The document outlines a marketing plan by Johnson & Johnson to partner with Loblaw Companies Limited, Canada's largest food distributor and one of J&J's largest customers, to increase awareness of J&J's health and beauty products available at Loblaw stores and shift millennial mothers' buying habits by prioritizing their time with family through optimized shopping strategies including Loblaw's PC Plus app. The strategies include a Mother's Day campaign with an online contest and video advertisements promoting the benefits of shopping at Loblaw's while stocking up on J&J products.

1. #MoreTimeForLoveOnes
Presented by Jonsson Claire

2. Situation
Leader in consumer personal
care, health and beauty product
Canada’s largest food distributor
Loblaw is one of J&J’s
largest customer accounts
Johnson & Johnson
Loblaws
32B
14%
Non-Grocery Sale
Relationship

3. Current Buying Habits
Purchase health and beauty product at
Shoppers, Walmart etc.
Lack of Awareness
Brand Perception
Loblaw’s a simply a grocery store
Unaware of the health and beauty product
offerings at Loblaw’s
Issue

4. Shape New Buying Habits
from providing reasons for customers to shop
consumer products at Loblaws
Increase Awareness
Change Perception of Lablows
by sharing the similar values with millennial moms
of consumer product offerings at Loblaws
Solutions

5. Target Customers: Millennial Mom
Heavy user of mobile deceives
Subscribes to e-flyers, coupons and offers
Shifted media attentions

6. Target Customers: Millennial Mom
Heavy user of mobile deceives
Subscribes to e-flyers, coupons and offers
Shifted media attentions
Plan before buy
Use other services to save time
Prioritize family time, children and relationships

7. Target Customers: Millennial Mom
Heavy user of mobile deceives
Subscribes to e-flyers, coupons and offers
Shifted media attentions
Plan before buy
Use other services to save time
Prioritize family time, children and relationships
Use blogs and websites for information
Value advice from other parents and expert
Love sharing on social media about parenting

8. Grow J&J brands as
Mom’s favourites
at Loblaws
Goal

9. Marketing Strategies
PC Plus App
Optimization
In-Store Strategies
#MoreTimeForLoveOnes
Mother’s Day Campaign
TM

10. Smart Planning™
Shopping List
Shopping Route Optimizer
Reviews & Sharing

11.
Shopping List
Plan before you go, make your list anytime
Smart Planning™

12.
Shopping List
Plan before you go, make your list anytime
One click to load your personalized offers
Stock-up Reminder
Smart Planning™

13.
Shopping Route Optimizer
Suggest a shortest route to navigate the
shop based on your shopping lists
Show time saved using the route compare
to average shopping time
Smart Planning™

14.
Reviews & Sharing
Look at product reviews when making
the shopping list
Receive invitation to write reviews
after purchasing
Smart Planning™

15. 15
In-Store Strategies
Store Layout
Close to
Entrance
Service
Promotion
In-store
Displays
Bundle Sales
Data
Shared data
Future
Improvement

16. #MoreTimeForLoveOnes
Online ContestVideo Advertisement
Mother’s Day Campaign

17. 多⾊色彩扁平化PPT模板赢在起点
Busy Life of a Millennial Mom
17
Video Advertisement

18. 多⾊色彩扁平化PPT模板赢在起点
Trick #1: Shop at Loblaw’s
时间线布局 2
添加标题
18
Trick #2: Stock up on J&J product Trick #3: PC Plus App
Video Advertisement

19. 多⾊色彩扁平化PPT模板赢在起点
时间线布局 5
添加标题
19
Join #MoreTimeForLoveOnes
Video Advertisement

20. Two weeks
Apr. 24th – May 8th
One year supply of
Selected J&J product
PC plus member
Eligible J&J purchase
Posting on social media
#MoreTimeForLoveOnes
PRIZE WAY 1 OF ENTERDURATION WAY 2 OF ENTER
#MoreTimeForLoveOnes

21. 2016 Feb Mar Apr May June-Dec
PC Plus App
Optimization
In Store Strategies
#MoreTimeForLove
Ones
Implementation Plan
Prototype
Development
Data
AnalysisFocus
Group
App Development
& Optimization
Launch
Update & Maintenance
Store Layout
Design Pilot Store
Implementation
Outcome
Assessment
Launch
Monitoring and Re-assesments
Market Research
& Planning Agencies
Selection
Video Production &
Contest Prep
Contest
Record Entries
& Contest Draw
Record Entries
& Contest Draw

22. Financials

23. Financials

24. C l a i r e L . !
!
J o n s s o n L . !