Christi Olson, Search Evangelist at Bing| @ChristiJOlson
Technology and search is advancing through artificial intelligence and machine learning – are you prepared to capture traffic from voice search as we move toward the screenless experience that comes with Digital Assistants? Voice searches are 3x more likely to be local in nature then text searches – learn more about the power of local intent with voice search as I go through the results of Bing’s 2017 Local Voice search survey and provide you with actionable take-aways to future proof yourself for the screenless search experience.
Featured snippet optimisation by Andraž Štalec (inOrbit)Anton Shulke
Featured Snippets are such an important part of SEO and digital marketing now. Featured snippets are those information boxes with quick answers that show up above traditional search results. You want to appear in them to drive increased traffic to your site. SEMrush webinar
Marketing is Dead - Understanding the Shifts Changing Marketing TodayKyle Lacy
Presentation given in New York City on 5/19 for Idio.
Trends like scalability, artificial intelligence, distribution and mobility are changing the way we buy, sell and communicate. We must be poised to take advantage of these changes and equipped to handle a customer’s journey that is changing constantly. In a world of instant communication, the most successful be those that embrace experiences over marketing.
Join us as we talk about why we are not the CEO or VP of sales, the head of marketing or the customer support manager, we are experience makers and managers. The only thing that makes us relevant are the experiences we provide. Everything else is just noise.
A somewhat deliberately provocative presentation on the use of the term "engagement" in marketing, and specifically social media, as both an objective and metric and why we should stop it.
Developing a voice experience for your brand or business. Advances in speech recognition, language processing and machine learning are converging to enable voice user interfaces. We are transitioning from touch to voice and it has significant implications for marketing.
SearchLeeds, Tom Anthony 'The next trilion searches: Intelligent personal ass...Branded3
Distilled's Tom Anthony looks at 'The next trilion searches: Intelligent personal assistants' in his presentation for SearchLeeds 2016. With a degree in Computer Science Tom works on a variety of secret projects at Distilled from developming novel forms of reporting to trying to predict which new technologies will impact the Search Industry.
Featured snippet optimisation by Andraž Štalec (inOrbit)Anton Shulke
Featured Snippets are such an important part of SEO and digital marketing now. Featured snippets are those information boxes with quick answers that show up above traditional search results. You want to appear in them to drive increased traffic to your site. SEMrush webinar
Marketing is Dead - Understanding the Shifts Changing Marketing TodayKyle Lacy
Presentation given in New York City on 5/19 for Idio.
Trends like scalability, artificial intelligence, distribution and mobility are changing the way we buy, sell and communicate. We must be poised to take advantage of these changes and equipped to handle a customer’s journey that is changing constantly. In a world of instant communication, the most successful be those that embrace experiences over marketing.
Join us as we talk about why we are not the CEO or VP of sales, the head of marketing or the customer support manager, we are experience makers and managers. The only thing that makes us relevant are the experiences we provide. Everything else is just noise.
A somewhat deliberately provocative presentation on the use of the term "engagement" in marketing, and specifically social media, as both an objective and metric and why we should stop it.
Developing a voice experience for your brand or business. Advances in speech recognition, language processing and machine learning are converging to enable voice user interfaces. We are transitioning from touch to voice and it has significant implications for marketing.
SearchLeeds, Tom Anthony 'The next trilion searches: Intelligent personal ass...Branded3
Distilled's Tom Anthony looks at 'The next trilion searches: Intelligent personal assistants' in his presentation for SearchLeeds 2016. With a degree in Computer Science Tom works on a variety of secret projects at Distilled from developming novel forms of reporting to trying to predict which new technologies will impact the Search Industry.
Voice Apps: Why You Should by an Early AdapterFLBlogCon
Bess Auer of Smarketing.News shares by brands and bloggers should get their content on Alexa early because voice apps are the fastest growing market. To see all of our speakers from 2018, go to FloridaBlogCon.com.
Search Engine Marketing in the Age of Robots - Artificial Intelligence, PPC, SEOJeff Ferguson
How do you stay relevant today and tomorrow when AI’s determine search results?
