The CIPD is a professional body for HR and people development. It aims to improve practices in these areas to benefit individuals, businesses, economies and society. It does this through several missions - promoting and developing the profession through research and leadership; being a career and capability partner; setting and maintaining standards; and providing thought leadership. Members benefit from professional recognition and standards, access to research and resources, opportunities to influence the field, and local networking and CPD events.

1. CIPD TODAY

2. Championing better work and
working lives…
Our purpose
...by improving practices in
people and organisation
development for the benefit
of individuals, businesses,
economies and society.

3. Framework for the Future of HR – another important
context for our new structural approach

4. Framework for Future of HR and People Development
• Work
• Workforce
• Workplace
• HC metrics
• Bus language of
HR
• Data analytics
• Behavioural science
• Psychology
• Neuroscience
• Values and ethics
• Systems thinking
• Economy
• Political and
regulatory
• Technologies
• HR operating
models
• HR capabilities
Better work and
working lives
Insight on
Changing
Context
HR &
Learning
Processes,
Practices,
Policies
Science of
human and
organisational
behaviour
Business,
Commercial
Insight, and
Analytics

5. Promote and develop the Profession
• Research to progress thinking and practice
• Policy leadership to champion the key issues
Be a Career and Capability Partner of choice
• Recognise the different needs of members at each stage of their career journey
• Provide differentiated and valued solutions, professional and personal support
Set and maintain professional Standards
• Enable the professionalism of individuals
• Uphold Code of Conduct
• Provide CPD solutions
As a Chartered professional body, our purpose translates
into the following critical missions...

6. The Profile of
the Profession
Standards setting
and maintenance
Thought Leadership
through research
Access and commitment
to a CPD agenda
and solutions
Relevant, differentiated
and valued member
services and benefits
Connectivity through
communities and
networks
Charter Status -
independent
and trusted voice
Charitable Status -
Purpose & societal
contribution
...drive a positive and proactive agenda that enables and builds
...for the benefit of members, the Profession, individuals, organisations, economies
and society
These missions span a number of responsibilities and
activities

7. “I work in a Profession and
belong to a Professional
body both of which are
recognised and valued”
“I am guided by the
Profession Map and
governed by a Professional
Code of Conduct”
“I have full access to all
the latest research and
best practice; both help
me do my job better”
“I am required to keep
my CPD up to date.
Membership represents
my Professionalism”
“Whoever I am, I can
access tailored help
and support at every
stage of my career”
“I can connect to
professionals just like
me and benefit from
local CPD events and
activities”
“I have a strong sense of
belonging to a professional
body with Purpose,
influencing Govt on key
Policy agendas and giving me
a platform to give back”
“As a not-for-profit
organisation I can be
confident that revenues
will be invested for the
good of members and the
Profession”
...combining to derive significant value for CIPD Professional
Members

8. • Designatory Letters (Assoc CIPD, MCIPD, FCIPD and CCIPD)
• Profession Map and Code of Conduct
Professional Status
• CIPD Research reports, toolkits, guides, fact sheets
• Policy positions and updates
First & full access to all CIPD resources
• Engage in the big debates , On-line Forums and Blogs,
Research participation, Policy Advisor role
Platform to affect change in the
Profession
• Steps Ahead mentoring, volunteering locally, conference
speaking
Opportunity to ‘give back’ to the
Profession
• Access local ‘Hubs’ of CPD activity and events
• Special interest networks (Leaders, L&D, HR for HR)
• Facebook, Twitter, LinkedIn Communities
Access to local branches, networks
and on-line communities
• Legal Helpline, Harvard Business Review
• Preferential rates on Professional Indemnity Insurance and
other CIPD solutions
Preferential product services
• Topical, provocative, and helpful Periodical delivered in hard
copy and on-line. New PM App now availablePeople Management magazine
...some of the more obvious and tangible
benefits include

9. 9
Value of status and relevance of member proposition with
grade progression
£90 £148 £168 £194

10. 10

11. New Branch
Finance Model
Strengthening our
Regional and Branch
Networks
CIPD Strategic
Purpose & Direction
Careers and
focus on Students
New Membership
Model
The CIPD has been changing....
Greater engagement
and dialogue with
Council

12. Insight on the changing context
Understand the changing real-
world context in which we
operate.
• Labour Market Outlook: A view
from employers
• Age diversity: Avoiding the
demographic crunch
• Gender diversity: In the
boardroom
• Youth employment
From research to action…

13. Science of human behaviour
Understanding human behaviour at
work lies at the heart of effective HR
and L&D.
• A head for hiring: the behavioural
science of recruitment and selection
• Show me the money: the
behavioural science of pay and
reward

14. Processes, practices and policies in HR and learning
Pace of change means organisations
must be more agile and adaptive – this
means constantly evolving our
approaches to HR and learning
• L&D: new challenges, new
approaches; and Evolving roles,
enhancing skills
• Productivity: getting the best out of
people
• Making maximum impact as an HR
professional in an SME

15. Valuing your Talent (VYT), a collaborative research
initiative with the goal of encouraging a greater
appreciation of how people drive value in organisations.
Our aim is to create a movement in business behaviour,
where employers view investment in their people as
essential for long term business growth

16. CIPD career partner offer for members
Career Workshops and
webinars
Mentor Matcher
Back to work support CPD support
Improved web pages
CPD support

17. HR Behaviours - insights and influence
Gathering and
analysing information
to make sound
commercial
judgement
Inquisitive about the
organisation, the
value it provides to
customers and the
environment in which
it operates
Decisive
thinker
Curious
Skilled
Influencer
Gathering and
analysing information
to make sound
commercial
judgement
Inquisitive about the
organisation, the
value it provides to
customers and the
environment in which
it operates
Getting commitment
and support from
diverse stakeholders in
pursuit of organisation
value

18. HR Behaviours - insights and influence
Building credibility
through development
of self and others
Personally
credible
Determined,
resourceful and
purposeful in
approach
Driven to
deliver
Working
inclusively with
others to get
things done
Collaborative

19. Key Information:-
• Log on as a member access resource
• Key areas:-
• Research
• CPD
• HR Map
• SME http://www.cipd.co.uk/research/smes/default.aspx
• Career hub http://www.cipdcareerhub.co.uk/Members?show=true
• Annual review http://www.cipd.co.uk/cipd-hr-profession/about-us/annual-review/questions-and-
answers.aspx
• Profession for the future http://www.cipd.co.uk/cipd-hr-profession/about-us/evolution-hr-world-
work.aspx