Youtube link : https://www.youtube.com/watch?v=OvajR4xtPOs In this what is PodCast Marketing video, you will learn what is podcast, what is podcast marketing, why should you we care about podcast marketing, the advantages of podcast marketing, How to start Podcast marketing, how can podcast affect the expansion of businesses, strategies to grow a podcast marketing. This PodCast For Business video is a must-watch for everyone who wishes to learn digital marketing and make a career in it.

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Agenda
04 The Advantages of Podcast
Marketing
01 What is Podcast?
05
03 Why should we care about
podcast marketing?
06
How can podcasting affect the
expansion of my business?
02 What is podcast Marketing?
Strategies for podcast marketing
07 Conclusion

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What is Podcast?

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What is Podcast?
A podcast is a type of online audio broadcasting. It can be listened to on the go, on the way to work, or
even at work.

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What is Podcast Marketing?

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What is Podcast Marketing?
The act of selling yourself, your products, or your services through the development and promotion of
audio material is known as podcast marketing.

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Why should we care about
Podcast Marketing ?

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Why should we care about Podcast
Marketing?
The number of people who are familiar with
podcasting has increased by 5% in the United
States. Going from 70% in 2019 to 75% in
2020 is a big step forward.

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Why should we care about Podcast
Marketing?
The number of people who are familiar with
podcasting has increased by 5% in the United
States. Going from 70% in 2019 to 75% in
2020 is a big step forward.
In the United States, half of the population listens to
podcasts.

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Why should we care about Podcast
Marketing?
The number of people who are familiar with
podcasting has increased by 5% in the United
States. Going from 70% in 2019 to 75% in
2020 is a big step forward.
In the United States, half of the population listens to
podcasts.
At least once a month, 104 million individuals listen to
a podcast.

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Why should we care about Podcast
Marketing?
Around 24% of the US population, or 68 million
individuals, listen to podcasts on a weekly basis,
up 2% from 2019.

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Why should we care about Podcast
Marketing?
Around 24% of the US population, or 68 million
individuals, listen to podcasts on a weekly basis,
up 2% from 2019.
45 percent of households who listen to a podcast
on a monthly basis make more than $75,000.

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Why should we care about Podcast
Marketing?
Around 24% of the US population, or 68 million
individuals, listen to podcasts on a weekly basis,
up 2% from 2019.
45 percent of households who listen to a podcast
on a monthly basis make more than $75,000.
The COVID-19 epidemic, which caused a 42
percent increase in podcast listening, recently
contributed to the increase in number.

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Benefits of Podcast
Marketing

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Benefits of Podcast Marketing
Improved connection.

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Benefits of Podcast Marketing
Improved connection.
Increased brand awareness and reach.

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Benefits of Podcast Marketing
Improved connection
Increased brand awareness and reach
Heightened authority

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Benefits of Podcast Marketing
Improved connection
Increased brand awareness and reach
Heightened authority
Revenue from advertising

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How Can Podcast grow my
business?

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How can Podcast grow my business?
By building a dedicated following.

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How can Podcast grow my business?
By building a dedicated following.
Through building a loyal community.

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How can Podcast grow my business?
By building a dedicated following.
Through building a loyal community.
By increasing revenue.

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Podcast Marketing Strategies?

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Podcast Marketing Strategies
Re-upload your most popular and interesting
episodes.

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Podcast Marketing Strategies
Re-upload your most popular and interesting
episodes.
Make sure the audio quality of your podcast is
excellent.

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Podcast Marketing Strategies
Re-upload your most popular and interesting
episodes.
Make sure the audio quality of your podcast is
excellent.
Make excellent show notes.

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Podcast Marketing Strategies
Re-upload your most popular and interesting
episodes.
Make sure the audio quality of your podcast is
excellent.
Make excellent show notes
Be Consistent.

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Podcast Marketing Strategies
Re-upload your most popular and interesting
episodes.
Make sure the audio quality of your podcast is
excellent.
Make excellent show notes
Be Consistent
Publish and promote through various platforms.

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Podcast Marketing Strategies
Join a podcast network.

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Podcast Marketing Strategies
Join a podcast network.
Include emails.

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Podcast Marketing Strategies
Join a podcast network.
Include emails.
Include share buttons in your show notes.

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Podcast Marketing Strategies
Join a podcast network.
Include emails.
Include share buttons in your show notes.
Use google ads to promote your podcast.

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Podcast Marketing Strategies
Tell stories in your podcast episodes.

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Podcast Marketing Strategies
Tell stories in your podcast episodes.
Partner up.

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Podcast Marketing Strategies
Tell stories in your podcast episodes.
Partner up.
Participate in every podcast comment.

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Conclusion

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Conclusion
The first thing to do is to make sure that your
product or service is incredibly good before
marketing it (whether through a podcast or not).

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Conclusion
Your podcast marketing will be 10x more
impactful if you spend some more time making
your product or service amazing first.
The first thing to do is to make sure that your
product or service is incredibly good before
marketing it (whether through a podcast or not).

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