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A STORY OF FAILURE - INSIGHTS FROM A START-UP & WHY THEY MATTER IN AN ENTERPRISE ENVIRONMENT (TINA DINGEL) - LKCE13
The document discusses the concept of failure in the context of entrepreneurship, emphasizing that it is integral to experimentation and drives creativity. It recounts personal experiences and mistakes made during the development of a location-based service, highlighting issues such as lack of customer focus, poor management decisions, and excessive features. The author underscores the importance of learning from failures, adapting quickly, and maintaining effective communication and innovation in startup environments.
