Uploaded bySanjay Mohan
Monetization strategies 2013 (1)
The document discusses app monetization strategies in the growing global app economy, projected to reach $143 billion by 2016. It outlines key considerations for both paid and free apps, including quality, innovation, and marketing strategies. Effective monetization partnerships and ad integration methods are essential for maximizing revenue in this competitive landscape.
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Monetization strategies 2013 (1)
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- 2. Mobile Apps Economy •In 2012 the global app economy - $53Bn Expected to expand at a 28% CAGR up to 2016, reaching $143Bn • Indian marketplace has a small piece of this pie • How much of it will your Apps get ??
- 3. Developing apps forMonetization • Paid Apps – Technically flawless – Innovative design – Regular updates that add value – Offering clear value to buyer – App should not have free alternatives – Good retainability
- 4. • Free Apps –Great Quality – Adequate provisioning for placing Ads – A good promotion plan – Small size – Compatibility across versions and HW range – Timely Updates
- 5. Promoting your App •SEO, SEM & SMM that you can do.. • A great app promotes itself!! • Your Monetization partner can help • Using multiple App Marketplaces
- 6. Ways to Monetize •Paid Downloads • In App Ads (Text, Banners) • Full Screen, Rich Media & Interstitial Ads • Freemium Model • In App Purchases • Sponsorships • Affiliate Model
- 7. Finding the rightMonetization Partner • How many ad impressions served Globally • Competitive Rates • Support Quality • Timely Payouts • Promotional Support • Technological Prowess
- 8. Ads Integration Methods •Ads SDK • Ads`N`velop • API (Server to server) • Ad Codes
- 9. App Revenue Models •eRPM, CPM,CPI,CPD,CPA & CPL • Min Payment & Payment Cycles • Active User Base Info • Ad fill rates
- 10. Insights • Great opportunityawaiting developers • A great app + great promotion + great monetization partner (MAdN) = huge money • Advertising should be part of the experience, not an interruption of it • App’s Innovation Quotient and apt Monetization planning is the Key
- 11. “Even water isfree, but to get mineral water you have to pay.”
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