Monetizing Business Models: ColdFusion and APIS

1. ColdFusion Summit 2016

2. Monetizing Business Models:
ColdFusion and APIs
Brian Sappéy

3. Who Am I?
 Applications Architect
 Manager of Engineering
 Hackathon Champion
 ColdFusion for 10 years
 E-Commerce
 Market America and Shop.com – 8 years
 Originally from Chestertown, Maryland
 Reside in Browns Summit, NC
 Hobbies: Real Estate Investing

4. Monetization Challenge
We need to make
money with
API’s

5. API Environment / Infrastructure
 Original SOA Platform
 SOAPish
 Word Documents
 Abstraction
 Massive Posts

6. XML Request Payload

7. XML Response Payload

8. API Next Generation
 RESTful principles
 Documentation
 API Management
 Framework
 Easy to Use

9. Routes File

10. Handler File

11. Model

12. Sample Request

13. Sample Response

14. API Next Generation Part Two
 ColdFusion API Manager
 Simplification
 Analytics
 Engagement
 Security

15. Monetization Challenges
 Complicated Business
 Collect and Protect
 E-Commerce
 Impact

16. Monetization Models
 Profit from consumption
 Affiliates/Marketing
 Plugins and Apps
 Revenue via traffic

17. Winning Model
E-Commerce Affiliate
Marketing

18. Affiliate Marketing Keys to Success
 Free
 Brand It, educate them
 Dashboard/Stats
 Tracking/Transparent
 nTier

19. Affiliate Marketing - Implementation
Tracking | Dashboard | APN ID | On Boarding | Free
affiliate.shop.com

20. Affiliate and Ecommerce Sales
 279 Billion
 14%
 39 Billion

21. Become an Affiliate Publisher
https://affiliate.shop.com/join

22. Affiliate Program - Revenue Share

23. Hackathons - Creative Development

24. Evolution and Innovation
 E-Commerce Platform
 App Store
 App Development
 API’s

25. App Store

26. ColdFusion and API’s
 Responsibility
 Rapidly Changing
 Adoption
 Execution
 Diffusion

27. By the Numbers - Catalyst
 25%
 29%
 27%

28. Brian Sappéy
Market America/SHOP.com
Applications Architect and
Hiring Manager
brian@shop.com
sappey81@gmail.com

29. Thank you!