While artificial intelligence has been discussed as the "next big thing" for years, search engine companies like Google, Bing, and Amazon have made it a reality. They are using AI systems to write the next generation of organic search ranking algorithms, and generate the best performing ad copy for paid search advertising. These systems have already taken great strides to make AI a part of our lives by moving beyond just providing results for search queries to actually answering questions. Jeff reviews the current state of AI in search engine marketing and where it is headed in the very near future.
The Future of Digital Marketing according to the BeatlesShaun Raines
A presentation originally delivered at the 23rd Digital Dealer conference. The material focuses heavily on mobile and voice search in the automotive industry.
TECHNOLOGIES-POWERED WEB AND THE POST-BROWSER ERADrupalCamp Kyiv
Digital technologies development has been on a constant rise in the past several years. Technologies such as the blockchain, AR and VR were mere whispers at the beginning of the 21st century. Today, we see these and other technologies all around us thanks to increased computing power and visionary inventors.
How new user experiences and technologies change the way we build the web, such as machine learning, voice assistants, the blockchain, VR and AR. During this session, I would like to look into the technological history starting from the invention of the web up to the looking into the future on how our interaction with technologies will look like and how we’ll build the web in the post-browser era.
https://drupalcampkyiv.org/node/56
This session will cover some of the big themes and changes facing the world of search marketing. From the continued rise of voice search to the burgeoning technology around visual and video recognition, the world of search marketing as we know it is changing significantly. Add the complexity of new devices like smart screens, automotive platforms, smart watches, augmented reality cameras and glasses our notion of “search” is going to be changing drastically in the 2019 and beyond.
find out more about our upcoming events at www.digitalmegaphone.com
"What big agencies have learned from SEO"
Analysing the data to understand how SEO affects big marketing campaigns and vice versa, we will look at three core topics :
- Surfacing content on the SERP and its impact on PPC
- The key to talking about speed optimisation
- Voice: a framework to estimate the volume of effort to place on voice in your search strategy.
Thanks for reading !
How do people actually use Voice Search? - Leeds Loves Search 2019 #leedsdigi19Richard Neill Horie
In this talk, Richard Neill Horie, Head of Artificial Intelligence Optimisation at HOME, discusses why how people actually use voice search and digital assistants and what we can do to grow our businesses with this information.
The Mobile Marketing Revolution - Creating Mobile Strategies That WorkMatthew Donegan-Ryan
Staying relevant in this fast-paced industry is essential in order to meet changing customer needs. Mobile technology is one of the most significant areas of change facing the meetings and events industry today. It is not only shifting the way companies do business, it’s also presenting opportunities to increase engagement and extend the life of each meeting, conference or event.
More than 80% of meeting professionals use smart devices, and they are becoming a one-stop shop for communication, social networking, email marketing and, now, event management. Event professionals will learn how to utilize apps to let attendees manage their schedules, facilitate vendor interaction and, of course, network.
This session will explore how mobile app trends are creating new marketing channels, levels of social media sharing and event sponsorships opportunities. This session will not only be intuitive, but interactive as well, as attendees will engage with the presenter and others through the Q&A portion of our presentation.
In this session, attendees will learn how to:
Select an app that meets the goals of their event
Inspire attendees to utilize the app
Create ROI from the app by engaging exhibitors and sponsors
Plan and execute unique ways of a more technologically advanced conference with the addition of mobile apps
I held this presentation at the DMF 2018 event.
Released in 2007, Digital Marketing Forum (DMF) is the event that every year brings relevant trends, applied solutions and creative ideas to marketing people working in multinational companies or Romanian companies, large and medium.
The two days at the end of February gather over 300 of the best-prepared digital specialists.
The new edition comes with realistic solutions, special case studies, collaboration opportunities, and interactive practitioners' meeting.
21/09 What's Next Média : Le search fait sa mue DigitasLBi Paris
Le search fait sa mue
Et si la barre de recherche de Google, utilisée par plus de 90% des internautes dans le monde, était en passe d’être supplantée ? En effet, vingt ans après la naissance de Google et sous l’impulsion des nouvelles technologies telles que la reconnaissance vocale, l’intelligence artificielle ou encore la réalité augmentée, le search est en train de vivre une vraie révolution et devient de plus en plus polymorphe.
