EEC 2011 Beyond Targeting - Location, Recency and CreativityStrongView
Email Experience Council 2011 presentation: Beyond Targeting - Location, Recency and Creativity
Presented by Ryan Deutsch, StrongMail's VP of Strategic Services
Where are you in the marketing evolution? Are you more traditional in your sales and marketing or have you evolved your business to be centred around your ideal customers?
Sharing Successful Strategies for Association and Independent Show ProducersSam Lippman
Through live event research with event marketers and exhibit and sponsorship sales and service professionals, this document presents statistics on attendee pricing, social media planning, marketing and sales staffing, and exhibit sales. Organizations who produce conventions can use this presentation for benchmarking statistics, trend insights and peer-to-peer learning.
Achieve Account-Based Selling Goals Solving the Alignment DilemmaBarbara Giamanco
Presentation delivered on Day 1 of the 3 Day Sales Summit hosted by BrightTalk. The 9 presentations delivered over the 3 days is being delivered by me and my colleagues from The Sales Expert Channel.
EEC 2011 Beyond Targeting - Location, Recency and CreativityStrongView
Email Experience Council 2011 presentation: Beyond Targeting - Location, Recency and Creativity
Presented by Ryan Deutsch, StrongMail's VP of Strategic Services
Where are you in the marketing evolution? Are you more traditional in your sales and marketing or have you evolved your business to be centred around your ideal customers?
Sharing Successful Strategies for Association and Independent Show ProducersSam Lippman
Through live event research with event marketers and exhibit and sponsorship sales and service professionals, this document presents statistics on attendee pricing, social media planning, marketing and sales staffing, and exhibit sales. Organizations who produce conventions can use this presentation for benchmarking statistics, trend insights and peer-to-peer learning.
Achieve Account-Based Selling Goals Solving the Alignment DilemmaBarbara Giamanco
Presentation delivered on Day 1 of the 3 Day Sales Summit hosted by BrightTalk. The 9 presentations delivered over the 3 days is being delivered by me and my colleagues from The Sales Expert Channel.
PowerPoint deck for framing a Salesforce demo. Defines the business objectives and challenges that will be addressed through the use of Salesforce. A slide for priorities details how the business challenges will be met. In addition, a "Demo Personas" slide defines the type of end-user we're viewing the system as (e.g. Sales Rep, Sales Manager, Customer user).
7 ways to increase exhibit and sponsorship salesSam Lippman
This presentation highlights ideas for prospecting through social media, implementing differentiated pricing and revamping your sponsorship offerings to increase your show's revenue. Help your exhibitors track and analyze their ROI to increase your value proposition.
Learn how to capture great information and intelligence by collaborating with your sales force. This is a must read for anyone in sales force management, competitive intelligence, marketing and product management.
Aligned to Achieve: How to Unite Your Teams into a Single Force for GrowthInsideView
Marketing and Sales teams are frustrated with each other. Aligning these two teams is an age-old problem, but companies must get their collective act together in order to survive today's evolved buyer-centric market.
Originally presented at Marketing Nation Summit 2017, this session is based on original research, content, and contributions from "Aligned to Achieve", a groundbreaking new book. The authors will discuss highlights of the book and give tips on how and why to get aligned. Want to know what misalignment is really costing you? Need practical advice on how to go after the problem? We’ll discuss real-world actions for improving your culture, processes, and technology, and you’ll learn the financial and strategic impact of getting alignment right.
As organizations strive to sell more solutions, their reps will increasingly face off against a variety of senior- level buying roles. To improve these interactions, sales leaders should adopt a systematic process to help reps. This brief introduces and examines the components of ONE process for selling to senior executives, and explores the options of segmenting the sales force and/or leveraging subject matter experts (SMEs) when looking to reach these buyers.
B2B Sales & Marketing Trends for the Modern OrganizationSkaledConsultuing
Skaled sales & marketing consulting firm believes in reaching the buyer that exists today - not the one from ten years ago. Follow along as we explain how the landscape has changed in the B2B space and now to navigate it today through outreach, technology, people, and roles.
ASAE LUNCH LEARNING WEBINAR: TURN YOUR WEBSITE INTO A LEAD GEN MACHINEHighRoad Solution
Today’s buyer makes 70% of their purchase decision based on the content on your website. Does your website have the content elements, interactive features and more importantly—stories—that are needed to turn your website into a lead generating machine? Join our webinar to learn what you can add to your website today to help attract and convert more customers.
