Telescope Pitch Deck

Telescope
A web publishing
platform celebrating
technology research

To demystify on-going technology research projects,
by creating a publishing platform that encourage
the sharing of research process and progress.
Our Mission

Research funding
is hard to obtain
for researchers.
Project repositories
disconnect enthusiasts
from researchers’
intentions and
motivations.
No easy way exists
for researchers to
share project
progress or gain
support from fans.
4
Problem

5
can view and financially support research projects to:
Donate
with money
Gain knowledge
by seeing projects
Show support
by engaging
Technology Enthusiasts

6
Make money to
sustain projects
Share process to
increase transparency
Receive support
to proof interests
can share on-going projects to:
Researchers

7
1. Explore Researchers
2. Participate
Solution

9
13,818,641
Total Backers
4,475, 632
Repeat Backers
Revenue: 26.4M
65,000+
Creators
1,000,000
Active Patrons
Revenue: 7.5M
25,000,000+
Total Users
Revenue: 70M
9
Sources: Github, Patreon, Kickstarter
Market Validation

$7 / mo
✔ Researchers’ description
✔ Research projects’ intro
✔ Access communication
$12 / mo
✔ Researchers’ description
✔ Research projects’ intro
✔ Access communication
✔ Access locked research content
✔ Access collaborative tools
11
Source: crowdforce
Business Model
PLUS PRO

$103,571
with 2489 members
by month 7, our revenue will be

$266 Million
Research
Crowdfunding (global)
Total Available Market
$79.6M
Tech Research
Crowdfunding (Global)
Serviceable Available Market
13
Sources: economist.com, fortune.com, crowdexpert.com, siliconvalley.com, dazeinfo.com, krowdster.com, vator.tv, experiment.com, researchgate.com
$1.24M
Combined Tech
Research Crowdfunding
Share of Market
ResearchGate, Experiment.com

Female & male 24-45 year olds High disposable
income
Long-term thinkers Technology
product managers
Startup employees
Who will be excited about this?
Tech Enthusiasts

Representing companies
The following technology revolutionaries are scheduled to participate in the Telescope podcast

100,000
26
With multiple channels and networks
accompanying each podcast, we estimate to hit
~100,000 impressions per episode.
We also believe this would extend the life of the
content and allow it to act as a historical
reference of how the great research groups of our
time practiced innovation and assembled talent.
REACH
impressions per episode
impressions on the series
2,600,000
episodes

$111,800
18
Business Model
Podcast Sponsorship

$280,000
WE’RE ASKING
for 7 months of run-way
$53,750
with a burn-rate of
to reach & convert
2.6 million impressions

WeWork - Berkeley
Private Room
$2,800/mo (5 People)
Salary - Founders
32,500/mo(5 People)
Insurance
Health & Dental
$2,062.50/mo(5 ppl)
Servers - WS
$535/mo
Marketing
$1,000/mo
Total Cost
$53,750.00 / mo
Cost
Legal
$ 3,000/mo
Podcast/Content
Generation
$10,650/mo

CFO
WEIWEI HSU NINO PANES ALEX SHON KAILEN SWAIN
CEO CTO CMO
21
Former R&D at a biotech startup
Researcher at UC Berkeley
Student Researcher at
Dynamic Land & YCR
Foreign connections to
startup ventures overseas
Former Design Intern at Adobe
Mechanical Engineering Background
The Team

📣 Call for guests
bit.ly/TelescopePodcast

Telescope
A web publishing
platform celebrating
technology research
Say hello
hello@telescope.design
510.697.5898

24
01 Mission
02 Problem
03 Solution
04 Validation
Appendix
09 Why now
10 Research models
11 Case study
12 Acquisition
05 Market size
06 Business model
07 Adoption
08 Competition

Channel strategy
Release every 10 Days
Audio + Video Format +
References & Data
Shareable snippets to
drive content on twitter,
Facebook and Youtube
Publish a physical
artifact consist of
condensed lessons
shared by the guests.
Release behind the
scenes footage online in
diﬀerent lengths for easy
reference + Transcripts
Leverage our Guest's
Network + Our own
network
Organize a public facing
screening venues.
How we plan for content dissemination

Marketing breakdown
How our content will be exposed to the digital citizens
Release teaser videos: overall podcast
trailer on the history and future of
technology research, per episode
teaser video pushed to twitter,
facebook, youtube, build mailing list
and social media following
Film episode: bite-sized and
behind the scenes videos for
social media and mailing list
building
Release episode: repackage content
for various social media channels,
out reach to design and technology
schools and technology journals,
content push through sponsors and
guests' channels
Host event: a panel discussion with
guests on the topic of long-term
technology research
Publish artifact: condensed lessons
from guests on technology research as
a collectible
Season finale: round table discussion
between the producers on the making
of and the motivation for this podcast

