This document discusses organizational support for eco-innovation practices in small and medium enterprises (SMEs) in the tourism industry. It outlines internal and external tools that can provide organizational support, including leadership, administration, personnel policies, and knowledge of regulations. Internally, SMEs can promote eco-innovation through trainings, reorganization, new technologies, and incentive programs. Externally, visioning, understanding markets and stakeholders, design processes, and evaluation can align eco-innovation with community needs and regulations. The goal is to transform non-sustainable SMEs into sustainable businesses through strategic organizational support.

1. The European Commission support for the production of this publication does not constitute an endorsement of the contents, which solely reflect the views of the
authors. The Commission cannot be held responsible for any use which may be made of the information contained herein
IM 6.1 Organisational Support of Eco-Innovative
Practices

2. Learning Outcomes
The Learner will be able to Activate Organizational Support
for Eco-Innovative Practices within SMEs in the Tourism
industry

3. ECO – Innovation in SME is Realized With Its Organizational Support
Where are we now? Where do we want to be?
SME SME with Eco – Innovative Ideas
Non - Sustainable SME Sustainable SME

4. Internal and External Practices of Organizational Strategy and Organizational
Support for Eco-Innovation in SME
Internal Tools:
•Reorganization
•Promotion
•Professional trainings, seminars
•Support the relationship and understanding
between the working units and leadership group
•Social exchange, wellbeing of employees, Make
people think how important are they for eco-
innovation in SME
•Leadership
•New equipment for eco-innovation in SME
•New technologies for eco-innovation in SME
•Additional salaries for eco-innovation in SME, etc
Internal Tools
• Strategy for eco–
innovation
• Culture for eco–
innovation
• Marketing for eco -
innovation
Eco-Innovation
for SME Knowledge of conditions and
requirements of
•national and international policy
•economical environment
•market environment
•natural environment
•societal expectations
•external experts for evaluation of eco–
innovation in SME
External Tools
The strategy, culture and marketing for eco-innovation in SME depends upon external practices and is
implemented by the tools of internal organizational support.

5. Eco-
Innovation
Vision
Knowledge
Design
Dissemination
External Tools of
Organizational
Support for Eco-
Innovation
External Tools of Organizational Support Make Possible to Address
the Eco-innovation in SME to the Real Problems of Target Groups
and Natural Environment

6. A. Vision
• Insights of local, national and international policy for eco-innovation in hospitality industry
• Insights of hospitality industry competitiveness in the market
• Prioritization of tourism
• Sustainability of travel
• Participatory approach to mobilize all stakeholders
B. Knowledge of Enforcement Regulations and Environmental Condition
• Market requirements
• Competitors behavior
• Wastewater treatment
• Existing technologies for eco-innovation in the market
• Communication facilities
C. Design - Open Innovation Tool
• Public opinion and societal expectations
• Target end - users (Stakeholders , Consumers, Customers, etc.) expectation for eco-innovation in SME
D. Evaluation and Dissemination of Capability to Optimize the Use of Natural Resources and Eco-Innovative
Practices in SME
• External experts evaluation and Labeling for acceptance of eco-innovative practices of SME in the Market
• Degree of novelty, eco-innovation in organization
• Promotion and pricing for eco-innovation in SME
• Working with other like-minded organizations to influence the policies and practices of those in power
External Tools of Organizational Support for Eco-Innovation in SME are

7. Basic (External ) Tools of Organizational Support for Eco-Innovation in SMEs
Vision
Local, national
and
international
policy
Competitiveness
Dissemination
Knowledge Design
Societal
expectations
Stakeholders’
participatory
approach
Dissemination
Promotion
Evaluation
Labeling
Pricing
Water
condition
Competitiveness
Regulations
Communication
channels
Like-minded
mobilization

8. Internal Tools of Organizational Support for Eco-Innovation
Eco-
Innovation
Leadership
Administration
Finances
Product/Service
Personnel/Metric
Internal Tools of
Organizational
Support for Eco-
Innovation

9. The Basic Internal Tools of Organizational Support for Eco-Innovation in SME are:
A. Leadership
• Strategy for eco-innovation
• Eco-Innovative practices for professional skills
development and eco - awareness (Workshops,
Seminars, Trainings, courses)
• Eco-innovative strategy for disabled people
• Speed up monitoring – be first in the market, to
be the pioneer, faster than the competitors are
B. Administration
• Structural reorganizations
• Communication and promotion of leadership
groups and organizational units (HR
department, financial department,
administration, events, meetings, webinars,
fairs , web sites, etc.) for eco-innovation
• Accuracy – to respect reporting deadlines
C. Finances
• Salary policy
• Bonus policy
• Additive pay policy
• Comparative analyze of Finances for Eco-
Innovation
D. Materials
• Technical supply for eco-innovation
• Implementation of new technologies for eco -
innovation
E. Personnel
• Social exchange
• Motivation of employees
• Understanding
• Communication

