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How to combine Smartphones, Tablets, Desktops and Mobile Marketing Tools - QR-Codes, NFC tags, & SMS

The Mobile Marketing Cheat Sheet 2014 -
Mobile Marketing can provide a seamless, immediate frictionless user experience. Or it ends in a technical glitch that causes a loss of budget.

What goes together perfectly – what does not ? - How to combine Smartphones, Tablets, Desktops and Mobile Marketing Tools - QR-Codes, NFC tags, & SMS

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How to combine Smartphones, Tablets, Desktops and Mobile Marketing Tools - QR-Codes, NFC tags, & SMS

  1. 1. Mobile Cheat Sheet How to combine smartphones, tablets, desktops and Mobile Marketing Trigger like QR-Codes, NFC tags, & SMS what goes together perfectly – what does not ?
  2. 2. Desktop Search Mobile Search SMS NFC Tags QR-CODE Desktop Website Mobile Website Native Application Mobile Cheat Sheet What goes together perfectly – what does not ? 2015 / by sembassy.com
  3. 3. +Mobile Search Desktop Website = Mobile Cheat Sheet 2014 What goes together perfectly – what does not ? User browses on his smartphone … lands on a not mobile optimized page … … doesn´t convert ! 2015 / by sembassy.com
  4. 4. +Mobile Search Mobile Cheat Sheet 2014 What goes together perfectly – what does not ? User browses on his smartphone … Native App. = link offers an app download … Requires a download of an external application - ??? This works, if the user is familiar with the brand and not afraid of malware 2015 / by sembassy.com
  5. 5. + SMS QR–Code NFC Tag Native App. = Mobile Cheat Sheet 2014 What goes together perfectly – what does not ? User receives a SMS with a link on his smartphone … link offers an app download … Requires a download of an external application - ??? This works, if the user is familiar with the brand and not afraid of malware 2015 / by sembassy.com
  6. 6. + Mobile Website =Mobile Search Mobile Cheat Sheet 2014 What goes together perfectly – what does not ? User browses on his smartphone … lands on a mobile optimized page … seamless & no download allows high conversion rate 2015 / by sembassy.com
  7. 7. + =Mobile Website Mobile Cheat Sheet 2014 What goes together perfectly – what does not ? SMS QR–Code NFC Tag User browses on his smartphone … lands on a mobile optimized page … seamless & no download allows high conversion rate 2015 / by sembassy.com
  8. 8. + =Mobile Search Mobile Cheat Sheet 2014 What goes together perfectly – what does not ? User browses on his smartphone … lands on a website built with adobe Flash … … doesn´t convert ! FLASH 2015 / by sembassy.com

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