. ISCA ANNUAL REPORT 45 MAXIME FERBURGHI Youth Officer mf@isca-web.org JACOB SCHOUENBORG Secretary General js@isca-web.org KAI TROLL Development Director kt@isca-web.org SASKA BENEDICIC TOMAT Head of Projects sbt@isca-web.org ELENA GARCIA MORALES Financial Coordinator egm@isca-web.org LASKA NENOVA NowWeMOVE Campaign Manager ln@isca-web.org KRISTINE ONARHEIM Communications Consultant ko@isca-web.org IRINA COREACHINA Project Coordinator ic@isca-web.org RACHEL PAYNE Communications Manager rpa@isca-web.org EMMA VENNEKER Youth Officer ev@isca-web.org GEORGI STAYKOV Head of Digital gs@isca-web.org MAJA G. THORMAR Project Coordinator mgt@isca-web.org MONIKA REŠETAR Project Coordinator mr@isca-web.org ANDERSBECHTHARSGAARD Senior Consultant abt@isca-web.org LAURA-MARIA TIIDLA Project Coordinator lmt@isca-web.org ISCA STAFF HILAL ERKOCA Youth Officer he@isca-web.org MARIE OLEINIK Youth Officer mo@isca-web.org TATIANA CAMARGO ISCA Latin America Secretariat tatianacamargo@sescsp.org.br MARKUS SCHWAIGER Youth Officer ms@isca-web.org
  • 46. ISCA ANNUAL REPORT46 Erasmus + Sport (EU) (973,455 €) DGI (181,208 €) Erasmus + Sport partners’ projects (EU) (140,399 €) Bilateral membership agreements (134,228 €) Ministry of Culture Denmark (121,834 €) MOVE Congress (115,989 €) Erasmus+ KA1 – EVS (EU) (52,656 €) Erasmus+ KA2 (EU) (46,165 €) Membership fees (25,000 €) Other (6,500 €) 2019 total income (estimated) € 1,797,343 ISCA INCOME 2019 (€) estimated 2018 (€) 2017 (€) 2016 (€) General support and payments 462,270 460,920 466,598 498,256 Project related support 1,328,573 1,259,543 935,511 1,280,209 Others 6,500 10,392 845 15,327 Total 1,797,343 1,730,855 1,402,954 1,793,792 ISCA EXPENDITURES Project and activities 1,510,532 1,451,333 1,077,742 1,505,942 Assembly, committee meetings 24,565 15,553 22,796 7,753 Secretariat 215,211 218,751 307,638 136,265 Others (Depreciation, etc) 0 0 3,027 3,243 Total 1,750,309 1,685,637 1,411,203 1,653,203 RESULT 47,034 45,218 -8,249 140,586 FINANCES 54,2% 10% 7,8% 7,5% 6,8% 6,5%3% 2,6% 1,4% 0,4%
  • 47. ISCA ANNUAL REPORT 47 ISCA believes in collaboration. We are thankful to our collaborators for their involvement and support in 2019. Whether as a funding partner, such as the European Commission, an ISCA member, such as the Social Service of Commerce (SESC) in Brazil, or as an expert partner, such as Save the Children in Sweden – I want to express my gratefulness for your involvement and your shared belief in an open-minded, collaborative approach! JACOB SCHOUENBORG | ISCA Secretary General Thank you!
  • 48. ISCA ANNUAL REPORT48 www.isca-web.org Stay up-to-date with new trends and programmes in grassroots sport Use our cross-sector collaborative network to your advantage Learn from other organisations at fully- funded capacity building seminars and workshops Use our tools and resources to help develop your organisation KEEP YOUR FINGER ON THE PULSE FIND YOUR VOICE IN POLICY MAKING Let our staff and executives assist and inspire your advocacy efforts in your own country or region Be part of our continuous dialogue with international decision makers Be part of visible local, national and international activities that have a political and practical impact RAISE YOUR ORGANISATION’S PROFILE Use our projects and events as the perfect platform to expand your organisation’s reach Present your organisation as a dynamic, connected and inspired stakeholder in grassroots sport Play an active role in addressing the global inactivity crisis through our internationally promoted NowWeMove campaign BECOME A MEMBER ISCA-WEB.ORG Apply for a membership at