The document discusses how branding must become more agile to keep up with today's fast-paced digital world. It notes that brands used to define themselves but are now defined by their customers. Successful modern brands commit to a purpose, continuously experiment and improve through iterative cycles. Examples show how agile marketing approaches like testing ideas and evolving what works can help brands engage customers and achieve business goals. The key is adopting an agile mindset of constant learning and adaptation.
As a premium audience network we like to take care of every detail. On our network advertisers do not share screen space. One ad per page, that’s all, and not just any ad. We use the most advanced targeting technology available in market to deliver ads that our audience can relate to, ads that minimize intrusiveness
Moonshot thinking aims for a 10x improvement over what currently exists, instead of a mere 10% gain. It address a huge problem, proposes a radical solution, and uses breakthrough technology to make it happen.
What facilitates disruptive innovation?Norman Hiob
A quick overview of what facilitates innovation. This paper is derived from the following two books: 'The Innovator's Dilemma' by Clayton M. Christensen (Harvard University) and 'The Second Machine Age' by Erik Brynjolfsson and Andrew McAfee (MIT)
The presentation looks at different dimensions of prototyping in the service design field. Proto-typing is often used as a tool to communicate ideas and refine the design.
The presentation suggests that prototyping is valuable beyond that. It discusses how prototyping can be explicitly used to
• Create a common understanding amongst co-designers
• Communicate an idea to clients and co-designers
• Test ideas with users
• Co-design with clients, users and fellow designers
The presentation gives an overview of proto-typing methods for the service design field and analyses the strengths and weaknesses of
various methods throughout the design process.
It concludes with a guide for practicing service designers, which suggests when to use which prototyping methods. This includes concepts models, role plays, scena-rios, low-fi-prototypes, experience prototypes, physical models and spatial interaction.
The speakers draw from their experience in service design projects at Fjord, Nokia, inventedhere and the HPI School of Design Thinking.
Disruptive Technology - Why large companies often fail to innovateNorman Hiob
Why do large companies often fail to innovate? Often it is good management, that has made them become industry leaders. This paper gives an analysis of the 5 principles of disruptive technologies and some advice what managers of large companies can do.
As a premium audience network we like to take care of every detail. On our network advertisers do not share screen space. One ad per page, that’s all, and not just any ad. We use the most advanced targeting technology available in market to deliver ads that our audience can relate to, ads that minimize intrusiveness
Moonshot thinking aims for a 10x improvement over what currently exists, instead of a mere 10% gain. It address a huge problem, proposes a radical solution, and uses breakthrough technology to make it happen.
What facilitates disruptive innovation?Norman Hiob
A quick overview of what facilitates innovation. This paper is derived from the following two books: 'The Innovator's Dilemma' by Clayton M. Christensen (Harvard University) and 'The Second Machine Age' by Erik Brynjolfsson and Andrew McAfee (MIT)
The presentation looks at different dimensions of prototyping in the service design field. Proto-typing is often used as a tool to communicate ideas and refine the design.
The presentation suggests that prototyping is valuable beyond that. It discusses how prototyping can be explicitly used to
• Create a common understanding amongst co-designers
• Communicate an idea to clients and co-designers
• Test ideas with users
• Co-design with clients, users and fellow designers
The presentation gives an overview of proto-typing methods for the service design field and analyses the strengths and weaknesses of
various methods throughout the design process.
It concludes with a guide for practicing service designers, which suggests when to use which prototyping methods. This includes concepts models, role plays, scena-rios, low-fi-prototypes, experience prototypes, physical models and spatial interaction.
The speakers draw from their experience in service design projects at Fjord, Nokia, inventedhere and the HPI School of Design Thinking.
Disruptive Technology - Why large companies often fail to innovateNorman Hiob
Why do large companies often fail to innovate? Often it is good management, that has made them become industry leaders. This paper gives an analysis of the 5 principles of disruptive technologies and some advice what managers of large companies can do.
This is the presentation I shared at our (space150's) Deepspace event on Modern Brand Building. Dion Hughes of Persuasion Arts & Sciences and Adrian Ho of Zeus Jones shared some excellent thoughts on this topic of well (search for their presentations here too). Campaigning isn't quite the right term for what I was trying to say, but some good discussion followed the presentation, so it wasn't totally off. I'll be working to improve this, so if you have any thoughts, please share.
Modern Brand Building Stop Campaigning and Start CommittingBetsey Merkel
A great presentation on Modern Brand Building by Paul Isakson addressing the paradigm shifts affecting the value relationships offer to new forms of creative communications.
You can learn more about Paul's work here http://paulisakson.typepad.com/planning/2008/09/modern-brand-bu.html
From Retail to Wetail: the future of retail communicationAlessandro Panella
The retail landscape has changed dramatically over the last 10 years. New technologies have forced retailers to rethink their business models and the way they will engage with consumers and shoppers in the future.