Une révolution qui va continuer à renforcer l’influence des algorithmes dans nos vies quotidiennes et donc par extension, des producteurs de ces algorithmes - Google et Amazon en tête. Ce nouveau paysage qui se dessine a notamment vocation à remodeler en profondeur l’e-commerce, en instaurant une relation de plus en plus intermédiée entre les marques et leurs consommateurs.
Comme à chaque disruption, il y aura des gagnants et des perdants. D’où l’impérative nécessité de bien saisir les contours et les nombreuses implications de cette révolution qui se joue actuellement. Chez DigitasLBi, nous en sommes parfaitement conscients. Nous avons donc invité un panel d’experts étant au cœur de ce bouleversement, afin qu’ils puissent vous partager leur expérience et vous aider à ne pas laisser passer le train en marche.
We’ve heard it all before: “Right User. Right Time. Right Message.”
In a world of automation in the PPC landscape, it seems that marketers can lose control of their ad messaging if they’re not careful. Learn how to navigate ad formats such as RSAs and other responsive formats, create winning ad copy that resonates and “test” ads in today’s world.
As automation opportunities expand and creative needs grow, this is sure to be one presentation you don’t want to miss! So join us on Wednesday, September 25th, at Rocket55 in Northeast Minneapolis to hear Brooke Osmundson of NordicClick Interactive give the skinny on all the above!
Let’s face it, you’ve been cranking content out for years and the majority of it isn’t successful. Learn how The Motley Fool’s Alli Berry has been applying the principles of the popular KonMari Method™ to allow their best web pages to flourish by pruning unsuccessful content. In this session, you will learn a systematic way to uncover and improve your best performing content, find “too similar” pages that are cannibalizing your efforts, and develop a redirect strategy that will lead to organic growth.
More Related Content
Similar to Preparing Digital Assistants and a Zero UI/Screenless Search Experience - 2017 MnSearch Summit
Voice Apps: Why You Should by an Early AdapterFLBlogCon
Bess Auer of Smarketing.News shares by brands and bloggers should get their content on Alexa early because voice apps are the fastest growing market. To see all of our speakers from 2018, go to FloridaBlogCon.com.
Search Engine Marketing in the Age of Robots - Artificial Intelligence, PPC, SEOJeff Ferguson
How do you stay relevant today and tomorrow when AI’s determine search results?
While artificial intelligence has been discussed as the "next big thing" for years, search engine companies like Google, Bing, and Amazon have made it a reality. They are using AI systems to write the next generation of organic search ranking algorithms, and generate the best performing ad copy for paid search advertising. These systems have already taken great strides to make AI a part of our lives by moving beyond just providing results for search queries to actually answering questions. Jeff reviews the current state of AI in search engine marketing and where it is headed in the very near future.
The Future of Digital Marketing according to the BeatlesShaun Raines
A presentation originally delivered at the 23rd Digital Dealer conference. The material focuses heavily on mobile and voice search in the automotive industry.
TECHNOLOGIES-POWERED WEB AND THE POST-BROWSER ERADrupalCamp Kyiv
Digital technologies development has been on a constant rise in the past several years. Technologies such as the blockchain, AR and VR were mere whispers at the beginning of the 21st century. Today, we see these and other technologies all around us thanks to increased computing power and visionary inventors.
How new user experiences and technologies change the way we build the web, such as machine learning, voice assistants, the blockchain, VR and AR. During this session, I would like to look into the technological history starting from the invention of the web up to the looking into the future on how our interaction with technologies will look like and how we’ll build the web in the post-browser era.
https://drupalcampkyiv.org/node/56
This session will cover some of the big themes and changes facing the world of search marketing. From the continued rise of voice search to the burgeoning technology around visual and video recognition, the world of search marketing as we know it is changing significantly. Add the complexity of new devices like smart screens, automotive platforms, smart watches, augmented reality cameras and glasses our notion of “search” is going to be changing drastically in the 2019 and beyond.
find out more about our upcoming events at www.digitalmegaphone.com
"What big agencies have learned from SEO"
Analysing the data to understand how SEO affects big marketing campaigns and vice versa, we will look at three core topics :
- Surfacing content on the SERP and its impact on PPC
- The key to talking about speed optimisation
- Voice: a framework to estimate the volume of effort to place on voice in your search strategy.
