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Moving People:
Bridging gaps in physical activity levels
in Europe
Hanne Müller, Project Manager
International Sport and Culture Association - ISCA
Official Conference for European Week against Cancer 2013
May 29-30, Dublin Ireland
Promoting physycal activity: A
wicked problem
Let’s solve it
Wicked problems:
Poverty
Climate change
AIDS epidemic
Nuclear weapons
The Good news.
We formulated the
question right!
The Good news.
We know it is possible!
- we just want more.
The Good news.
Many roads to success!
The Good news.
Everyone has a role to play!
Physical Activity Campaigns
W. Brehm (2010)
Share of population that never exercise or play sport
100 million more Europeans
active in sport and physical
activity by 2020
Now We Move campaign
Specific objectives of Now we MOVE:
I. Raise awareness about the benefits of sport and
physical activity among European citizens;
II. Increase accessible opportunities to be active in
sport and physical activity by developing new and
up-scaling existing initiatives;
III. Enable sustainable and innovative capacity-building
for the MOVE Agents through advocacy and open-
sourced solutions.
MOVE Week 2012
COMMITED EUROPEANS
• First edition of MOVE WEEK took place 1-7 October 2012
• 250 organisers in 23 European countries attracted over 140,000 participants
Belgium, Bulgaria, Croatia, Czech
Republic, Denmark, England, Estonia,
Finland, France, Hungary, Iceland, Irela
nd, Italy, Latvia, Lithuania, Macedonia,
Portugal, Romania, Scotland, Serbia, Sl
ovakia, Slovenia and Spain.
MOVE Week DNA
ACCESSIBLE TO ALL
Aquagym Master Class
04/10/2012 in Barcelona, Spain.
Seniors - Retired
Street Games basketball
tournament, 06/10/2012 in
London, England.
A day full of sports 05/10/2012 in
Prague, Czech Republic.
Kids – School initiative
Youth - Students All – Family run
• MOVE Week is universal reaching all ages &
social categories.
• In addition to the physical activity
meetings, conferences and seminars have
been organised to build capacity and promote
the value of sport and physical activity.
Svoli Convention offered
new ideas for group
instructors.
The oldest European marathon:
89th annual Kosice Peace
Marathon in Kosice, Slovakia.
County of
MEĐIMURJE, CROATIA
Women
Girls event , 07/10/2012 in
London, England.
NOWWEMOVE.COM hosted MOVE Week
Creation of a dedicated platform to:
• Inform users about “Move Week events”,
• Engage them to become active participants,
• Share their initiatives,
• Learn about the benefits of sport and physical activity.
Before During After
 Register your event
participation
 Motivate your friends
 Follow your event
 Share initiatives & “best practice”
through “I DID IT” section
 Post videos featuring events on
social networks
ONLINE COMMUNICATION PLATFORM
 Review an event
 Join the community
NowWeMove 2013
Call for MOVE agents
• Organization
• School,
• Municipality,
• Sports club
• National, international entity with
the capacity to mobilise physical
activity events on the local level
• => willing to lead
volunteers, peers, team
members, and youth towards
successful achievement in their
community
But the physical activity gap is not restricted to countries!
Inequalities in health related to physical activity are strongly
related to socio-economical factors.....
 The MOVE project
What is so special about MOVE?
Explicit and exclusive focus on social disadvantage
Comprehensive approach
Wide-rangning and cross-sector partnership behind the
project
Strong participation by research insitutions
Strong capacity-building dimension
Strong capacity building dimension
Ultimate goal: increase physical activity levels of socially
disadvantaged groups
Intermediate goals:
Enable MOVE partners to
- better reach socially disadvantaged groups
- develop and conduct suitable programs
The conceptual framework: the ADEPT model
Good practice collection
162 project descriptions
From 26 countries in Europe
and 130 organisation
Top 5 submitting countries:
United
Kingdom, Germany, Denmark, I
taly and Spain
What we were looking for
SDGs as target group
Promoting physical activity
Well-managed
Sustainable
Monitored and evaluated
Evidence of success – achieving
goals plus impact for target
groups
Can be applied elsewhere
MOVE pilot projects
Empowering Collaborating Partners to implement good
practice. How?
14 pilot projects in 12 countries
Focus on specific good practice elements: networking,
sustainability and quality management
Seed money and support for implementation
Opportunities for networking and information sharing
Great variety in target groups and approaches
Mobilising partnerships
Requirements: new, cross-sectoral, reach out to SDGs and
work at the local, national or European/international level
Related to capacity building: linking organisations across
sectors, levels and types
Planning and/or impelmenting activities relevant for SDGs
during and after the MOVE project.