“I think that a lot of retailers are facing up to the fact that the world is omni-channel or multichannel. The point is that retailers have to realize that they need to engage with shoppers whenever and wherever those shoppers are thinking about purchasing.” says Bryan Roberts from Kantar Retail in the latest Brand Z report about the most valuable Retailer Brands in 2012.
During that period of time we’ve seen a pure-play e-commerce retailer, Amazon, become the most valuable retailer brand in the world. The role of the physical store has changed – moving away from merchandising products to offering unique brand experiences. To put it in the words of Vittorio Radice, CEO of leading Italian department store La Rinascente, “We want to be the place where we know that the people shopping there are not actually shopping for products, they‘re shopping for an experience.”
This transformation is happening everywhere. Discounters have recognized the need to reinvent themselves and provide better quality and service instead of just cheap prices as evidenced by the move of Aldi Süd in Germany who is planning to grow the share of branded products in its assortment to as much as 25%. Shoppers should no longer be called shoppers if one thinks about the traditional definition: “One who visits stores in search of merchandise or bargains.” The times when people were searching for just merchandise or bargains are gone. The explosion of social media and the many possible brand interactions have created a new breed of shoppers. These people want to have a say in what is sold, they join forces to gain better prices and are more than happy to share their experiences if they feel listened to.
So how do retail brands strive in such an environment? How will they engage with the new breed of shoppers? What does the future of retail communication look like? These are just some of the questions we will raise in this study and we hope that you’ll find the answers interesting.
Analyze how's Apple perceived.
If Apple became a person, what kind of person would be?
This is just an opinion from me.
Thank you for these following informations
- http://thefinancialbrand.com/14053/bank-credit-union-branding-personality-attributes/
- http://www.marketingminds.com.au/branding/apple_branding_strategy.html
This presentation was presented at BNO Spellbound Amsterdam in march 2011 and dives into the subject of Meta Products. It explains what Meta Products are and how they can be designed. The introduction contains some portfolio cases of Booreiland.
Brian Vella, MD, DTDigital, and Corinne Wilson, Digital Marketing Manager, Honda Australia, explore how successful ecommerce appeals to both our emotional and rational sides.
E-scape Interactive and Orchard PR explore some of the key challenges and opportunities facing marketeers and business owners in 2012.
As marketers, we face unprecedented challenges. The communication landscape has changed for good. No longer can we rely on one or two methods to reach, engage and motivate our audiences. We have to generate meaningful messages and content, that work across multiple platforms – from print to computer, tablet to mobile device – and reach our target without getting filtered out in the process.
Inbound Marketing Summit Boston Tim Marklein Oct809Tim Marklein
"Advocacy, Badvocacy & Upsetting Apple Carts" presentation at Inbound Marketing Summit 2009 in Boston -- presented by Tim Marklein, Executive VP of Measurement & Strategy, Weber Shandwick
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
This is the presentation I shared at our (space150's) Deepspace event on Modern Brand Building. Dion Hughes of Persuasion Arts & Sciences and Adrian Ho of Zeus Jones shared some excellent thoughts on this topic of well (search for their presentations here too). Campaigning isn't quite the right term for what I was trying to say, but some good discussion followed the presentation, so it wasn't totally off. I'll be working to improve this, so if you have any thoughts, please share.
Modern Brand Building Stop Campaigning and Start CommittingBetsey Merkel
A great presentation on Modern Brand Building by Paul Isakson addressing the paradigm shifts affecting the value relationships offer to new forms of creative communications.
You can learn more about Paul's work here http://paulisakson.typepad.com/planning/2008/09/modern-brand-bu.html
From Retail to Wetail: the future of retail communicationAlessandro Panella
The retail landscape has changed dramatically over the last 10 years. New technologies have forced retailers to rethink their business models and the way they will engage with consumers and shoppers in the future.
“I think that a lot of retailers are facing up to the fact that the world is omni-channel or multichannel. The point is that retailers have to realize that they need to engage with shoppers whenever and wherever those shoppers are thinking about purchasing.” says Bryan Roberts from Kantar Retail in the latest Brand Z report about the most valuable Retailer Brands in 2012.
During that period of time we’ve seen a pure-play e-commerce retailer, Amazon, become the most valuable retailer brand in the world. The role of the physical store has changed – moving away from merchandising products to offering unique brand experiences. To put it in the words of Vittorio Radice, CEO of leading Italian department store La Rinascente, “We want to be the place where we know that the people shopping there are not actually shopping for products, they‘re shopping for an experience.”
This transformation is happening everywhere. Discounters have recognized the need to reinvent themselves and provide better quality and service instead of just cheap prices as evidenced by the move of Aldi Süd in Germany who is planning to grow the share of branded products in its assortment to as much as 25%. Shoppers should no longer be called shoppers if one thinks about the traditional definition: “One who visits stores in search of merchandise or bargains.” The times when people were searching for just merchandise or bargains are gone. The explosion of social media and the many possible brand interactions have created a new breed of shoppers. These people want to have a say in what is sold, they join forces to gain better prices and are more than happy to share their experiences if they feel listened to.