Thanks for reading !
How do people actually use Voice Search? - Leeds Loves Search 2019 #leedsdigi19Richard Neill Horie
In this talk, Richard Neill Horie, Head of Artificial Intelligence Optimisation at HOME, discusses why how people actually use voice search and digital assistants and what we can do to grow our businesses with this information.
The Mobile Marketing Revolution - Creating Mobile Strategies That WorkMatthew Donegan-Ryan
Staying relevant in this fast-paced industry is essential in order to meet changing customer needs. Mobile technology is one of the most significant areas of change facing the meetings and events industry today. It is not only shifting the way companies do business, it’s also presenting opportunities to increase engagement and extend the life of each meeting, conference or event.
More than 80% of meeting professionals use smart devices, and they are becoming a one-stop shop for communication, social networking, email marketing and, now, event management. Event professionals will learn how to utilize apps to let attendees manage their schedules, facilitate vendor interaction and, of course, network.
This session will explore how mobile app trends are creating new marketing channels, levels of social media sharing and event sponsorships opportunities. This session will not only be intuitive, but interactive as well, as attendees will engage with the presenter and others through the Q&A portion of our presentation.
In this session, attendees will learn how to:
Select an app that meets the goals of their event
Inspire attendees to utilize the app
Create ROI from the app by engaging exhibitors and sponsors
Plan and execute unique ways of a more technologically advanced conference with the addition of mobile apps
I held this presentation at the DMF 2018 event.
Released in 2007, Digital Marketing Forum (DMF) is the event that every year brings relevant trends, applied solutions and creative ideas to marketing people working in multinational companies or Romanian companies, large and medium.
The two days at the end of February gather over 300 of the best-prepared digital specialists.
The new edition comes with realistic solutions, special case studies, collaboration opportunities, and interactive practitioners' meeting.
21/09 What's Next Média : Le search fait sa mue DigitasLBi Paris
Le search fait sa mue
Et si la barre de recherche de Google, utilisée par plus de 90% des internautes dans le monde, était en passe d’être supplantée ? En effet, vingt ans après la naissance de Google et sous l’impulsion des nouvelles technologies telles que la reconnaissance vocale, l’intelligence artificielle ou encore la réalité augmentée, le search est en train de vivre une vraie révolution et devient de plus en plus polymorphe.
Une révolution qui va continuer à renforcer l’influence des algorithmes dans nos vies quotidiennes et donc par extension, des producteurs de ces algorithmes - Google et Amazon en tête. Ce nouveau paysage qui se dessine a notamment vocation à remodeler en profondeur l’e-commerce, en instaurant une relation de plus en plus intermédiée entre les marques et leurs consommateurs.
Comme à chaque disruption, il y aura des gagnants et des perdants. D’où l’impérative nécessité de bien saisir les contours et les nombreuses implications de cette révolution qui se joue actuellement. Chez DigitasLBi, nous en sommes parfaitement conscients. Nous avons donc invité un panel d’experts étant au cœur de ce bouleversement, afin qu’ils puissent vous partager leur expérience et vous aider à ne pas laisser passer le train en marche.
We’ve heard it all before: “Right User. Right Time. Right Message.”
In a world of automation in the PPC landscape, it seems that marketers can lose control of their ad messaging if they’re not careful. Learn how to navigate ad formats such as RSAs and other responsive formats, create winning ad copy that resonates and “test” ads in today’s world.
As automation opportunities expand and creative needs grow, this is sure to be one presentation you don’t want to miss! So join us on Wednesday, September 25th, at Rocket55 in Northeast Minneapolis to hear Brooke Osmundson of NordicClick Interactive give the skinny on all the above!
Let’s face it, you’ve been cranking content out for years and the majority of it isn’t successful. Learn how The Motley Fool’s Alli Berry has been applying the principles of the popular KonMari Method™ to allow their best web pages to flourish by pruning unsuccessful content. In this session, you will learn a systematic way to uncover and improve your best performing content, find “too similar” pages that are cannibalizing your efforts, and develop a redirect strategy that will lead to organic growth.
If voice queries, answer boxes, AMP and entities have you worrying about what’s coming next and where to spend your budget, this session is for you.