Time to MOVE!
23½hours

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Hanne müller moving people bridging gaps in physical activity levels in europe

  • 1. Moving People: Bridging gaps in physical activity levels in Europe Hanne Müller, Project Manager International Sport and Culture Association - ISCA Official Conference for European Week against Cancer 2013 May 29-30, Dublin Ireland
  • 2. Promoting physycal activity: A wicked problem Let’s solve it
  • 4. The Good news. We formulated the question right!
  • 5. The Good news. We know it is possible! - we just want more.
  • 6. The Good news. Many roads to success!
  • 7. The Good news. Everyone has a role to play!
  • 9. Share of population that never exercise or play sport
  • 10. 100 million more Europeans active in sport and physical activity by 2020
  • 11. Now We Move campaign
  • 12. Specific objectives of Now we MOVE: I. Raise awareness about the benefits of sport and physical activity among European citizens; II. Increase accessible opportunities to be active in sport and physical activity by developing new and up-scaling existing initiatives; III. Enable sustainable and innovative capacity-building for the MOVE Agents through advocacy and open- sourced solutions.
  • 13. MOVE Week 2012 COMMITED EUROPEANS • First edition of MOVE WEEK took place 1-7 October 2012 • 250 organisers in 23 European countries attracted over 140,000 participants Belgium, Bulgaria, Croatia, Czech Republic, Denmark, England, Estonia, Finland, France, Hungary, Iceland, Irela nd, Italy, Latvia, Lithuania, Macedonia, Portugal, Romania, Scotland, Serbia, Sl ovakia, Slovenia and Spain.
  • 14. MOVE Week DNA ACCESSIBLE TO ALL Aquagym Master Class 04/10/2012 in Barcelona, Spain. Seniors - Retired Street Games basketball tournament, 06/10/2012 in London, England. A day full of sports 05/10/2012 in Prague, Czech Republic. Kids – School initiative Youth - Students All – Family run • MOVE Week is universal reaching all ages & social categories. • In addition to the physical activity meetings, conferences and seminars have been organised to build capacity and promote the value of sport and physical activity. Svoli Convention offered new ideas for group instructors. The oldest European marathon: 89th annual Kosice Peace Marathon in Kosice, Slovakia. County of MEĐIMURJE, CROATIA Women Girls event , 07/10/2012 in London, England.
  • 15. NOWWEMOVE.COM hosted MOVE Week Creation of a dedicated platform to: • Inform users about “Move Week events”, • Engage them to become active participants, • Share their initiatives, • Learn about the benefits of sport and physical activity. Before During After  Register your event participation  Motivate your friends  Follow your event  Share initiatives & “best practice” through “I DID IT” section  Post videos featuring events on social networks ONLINE COMMUNICATION PLATFORM  Review an event  Join the community
  • 17. Call for MOVE agents • Organization • School, • Municipality, • Sports club • National, international entity with the capacity to mobilise physical activity events on the local level • => willing to lead volunteers, peers, team members, and youth towards successful achievement in their community
  • 18. But the physical activity gap is not restricted to countries! Inequalities in health related to physical activity are strongly related to socio-economical factors.....  The MOVE project
  • 19. What is so special about MOVE? Explicit and exclusive focus on social disadvantage Comprehensive approach Wide-rangning and cross-sector partnership behind the project Strong participation by research insitutions Strong capacity-building dimension
  • 20. Strong capacity building dimension Ultimate goal: increase physical activity levels of socially disadvantaged groups Intermediate goals: Enable MOVE partners to - better reach socially disadvantaged groups - develop and conduct suitable programs The conceptual framework: the ADEPT model
  • 21. Good practice collection 162 project descriptions From 26 countries in Europe and 130 organisation Top 5 submitting countries: United Kingdom, Germany, Denmark, I taly and Spain
  • 22. What we were looking for SDGs as target group Promoting physical activity Well-managed Sustainable Monitored and evaluated Evidence of success – achieving goals plus impact for target groups Can be applied elsewhere
  • 23. MOVE pilot projects Empowering Collaborating Partners to implement good practice. How? 14 pilot projects in 12 countries Focus on specific good practice elements: networking, sustainability and quality management Seed money and support for implementation Opportunities for networking and information sharing Great variety in target groups and approaches
  • 24. Mobilising partnerships Requirements: new, cross-sectoral, reach out to SDGs and work at the local, national or European/international level Related to capacity building: linking organisations across sectors, levels and types Planning and/or impelmenting activities relevant for SDGs during and after the MOVE project.