0.00 min 15.00 min 50.00 min
0.15 spot (Sr. Partner)
$80,000 for 25 episodes,
partner logo on website,
partner mention in show notes
1 min spot (Sr. Partner)
partner logo on website,
1 min spot (Gen. Partner)
partner logo on website
Partnership Opportunity

28
Why now
Why investment
How did a bunch of amateurs who really didn't know what we were doing somehow come together and do what NGOs
and the government were completely incapable of doing? And I would suggest that this has something to do with the
Internet. It's not a fluke. It wasn't luck. And it wasn't because it was us. It helped that it was a event that pulled everybody
together, but it was a new way of doing things that was enabled by the Internet and a lot of the other things that were
going on.
What happened after the Internet was the cost of innovation went down so much because the cost of collaboration, the
cost of distribution, the cost of communication and Moore's Law made it so that the cost of trying a new thing became
nearly zero. And so you would have Google, Facebook, Yahoo students that didn't have permission - permissionless (ph)
innovation - didn't have permission, didn't have PowerPoints. They just built the thing. Then they raised the money. And
then they sort of figured out a business plan. And maybe later on, they hired some MBAs.
Source: npr

Dual posting Partnerships Strategic target
on GitHub & Patreon to increase research
access
at academic hackathons
& faculty
Market Adoption

30
Why now
Why investment
Huge potential for a new type of interaction.

31
Adoption of Technology
Market Realist - Rick Rieder

32
Moore's Law
Moore's prediction proved accurate for several decades,
and has been used in the semiconductor industry to
guide long-term planning and to set targets for
research and development. Advancements in digital
electronics are strongly linked to Moore's law: quality-
adjusted microprocessor prices, memory capacity,
sensors and even the number and size of pixels in digital
cameras. Digital electronics has contributed to world
economic growth in the late twentieth and early twenty-
first centuries. Moore's law describes a driving force of
technological and social change, productivity, and
economic growth.
Moore's Law - Wikipedia
Source: Wikipedia

33
ResearchGate
Source: TechCrunch

34
Molecule
People
Problem Solution
R e s e a r c h e r s & S c i e n t i s t s
s e a r c h i n g f o r f u n d i n g
H a r d t i m e
s h a r i n g t h e p r o c e s s
a n d p r o g r e s s a s
w e l l a s f u n d i n g .
T h e R e p o s i t o r y -
D i g i t a l p l a t f o r m f o r
o n l i n e v i s i b i l i t y

35
Molecule 2
People
Problem Solution
Te c h n o l o g y E n t h u s i a s t s
Wa n t t o g i v e t i m e
m o n e y a n d i n t e l l e c t
t o e m e r g i n g t e c h n o l o g y
T h e R e p o s i t o r y -
A l l o w s f o r c o l l a b o r a t i o n
a n d v i s i b i l i t y b / w
s t a k e h o l d e r s

F E E D B A C K L O O P
for better communication & collaborative tool for
working with other teams.
E A S E O F U S E
platforms enables cross sharing on multiple
platforms where collaboration can occur.
R E S E A R C H E R I N C E N T I V E
motivates researchers to purse more experiments
through various means other than monetary.
F I R S T T O M A R K E T
for a researcher focused platform created
to display process and progress as well as funding
from outside parties.
I M P R O V E D V I S I B I L I T Y
to lower down boundaries for the collaborative
process to occur.
S TA K E H O L D E R T R A N S PA R E N C Y
to remove doubt and bring in specialists to fix
problems at the point in which it is found.
36
W h a t M a k e s U s D i f f e r e n t

Joi Ito: How Can We Harness Technology To Innovate From The Bottom Up?
W h y n o w ?
W h y i n v e s t m e n t ?
C O L L A B O R A T I O N
C O S T
The cost of collaboration, communication
and distribution is going down.
R A I S E M O N E Y
No other point in history are people
able to raise money as easily.
M O O R E ' S L A W
There is an acceleration in
the speed of change
37

38
Possibility of In-house Application

39
Model of Collaboration
Haakon Faste (Innovation Consultant)

Practical Use?
Quest for
Fundamental
Understanding?
Yes
No
Yes No
Pure Basic Research Use-Inspired Basic
Research
Unnamed Pure Applied
Research
Early 20th Century
Atomic Physicist
DARPA
Thomas Edison
Donald E. Stokes, Pasteur’s Quadrant: Basic Science and Technological Innovation, Brookings Institution Press, 1997
Pasteur’s
Quadrant

