The document outlines five trends influencing consumer buying behavior in 2017, emphasizing consumer control, environmental concerns, slow shopping, the growth of online video, and reliance on technology. It highlights the importance of user-generated content and marketing strategies that engage consumers while addressing their environmental concerns. Brands are urged to adapt to these trends by enhancing their marketing efforts to align with consumer expectations and behaviors.

1. ENABLE & EMPOWER CONSUMERS:
Here are five trends that will be impacting consumer
buying behavior in 2017.
SOURCE: HTTP://WWW.HAMPTONROADSMARKETINGNOW.COM/BLOG/5-CONSUMER-BEHAVIOR-
SHIFTS-PREDICTED-FOR-2017
Consumer control will be a driving force
People are relying on user-generated content
for information
Empower consumers by utilizing
promotions & content to engage customers
in different ways
ENVIRONMENTAL CONCERNS:
Concern for the environment, including
climate change, have become important
issues for consumers & is impacting buying
behavior
Brands need to show commitment to the
environment in their marketing efforts
SLOW SHOPPING:
Instead of trying to speed consumers
through the shopping process, some
retailers are embracing the idea of
encouraging shoppers to linger in the
store
GROWTH IN ONLINE VIDEO:
Video is a great way for companies to
share a message in a transparent way
that reaches their target audience &
drives internet engagement
It’s estimated that 100 million internet
users watch online video each day
RELIANCE ON TECHNOLOGY:
Consumers have come to use technology
more & more each day
Shoppers have come to expect
promotions on their smartphones, so
brands need to incorporate these into
their marketing plans
CONSUMER BUYING BEHAVIOR:
Trends: