This document summarizes the market research and design process of a student team creating an advanced lunar rover. It discusses existing rover designs from NASA, including the Sojourner, Spirit, Athlete, and Curiosity rovers. These rovers informed the requirements for the new design, including flexibility to navigate different terrains, minimizing energy usage, and negotiating difficult surfaces. The document then covers the team's concept generation and selection of components, including wheels, suspension, power source, and materials. Design prototypes, calculations, and a management plan are also summarized to outline the comprehensive process undertaken to create a more advanced lunar rover design.