Attendee Acquisition - IAEE February 2016 DC LuncheonSam Lippman
Margaret Core of the Food Marketing Institute and Sam Lippman of Lippman Connects share tips for increasing attendance at your next event including hiring staff with marketing analytics knowledge, how to take advantage of word of mouth marketing and more.
#FlipMyFunnel Boston 2016 - Matt Senatore and Bob Basiliere - Marketing And S...#FlipMyFunnel
Marketing And Sales Alignment: The Key to ABM Success with Matt Senatore, Senior Director, Account Based Marketing Practice at SiriusDecisions and Bob Basiliere, Global Accounts Marketing at EMC Corporation
PowerPoint deck for framing a Salesforce demo. Defines the business objectives and challenges that will be addressed through the use of Salesforce. A slide for priorities details how the business challenges will be met. In addition, a "Demo Personas" slide defines the type of end-user we're viewing the system as (e.g. Sales Rep, Sales Manager, Customer user).
7 ways to increase exhibit and sponsorship salesSam Lippman
This presentation highlights ideas for prospecting through social media, implementing differentiated pricing and revamping your sponsorship offerings to increase your show's revenue. Help your exhibitors track and analyze their ROI to increase your value proposition.
Learn how to capture great information and intelligence by collaborating with your sales force. This is a must read for anyone in sales force management, competitive intelligence, marketing and product management.
Aligned to Achieve: How to Unite Your Teams into a Single Force for GrowthInsideView
Marketing and Sales teams are frustrated with each other. Aligning these two teams is an age-old problem, but companies must get their collective act together in order to survive today's evolved buyer-centric market.
Originally presented at Marketing Nation Summit 2017, this session is based on original research, content, and contributions from "Aligned to Achieve", a groundbreaking new book. The authors will discuss highlights of the book and give tips on how and why to get aligned. Want to know what misalignment is really costing you? Need practical advice on how to go after the problem? We’ll discuss real-world actions for improving your culture, processes, and technology, and you’ll learn the financial and strategic impact of getting alignment right.
As organizations strive to sell more solutions, their reps will increasingly face off against a variety of senior- level buying roles. To improve these interactions, sales leaders should adopt a systematic process to help reps. This brief introduces and examines the components of ONE process for selling to senior executives, and explores the options of segmenting the sales force and/or leveraging subject matter experts (SMEs) when looking to reach these buyers.
B2B Sales & Marketing Trends for the Modern OrganizationSkaledConsultuing
Skaled sales & marketing consulting firm believes in reaching the buyer that exists today - not the one from ten years ago. Follow along as we explain how the landscape has changed in the B2B space and now to navigate it today through outreach, technology, people, and roles.
ASAE LUNCH LEARNING WEBINAR: TURN YOUR WEBSITE INTO A LEAD GEN MACHINEHighRoad Solution
Today’s buyer makes 70% of their purchase decision based on the content on your website. Does your website have the content elements, interactive features and more importantly—stories—that are needed to turn your website into a lead generating machine? Join our webinar to learn what you can add to your website today to help attract and convert more customers.
Attendee Acquisition - IAEE February 2016 DC LuncheonSam Lippman
Margaret Core of the Food Marketing Institute and Sam Lippman of Lippman Connects share tips for increasing attendance at your next event including hiring staff with marketing analytics knowledge, how to take advantage of word of mouth marketing and more.
#FlipMyFunnel Boston 2016 - Matt Senatore and Bob Basiliere - Marketing And S...#FlipMyFunnel
Marketing And Sales Alignment: The Key to ABM Success with Matt Senatore, Senior Director, Account Based Marketing Practice at SiriusDecisions and Bob Basiliere, Global Accounts Marketing at EMC Corporation
Factors to Consider When Choosing the Right Solar.pptxSolar Dynamite
Learn how to buy solar leads to boost your business. Discover proven strategies for acquiring qualified solar leads and increasing your sales. Get started today and watch your solar business shine with new opportunities.
Just imagine if you could increase the number of customers coming in the store and making purchases….the revenue impact is huge and the profit is even larger. Give them a reason to come in, earn rewards and get discounts…. All because they got an email or text from you!