White Paper Research Exposure
Applied

Infotainment Fandom Participation Investment

+ 439 unique visitors
+ 33% signup rate
+ 1 person adds 0.7 people
+ 146 unique email signups
Signup Rate

$350K
Month Burn + Revenue User Growth
Ask
1 $ 296,791 43
2 263,015 118
3 231,050 212
4 201,694 346
5 177,642 614
6 164,197 1149
7 177,484 2489
12 1,338,917 24472

%Success Rate Researchers Average Project
Funding
Avg. Donationx x ÷
# of Backers % of $12 vs $7x TOTAL=

60
"About." GitHub. Accessed November 07, 2017. https://github.com/about.
Crane, Matthew. "Fun Facts." Patreon Blog. Accessed November 4, 2017.
https://blog.patreon.com/10-fun-facts-patreon/.
"Crowdfunding Industry Statistics 2015 2016." CrowdExpert.com. January
12, 2016. Accessed November 07, 2017. http://crowdexpert.com/
crowdfunding-industry-statistics/.
"Does Kickstarter Still "Own" Indiegogo?" Kickstarter-indiegogo-
cumulative-funding. November 10, 2016. Accessed November 07, 2017.
https://www.krowdster.co/blog/kickstarter-still-indiegogo.html.
"Joi Ito: How Can We Harness Technology To Innovate From The Bottom
Up?" NPR. September 29, 2017. http://www.npr.org/
2017/09/29/554193906/joi-ito-how-can-we-harness-technology-to-
innovate-from-the-bottom-up.
Loeb, Steven. "How does Indiegogo make money?" Vator.tv. April 4, 2014.
Accessed November 4, 2017. http://vator.tv/news/2015-04-04-how-does-
indiegogo-make-money#yLgUUVrpVdRxz0Fm.99.
Lunden, Ingrid. "ResearchGate raises $52.6M for its social research network for scientists."
TechCrunch. February 28, 2017. Accessed November 07, 2017. https://techcrunch.com/
2017/02/28/researchgate-raises-52-6m-for-its-social-research-network-for-scientists/.
"Moore's law." Wikipedia. November 06, 2017. Accessed November 06, 2017. https://
en.wikipedia.org/wiki/Moore%27s_law.
Rick Rieder - Disclosure • BlackRock | Dec 24, 2015 9:32 am EST. "Tech Adoption Rates Have
Reached Dizzying Heights." Tech Adoption Rates Have Reached Dizzying Heights - Market
Realist. Accessed November 05, 2017. http://marketrealist.com/2015/12/adoption-rates-
dizzying-heights/.
"Stats." Kickstarter.com. November 6, 2017. Accessed November 6, 2017. https://
www.kickstarter.com/help/stats.
"The Average Crowdfunding Contribution is $80: What That Means for Platform Owners -."
White label crowdfunding platform software. October 27, 2012. Accessed November 04,
2017. http://crowdforce.co/average-crowdfunding-contribution-is-80/.
Wikipedia contributors, "Moore's law," Wikipedia, The Free Encyclopedia, https://
en.wikipedia.org/w/index.php?title=Moore%27s_law&oldid=808907567 (accessed November
6, 2017).
Citation

Telescope
A video podcast series
with exclusive project
sneak peak.

"I hope it can become true and I can
exhibit my project. It sounds
fantastic build it!"
Shihan Zhang, Design Futurist
"This is really cool, I want to be the
first to sign up and see process that I
can integrate to my work in IoT."
Lucy Jia, Minerva School
"Can we really do this? I want to
have this happen."
M Eifler, VR Researcher
"There's a need in the industry for
transparency when it comes to
research work and something like
this can really help with that."
Michael Shiloh, Previously responsible for
Arduino Education, Arduino.

Telescope
Celebrating research
process and progress

$16.2 BILLION
Crowdfunding(global)
$9.46B
Crowdfunding
(North America)
70
Sources: economist.com, fortune.com, crowdexpert.com, siliconvalley.com, dazeinfo.com, krowdster.com, vator.tv
$4.4B
Combined
crowdfunding :
Share of Market
Kickstarter, Indiegogo,
Patreon

$16.2 BILLION
Crowdfunding(global)
$9.46B
Crowdfunding
(North America)
71
Sources: economist.com, fortune.com, crowdexpert.com, siliconvalley.com, dazeinfo.com, krowdster.com, vator.tv
$110M
Combined revenue of :
Share of Market
Github, Kickstarter,
Indiegogo, Patreon

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