Sunny Corp +
Tim Murphy
Lead Business Consultant
tim.murphy@perficient.com
What we heard: Business Goals
Revenue
growth
• Increase total
revenue by 40%
YoY
• FY18: 1.05B
Expansion
• Expand into
SMB and B2C
markets
Market share
• Increase market
share:
• Americas: > 25%
• EMEA > 30%
What we heard: Key challenges
High contact = High cost
Reporting
• Largely absent and manual
• Management spends 20 hours/week reporting
• Lacking accurate picture of business to adapt a go-to-market strategy
High contact = High cost
• High touch approach will not scale for SMB and B2C sales
Productivity & Collaboration
• No mobile access prevents reps from managing relationships from anywhere
• Lost selling time preparing new reps
What we heard: Priorities
• Reduce manual effort required
to manage pipeline
• Increase customer
engagement and education
through automation and self-
service
• Decrease onboarding/ramp-up
time
• Enable access anytime,
anywhere
• Track activities, notes, and
next steps
• Improve SMB close rate
• 360° view of customer
• Enable collaboration across the
org to promote team selling
• Real-time data
• Identify pipeline and sales rep
performance
• Exploit data gathered from Sunny
Corp’s data products
• Make data-driven decisions
Key Priorities
Demo Personas
Customer
 Pipeline &
activity
management
 Mobile access
 Collaboration
 Account
management
 Reports &
dashboards
 Customer
engagement
 Access to
account
information
 Self-service
Sales
Manager
Sales
Rep
Demo
Sunny Corp.
+

Salesforce demo intro deck

  • 1.
    Sunny Corp + TimMurphy Lead Business Consultant tim.murphy@perficient.com
  • 2.
    What we heard:Business Goals Revenue growth • Increase total revenue by 40% YoY • FY18: 1.05B Expansion • Expand into SMB and B2C markets Market share • Increase market share: • Americas: > 25% • EMEA > 30%
  • 3.
    What we heard:Key challenges High contact = High cost Reporting • Largely absent and manual • Management spends 20 hours/week reporting • Lacking accurate picture of business to adapt a go-to-market strategy High contact = High cost • High touch approach will not scale for SMB and B2C sales Productivity & Collaboration • No mobile access prevents reps from managing relationships from anywhere • Lost selling time preparing new reps
  • 4.
    What we heard:Priorities • Reduce manual effort required to manage pipeline • Increase customer engagement and education through automation and self- service • Decrease onboarding/ramp-up time • Enable access anytime, anywhere • Track activities, notes, and next steps • Improve SMB close rate • 360° view of customer • Enable collaboration across the org to promote team selling • Real-time data • Identify pipeline and sales rep performance • Exploit data gathered from Sunny Corp’s data products • Make data-driven decisions Key Priorities
  • 5.
    Demo Personas Customer  Pipeline& activity management  Mobile access  Collaboration  Account management  Reports & dashboards  Customer engagement  Access to account information  Self-service Sales Manager Sales Rep
  • 6.

Editor's Notes

  • #2 [Update the following notes with your name, title, and the appropriate company name.] Hi Everyone, my name is [Tim Murphy] and I’m a [Lead Business Consultant]. Over the past few weeks, we’ve had the opportunity to learn about [Sunny Corp]. Today, I’ll provide a summary of what we’ve heard in terms of business goals and the challenges standing in your way before walking you through exactly how Salesforce meets your business needs.
  • #3 We heard your three primary goals are revenue growth, increasing market share, and expansion into new markets. You want to become a billion dollar company by end of fiscal year 2018 and increasing market share is a big part of that. In addition, expansion into SMB and B2C markets will enable top-line growth.
  • #4 We heard there are several challenges to reaching those primary goals. High contact = High cost Talking points about challenge #1 Productivity & Collaboration Talking points about challenge #2 Reporting Talking points about challenge #3
  • #5 Low Contact = Low Cost Leveraging automation and self-service to manage the increase in opportunity volume. Access & Efficiency: Getting back hours of lost selling time. Enabling reps to efficiently document their customer interactions. Improving the close rate so we have a better ROI on the time we’re investing in selling. Visibility & Collaboration: Promote collaboration across the company usin Provide users a comprehensive understanding of our relationship with a customer in real-time. Reporting Automatically provide key reports to management – empower them to make data-driven decisions. - identifying high and low performers can help management establish sessions for sharing best practices. Utilize product data to inform customers and product management.