One speaker will tell you it’s all about AMP, while another insists that voice is the thing to focus on. This session will take a practical journey into the SERPs, analyzing the different types of results, what produces those results, and how you can decide what is likely to work best for your business and budget. In this session, you will take away specific action items that you can apply immediately to your business – making the most of your existing assets and driving increased revenue.
We know that brands win online, right? But what makes a brand? See how big a lift local brands can get when they work to be present offline through news and other media.
These days, almost all discussion of local search revolves around GMB. However, this is a concept that needs to change. As more searches crave more local results, Google will continue to deliver those across its platform. How do you increase your search market share beyond GMB? And just what do you do with GMB after you have exhausted your options?
Creating a successful content strategy is really hard. Competition is growing and Google continuously refines its understanding of relevance and authority.
Blogs are the wrong approach to tackle that challenge. Instead, I want to propose Microsites as a vehicle.
In this presentation, I’m using examples from Atlassian, G2, Backlinko, and others to show how Microsites 2.0 are being built, why they’re the better framework and how you can set them up for yourself.
Search engines have spent years telling marketers to just focus on "making great content," but what does that truly mean to a robot? When you dig into Information Retrieval, the Computer Science behind search engines, it becomes clear that there is a specific statistical expectation that drives the understanding of what content is relevant for which queries.
In this talk, Mike King will be discussing the text analysis concepts behind how content is processed and how we as marketers can harness it to develop more optimized content.
Telling clients everything is going great? Best! Spending hours downloading CSV files and taking screenshots? Worst! Going over that report you spent hours on and realizing that no one understands it but you? The absolute worst!
In this talk, you'll learn how to make better reports — including automation, design, and goal setting.
Cindy Krum is the Chief Executive Officer of MobileMoxie, LLC (Previously Rank-Mobile LLC), which launched in 2008. For the past 10 years, she has been bringing fresh and creative ideas to her clients, regularly speaking at national and international trade events about mobile web marketing, mobile SEO and app SEO. Her company launched the first mobile-focused SEO toolset and APIs to help other SEO tools provide better insights into the mobile market and use-case.
In-Market and Affinity Audiences. Customer Match. Custom Intent. Demographic targeting. Google’s catalog of audience targeting options has exploded over the past couple of years.
In this talk, we will cover how to make Google Ads’ ever-growing audience targeting options work for you on a layer-by-layer basis. Attendees will be given strategies for simple tests that can be rolled out right away, to campaign overhauls through data analysis and audience discovery. We will introduce new ideas for new audience layers including remarketing and customer match approaches.
We will discuss some examples of tests gone wrong, such as the common problem of limiting audiences so severely that they halt spend altogether. And we will discuss how to overcome these key pitfalls for those who are just starting to use Google audience targeting in earnest across their search ad campaigns.
Google Ads, Microsoft Advertising, Amazon Advertising – what do all these have in common? Besides the major re-branding and re-focusing of their main messages to several levels up from where we might think of them historically, they’re also ushering in some important signals for what paid search marketers need to prepare for and think bigger about. Sure, we’ll continue to have the day to day overall duties stay highly tactical with shared budgets, QS improvements, to bid manually or not debates and best practices in aggregate over the coming years, but we are going to see some fundamental landscape changes in the next 2 years in a faster and more impactful manner than we have in the last 10 years of search marketing.
LinkedIn Ads features, hands-down, the best B2B targeting on the planet. It’s also unapologetically expensive, meaning that any mistake becomes an expensive one. Join AJ Wilcox, LinkedIn Ads expert and founder of B2Linked.com, as he walks you through advanced strategies that you can use today to get the most out of your LinkedIn Ads campaigns. We’ll focus on achieving scale and performance while minimizing costs. Using these strategies, you’ll become the marketer whom the sales team worships!
Advances in machine learning are responsible for ever-more automated campaign management from Google in the form of close variants, smart bidding, smart campaigns, similar audiences, etc. Do these automations really drive better results? How can PPC managers leverage this free technology to free up time to work on new things? And what are the best new things to focus on to drive exponential growth? Join Fred Vallaeys to learn more about free automation tools you can start using today to become a PPC rockstar.
