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Mohammed Omaraya
Toledo, OH 43623 ∙ (419) 344 – 8873
momaraya@hotmail.com ∙ linkedin.com/in/mohamedomaraya
Work Authorized ∙ No Visa Sponsorship Required ∙ Open to Relocation
a
PROFESSIONAL SUMMARY
Engineering sales professional with 10+ years’ experience successfully working with international corporations in
the Middle East, Europe and America. Specialization in HVAC, Industrial Pipes & Valves. Seeking to utilize skills in
a technical Sales Position.
Key Skills
 Central Air Conditioning Projects
 York Air Conditioners Equipment
 VAG Armaturen Valves
 Crane Co/Viking Johnson Mechanical Joints
 Good organization skills, time management,
and the ability to juggle multiple tasks
 Proficient in Salesforce, Microsoft Office
(Word, Excel, PowerPoint)
 Multilingual: English, Arabic
PROFESSIONAL WORK EXPERIENCE
Middle East Regional Sales Manager Feb. 2011 – Nov. 2014
Viking Johnson UK, Dubai, UAE
Subsidiary of Crane Co. USA; manufacturer of mechanical joints. $10M+ USD budget; clients include Middle
Eastern water authorities & Public Works Ministries.
 Collaborated with 8 major distributors to increase market share of Viking Johnson products in Middle East
 Identified and developed business with 10 major clients, increasing company profit by 20-25% over 3 years
 Maintained company relationships with approx. 300 existing clients in 10 countries
 Presented market trends to senior UK management to determine competitive product prices for Middle East
 Worked with director to set financial goals for 10 countries, developed and implemented marketing and
sales action plans, including goals for sales, profits, client seminars given monthly
 Prepared, presented monthly reports on business development progress, sales, key performance measures
 Analyzed variances and initiated corrective actions, including communicating with clients about products
 Met regional quarterly sales goals by forecasting requirements, preparing budget, scheduling expenditures
 Used SalesForce to track sales revenues and customer satisfaction, analyze data to improve results
 Traveled 75% of time in Middle Eastern countries and the UK for business development with distributors
General Manager Feb. 2007 – Jan. 2011
Meaptashi Corporation, Sharjah, UAE
Supplier of HVAC equipment for industrial and residential buildings in Middle East; budget of $15M USD, clients
include construction contractors, MEP contractors, oil & gas contractors
 Guided sales and marketing team of 13 people to achieve annual target, reported to Managing Director
 Increased annual gross profit by 30%, from $10M USD to $13M USD over 4 years
 Identified new channels to increase business, including adding new agents, distributors and products
 Set ambitious regional targets, created business plans to achieve both short and long term objectives
 Achieved a 30% response rate from highly targeted direct marketing initiatives, resulting in increased profit
 Conducted competitor analysis, assessed market trends, customer habits to inform marketing decisions
 Identified and pursued opportunities to present products at industry conferences and seminars
 Studied cost and price of products to calculate company’s profit and loss margins
 Communicated customer feedback to with principle engineers and manufacturers to improve product quality
 Negotiated with suppliers to add new products at reasonable cost
Products Manager Mar. 2003 – Feb. 2007
DANWAY, Dubai, UAE
Supplier of VAG industrial valves for potable water & sewage projects in Middle East. Annual budget of $17M USD.
Clients include construction companies, sewage & potable water contractors, power plants
 Worked with clients and consultants to identify best product for their specific needs; products included
butterfly valves, gate valves, check (non-return) valves, pressure relief valves, control valves, strainer and
AUMA pneumatic actuators
 Leader of technical team of 7 engineers; motivated team to increased company’s sales
 Consulted engineers on hydraulics product design to best fit client desires and feedback
 Increased UAE and GCC market share by 25% by adding new markets to territory
 Increased annual gross profit by $2.5M USD over 4 years (from $15M to $17.5M USD)
 Accompanied Middle Eastern clients during inspection period at VAG valves factory in Germany
 Researched primary competitors’ activities in product development, pricing, quality, & manufacturing
Senior Sales Engineer Oct. 1998 – Mar. 2003
Gulf Sail Gen Trading, Dubai, UAE
Supplier of York Air Conditioning equipment for industrial and residential buildings in UAE. Budget of $10M USD,
clients included construction contractors, MEP contractors, oil & gas contractors.