So how do retail brands strive in such an environment? How will they engage with the new breed of shoppers? What does the future of retail communication look like? These are just some of the questions we will raise in this study and we hope that you’ll find the answers interesting.
Analyze how's Apple perceived.
If Apple became a person, what kind of person would be?
This is just an opinion from me.
Thank you for these following informations
- http://thefinancialbrand.com/14053/bank-credit-union-branding-personality-attributes/
- http://www.marketingminds.com.au/branding/apple_branding_strategy.html
This presentation was presented at BNO Spellbound Amsterdam in march 2011 and dives into the subject of Meta Products. It explains what Meta Products are and how they can be designed. The introduction contains some portfolio cases of Booreiland.
Brian Vella, MD, DTDigital, and Corinne Wilson, Digital Marketing Manager, Honda Australia, explore how successful ecommerce appeals to both our emotional and rational sides.
E-scape Interactive and Orchard PR explore some of the key challenges and opportunities facing marketeers and business owners in 2012.
As marketers, we face unprecedented challenges. The communication landscape has changed for good. No longer can we rely on one or two methods to reach, engage and motivate our audiences. We have to generate meaningful messages and content, that work across multiple platforms – from print to computer, tablet to mobile device – and reach our target without getting filtered out in the process.
Inbound Marketing Summit Boston Tim Marklein Oct809Tim Marklein
"Advocacy, Badvocacy & Upsetting Apple Carts" presentation at Inbound Marketing Summit 2009 in Boston -- presented by Tim Marklein, Executive VP of Measurement & Strategy, Weber Shandwick
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
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Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
7. What used to be this..
VIEW TV CHOOSE
GO TO COMPARE BUY
AD OR PRINT BEST
STORE OPTIONS ITEM
AD OPTION
8. Is now this:
WATCH
WATCH DOWNLOAD
VIDEO ON
VIDEO ON iPHONE APP
PHONE
PHONE
SEARCH
COMPARE
LIKE SHOP
FACEBOOK ONLINE
WATCH
YOUTUBE
CHANNEL BUY
ITEM
DEMO
PROSUCT IN
STORE
VIEW
PRINT AD
WATCH
SHOP ON
TUTORIAL
WEBSITE
READ
REVIEW
READ
BLOG
VIEW
BANNER
AD
23. It‘s not what you say it is.
It‘s what they say it is.
(Marty Newmeyer)
24. Old New
Messages Conversation
Static Dynamic
Promising Delivering
Fantasy Authenticity
Simplicity Complexity
Toch Points Engagements
Audience Community
Sales Relationship
(inspired by John Grant, in „Brand Innovation Manifesto“)
29. iPad
iPhone
4S
iCloud Mac Book Mac Book
iPhone Air Pro
3G
Mac Book
iconic
design
iPhone challenge the
status quo
iPod
Mini iPod
iTunes Shuffle
iPod
Podcast
Nano
U2 Vertigo
Ad
music
store
legalised
file sharing
(inspired by John Grant in „Brand Inovation Manifesto)
30. google
google docs google
earth calender
google
maps ad words
google organizing the
analytics worlds information
search
google+ images
Blogs videos
google
chrome
google
gmail glasses
(inspired by John Grant in „Brand Inovation Manifesto)
- dynamisch\n- entwickelt sich weiter\n- mehr Geräte\n- mehr Medienangebote\n
Internet\nDigitalisierung\n= fundamental Verändert\n- endlose Möglichkeiten zu Verbinden\n
\n
- agil sein\n- erfordert Denkweise\n
- agil sein\n- erfordert Denkweise\n
\n
\n
\n
kontinuierliche Entwicklungs- und Verbesserungskreisläufe\n
- weitere große Veränderung\n- berücksichtigt werden\n
\n
\n
\n
\n
Früher: Verkaufen\nHeute: Beziehungen\n
- lange Prozesse\n- Anfang, Mitte, Ende\n- verändernde Geschichte\n
- Branding = Rahmen, nicht Bild selbst\n- authentischer (Grundprinzipien)\n
\n
- Simon Sinek (TEDtalk)\n
\n
- Marke baut auf Grundprinzip (Purpose) auf\n- Agil entwickeln\n
\n
\n
\n
\n
\n
- Angst Freischalten\n- Wissen nicht wie geht\n- Was es bedeutet\n
- Angst Freischalten\n- Wissen nicht wie geht\n- Was es bedeutet\n
- Angst Freischalten\n- Wissen nicht wie geht\n- Was es bedeutet\n
\n
- keine 3 Ideen Entwickeln\n- Präse Kunde\n- 100 klein Ideen Testen\n\n
- giffgaff Illegal Theatre\n- unlocking a phone isn’t illegal\n- funny examples of stuff that is\n- people liked it, didn’t go viral\n