http://www.tradeinsight.com/whats-new/cpg-online-learning-events/366-how-cpg-buzz-impacts-todays-trade-promotion-strategies Genuine stories ripped from the headlines of popular industry news publications demonstrate the best way to adjust trade spend practices, reassess strategies or navigate the fluctuating marketplace.

1. IMPORTANT NOTE:
You Must Dial-in by Phone to Hear Today’s
Presentation
Phone: 1-866-740-1260
Code: 3547026
How CPG Buzz Impacts Today’s
Trade Promotion Strategies

2. Meet Today’s Presenters
Rob Whynot Michael Cross
Senior Project Manager Product Marketing Manager

3. CPG Industry Changing Faster Than Ever

4. Today’s Front Page Headlines
• Politics
• Economy
• Marketing
• Lifestyle
• Business
• Technology

5. POLITICS

6. POLITICS:
Outcome of Presidential Election to Impact Holiday Sales
Sobeys Progresses Toward Carbon, Waste-Diversion Goals
Kroger Strikes Balance In Sustainability Efforts
New USDA Rules Establish Strong Organic Standards
New York Health Board Approves Ban On Large Sodas

7. Implications
• U.S. Post-Election Spending Spree Very Possible
• Governments Creating Policies that Impact Package,
Labels, Price
• Future Sustainability Legislation Could Add Significant Costs
• Retailers will Continue to Pressure Manufacturers to Carry
the Burden of Additional Costs
• Manufacturers will Rely Heavily on Trade Spend Analysis to
Guide them in Deciding When and How to Off-Set Costs

8. ECONOMY

9. ECONOMY:
Consumer Spending Is Flat After Adjusting For Inflation
Rising Gas Prices Could Mean Painful 2013
Consumer Confidence Index Improving
Retailer Outlook Improves Slightly
US Housing Recovery To Shape Consumer Spending

10. Implications
• Mixed Message From Indicators
• Consumers will Not Give Up ‘Frugal’ Shopping Practices
Quickly
• Expect Consumers to Allocate Spend Across All Categories
• Aggressive Food & Beverage Promotion Activity during
‘Recovery’ Period Could Pay Off for Manufacturers
• Manufacturers Need Ability to React to Market Events and
Retailer Requests Quickly

11. MARKETING

12. MARKETING
Turkey Time! Loyalty Card Programs Gear Up
Retailers Extend Fuel Savings Programs
Unilever Digital Deal Spans Shopping Trips, Retailers
Walmart Offers Price Comparison By Email
Whole Foods Market Raises $20,000 to Help Schools
Retailers Partner for Pink Ribbon Produce

13. Implications
• Loyalty Programs Continue to Impact Purchase Decisions
• Shoppers Do More Research in Advance, Still Make Many
Final Decisions in Store
• Commitment to the Community a Significant Factor in
Where Consumer Shops and What they Buy
• Shopper Marketing Research More Important Than Ever
• Alignment of Consumer Marketing and Trade Marketing is
Critical

14. CPG FUNNIES

15. LIFESTYLE

16. LIFESTYLE
Changing Demographics Trouble for Brands & Grocers
Survey: Consumers Value Quality Over Low Price
Consumer Reports: Private Label Shines in Taste Tests
Most Adults Would Buy Organics If They Were Cheaper
Wal-Mart Associates to Lead Healthy Store Tours
Quick-Trip Shoppers Willing To Pay More At Front-End

17. Implications:
• Multiple Generations With Significant Influence
• Brands and Retailers Must Be Able to Compete in Cyber-
Environment
• Natural & Organic, Sustainability Shaping Future Purchase
Behavior
• Convenience Remains a Way
to Add Value

18. BUSINESS

19. BUSINESS (TPM Related)
Retailers Provide Individual Pricing Based On Habits
Many Retailers Ending Double Coupons
Sam’s Club Boosts Sales With Joint Business Planning
Food Lifts Family Dollar Q4 Results
Trade Promotion Management: Haves and the Have-Nots

20. Implications
• Manufacturers See Double Coupons as Diminishing Brand
Value
• Manufactures Gaining More Direct Control Over Final Price
• Consumers Getting More Comfortable with ‘Loyalty Card’
Game
• Impact of Individual Pricing Needs Tracked and Analyzed

21. TECHNOLOGY

22. TECHNOLOGY
Consumers and Business Become More Mobile
Big Data Meets TPM
SaaS Technology Becoming TPM Tool Of Choice

23. Implications
• Smart Phone Applications Having Significant Impact on
Shopping Practices and Buying Decisions
• Retailers Looking to Technology to Improve the Consumer’s
Shopping Experience
• Manufacturers Upgrading Technology to Improve Visibility
and Effectiveness of Trade Spend

24. Advertisement

25. Final Thoughts
• Consumer Research and Shopper Marketing is Extremely
Critical at this Point
• Need to Focus on Role of Smart Phones and Tablets
• Companies Who Excel at Scenario Planning and
Execution Will Capture Sales and Share
o Responses to Rising Costs
• Visibility, Analytics and Insights Will Determine Trade
Promotion Management Winners and Losers

26. Next Up In The “CPG Online Learning Series”

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