Accelerate growth through sales!
The Sales Audit powered by Verde Martin is a sales acceleration process that helps small and mid-sized business leaders find new revenues, savings, and efficiencies by maximizing the sales process through our own tested and proven sales audit system.
Not unlike a financial audit measures gaps in financials, we walk businesses through a Sales Audit to measure gaps in your sales process.
It’s no secret that sales make the world go round. Selling drives the economy, feeds growth, and pushes innovation. It’s crucial that your business creates a sales strategy and invests the time to do it well, because sales can make or break your business. You can have the best idea or product in the world, but unless you can sell it, nothing happens.
We will help you identify your unique sales needs and gaps in your current sales process, and then we work with you to design a custom sales program to fill in those gaps and meet the everyday needs of your business, creating an easy-to-follow path to increased sales.
Verde Martin has supported over 100 for-profit and non-profit organizations since starting in 2007 with a proven track record of success.
Once the sales audit process is completed, customers realize an average 30% increase in profits over the duration of a year.
C-Store Loyalty Program Presentation for MPMA cathyharms
Tecmark's c-store loyalty and marketing solutions help you grow your business. Connect with your customers via email or text and keep them loyal with a rewards program. This presentation includes stats and actual results from c-stores with rewards programs.
Find out how retailers can utilize 2014 purchase data to predict 2015 holiday buying.
Highlights include:
-Original research from "Turning 2014 Holiday Trends into 2015 Revenue" by Oracle Marketing Cloud and Edison Research
-Holiday retention strategies from Windsor Circle
-Successful holiday campaign examples from Artbeads
This document provides a detailed overview of affiliate marketing. It covers:
Definition: Affiliate marketing is an advertising model where affiliates promote products/services in return for commissions based on successful customer actions (sales, leads, etc.).
Mechanics: The process includes finding affiliate programs, obtaining unique tracking links, promoting products, and earning commissions based on customer actions.
Benefits: Affiliate marketing is low-risk for businesses, offers wide reach for affiliates, and is a scalable model for both parties.
Tips for Success: The text provides tips like choosing a focused niche, promoting quality products, building a dedicated platform, understanding your audience, and utilizing various promotional channels.
Introductory workshop aimed at sales and marketing teams - Build personas, understand channel option and collect relevant metrics linked to improved business performance and overall corporate goals.
Building Customer Relationships with UGC & Lifecycle MarketingWhatConts
Learn how to build customer relationships by weaving User Generated Content into your existing Lifecycle Campaigns to help retain customers, grow revenue, and acquire new ones.
How engaged are your customers, how do you know and why should you care? - To...Internet World
Digital Marketing Theatre - 17th June, 10:30-11:00
Personalised email content based on individual subscriber preferences is already widely used, but a quantified understanding of subscriber engagement is now emerging as a valuable new insight into past, current and most importantly future customer behaviour. This presentation explores some of the latest developments, applications and benefits of 'engagement' profiling.
Companies spends precious money on online advertisements, organic optimization but yet they are unsatisfied with the outcome. Typical problems faced by a Website/Portal are as following.
1) High Traffic but high bounce rate.
2) High Traffic but low conversion rate (sale or enquiry).
3) Low Overall Traffic
4) Ever increasing budget on Digital Marketing without improvement in average cost of customer acquisition.
5) Low Average Order Value.
Are you facing any of these issues?
Some Global statistics.
Conversion rate typically range from 1 to 3 percent
Companies typically spend $92 to bring customers, but only $1 to convert
Only 22 percent companies are satisfied with their conversion rate
About 75 percent of businesses have problems finding suitable expertise to optimise their landing page
Businesses with over 40 landing pages generated a whopping 12 times more leads than those with 1-5 landing pages
The presentation will help you to work out a Digital Marketing Strategy with quick ROI.
Similar to Most Important Marketing Questions Your Arts Organization Should be Asking (20)
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
5. The Start of a Patron Journey
Attract
• Welcome emails and phone calls
• Special Information about the event space
and surrounding environment
• Complimentary items – Parking,
Beverages
• Performance mentors
• Ask for post-event feedback
• Special offers to return
6. Retain Patrons
What is your conversion rate from single-
ticket buyer to multi-ticket buyer?