Google Data Studio is a great way to create compelling data visualizations...for free! And Google Sheets is a powerful free tool that many search marketers swear by. Individually they are awesome tools that can help you communicate your value to stake holders. But when you add Supermetrics to the mix you've created a data visualization powerhouse. I'll show you how to put these three tools together to prove your value.
Keyword research is imperative when writing any type of content on your site or for your clients. With so many tools out there, learn what some of the best tools are there in the market and how to utilize key features from each of them from Ahrefs to Google Keyword Planner and more.
Screaming Frog scrapes a lot of critical information by default; page titles, H1 elements, canonical tags, etc. But what if you want to pull other data points into your site crawls? With Custom Extraction, you can program Screaming Frog to scrape just about any information you want. Once you get a handle on how to use it, you can conduct more advanced site crawls and analysis.
Getting the attention of someone that’s never heard of your brand before gets more and more difficult every year. Securing influential advocates to link and share is critical to both top of funnel awareness and conversion-driving trust. But counting on free samples and demos won’t be enough to entice influencers to shout your praises. You are going to have to market the value of a business partnership to them just like you are marketing your product/service to your customers.
The value of storytelling for marketing has been all but evangelized in recent years, and for good reason. A well-crafted story has the ability to clearly convey a message, motivate emotion in a buyer, and even build loyal relationships to a brand. But how do you actually create a storytelling campaign from beginning to end? How do you incorporate it into blogs, emails, and brief social media posts. This talk will discuss the steps you need to take to find the right idea, put it to the keyboard, and create your campaign from beginning to end.
In the fast-paced world of Facebook advertising, cutting edge is king, and the marketplace is rife with people selling silver bullets. Savvy marketers know they can’t lazily rely on a conversion campaign to get it done for them any longer: higher-funnel awareness, ongoing engagement and good ol’ fashioned brand building are key to kicking ass.
In this session Joy Hawkins and Darren Shaw will take a deep dive into some of the changes that have happened in the last year for local search. They’ll highlight 6 of the most-talked-about changes and tell you what you need to know to stay ahead in your Local SEO strategy. They’ll answer questions such as does this change impact my visibility on Google? Does this new feature Google launched impact my ranking? Does this change impact the strategy you should be using regularly when approaching SEO?
More from MnSearch, The Minnesota Search Engine Marketing Association (20)
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Digital Marketing Training In BangaloreHoney385968
https://nidmindia.com/
Landing page optimization is the strategic process of methodically enhancing the various elements and components of a web page with the primary goal of increasing its effectiveness at converting visitors into leads or customers.
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
#cro
#cart
#abandonement
#checkout
#email
#course
#conversion
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Exploring the Top Digital Marketing Company in CanadaSolomo Media
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The Good the Bad and The Ugly of Marketing MeasurementNapierPR
We explore how B2B marketers can impress the board by measuring their PR and marketing campaigns successfully, and explore 5 metrics that will get you promoted, and 3 that will get your fired.
We cover:
-Meaningless marketing metrics
-The difference between attribution and incrementality
-The importance of the customer journey
-Why you should care about prospects that are in market
-Measuring the unmeasurable
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
19. What’s a
digital
assistant?
“
“
It’s a thing on
my kitchen counter
that I talk to,
that searches the web
and plays songs
when I ask it to.
Framework by Peter Francis - @pfrncs
20. What’s a
digital
assistant?
“
“
It’s a thing on
my kitchen counter
that I talk to,
that searches the web
and plays songs
when I ask it to.
Framework by Peter Francis - @pfrncs
21. What’s a
digital
assistant?
“
“
Voice TextInputs Camera
Static MobileLocation
Everywher
e
Personal
information
Public
Informatio
n
BothData
Spoken
Answers
Web
Results
Outputs Actions
Reactive Proactive
Triggering
event
Framework by Peter Francis - @pfrncs
22. What’s a
chatbot?
“
“
It’s a program which can
mimic conversation,
that I can ask questions and
it accesses and retrieves
information.
23. What’s a
chatbot?
“
“
It’s a program which can
mimic conversation,
that I can ask questions and
it accesses and retrieves
information.