 Increased annual budget from $1.5M USD to $4M USD by working closely with consultants, key clients
 Pursued and attained major client of Dubai International Airport, project worth $5M+ USD
 Advised Dubai International Airport engineering department on York technical specifications
 Selected and priced required York equipment, produced quotations, followed up and closed deals
Project Engineer Mar.1997 – Oct. 1998
Saifco Air Conditioning & Electro-Mechanical Contracting, Dubai, UAE
 Coordinated with Civil, Plumbing and Electrical contractors on site
 Calculated heat-loads and completed quantity surveying
 Supervised & executed installation of ducted split air-conditioning systems, chilled water systems and fire
sprinkler systems in commercial and residential buildings
EDUCATION
B.Sc. Mechanical Engineering, Aleppo University, Syria 1990
PROFESSIONAL DEVELOPMENT
 Sales training in Viking Johnson headquarters, Hitchin, UK 2012
 SalesForce Program training, Hitchin, UK 2012
 Technical training in Viking Johnson Factory, Hitchin, UK 2011
 Technical training in VAG Valves Factory, Mannheim, Germany 2005
 York International Selling By Objective Training Program, Dubai, UAE 2001
 York International Sales & Technical training courses, Dubai, UAE 2000
Mohammed Omaraya Resume (1)

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Mohammed Omaraya Resume (1)

  • 1. Mohammed Omaraya Toledo, OH 43623 ∙ (419) 344 – 8873 momaraya@hotmail.com ∙ linkedin.com/in/mohamedomaraya Work Authorized ∙ No Visa Sponsorship Required ∙ Open to Relocation a PROFESSIONAL SUMMARY Engineering sales professional with 10+ years’ experience successfully working with international corporations in the Middle East, Europe and America. Specialization in HVAC, Industrial Pipes & Valves. Seeking to utilize skills in a technical Sales Position. Key Skills  Central Air Conditioning Projects  York Air Conditioners Equipment  VAG Armaturen Valves  Crane Co/Viking Johnson Mechanical Joints  Good organization skills, time management, and the ability to juggle multiple tasks  Proficient in Salesforce, Microsoft Office (Word, Excel, PowerPoint)  Multilingual: English, Arabic PROFESSIONAL WORK EXPERIENCE Middle East Regional Sales Manager Feb. 2011 – Nov. 2014 Viking Johnson UK, Dubai, UAE Subsidiary of Crane Co. USA; manufacturer of mechanical joints. $10M+ USD budget; clients include Middle Eastern water authorities & Public Works Ministries.  Collaborated with 8 major distributors to increase market share of Viking Johnson products in Middle East  Identified and developed business with 10 major clients, increasing company profit by 20-25% over 3 years  Maintained company relationships with approx. 300 existing clients in 10 countries  Presented market trends to senior UK management to determine competitive product prices for Middle East  Worked with director to set financial goals for 10 countries, developed and implemented marketing and sales action plans, including goals for sales, profits, client seminars given monthly  Prepared, presented monthly reports on business development progress, sales, key performance measures  Analyzed variances and initiated corrective actions, including communicating with clients about products  Met regional quarterly sales goals by forecasting requirements, preparing budget, scheduling expenditures  Used SalesForce to track sales revenues and customer satisfaction, analyze data to improve results  Traveled 75% of time in Middle Eastern countries and the UK for business development with distributors General Manager Feb. 2007 – Jan. 2011 Meaptashi Corporation, Sharjah, UAE Supplier of HVAC equipment for industrial and residential buildings in Middle East; budget of $15M USD, clients include construction contractors, MEP contractors, oil & gas contractors  Guided sales and marketing team of 13 people to achieve annual target, reported to Managing Director  Increased annual gross profit by 30%, from $10M USD to $13M USD over 4 years  Identified new channels to increase business, including adding new agents, distributors and products  Set ambitious regional targets, created business plans to achieve both short and long term objectives  Achieved a 30% response rate from highly targeted direct marketing initiatives, resulting in increased profit  Conducted competitor analysis, assessed market trends, customer habits to inform marketing decisions  Identified and pursued opportunities to present products at industry conferences and seminars  Studied cost and price of products to calculate company’s profit and loss margins  Communicated customer feedback to with principle engineers and manufacturers to improve product quality  Negotiated with suppliers to add new products at reasonable cost Products Manager Mar. 2003 – Feb. 2007 DANWAY, Dubai, UAE Supplier of VAG industrial valves for potable water & sewage projects in Middle East. Annual budget of $17M USD. Clients include construction companies, sewage & potable water contractors, power plants  Worked with clients and consultants to identify best product for their specific needs; products included butterfly valves, gate valves, check (non-return) valves, pressure relief valves, control valves, strainer and AUMA pneumatic actuators  Leader of technical team of 7 engineers; motivated team to increased company’s sales  Consulted engineers on hydraulics product design to best fit client desires and feedback  Increased UAE and GCC market share by 25% by adding new markets to territory  Increased annual gross profit by $2.5M USD over 4 years (from $15M to $17.5M USD)  Accompanied Middle Eastern clients during inspection period at VAG valves factory in Germany  Researched primary competitors’ activities in product development, pricing, quality, & manufacturing Senior Sales Engineer Oct. 1998 – Mar. 2003 Gulf Sail Gen Trading, Dubai, UAE Supplier of York Air Conditioning equipment for industrial and residential buildings in UAE. Budget of $10M USD,
  • 2. clients included construction contractors, MEP contractors, oil & gas contractors.  Increased annual budget from $1.5M USD to $4M USD by working closely with consultants, key clients  Pursued and attained major client of Dubai International Airport, project worth $5M+ USD  Advised Dubai International Airport engineering department on York technical specifications  Selected and priced required York equipment, produced quotations, followed up and closed deals Project Engineer Mar.1997 – Oct. 1998 Saifco Air Conditioning & Electro-Mechanical Contracting, Dubai, UAE  Coordinated with Civil, Plumbing and Electrical contractors on site  Calculated heat-loads and completed quantity surveying  Supervised & executed installation of ducted split air-conditioning systems, chilled water systems and fire sprinkler systems in commercial and residential buildings EDUCATION B.Sc. Mechanical Engineering, Aleppo University, Syria 1990 PROFESSIONAL DEVELOPMENT  Sales training in Viking Johnson headquarters, Hitchin, UK 2012  SalesForce Program training, Hitchin, UK 2012  Technical training in Viking Johnson Factory, Hitchin, UK 2011  Technical training in VAG Valves Factory, Mannheim, Germany 2005  York International Selling By Objective Training Program, Dubai, UAE 2001  York International Sales & Technical training courses, Dubai, UAE 2000