7. Talking Conversion
Retain
184 – Returning Buyers*
500 – First-time Buyers
36.8%
*Returning buyers equal those who have returned to
another performance or event within a specific
timeframe.
How many first-time ticket-buyers are
you converting?
8. Moving from Patron Obscurity to Clarity
Retain
Characteristics of a Patron
• Demographics
• Interests
• Behaviors
• Resources
11. Key Takeaways
• Understand your current metrics
• Set realistic progress goals
• Map out your patron engagement
processes
• Develop reports and dashboards to track
progress
Hello, I'm Kevin Patterson, a senior account executive with PatronManager. However, prior to joining PatronManager I worked for 27 years as an arts administrator in the performing arts, the last nine as an executive director. Like many of you despite the best intentions sometimes you get caught up in the day-to-day reactive world of managing your organization or your department. Its easy to respond to the alligator that is biting your ankle on any given day and lose sight of the big picture. I want to spend the next few minutes and talk about the most important questions your organization should be focused on for long-term success.
The Big Concept is this, At the heart of the operations of every organization is a basic formula. Whether you are in the marketing or development department at the end of the day its all about attracting, retaining and upgrading your patrons. Do this consistently and your organization will be financially successful. But what questions should you be asking in each of these areaa?
Let's begin with Attracting your customers. How many first-time single-ticket buyers did your organization attract last year? It is critical that you know this number. To get this number all you need to do is run a report of first-ticket buyers from your last completed season. Additionally, if you run this report on an annual basis you will be able to measure the change in this number over time.
Once you know this number you can gauge how effectively your marketing dollars are being spent to acquire new ticket buyers. The sad part is that according to a recent performing arts study by the folks at TRG, 66% of first-time ticket-buyers don't come back for a second performance. Why? This answer more than often is that organizations don't ask them. By not engaging with first-time ticket-buyers Organization not only waste the marketing dollars spent to get them in the theater in the first place, they also waste an opportunity for future ticket sales and potential donations.
To attract patrons organizations need to be proactive in engaging new ticket-buyer. Remember, first-time single-ticket buyers are responding to your initial marketing and advertising. At this point they are trying your product. From here the patron journey has just begun. To engage further consider:
So you know how many first-time single ticket buyers attend your events in a season. Now let's move further down the pipeline. If you are proactively engaging with them now answer this question:
Do you know this number? Again within a season take the number of first-time single ticket buyers and run a report on the number of times they came back. While there is no magic number you should be aiming for as it will be different for each organization depending on length of season and number of events, you are wanting to convert at as high a rate as possible.
It is at this point in the retention process that it pays to drill down and understand the characteristic of your patrons. By breaking down patrons in these key areas you now have the tools to prepare cultivation plans that turn ticket-buyers into donors. Remember there are no one-size fits all solutions or short-cuts here. Gather the data and do the analysis. Do this work prepares you for the last question,
For this last question, I purposely avoided asking how many of your subscribers are also your donors. This would have been a traditional question to ask, but since not every organization has a subscription program and single-ticket buyers are becoming donors it is important to widen the scope of the question. From the time your first-time single ticket buyers walked through your door your organization should have crafted a strategy that involves every department.
In a collaborative cultivation every department and every patron has a shared responsibility for a patron. Too often organization try and hand-off patrons from the marketing department to the executive director or the development department. This can be a huge turn off for the patron as they know they are being blatantly targeted without really being engaged. The result is organization lose many more patrons than they keep because they lack a strategy for putting the patron at the center of the organization. Knowing the percentage of ticket-buyers that are also donors is a critical performance benchmark for your organiation.
So the key takeaways today are to know your metrics. You can't hope to know where you want to go if you don't know where you are starting. With those benchmark metrics in mind make sure to set realistic goals for improvement. If this is new for your organization start small and let success drive future goals. Do your homework and understand your patron. Map out your engagement strategies. It is important to not set these in stone. You should be constantly analyzing your results and making changes. Finally, just like knowing where you are beginning you must develop reports and dashboards that all departments can use to measure your performance to goal. Don't go through an entire season only to run a report at the end and see that you could have done better if only you would had information sooner.
By keeping these important questions, the metrics and processes in mind for your organization you can chart a more successful future that leads to greater patron engagement and financial sustainability.