38. Cortana Siri Alexa Google
Assistant
NOT
FAMILIAR
HEARDOF,
DON’T
USEUSE
OCCASIONALLY
USE
FREQUENTLY
39. 18-24 25-34 35-44 45-54 55-64 65+
Alexa Cortana Google Assistant Siri
40.
41.
42. Look up quick fact Browse products Find a local
business
Look up a price
Find things to do nearby
Make an
appointment Order food
43.
44. Computer Smart phone Smart Speaker
Search for quick fact Browse products Look up price
Find local business Find things to do near by Make appointment
Order food for delivery
48. Microsoft, Local Voice Study, 2017.
The panel consisted of 2002 participants who
had been randomly selected to closely match US
population demographics, and the respondents
are representative of American men and
women, ages 18 and older.
Survey questions given were adjusted based on
initial responses to device ownership.
I’ll admit it. I grew up as a child of the 1980’s and I still remember the first movie I saw in movie theaters – and how the promise of society flying through space and battling evil made me excited for the future.
I couldn’t wait for the future to come true….
I’ll admit it. I grew up as a child of the 1980’s and I still remember the first movie I saw in movie theaters – and how the promise of society flying through space and battling evil made me excited for the future.
I couldn’t wait for the future to come true….
But the movie
I’ll admit it. I grew up as a child of the 1980’s and I still remember the first movie I saw in movie theaters – and how the promise of society flying through space and battling evil made me excited for the future.
I couldn’t wait for the future to come true….
This is an insane time for technology based on the advances in artificial intelligence and machine learning.
This is a time when you can walk into a store to custom design your own clothing and have it 3D printed to your exact measurements in a matter of minutes while you wait.
http://www.3ders.org/articles/20170117-new-intel-retail-platform-in-store-3d-knitting-virtual-reality-stock-management-robots.html
This is a time when OEMs like Ford and Tesla are racing forwards to developing driverless cars so that by 2021 we’ll see a shift the drivers journey so that the experience will be more like flights, turning doors and dashboards into screens to create immersive 360-degree entertainment experiences.
http://www.forbes.com/sites/andrewcave/2017/02/12/uber-and-ford-versus-tesla-the-battle-over-what-we-will-do-in-driverless-cars
What if we not only give our time, but our skills and help from a data science point of view. There is no known reason for why a baby stops breathing and dies. Approximately 4,000 infants in the U.S. die each year from sudden unexpected infant death (SUID), which includes SIDS. There has not been a drop in such deaths since the mid-1990s.
“When a child dies, probably the worst thing the doctors can tell you is that they don’t know why,” says Kahan. The question churns over and over in a parent’s mind.
Read more at https://blogs.microsoft.com/firehose/2017/06/07/a-gift-of-knowledge-that-could-help-save-the-lives-of-children-who-may-be-susceptible-to-sids/#1RcJyMMdts25rBi6.99
We’ve come a long way from the Comodore 64 of the 80’s to all of the worlds information gathered across the world wide web, to the untethering of access to data and the web through mobile devices. We are ushering a new era and with it a new way that consumers will engage with both platforms and data – through conversational language. AI is ushering in the advent of using our voices to interact and engage with the internet and the internet of things.
Intelligent agents will enable intelligent services, or AI powered interactions, such as making reservations, booking travel, scheduling appointments, ordering food, shopping transactions, etc. These services will not be provided by humans, but rather intelligent agents that will not only respond to your voice requests, but interact with each other to build a community capable of learning.
Thanks to the convergence of three major forces — increased computing power in the cloud, powerful algorithms that run on deep neural networks and access to massive amounts of data — we’re finally able to realize the dream of AI, and with it the advent of intelligent services.
What do I mean by intelligent services? It’s technology that technology that extends the intelligence — and other benefits — of cloud computing across devices. Technology that will allow you to search the real world in the same way you search the digital world, helping to keep your data safe and secure while making you more productive.
Digital Assistants are a form of intelligent agents who interact with services like bots and can be trained to do specific actions through skills.
Read more at https://blogs.microsoft.com/blog/2017/05/10/microsoft-build-2017-microsoft-ai-amplify-human-ingenuity/#oblqlT4jgC6FJOQG.99
So what is a digital assistant? When we’ve surveyed people we saw a few key trends behind how they answered that question.