10. Basic (Internal) Tools of Organizational Support for Eco-Innovation In SMEs
Leadership
Tool
Administrative
Tool
Leadership
Policy
Reorganization
Certification
Financial Tool Technical/material
Tool
Technical
Supply
for Eco –
Innovation
Reconstruction
New
Technologies
for Eco-
Innovation
Personnel
Tool
Social
Exchange
Motivation of
Employees
Well - Being of
Neighborhood,
Consumers,
Customers, etc
Understanding
Education
(trainings,
courses, etc)
Strategy for
Eco -
Innovation
Salary
Policy
Bonus
Policy
Additive pay
Policy
Relationship
Boundaries
Accuracy

11. It is Significant to Stimulate the Most Talented,
Hardworking People to Create the Leadership
Policy for Eco-Innovation in SME.

12. It is very important to use the tool of social exchange, evaluation and motivation for eco innovation
in SME, Taking care for staff, employees, consumers, neighborhood and customers to let people
feel that their effort, wellbeing is very important for the company;
there are different forms of Personnel encouragement
- Certification
- Salary, bonus and additive wages System
- Collaboration
- Advocacy
- Metric - it is used to measure the personnel success, contribution and accuracy for eco-
innovation in SMEs.
Financial, Personnel Tools of Organizational Support

13. Strategy of Organizational Support
The organizational strategy for internal eco-innovative solutions is based on the mission
statement, organizational culture and type of leadership
Mission
Statement for
Eco-Innovation in
SME
Organizational
Culture for Eco-
Awareness
Leadership
Policy
Strategy of Organizational Support

14. Eco-Innovation in SME Includes the Following Practices
• PLANNING, IMPLEMENTING, MONITORING
• REORGANIZATION
• RECONSTRUCTION
• TRAINING
• CONSULTING
• MOTIVATION
• MEASURING

15. Base tools of Internal Organizational Support for Eco – innovation in SME
Leadership
PROFESSIONAL ECO
SKILLS AND KNOWLEDGE
Trainings, consulting,
workshops, etc
AdministrationREORGANIZATION
Leadership group, working units,
responsibilities, relationship
Personnel
MOTIVATION AND SOCIAL EXCHANGE
Monetary motivation
Employees wellbeing
Metric
METRIC
Measurement of personnel and eco -
innovative effort
Technology
Smart Environment,
Technical /Technological support
,

16. Administration for eco-innovation in SMEs includes the following activities:
• Defining, developing responsibilities, understanding and communicating between leading
groups and other working units for eco-innovation in SME
• Reorganizing the structure and system for eco-innovation in SME
• Increasing the efficiency and accuracy of works by reports and deadlines;
• Bringing out the best people for eco-innovation in SME
• Designing the schedule of works for eco-innovation in SME – from current position to the final
condition: Where we are now and where do we want to be in future;
• Increasing the speed of actions for eco-innovation in SME
Administration

17. The Role of Leadership is to Create the Group of Leaders Fostering and
Implementing Eco-Innovation in SME
Leadership
Professional
Skills,
Infrastructure
Eco-
Innovation in
SME
Leadership for Eco-Innovation

18. Leadership Role in Internal Organizational Support for Eco-Innovation in SME
Eco-InnovationinSME
Administration
Personnel Policy
Metric
Financial Policy
SME,Capability+Eco-InnovatveIdeas
Eco-Innovation in
SME
SME
Leadership
Group
1
2
3
Leadership

19. Links
• https://www.youtube.com/watch?v=9jWtHEvDdHc
• https://www.youtube.com/watch?v=8fRTv5AtWMY
• https://www.youtube.com/watch?v=bHDDeLuFlj4
• https://www.youtube.com/watch?v=7OcGKb5qfS0&list=PLJp8dzWXu_mQytUzrAg1KgYL8jiRgRoig
• https:// www.youtube.com/watch?v=6L_ipFvVtWE&t=14s
• https://www.youtube.com/watch?v=ADm3Hdhh34I
• https://www.youtube.com/watch?v=qnDtisOd_TE
• https://www.youtube.com/watch?v=41v3PENTEXw
• https://www.youtube.com/watch?v=6P0hw3Q1imI
• https://www.youtube.com/watch?v=_YuXLr34aNk
• https://www.youtube.com/watch?v=tinvrA80hHw
• https://www.bluebeyondconsulting.com/2016/04/what-is-organizational-culture/
• https://www.integrify.com/internal-controls-better-compliance/
• https://www.ere.net/developing-a-culture-of-speed-hrs-role-in-increasing-organizational-speed/
• https://www.google.com/search?q=organizational+support&oq=organizational+support&aqs=chrome..69i57j69i60j69i6
1l2j35i39l2.5617j0j4&sourceid=chrome&ie=UTF-8

20. Project web-page: http://eco-mode-project.eu/
This work is licensed under a
Thank You