Other quotes: “It’s a conversational interface”
It’sa an intitiy in the way of real answers that specializes in suggesting unhelpful pages.
There’s another secret ingredient for AI success: data. For AI tools to be successful, they need data to train on and learn from Microsoft Graph, which allows customers to use unique data from their organizations to drive AI transformation. Bringing together business and customer data.
Microsoft Graph to combine insights from the world of work with device insights and contextual awareness of the physical world.
Windows had reached 500 million Windows 10 monthly active devices and noted how — together — Windows, Microsoft Office and Microsoft Azure offer developers more than a billion opportunities to connect their innovations with Microsoft customers
There’s another secret ingredient for AI success: data. For AI tools to be successful, they need data to train on and learn from Microsoft Graph, which allows customers to use unique data from their organizations to drive AI transformation. Bringing together business and customer data.
Microsoft Graph to combine insights from the world of work with device insights and contextual awareness of the physical world.
Windows had reached 500 million Windows 10 monthly active devices and noted how — together — Windows, Microsoft Office and Microsoft Azure offer developers more than a billion opportunities to connect their innovations with Microsoft customers
Voice input is the other major factor having an impact already for digital marketers.
Some people are using bots; some people are using digital assistants.
But many, many people are already using voice to conduct searches.
The answer is relevance. When we look at digital marketing today, we know that relevance is critical. If you’re Google or Microsoft or Apple or Amazon, developing a digital assistant, you already know that the only reason for consumers to use your product is if It’s actually helpful. The only reason for consumers to use a digital assistant is because she is relevant to their life. Relevant to their daily rhythm. Relevant to the point that she knows your three kids like stopping for ice cream after school on Fridays.
Do you have any doubt that the relevance box for every assistant is going to be engineered to a very fine point?
For a brand to gain consideration by a digital assistant, it must be relevant to the consumer.
85% of Smart Speaker owners use voice search/commands with their devices at least “fairly often” while 15% of respondents currently own one and an additional 31% plan to buy one soon
Most voice search/commands are currently occurring on smart phones due to high ownership rates and fairly high use of voice on these devices. Smart Speakers sales should grow quickly given current interest of non-owners and represent the next biggest opportunity, though use of voice for computers will likely also grow (Christie- this seems like a point Microsoft should support, but I don’t have data – we should look for 3rd party data).
85% of Smart Speaker owners use voice search/commands with their devices at least “fairly often” while 15% of respondents currently own one and an additional 31% plan to buy one soon
Most voice search/commands are currently occurring on smart phones due to high ownership rates and fairly high use of voice on these devices. Smart Speakers sales should grow quickly given current interest of non-owners and represent the next biggest opportunity, though use of voice for computers will likely also grow (Christie- this seems like a point Microsoft should support, but I don’t have data – we should look for 3rd party data).
q9
Q9
Built so I can remove the individuals who never/infrequently use it to show comparisons…
Amongst Owners of a Device
If the digital assistant is one of the primary access points to the consumer, how does a brand align with her to be the bot, the answer, the brand she chooses to share with the consumer? In other words, how do you market to the machine? That’s what we’re talking about here.
new Cortana Skills Set. It will enable third-party developers to create new skills, and it includes the possibility of porting the existing Alexa skills on the platform.
new Cortana Skills Set. It will enable third-party developers to create new skills, and it includes the possibility of porting the existing Alexa skills on the platform.
We are also seeing longer terms on voice searches compared to text search. Similar to questions being asked, these searches are more conversational searches and longer in nature.
To optimize for these longer queries, make sure your keyword phrases are conversationally long. Think about how you’d search for you if you were just talking with someone, rather than punching keys into a keyboard. You’ll find it’s pretty intuitive to make your keyword phrases longer – it’s how we’ve been wanting to search for years
Voice queries have more question words. This is both because the nature of conversation means asking questions – it’s an engagement – and also because there is no other way to vocalize a query. If it’s a query, it has to have a question word in it!
To make sure you’re capturing those queries, includes these question words in your keyword lists, in a relevant context. For example, your keyword shouldn’t just be “where.” It should be “Where do I find the best leather boots?”
http://searchenginewatch.com/sew/how-to/2383498/how-will-voice-search-impact-a-search-marketers-world